Today, the city center of Jianggan District, Hangcheng is extremely lively, because there are two large supermarkets opened at the same time, and more importantly, these two large supermarkets are actually door to door.

In addition to the supermarket security, the traffic jam outside the supermarket also needs the traffic police to come and clear the wonders of the road, so that many people who come to buy things talk about it.

Until the door closed at nine o'clock in the evening, the square in front of the supermarket was still crowded, as if all the citizens of Hangzhou City had run over.

After the door closed, many shelves have become empty, and even some household appliances on the second floor that are not usually very good have been sold out by two-thirds, and many brands have been sold out.

Looking at the tired salesman, Yang Dongxu clapped his hands to attract everyone's attention: "Everyone has worked hard today, but they have also made a good start, and the salaries of all personnel have doubled today." ”

"Oh...... Long live the boss" The sales employee, who had been tired from a day's work, instantly became excited.

Millennial Supermarket's wages are generally higher than those of other retail employees, and the benefits are good. And people who come out to work are all trying to make money, so no one likes to get double pay after a tiring day.

"However, before receiving the salary, everyone needs to stand on the last shift, and the truck will arrive at the back door of the supermarket in a while. Today, everyone will work after work, and first clean up the garbage inside the supermarket, especially the vegetable leaves on the shelves over there in the vegetable area.

The salesperson in the management product area will work extra and put the new goods on the shelves, and the salesperson in the vegetable area will leave work early after cleaning the shelves, but tomorrow you will have to arrive an hour before the door opens to put tomorrow's fresh vegetables on the shelves. Rest assured, whether you leave late or arrive early, it is considered double pay for overtime. ”

Originally, when they heard that they had to work overtime and arrive early to clean, many employees frowned a little, but they heard that the company was doubled. There were more smiling faces in an instant, and they began to actively work on the things in hand.

"Is the turnover counted out?" After a brief mobilization meeting, Yang Dongxu came to the cashier, because of the store area restrictions, there is no special office in this supermarket, so the audit and calculation of the accounts is a few accounting points, and the supermarket security guard stands next to prevent accidents.

"The details haven't been calculated yet, but it should be roughly around 700,000, of which electrical appliances account for the majority because today's electrical appliances are heavily discounted, whether it is VCD, or TV, not only in the store, but also in the warehouse, the stock in the warehouse has been reduced by one-third. But ......"

Saying this, Hu Dashan paused, Yang Dongxu nodded, and the first two of them walked towards the door. Walking to the door, Hu Dashan handed Yang Dongxu a cigarette, and he didn't refuse, and the two of them lit it and smoked it one by one.

"Coupled with the double wages of today's employees, the transportation costs we lost when the goods were sold at almost the original price, and the cost of lottery prizes, it is roughly estimated that we lost about 100,000 yuan today, not counting the rent and utility bills of our supermarket. ”

If only one supermarket is open, it will be profitable even if it is a promotion, because the discount is not too large and can adopt a profit model with small profits and quick turnover.

But the two large supermarkets obviously competed for customer traffic in the form of a ring, and the selling price was basically at a loss, so when he chose to open on the same day, Yang Dongxu had the best preparation for losing money, but he didn't expect to lose so much in one day.

Don't look at him now, 100,000 is 991 cents for him, but this is a protracted battle. Carrefour, which has just entered the country, is aggressive, with a posture of dominating the world.

Today's opening of the ring is just the beginning, and Carrefour's plan is to open at least 40 stores today. And the millennium, although it has now put the national layout almost the same.

However, when Carrefour opened a big deal, in order to keep old customers, some old stores must also do some discount activities. So don't say that a supermarket loses 10 a day, even if it is only 50,000.

40 stores lost 2 million a day, and this is just the beginning of the fight against the money lost in one day. The price war in the retail industry is undoubtedly a protracted battle, which can be as little as a few months or as long as a year. Although there will be a price war every day, the loss of casual holiday traffic is 2 million a day, and the estimated loss in half a year is at least 50 million.

This is just a conservative estimate, if you really kill the red eye bayonet and see the red, it won't take half a year, or even a month, to burn out the 50 million.

"I don't have enough money to say, I've prepared in advance. Even if the Millennium Supermarket is not profitable or even loses money this year, it must suppress the momentum of the opponent.

In the retail industry, as long as the other party gains a firm foothold, it will be difficult to grab back the market in the future, so we must meet the blow head-on and seal their throats while they have not yet gained a firm foothold. Yang Dongxu reached out and patted Hu Dashan on the shoulder.

At the same time, he also expressed his determination, you must know that when Millennium Supermarket expanded ferociously last year, the annual profit of that store was 320 million when the profit of that store went to open the next store.

