When Haidilao began to make drastic changes and began to accelerate its development, Little Sheep, the boss of the hot pot industry, was also silently rectifying and updating, preparing to appear in front of the public with a new look.

Speaking of Little Sheep, its development history is like a textbook, written into a variety of successful business school cases.

In 1999, Mr. Zhang, the founder of Little Sheep (well, the founder of the hot pot is surnamed Zhang →_→) finally made the secret recipe of Little Sheep after more than half a year of trial and research.

On August 8, Inner Mongolia Bao City opened the first Little Sheep - a hot pot restaurant with an area of 300 square meters.

Since then, Little Sheep has joined the franchise chain crazy horse race, 5 years later, the leading brand of local catering, 7 years later, the introduction of foreign venture capital, 9 years after the listing of Hong Kong stocks, 13 years after the global catering giant took over.

It's really awesome to say.

Now, after Yum Group took over Little Sheep, it has used its mature system and brand power to vigorously transform Little Sheep, in order to create another miracle.

However, doing things with heart is not necessarily the right thing to do.

First of all, the system docking, Yum Group has a mature system, but Little Sheep also has a mature system, the two systems need to be integrated and docked in logistics distribution, menu, staff training, etc., the project is huge, and it is by no means achieved overnight.

In addition, in order to comprehensively improve the restaurant environment, dishes and service quality of Little Sheep, Yum inherits and carries forward the core competitiveness of the Little Sheep brand of "one pot of soup and one plate of meat", while adhering to the general strategy of "based on China and integrating into life", and has upgraded the brand image and operation standards of Little Sheep.

Obviously, Yum focuses more on the system, standards, management and other aspects that Western companies are best at, but ignores the company's genes, human factors and the actual development of the industry.

Therefore, the combination of foreign fast food giants and Chinese hot pot overlords is a stumbling block, not only failed to reach a higher level, but went downhill.

Of course, Yum is still ambitious, ready to create another fast food myth like KFC in the hot pot field, and it doesn't realize that the crisis has come.

Seeing Liu's Group's stake in Haidilao, Yum Group attaches great importance to it, but at this time, Yum is busy with system docking, integration, standardization, brand upgrading, etc., and has not yet had time to pay attention to Haidilao.

From here, it can be seen that the difference between Liu's Group and Yum Group is coming.

Liu Xiahui's investment in Haidilao did not bring a trace of trouble to Haidilao at all, but provided sufficient funds for Haidilao, reduced the cost of ingredients, improved the quality of ingredients, and improved Haidilao's core competitiveness.

I believe that soon, Haidilao will be able to replace Little Sheep as the boss of the hot pot industry, just as Lao Liu Fast Food replaced KFC as the boss of the fast food industry.

......

There are many classifications of catering, and it is not easy to be one of the best in each classification area.

For example, Lao Liu fast food, KFC, and McDonald's in the fast food field, just bring one out, all of them are amazing.

Another example is Haidilao and Little Sheep in the hot pot field, which are also famous.

For example, in the field of marinated products, Juewei, Zhou Heiya, and Huang Shanghuang, any one of them is a giant-level existence.

After completing the layout of the hot pot field, Liu Xia Hui set his sights on the field of marinated products, and he wanted to lay out various catering fields to create an old willow restaurant.

With Liu Xiahui's current gaze, in the many classified fields of catering, he either does not get involved, as long as he gets involved, he must be the boss of this field, which is beyond doubt.

At present, in the field of halogen products, Zhou Heiya just received nearly 150 million yuan in Series B financing last month, led by IDG Capital and additional investment by Tiantu Capital.

And Huang Shanghuang is actively seeking to go public, if nothing else, next month Huang Shanghuang will be successfully listed on the Shenzhen Stock Exchange, becoming the "first share of duck neck".

As for Juewei, it is in the midst of crazy expansion.

The three giants, if you use the cultivation in the middle as an analogy, then Juewei has only one purpose, breakthrough, crazy breakthrough! Whether it is taking pills or other heavenly treasures, or through other external forces, in short, as long as you can continue to break through and improve your combat power.

As for whether this realm will be vain, and whether it will have any impact on the subsequent potential, that is not under consideration.

Compared with Zhou Heiya, he attaches great importance to the foundation, and every time he improves a realm, he will polish it well, so that the foundation is solid and then break through the next realm, which can be said to be one step at a time, and the future potential is huge.

