WeChat launched the famous Alipay Jiwufu activity in the previous life.

Although Alipay's Jiwufu has been criticized, it is undeniable that from a certain point of view, Jiwufu has made Alipay deeply rooted in the hearts of the people, and at the same time reduced the encroachment of WeChat red envelopes on Alipay's users during the Spring Festival.

In the previous life, when Alipay first launched the Wufu activity in 2016, it took out more than 200 million yuan in cash and let the people who collected Wufu share it equally, and the result was that 790,000 people shared 215 million yuan in cash, and each person received 271.66 yuan.

This year, the users who collected all the five blessings naturally laughed so much that their teeth were crooked, but the more users who participated but couldn't collect the five blessings were angry.

So in 2017, Alipay changed the difficulty of collecting five blessings, and the number of users who collected all five blessings soared from 790,000 in the first year to 168 million, with the highest getting 666 yuan and the least being only a few cents.

Originally, many of them came for the rich cash of last year's Wufu, but after working for so long, they only got a few cents in the end, so they were the same as the users who didn't collect Wufu in the first year, and they were also scolded.

Then in 2018 and 2019, the prize pool expanded to 500 million, with 251 million and 330 million people collecting Wufu, respectively. The prize money is still distributed in a desperate way, and then the winning amount is mostly 1.68 and 2.08 yuan.

After a few years of tossing, users have actually died up for a long time, knowing that it is completely impossible to get a few hundred cash as in the first year. After all, the number of participating users is too large, even if Alipay spends tens of billions of cash, according to the number of two or three hundred million, the average person will be divided into more than 30 yuan, and it is difficult to have substantial surprises.

Liu Xiahui's WeChat collection of five blessings is naturally different from Alipay's collection of five blessings.

......

Friday, February 1, 2013.

On this day, a red banner appeared at the top of WeChat, with a sentence written on the banner: Collect five blessings and welcome the New Year!

At this time, the registered users of WeChat have exceeded 500 million, and after the red banner came out, it immediately attracted the attention of countless users, and they all clicked on the banner curiously to see what Jiwufu was.

Click on the banner, and what catches your eye is a festive red page, which introduces this Jiwufu activity in detail, which can be summarized in the following three points:

First, collect 100 million bonuses.

Second, the source of Fu card can be obtained by shaking it, sweeping the blessing word, sending red envelopes, inviting new users to register, and WeChat payment.

Third, the event starts on February 1, 2013 and ends on February 9, 2013, and the draw time is February 9, 2013, that is, 22:18 on Chinese New Year's Eve.

Of course, in addition to this, there are detailed instructions.

WeChat Wufu is different from the traditional Wufu, which refers to harmony, patriotism, prosperity, friendliness, and dedication.

Harmony and happiness imply a beautiful vision of family harmony, social harmony and a thriving life.

Patriotic blessing means family unity, national unity, national unity, and the beautiful vision of unity of the people.

Prosperity, strength and happiness imply the beautiful vision that the country is getting better and better in economic construction, the people's life is getting better and better, and the construction in various fields is getting better and better.

Friendship and blessing imply a beautiful vision of friendliness, harmony and positive energy everywhere.

Dedication and dedication imply that the majority of workers work diligently and strive to create a beautiful vision of a better and happier life.

There is also an explanation for collecting all five blessings and dividing 500 million: the first three million users who collect all five blessings will share 300 million of the 500 million bonuses. Users who collect Wufu after 3 million and 10 million before will share 100 million of the 500 million bonuses. After 10 million, all users who collect Wufu will share the last 100 million bonus out of the 500 million bonus.

And the source of the five blessings also has a special explanation: by shaking it, there is an opportunity to obtain harmony and happiness. By sweeping the word blessing, there is a chance to get patriotic blessings. By giving out red envelopes, there is an opportunity to get rich and strong. By inviting new users to sign up, there is a chance to get friendly blessings. Through WeChat payment, there is an organic rate to get dedication.

Among them, inviting the first new user to register has a 50% chance of getting a friendly blessing. Invite a second new user to sign up and have an 80% chance of getting a friendly blessing. Invite a third new user to sign up and have a 90% chance of getting a friendly blessing.

Then, starting with inviting a fourth new user to sign up, the chances of getting a friendly blessing are 9 out of 5.