This year, with the addition of this new store opened today, the total number of stores opened by Millennium Supermarket across the country has reached 136, basically completing the national layout, and there is no need to tighten your belt to open new stores quickly. Therefore, this year's earnings can also be conservatively doubled.

That's at least 620 million in revenue, and that's a lot more. Taking so much money to fight, and also preparing to transfer more funds to join at any time, it can be seen that Yang Dongxu is determined to keep the domestic retail industry.

"I'm afraid of ...... above," Hu Dashan pointed to the night sky with a cigarette in his fingers.

He didn't doubt Yang Dongxu's financial resources at all, not to mention that just a part of Haina's annual income was enough for all kinds of tosses in Millennium Supermarket, and it was said that Yang Dongxu had other industries in his hands.

He was not scared at all about the price war, especially after Yang Dongxu gave him a guarantee that he could lose money. And since there is no problem with the capital chain, the only thing that can change the outcome is policy.

You must know that from the perspective of the general trend, the state can be said to have opened up most of the domestic market in order to introduce foreign investment, and has issued a lot of preferential policies. Millennials are working with Carrefour at this time, and even squeezing Wal-Mart, the world's No. 1 retail giant, which may not be liked.

"As long as you don't break the law, why should you let out the market I have already occupied? Just do your own thing, if it really comes to the yin, I will go directly to sue the royal court, point to the nose of those people and ask why you want to cooperate with them to betray the country because the national brand is doing well?" Yang Dongxu sneered and showed his snow-white teeth.

If the two retail giants saw the future of the cake in the Chinese market, they competed with him for the market regardless of the cost. After that period of time, they may not be able to bear each other, and Yang Dongxu may accept the possibility of sitting down with each other and talking calmly.

But if it is because the other party is putting pressure on the government, it will intervene from the political level. He didn't mind leaving some of the people who spoke up to lose face.

Originally, because of the introduction of foreign capital, Millennium Supermarket was weaker than these foreign-funded enterprises in terms of taxes and various subsidies, but it was able to survive because he had enough funds in his hands, and now he has a rudimentary logistics advantage.

We didn't ask the state for help in regional protection, and we can already be regarded as self-improvement. As his own person, he still wants to turn his elbow out without helping, and if he doesn't believe it, he can't find a sensible leader to help him speak fairly.

The state is opening up foreign capital to enter the country in order to develop the economy, but not to let China's market economy be all occupied by foreign capital.

If you have an advantage, you don't have an advantage, and you still help outsiders bully your own people upside down? Yang Dongxu just wants to give two words to those who have no brains: Hehe!

"Dongxu Technology's supermarket membership card technology and system have been basically developed, and in the final debugging, it can be installed in all Millennium Supermarkets in half a month at most.

So this half a month don't have to do anything to the end, a customer can not let it, and so on half a month after the membership card system online, we are equivalent to directly the customer who handles the membership card into their own basket, when the other party still gritted his teeth and insisted on talking about something else. ”

"Okay. Hu Dashan nodded.

After so many years in the retail industry, he is full of expectations for the upcoming membership card system, which is free of charge and can be handled without any fees, and each purchase must have excess points stored, and the points can be exchanged for goods. Just think about it, and you can anticipate the popularity of what has already been launched.

And when a customer has more and more points in the membership card in his hand, and then buys goods of the same value, their first tendency must be the supermarket that handles the membership card, because the same money can buy what they want at the same time, there are points to take.

"How about the implementation of the families of martyrs, active or retired soldiers, and the families of disabled police officers and soldiers?" asked Yang Dongxu.

This regulation was set when Millennium Supermarket first opened, and Millennium Supermarket has expanded rapidly for so many years, and it is also a loan expansion, so it has to be said that this decision has played a good auxiliary role.

"At present, four-fifths of the employees of Millennium Supermarket are recruited from citizens within the scope of this regulation, and the supermarket conducts a monthly inventory of goods.

For some products that are about to expire, in addition to discounting sales, they will also be discounted to employees for welfare, or directly donated to welfare homes and nursing homes for the elderly and widows. Hearing this regulation, Hu Dashan couldn't help but glance at Yang Dongxu deeply.

At the beginning, when Yang Dongxu proposed this regulation, Hu Dashan thought that Yang Dongxu was patting the country's sycophants in order to get more benefits.

But since the establishment of Millennium Supermarket, this regulation has been consistently enforced. And take out more profits every year for charity relief, and never take the initiative to let the media report get a good name, this approach seems to be grandstanding at first, but after sticking to it, you have to admire it from the bottom of your heart.

"We must do a good job in this item, and tell me if there are any difficulties that cannot be solved. The establishment of corporate brand is not only a matter of product quality and service, but also a sense of social responsibility, which is also a plus, and once it is done, it can add a lot of points. ”

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