When Yang Dongxu arrived at the conference room, the people who had a meeting had already arrived, but what he didn't expect was that Chen Xin also came.

Now Chen Xin is not only the head of the investment department of Glorious Sun Technology, but also a shareholder of BMW AG and the deputy manager of the finance department.

However, she, the deputy manager, is obviously on a temporary post, but even if she is suspended, she has a lot of power, especially for some financial accounts of BMW Motor Company, she can basically access the accounts audit in person.

For the transparency of the company's financial accounts to shareholders, there has been a precedent for Qian Liang and others. Therefore, the company did not feel inappropriate about Chen Xin, the new shareholder, who usually audited the company's accounts.

Especially when he was newly appointed, it was not General Manager Han Jun who brought her to get acquainted with the company. It's Wu Aibing, the head of the Ministry of Supervision who doesn't work in the company, but makes people feel everywhere. This makes a lot of people even less disagreeable. There are a lot of sensitive things that even actively choose to reciprocate.

"At present, the sales of automobiles in the new quarter are good, an increase of 5.62 percentage points compared with the previous quarter. Among them, the number of imported cars sold continues to rise, and the sports car series has not been very satisfactory in the past. The results of this quarter are also very encouraging. ”

At the beginning of the meeting, Han Jun made a report first, and the report must be picked up first. Of course, the company's senior management knows Yang Dongxu's temper, so after talking about the good side that makes people feel happy. Naturally, there are some unpleasant things next, which is what Yang Dongxu wants.

"Compared to the continued high sales of the A4, A6 and Mercedes-Benz S series, our new SUV models. After the heat at the time of its launch, the decline in sales was obvious.

There are three reasons for this result, one is that although the technology of SUV is not mature, at the same time, some things in the technical reserve and vehicle configuration of new models are obviously unable to keep up.

The second reason is that many car manufacturers have launched SUV models. In particular, Volkswagen, BMW, Toyota, etc., whose technical reserves are not worse than ours and even stronger than us, have also launched SUV models. It has had a certain impact on our sales.

The third point is the fuel consumption of SUVs, and we have not had much advantage in this technology. After all, whether it is the Audi series, or the Mercedes series.

We design state-of-the-art and stylish models with a focus on German quality. Therefore, the weight of the car has always been one of the highest in the same class, because of its own weight, other car parts have been simplified as much as possible, but fuel consumption has not been down. Han Jun sat down after the report, and the conference room fell silent.

Maserati started as a sports car, and who cares about fuel consumption when driving a sports car, so at this point, Huaxia BMW has this inherent shortcoming.

The subsequent Audi and Mercedes-Benz series, although they have realized this and increased investment in research and development, have not been so satisfactory.

In addition, whether it is a heavy Audi series or a business Mercedes-Benz series, it doesn't matter if the fuel consumption is slightly larger. After all, where is the configuration and weight of the vehicle, there is a face to drive this car.

And quality has always been the reputation that BMW insists on building, so the fuel consumption is a little larger than similar models, and consumers can accept it.

But SUVs are obviously different, first of all, the size and weight of the SUV model are there, which has raised fuel consumption. In addition, BMW's technology on high fuel consumption is not good, so the fuel consumption of this model has undoubtedly increased.

In this way, compared with the fuel consumption of Japanese cars that have always advertised fuel economy and energy absorption, it is really incomparable. It is even higher than the German cars that have always had the problem of burning engine oil, and the line is also high fuel consumption.

In this way, consumers have spent the freshness of seeing SUVs, which are both off-road and business-oriented, at the beginning. It's like a man and a woman have spent the sweet period after marriage and began to enter a dull life.

Consumers are not stupid, although hundreds of thousands of cars have been bought, many people feel that the amount of oil is only how much. But many customers care about this. Later, it seems that in the future generations of online shopping, hundreds of dollars, thousands of dollars of things can be bought casually, but just to get a dollar of courier fees, I don't want to ask for all these things.

"The SUV market can be deeply cultivated, so the fuel consumption problem must be strengthened. If you can't do it, you can reduce the weight of low-end models under the premise of ensuring quality.

Since fuel consumption is our own shortcoming, and many competitors use this to suppress us. Try to avoid the shortcomings and highlight the advantages.

For example, the quality reputation we have accumulated over the years, and the safety of our cars, as well as after-sales service, etc. In short, even if this market cannot be profitable now, it must not be lost. Yang Dongxu pondered for a moment and said.

The construction of highway transportation in China is now advancing faster than in the previous life. It is not impossible to go to the countryside by car for three years at most, but compared with the roads in the big cities, the roads in the countryside are undoubtedly bumpy.

Therefore, SUVs have become the first choice for many rural people to buy cars, and rural people also feel that such a car looks very face-saving.