Of course, the disadvantages of this are also very obvious, that is, the progress of strength in the early stage is slow, and when you are still in the foundation building period, your competitors may already be Jindan bosses.

Huang Shanghuang is in between, it is not like Juewei blindly taking the expansion route, nor is it like Zhou Heiya who only cares about polishing the foundation and ignoring the improvement of the realm.

In general, the three giants of the future have their own advantages and disadvantages.

However, Liu Xiahui still likes Zhou Heiya, the reason is very simple, among the three giants, only Zhou Heiya is a direct model.

Since Liu Xiahui was reborn and started his business, all his restaurant chains are in a direct sales model, and he really has little interest in joining this model that can develop and grow rapidly.

As Zhou Heiya's boss Zhou said: "The biggest risk in our industry is the food safety crisis, and it is difficult to control the quality of food as a franchise!"

And the reason why Boss Zhou has such an understanding is that he spent 300,000 yuan to buy it back.

In the early days of the business, Zhou Heiya also opened up to join, and opened 11 franchise stores in Hongdu in one go, and quickly earned more than 200,000 yuan.

However, in the process of the development of the franchise store, fakes are flying all over the sky, and the quality of the food in the franchise store is difficult to control, so Boss Zhou has no choice but to recycle the store at a high price of 300,000 yuan.

Since then, Boss Zhou has always insisted on doing direct sales, and later a friend called him several times and expressed his willingness to join Zhou Black Duck at a high price of one million yuan, but Boss Zhou kept the lesson in mind and was unmoved.

Although due to the insistence on direct sales, the store expansion speed is much slower than that of its peers, and the coverage is far behind its competitors. But the benefits are also obvious, because all the stores are directly operated, Zhou Heiya has maintained the consistent taste and quality of food and service, not only has it been popular with consumers, but the directly operated stores have also created extremely high efficiency and profits.

It's a pity that Zhou Heiya, who just received nearly 150 million yuan in Series B financing last month, is not short of funds in a short period of time, and I don't know when the C round of financing will be opened.

Anyway, let's get in touch with Boss Zhou first and talk about it.

......

It's easy to say the four words of starting from scratch, but what can really be done is really one in a million.

Yanagi Hui is now praised by many people as a model of self-made, but he has a B number in his own heart, not only with the memory of his previous life, but also with the help of the golden finger, which can develop smoothly to this point.

But Boss Zhou, who is only nine years older than him, is a real self-made man.

In 1994, Boss Zhou, who was only 19 years old and was born in a mountain city, was forced to follow his brother and sister to work in a private braised vegetable workshop in Jiangcheng because of life.

The difficult part-time job and difficult living situation made Boss Zhou understand that if he wants to change his life, he must rely on his own efforts.

So, in 1995, 20-year-old Boss Zhou chose to start his own business and owned his first braised vegetable shop in a bazaar in Jiangcheng.

With his innate love for food, Boss Zhou has more than ordinary people's comprehension in the conditioning of food tastes, and after hundreds of continuous experiments, he finally developed a peculiar taste of braised duck products, which he named "strange duck".

But the reality is cruel, in the early days of the business, many people did not know how delicious this strange taste of "strange duck" was, and the new product only sold a pitiful few every day.

In order to find the reason, Boss Zhou, who is not very knowledgeable, chose the most direct and hardest way, that is, to invite people to try for free, and listen carefully to the opinions of customers while tasting them, and then record them one by one and then improve them one by one.

Under his continuous adjustment, the taste of "Strange Duck" has been continuously improved, and the sales volume has gradually increased from the initial few per day to a dozen or dozens per day......

The subsequent rise process was not as smooth as Liu Xiahui, and the ups and downs during the period were really not enough for outsiders.

Fortunately, it is now the end of the bitterness, at this time Zhou Heiya, who has 400 chain stores and has just received nearly 150 million financing, has finally embarked on the fast track of development.

And just when Boss Zhou was full of energy, he suddenly received a call that he didn't expect.

......

Jiangcheng City.

Laoliu Seafood House.

In the box, Liu Xiahui greeted Boss Zhou and his wife warmly, and said, "Boss Zhou, Mrs. Zhou, this steamed mud worm tastes good, you two try it!"

"Thank you, Mr. Liu!"

"And the taste of this lobster is also fine, the two of you came to me, but don't be polite!"