If you use WeChat Pay at a designated merchant, there is an eighty percent chance of getting dedication, such as Lao Liu Catering.

If you use WeChat Pay in Haidilao, Zhou Heiya and other merchants, the probability of getting dedication is 50%.

If you use WeChat Pay at other merchants, you have a 30% chance of getting a dedication.

In addition, all Fu cards can be given to each other.

After reading the detailed introduction of this "Jiwufu" activity, all WeChat users were in good spirits, and then they couldn't wait to start taking action.

The first three million users who have collected all five blessings can share 300 million bonuses with great luck, which is not a small amount, as long as they share an average, it is enough to have a hundred oceans in the account, which is not a small amount!

Therefore, everyone wants to collect these five blessings in front of others.

......

Hu Lijuan is an old user of WeChat, and she began to use it soon after WeChat was launched, and then every update of WeChat gave her a lot of surprises, especially the circle of friends and the red envelope function is her favorite.

When the WeChat red envelope was first launched, her mother specially called her to go to the family group to grab the red envelope, and the WeChat red envelope has been with her since then.

Her current boyfriend used the confessional red envelope in the WeChat red envelope to take her down.

Hu Lijuan is a female white-collar worker, and she is not too busy at work, and it is okay to occasionally play with her mobile phone during work hours.

Today, as soon as she finished dealing with the work at hand, Hu Lijuan skillfully opened WeChat with her mobile phone, and then saw the activity of "Collecting Five Blessings and Welcoming the New Year".

After reading the introduction of the event, Hu Lijuan couldn't help it, took the lead in opening WeChat and shaking it, and then began to shake it.

Click! Click! Click!

After shaking it three times in a row, it finally shook out the harmony blessing.

Seeing the very beautifully made Harmony Fu, Hu Lijuan clicked to accept it with a smile, opened my Fu card, and saw that the big Fu word of Harmony Fu was marked with a small 1 in the upper right corner, showing that she had a Harmony Fu.

Hu Lijuan's actions immediately attracted the attention of her colleagues, after all, the action and sound of WeChat shaking are too familiar to everyone.

So, immediately, a colleague with a good relationship jokingly said: "Xiaojuan, what are you doing? You actually played WeChat with your boyfriend behind your back and shook it, are you going to get a green hat for your boyfriend to wear?"

Hu Lijuan scolded with a smile: "Lulu, you really can't spit out ivory in your mouth, I'm not as sassy as you, I can change several boyfriends a year, I'm participating in WeChat's Wufu activity, and I'm getting Fu cards!"

Qin Lulu directly ignored what others said about her, anyway, it wasn't the first time she said it, she took out her mobile phone from her bag, and asked curiously: "What is WeChat's Wufu activity?

Hu Lijuan said: "This is hard to say, you can open WeChat and take a look!"

Other colleagues had not finished their work yet, but when they heard Hu Lijuan say this, they all put down the work at hand first, and then took out their mobile phones one by one to click on WeChat, and began to understand the Jiwufu activity that WeChat had just launched.

Three minutes later, there was a "click" sound in the office.

Hu Lijuan, on the other hand, found a blessing and began to sweep it again and again, until she swept it five times before she successfully swept a patriotic blessing.

Seeing that it went so well, Hu Lijuan's eyes were about to narrow with a smile, and when she was about to continue to work on other Fuka, suddenly the manager's voice came: "What are you doing, have you finished the work at hand?"

Hu Lijuan's work has been completed, and she has a good relationship with the manager, so she replied with a smile: "Manager, my work is done, WeChat has just launched the Wufu activity, you can share 500 million bonuses, everyone can't help but participate!"

The manager glanced at her, and then said to everyone: "Pay attention to the impact, this is the company, not the family!"

Everyone responded in unison: "Got it, manager!"

When the manager entered the office, everyone glanced at each other, and then continued to sweep the word Fu and send red envelopes, all working hard for Fu Ka.

After their manager walked into the office, he also curiously took out his mobile phone to open WeChat, and after watching the Wufu activity, the idle manager also secretly shook it in the office......

......

Similar scenes are happening all over the country, and everyone wants to be the first three million people to collect Fuka.

