Chapter 270: Opening Publicity [Asking for a Monthly Pass]
Xu Zhuo glanced at Jianguo curiously, not understanding what kind of operation this was.
How did a good Chinese chef suddenly take the international route?
But it's good to take the international route, and the barbershops are all Tony teachers, although the stalks are rotten, but the name Tony Teacher does sound quite foreign, otherwise there wouldn't be so many barbers who choose this title.
And this Charles Jianguo, instead of a little foreign, sounds funny. Like a cousin of Nicholas Zhao Si.
"Your English name is quite chic. Xu Zhuo didn't directly ask Jianguo what was going on, he wasn't sure if Jianguo was joking or real.
Jianguo smiled: "This is my English name, I checked it, the name Charles has an aristocratic atmosphere, which is more in line with my temperament......"
His serious appearance made Xu Zhuo wonder if this Mr. Charles had gone to Deyun Club for a month of study.
"Did you really decide to print this name on your business card?" In front of outsiders, Xu Zhuo didn't want to say anything, let Jianguo make a decision as soon as possible, anyway, his personal business card, he could toss as much as he wanted.
"Yes, for that name, the business card should be a little more foreign, like those English letters on a wine bottle. Mr. Charles looked enthusiastic, and it seemed that he really liked the name.
The owner of the copy shop was surprised, but he was a customer, and he had to meet any request.
He opened the design software and began to design the style and font of the business card. Jianguo leaned aside and kept talking about his request for a business card.
After finishing it, the owner of the copy shop looked at Xu Zhuo and asked, "What about you?
Xu Zhuo shook his head: "No, just print my name and change the title of this boss to the store manager." β
There are a total of four sets of business cards, Xu Zhuo, Cao Kun, Zheng Jia and Mr. Charles, after getting these, Xu Zhuo took a look at the leaflets designed for him by the owner of the copy shop.
This is to be distributed before the opening, so you have to confirm it now, and after it is printed, you have to find someone to distribute it as soon as possible.
"I've already designed it for you, as long as you have a photo of the dish, you can print it, you look at the date, it's sure it's August 28th, right?"
Xu Zhuo carefully looked at the front and back of the leaflet, and the design was very eye-catching, especially the words of the opening ceremony on August 28 were very eye-catching.
In this opening promotion, Xu Zhuo invested a lot of money.
For example, yesterday I reached an agreement with the taxi company where Fat Brother works for rooftop advertising, and recently, their rooftop advertisements are all publicity for the opening ceremony of the Four Sides Pavilion.
In addition, Xu Zhuo also contacted a lot of local self-media to determine the publicity with them, and Li Hao handled all the publicity copywriting, and they just sent it at the agreed time.
Two days later, the recipe business card and the leaflet of the Sipankan were all printed and delivered.
The owner of the copy shop looked at the pictures on the recipe and said with a smile: "It was a really good shot, and when I was tidying up that day, I drooled while watching it, and when it opened, I would definitely bring my family to try it." β
Xu Zhuo smiled: "Welcome, welcome, all dishes are 20% off three days before the opening, you can try it." β
The prices on the menu are the result of everyone's discussion, and the prices of all dishes have been raised, which is basically 20% higher than the price of dishes in the same restaurant.
After the store is upgraded, the price increase is inevitable, and now that the store employs so many people, the price is low, let alone making money, maybe losing money.
Overall, the price of the food in the store is almost the same as the price of the Sichuan restaurant.
"In the past, you relied on price to win, but now the price has been raised, the price advantage is not there, and I hope there is still the same popularity as in the past. β
Wei Junming looked at the recipe, although he felt that Xu Zhuo's price adjustment was a bit risky, but he still trusted Xu Zhuo's craftsmanship.
In the past, it was a small restaurant with no service, and it relied on small profits and quick sales to attract customers.
Now that the store has been upgraded, it is no longer necessary to maintain business at a low price, but to rely on taste and word of mouth to start the popularity of the noodle restaurant.
The leaflet has been delivered, and it can't be kept in the store all the time, so you have to find someone to distribute it.
The waiters and cooks in the store are all on the streets, but there are still a lot of leaflets, and it is estimated that there will be a lot left of them alone.
Xu Zhuo thought about it and planned to ask the medical school students for help.
He first posted a few messages in the group to mobilize everyone's enthusiasm.
"@ε ¨δ½ζε: The upgrade of the four-sided hall is completed, and it is scheduled to open on August 28, students who come to the school in advance can come to try it, and all dishes are 20% off three days before the opening, welcome to visit. β
"In order to repay the love of the students of Guangzhou University to the restaurant, after the opening event, all students who come to the store with a student ID card to eat can enjoy a 10% discount service on the dishes (promotional dishes do not participate in this activity). β
"In the new semester, the store will open a food delivery business, and you can realize online ordering services through the WeChat public account of Sifangguan, and the scope of food delivery is tentatively set as the school district of the School of Medicine, and students are welcome to experience it. In addition, our store recruits food delivery staff, and students who want to work through food delivery can find @εΎζ's wife to sign up. β
Xu Zhuo planned to let Yu Keke be in charge of this, but after Aite finished this girl, she found out that she didn't know when she changed the group business card to "Xu Zhuo's wife".
After the other people in the group saw it, they all asked Xu Zhuo and Yu Keke to send red envelopes.
"What's the situation? Before the summer vacation, Yu Coco was still hot, why did he become a wife after the summer vacation?"
"Hey, the male god finally succumbed to money, so blue and thin......"
"Kill the monster upstairs! Boss Xu, if you are in love, you have to give out red envelopes, this is the rule of this group. β
Xu Zhuo naturally didn't get stingy, and gave out a red envelope of 2,000 yuan, and then asked everyone if there were any students who were willing to hand out leaflets, 80 yuan a day, and two light meals.
Eighty a day is the price of distributing leaflets, but this price makes the college students in the group lack interest and cannot raise interest at all.
Because everyone's wallets are bulging at this time, they don't look at the eighty yuan at all.
"Boss Xu, is there any new dish in this store upgrade?"
"Of course, wait, I'll send the recipe to the group for you to see. After speaking, Xu Zhuo sent the electronic version of the recipe to the group.
As soon as it was sent out, the group was boiling.
"What kind of dish is Babao stuffed pear? β
", spicy rabbit head, Boss Xu, is this Sichuan-flavored? I want to eat it, I didn't eat enough last time I went to Rongcheng. β
"Oh my God, tamales? It's my favorite!"
"Boss Xu, will you cook these dishes when you distribute leaflets? If you do, I'll buy a ticket to school now, I don't need money, just let me eat these meals......"