Therefore, when the city began to shout about energy conservation and emission reduction, many office workers chose to buy cars in order to save some money. At least seven out of ten cars in rural areas are SUVs.

Of course, BMW has always taken the mid-to-high-end route, even the Audi A4, the worst boss model at present, is starting with more than 200,000 bases, and it is common to prepare a little 300,000 bases.

In the low-end market of SUVs purchased in rural areas, domestic cars and joint venture cars in the low-end market are the hegemons of the market. But a few years later, for every 100 people who bought SUVs in rural areas, one bought a BMW SUV, which was also an extremely large market.

What's more, BMW's current SUV is still focused on the urban mid-to-high-end market, and many business owners and wealthy people will include BMW's SUV in the scope of their own car purchases.

Speaking of this, Yang Dongxu paused and continued to speak: "The low-end models reduce weight to maintain market share, and the high-end models, especially the high-end models, can be weighted to a certain extent.

For example, high-end models can go the private and bulletproof route, and the models may as well move closer to large off-road vehicles such as Humvees. But the appearance of fashion elements can not be missing.

In short, it is safe, stylish, and it looks better than other cars. A car can show the economic strength of the buyer, and it is an unshakable point that high-end models must accurately grasp. ”

Speaking of this, Yang Dongxu couldn't help but think of the Q5, Q7 and Mercedes-Benz's big G series in later generations. Especially the big G, to be honest, even from the aesthetic perspective of this life, the model of that car is still ugly.

Not even as good as other Mercedes SUVs that are two notches lower than it. But the price of millions at every turn covers up the ugliness with money. Therefore, BMW's high-end SUV operation model can go in this direction.

As long as the concept of driving a big G is a bull break, it is attached to the high-end SUV of BMW cars. The fuel consumption is not a problem at all, after all, the Chinese people have always starved to death is small, and the face is the largest.

Next, there were a few small issues to be discussed, which were basically reported by the people below, Yang Dongxu no longer expressed his opinions, and everyone began to discuss.

Half an hour later, seeing that the meeting was about to end, Chen Xin, who had not spoken much, said, "Let me tell you a problem that I have known recently.

In Hangzhou, at the BMW 4S point in West Lake, there was a customer rights protection incident half a month ago. Pull a banner to sue the sales of our company's car 4S point as shoddy, and sell the accident car as a new car. ”

Chen Xin's words fell, and the entire conference room suddenly fell silent, and everyone thought about the left side of the conference table, and Zhou Chengfeng, who was sitting in the middle, looked at it. He is the general manager of the company's after-sales service.

In the automotive industry, such things are not uncommon, such as soaking cars, old car adjustment tables, using other auto parts, replacing the original parts when repairing the car and selling it for money, etc. There is a comparison between car sales and real estate sales now, and they are all uncles who like to buy or not.

So this kind of problem was solved by the after-sales side before, and everyone remained silent. Now as a shareholder, Chen Xin, who is also related to Wu Aibing of the Ministry of Supervision, suddenly put forward such a case, obviously the matter is not so simple.

"This matter was taken care of a week ago. The troublemakers signed a settlement agreement, and the media also greeted them, which did not cause undue adverse consequences. Zhou Chengfeng raised his eyebrows and said.

While thinking quickly about this matter in his mind, he was also guessing whether he had offended Chen Xin somewhere, if there was really something wrong with such a thing. It is completely possible to discuss this matter with him in private, and there is no need to bring it up directly at a big meeting where the big bosses are present, which is undoubtedly a slap in the face.

"The treatment you are talking about does not seem to be the same as the treatment I know. It is true that the customer signed a settlement agreement, but was forced to sign it. Because the 4S point didn't know where to get a car inspection report, saying that it was a new car.

And the store bullied customers, using the fox fake tiger to borrow the name of our company, to the local law enforcement department, and even to test the pressure of the customer's unit.

And to greet the media, it is not the 4S store that comes forward to solve it, but still uses the company's resources. What's more, it was indeed an accident car, I checked the vehicle sales records, and did not go through the company's new car sales process, which belonged to the 4S point self-sale behavior. ”

The last sentence fell, not just Zhou Chengfeng. Everyone in the conference room changed their faces, and Yang Dongxu, who was originally calm, couldn't help but raise his eyebrows.

This is undoubtedly the obvious 4S point below pulling the tiger skin of BMW AG, and taking advantage of shoddy goods for itself. Not to mention the cake himself, he also pushed the infamy on the company.

It stands to reason that the company and the 4S point, whether it is a franchise or a direct operation, can be regarded as a family. If it is a small scratch, BMW will definitely stand on the side of the 4S point.

But this kind of self-filling is undoubtedly over the bottom line. Obviously, it is ruining the brand that BMW has built up with great difficulty over the years, and then seeking personal benefits for himself.

"Let Manager Wu personally investigate this matter. Yang Dongxu said.

Then he got up and left the room.

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