Shake it in front, sweep the word blessing, send red envelopes, and the corresponding harmony blessing, patriotic blessing, and prosperity blessing are relatively easy to obtain, almost as long as you participate in it, you will quickly collect these three blessing cards.

But the next invitation to new users to register and WeChat payment began to increase the difficulty.

Some people are lucky enough to invite only one new user to register and successfully get the corresponding friendly blessing, but some people are unlucky enough to invite three or four new users to register, but they can't get a friendly blessing, which makes people a little headache!

After all, the number of registered WeChat users has exceeded 500 million, and there are very few smartphone users who have not registered WeChat, so everyone invites new users, basically not looking for young groups, but targeting middle-aged and elderly groups.

As a result, when the WeChat Jiwufu activity came out, the registration of new users on WeChat began to grow rapidly, and the data through real-name authentication showed that ninety percent of the newly grown user groups were middle-aged and elderly groups.

Of course, there are awesome people everywhere, and less than an hour after the launch of the WeChat Wufu activity, there were lucky people who collected all five kinds of Fu cards, and then synthesized the Wufu Pro door card, waiting for the Chinese New Year's Eve lottery.

Next, one after another, users began to collect all the five blessing cards, and each user who collected the five blessings and synthesized the five blessings came to the door, there was a sort, showing how many people you collected the five blessings.

In addition, users who have not yet collected all the five blessings can also see how many users have collected the five blessings through the My Fu Card page.

Within an hour of the event's launch, the number of users who had collected Wufu was less than ten.

Three hours after the event went live, thousands of people gathered.

Ten hours after the event was launched, 100,000 people had gathered, and the growth rate was very fast.

At the same time, the number of registered users on WeChat has grown rapidly, and WeChat red envelopes are flying all over the sky, although not as good as during the Spring Festival, but not worse than Valentine's Day. There are also various chain stores under the command of Lao Liu Catering, and the customer flow has also begun to skyrocket.

In short, as soon as WeChat's Wufu activity came out, whether it was WeChat or Laoliu Catering, it was full of harvest.

And the outside world, everyone was dumbfounded.

After Tencent won the Spring Festival Gala, many people in the industry were analyzing the offensive of this year's letter, but as the Spring Festival got closer and closer, there was no movement on WeChat, and everyone thought that WeChat had given up the competition for this year's Spring Festival.

Or rather, the challenge of faith.

But I never thought that in the days before the Spring Festival, WeChat, which had been silent, suddenly threw out the killer feature of Jiwufu.

Many industry elites, if you ask them to come up with an activity like Jiwufu, they may not be able to think of it, but after this Jiwufu activity is launched, you let these industry elites analyze it, then they will definitely give you a good analysis.

As a result, a few hours after the launch of the WeChat Wufu activity, there were hundreds of analysis articles published by industry elites or experts on the Internet, digging out the awesome points of the WeChat Wufu activity one by one to discuss.

Mr. Ma, who has always regarded WeChat as the biggest opponent in the field of mobile social networking, was silent all of a sudden after seeing WeChat launch the Wufu activity.

Since the launch of WeChat, a mobile social software, Mr. Ma has been trying to catch up with the other party, but unfortunately, even if Q letter is backed by the behemoth of QQ, it has not been able to shake WeChat's status.

In this year's Spring Festival Gala, Mr. Ma does have high hopes, hoping to catch up with WeChat in one fell swoop with the help of the super platform of the Spring Festival Gala, even if WeChat cannot be crushed, it must be evenly divided, instead of looking up at people's backs like now.

But after seeing that WeChat launched the Jiwufu activity, Mr. Ma knew that there was no hope, even if the Q letter of the Spring Festival Gala could break out, the effect would definitely not be able to meet expectations.

Because no matter how awesome the Spring Festival Gala is, it is only a few hours, but WeChat's collection of five blessings is an activity that lasts for eight or nine days.

Besides, it's hard to hear, after all, their Q letter is just a plagiarist, not to mention the various functions before, even the cooperation with the Spring Festival Gala is plagiarized from other people's WeChat, and people's WeChat has been playing with innovation......

In short, Mr. Ma knew that this time it was really troublesome.

If you can't catch up with WeChat in cooperation with the Spring Festival Gala this time, then there will be no chance to catch up in the future.