After Xu Fei came back, it was rare to have a period of leisure.

Take the children every day, keep fit, and by the way, find a hobby for yourself - fishing. From Shangzhuang to the Ming Tombs, from Miyun to Wild Duck Lake, he left a figure where he found nothing.

As we all know, anglers can encounter anything but fish.

This man goes out early and returns late, frogs, kings, crabs, river shrimps, wild ducks, wild duck eggs, mushrooms...... Every day is different.

I was lucky enough to get a small crucian carp, and the whole family was boiling.

A fish ate three meals, and basically restored the old wealth of the landlord who picked the door: take a look at the fish, eat a bite of rice, Xiao Xu has to be scolded for taking a look at it.

It is said that when people are rich, they have to find an elegant hobby to set off their identity, collecting, golf, and red wine...... Mr. Xu didn't catch a cold, so he thought fishing was good.

Of course, if the money from his fishing gear is used to buy fish, the whole family will be able to eat until they vomit.

In the blink of an eye, November 18th, late autumn was cold.

On the South Road of Haidian Academy of Sciences, at the corner of two streets, a newly renovated 5-story building was erected.

Although there are many floors, the overall area is not large, and there are already merchants on the first floor, such as Pizza Hut, Häagen-Dazs, Yuebanwan, Yoshinoya, etc.

The sign at the entrance was covered with red cloth and carpet, and the parking lot was already full, turning two streets out.

There are cameras on both sides, shouting from time to time:

"Zhou Xun! Look here, Zhou Xun!"

"Pan Yueming!"

"Uncle Ge, this way!"

", Cheng Long!

"Tsui Hark!Liang Jiahui!Gong Li!"

Reporter: Hi, a movie theater opened, comparable to a small red carpet show.

What is a row of noodles? This is called a row of noodles!

It was cold in the morning, and the bones were sore from the light wind. When the stars all went in, they were empty for a while, and they scolded secretly: Damn, you have to stand here and wait!

As a result, in the next second, a person ran out and said: "Mr. Xu will take the guests to visit first, everyone can go to the store on the first floor to rest, and we will provide breakfast and coffee." ”

"Mr. Xu is righteous!"

"Mr. Xu is too bright!"

"Nonsense, people have been open!"

Let's talk about it first, today's guests are divided into four batches: the most popular actors in the company, the crew of "No Thieves in the World", and the theater managers of the same theater chain, including Jiang Zhiqiang, the owner of Broadway Cinema.

He built an 8-hall cinema on the sixth floor of the new Dong'an Plaza and joined the China Film Times Cinema Line.

The other batch is a coincidence, Cheng Long and Zhang Guoshi were filming a promotional video for the Olympic bid in Beijing, and Xu Fei invited him to come together.

"Boss Xu, look up for a long time!"

The two shook hands, and it was the first time Xu Fei dealt with Fang Shilong head-on, and his nose was really big, huh.

He and Han Sanping were the hosts and led everyone to visit.

"When we say it's a movie theater, it's actually a small commercial complex with dining and entertainment. In addition to showing movies, we can also undertake annual meetings, parties, movie groups, meet-and-greets, etc.

At the same time, there is a merch ......"

He pushed open a glass door, which contained empty shelves, and said, "In the future, there will be some audio-visual products, books, posters, toys and so on."

There is a lack of genuine consumer awareness in China, but someone has to do it, and to be honest, we are prepared to lose money. ”

Then take the elevator upstairs.

"The cinema has nine halls, the largest is Hall 2, with 410 seats. At present, it is a wide screen, but Hollywood is on the rise of the IMAX trend, and when the technology matures, it will become the first IMAX screen in Beijing.

The smallest is VIP Room 9, with 32 seats, couples' seats, soft sofas, electric height and angle adjustment, and movies that are about to roll off the assembly line will be moved to this room.

Hall 5 has 49 seats, no fixed screening schedule, and reservations only. For example, the company holds a press conference, and the individual holds a movie party, which is rented at a price of 2,000 yuan for two hours.