Boss Zhou tried a few kinds of seafood in a row, and then said with praise: "Mr. Liu, the taste of your old Liu seafood restaurant is really worthy of its reputation!"

Liu Xiahui said with a smile: "Boss Zhou has won the award, and the taste of your black duck that week is also very good, I personally like to eat it!"

Mrs. Zhou smiled and said, "Mr. Liu has also eaten our Zhou Black Duck? That's really our honor!"

Liu Xiahui picked up a big lobster and said while peeling it: "Mrs. Zhou, you may not know, my wife and I are your old customers of Zhou Heiya, my wife is from Hubei Province, every time I go back to my mother's house or my mother's family, your duck neck and duck claws are indispensable, and I have really eaten a lot in the past few years!"

As soon as these words came out, not only Mrs. Zhou was surprised, but even Boss Zhou was a little surprised.

First, I didn't expect Mrs. Liu to be from Hubei Province, and second, I didn't expect Liu Xiahui to be really an old customer of their Zhou Heiya.

With this bridge, it is easier for both parties to communicate.

Liu Xiahui and Boss Zhou both started from scratch to create their current family business, and the two talked about the hard work of the year, which is really an endless common topic.

Boss Zhou talked about the hardships he had when he raised money to open a store, and Liu Xia Hui talked about the difficulties when he was engaged in a white cut stall.

After he was full of wine and food, Boss Zhou didn't wait for Liu Xiahui to speak, so he took the initiative to ask: "Mr. Liu, you invited my husband and wife to dinner this time, you should have something to tell us, right?"

Hearing her husband start to ask, Mrs. Zhou instantly cheered up, she didn't think that with the status of Mr. Liu, she would be idle and invite their husband and wife to have a meal.

"I invited Boss Zhou and Mrs. Zhou over for dinner this time, I really want to talk to the two of you about something!"

Liu Xiahui wiped his mouth with a tissue and said: "Boss Zhou, as soon as you and I see each other, I won't go around in circles with you, I am very optimistic about your Zhou Heiya, and I want to join you to make Zhou Heiya bigger and stronger, I don't know if you and Mrs. Zhou are willing?"

Boss Zhou was not surprised when he heard this, obviously he was also a little mentally prepared for this, and said: "Mr. Liu, it is my honor to cooperate with you, if you told me earlier, I just completed the B round of financing last month!"

Liu Xia Hui smiled: "I know this, if Boss Zhou is willing to cooperate with me, then I can fund the acquisition of those shares from IDG Capital and Tiantu Capital, and then Boss Zhou and your wife will give me a little more shares, so that I can own about 45% of the shares!"

Hearing this proposal, Boss Zhou and Mrs. Zhou were quite surprised.

I only heard Liu Xiahui continue: "Boss Zhou, Mrs. Zhou, if you cooperate with those capitals, to put it bluntly, you will get help in terms of funds, and other help is almost zero."

However, once you cooperate with me, in addition to no shortage of funds, I can also provide you with better quality and lower price ingredients, as well as essential ingredients such as oil, salt, sauce and vinegar, as well as those chili peppers, peppercorns, star anise, etc., with the scale of our Liu's Group's catering, you can get a low price that you can't imagine.

In this way, compared with other halogen product giants, your Zhou Black Duck has a cost advantage that others can't match.

Also, I can help a lot with the expansion of the store.

The most important thing is that I am only responsible for providing all kinds of help, in addition to dispatching financial personnel, I will not interfere in the future development of Zhou Heiya, but let Boss Zhou and your wife be fully responsible.

It can be said that cooperating with me is really beneficial and harmless!"

At this moment, Boss Zhou and Mrs. Zhou were convinced, as Liu Xiahui said, there is really no other help in cooperating with capital except money.

But cooperating with Liu Xiahui is different, Liu's Group's Laoliu Catering is a giant in the catering industry, and being able to get its help is a great thing that can be met but not sought by any restaurant owner.

Therefore, Boss Zhou and Mrs. Zhou glanced at each other and understood each other's thoughts.

So, Boss Zhou nodded and said: "Mr. Liu is right, this is indeed a hundred benefits and no harm, as long as Mr. Liu can acquire the shares of IDG Capital and Tiantu Capital, then I am happy to see this cooperation!"

Liu Xia Hui smiled brightly and said, "Okay, just wait for my good news!"