As long as it is a movie that China Film has, we can find it for customers.

Hall 7 only shows art films, and the rest of the normal screenings are the best audio-visual equipment. ”

"Is there a digital screen?" Jiang Zhiqiang said suddenly.

"Not yet. But from next year, we will have an experimental screening of digital cinema, and the broadcast and television will fund the launch of the market, the first batch of about 200 digital screens and projectors. Han Sanping said.

This thing can only be officially promoted, a digital projector is 2.4 million, and local theaters are reluctant to buy it.

"Excellent design and vistas, well deserved faucet cinema. ”

Jiang Zhiqiang nodded, his entry into the mainland market is to believe in the determination of official reform.

A few days ago, he also called for a reduction in ticket prices, the average ticket price in Beijing is 30 yuan, and he wants to reduce it to 20 yuan. The peers did not do it, and the government came forward to coordinate and unify it into 25 pieces.

This is the convenience of Hong Kong compatriots.

Finally, everyone came to a special wall, Xu Fei said: "This is a hand-molded wall, and everyone will press a handprint and sign it later."

Next to it is the star photo wall, which is empty now, and will be plastered soon. ”

After a round of shopping, we returned to the gate.

The reporters also came out and set up their cameras.

There is no dragon and lion dance, it is enough for these people to stand here, the host said a few words to open, and said: "China Film Times International Studio, officially unveiled!"

"Whoa!"

In the applause, Xu Fei and Han Sanping stood left and right, and at the same time, the red silk fell, revealing a conspicuous big brand.

The first four words are slightly smaller, artistic style, and the last four words are upright and huge:

"China Film Times International Cinema!"

followed and took a group photo, the two bigwigs were in the center, Jiang Zhiqiang, Cheng Long, Zhang Guoshi, Tsui Hark and others were lined up in two columns, and the coffee seats could only stand behind.

Click!

Freeze frame.

............

On the same day, the two jointly announced: China Film Times Cinema was officially established!

The former accounted for 51% and the latter accounted for 49%, with a total investment of 55 million, 36 debuts, and 90 screens, spanning seven provinces. Strive to grow to 200 screens within a three-year period.

The leading theater also shouted the goal: the box office in the first year, 20 million!

One stone stirred up a thousand waves, and instantly pulled the undercurrent of the film industry to the surface. You must know that there is no single theater with a box office of more than 20 million in China today.

And their high-profile announcement seems to have ignited the fuse, and the theater reform that has been brewing for more than half a year has finally surfaced.

In November, according to the deadline, it was not long ago, and there were announcements from all over the country:

Shandong New Century Corporation, Wenzhou Yandang, Fujian Zhongxing, Chongqing Wanhe, Anhui Zhong'an, Hainan Blue Ocean, Heilongjiang Swan, Liaoning North, Wuhan Tianhe, Xi'an Chang'an, Jiangsu Shengshi Asia, Hunan Xiaoxiang, Sichuan Pacific, Hebei Zoomlion, Shanghai United, Huaying Southern......

In addition to the old and young border poor areas, 23 provinces and municipalities have established a total of 30 intra-provincial and inter-provincial cinema lines!

To be honest, it's just a prototype.

The cinema chain forcibly pushed out by the administrative power has been transformed into the original companies at all levels.

People outside don't pay much attention to it, or they don't understand it, and the audience is not even comfortable with the multiplex theater. But within the film industry, everyone is drumming up a lot of energy.

Some applaud the reform, some are rebellious, tossing me for so long, I want to see what is surprising about the theater chain!

This year, the film market is becoming more and more pitiful, with "Life and Death Choice Nobody" nearly 50 million, and then "Hunting U-571", 29 million.

The gap is ugly.

And China Film and the world have been shouting about the five-year plan for so long, and the first drama is finally about to appear, and everyone is waiting.

(Today's three watches...... ）