Manager Zhang looked left and right solemnly, and shouted: "Don't take pictures, it's working time, whoever does anything unrelated to work will be fired immediately!"

The employees of the creative department got serious, put down their mobile phones, and looked at Liu Yan.

Liu Yan had a good impression of this Manager Zhang, nodded and said, "Okay, I called you here today, just to work hard for you and bring up some new ideas." I will give you some direction, ideas, you are professional, you will definitely be able to come up with good ideas. ”

Manager Zhang thought for a while and said, "Mr. Liu, you can tell me the product you endorse, the positioning, and we will give you a plan as soon as possible." ”

While speaking, Manager Zhang opened a notebook, took out a pen in his right hand, and looked at Liu Yan seriously.

Liu Yan said: "The product positioning is sports clothing, and the image is sunny, robust, taller, faster, and stronger style......

Liu Yan told the creative department about the results of the discussion on the board of directors, and then Manager Zhang had a whispered discussion with the employees.

In fact, this process should be discussed by the creative department behind closed doors, but since Liu Yan has this request, they have to discuss it on the spot here.

Liu Yan would interject from time to time and put forward his own ideas, and half an hour later, Manager Zhang summarized the results of the discussion and reported to Liu Yan.

"Mr. Liu, we discussed three options, you can take a look, the first is in the ring, you are a contestant, sweating and fighting, and then when you are at a disadvantage in the course of the competition, you recall your father's strict training for you, your mother's love for you, and finally you turn defeat into victory, defeat your opponent, and get on the podium. ”

Liu Yan likes this plan very much, he has never seen what his parents look like since he was a child, and he can experience the encouragement and care of his parents through this advertisement, which can be regarded as a dream of his own.

"Yes, let's talk about the second one. Liu Yan nodded slightly, indicating his approval of the first plan.

The second plan that Manager Zhang said also takes the warm route, talking about a couple, the kind of childhood sweethearts, the boy likes martial arts since he was a child, and later because he wants to further his studies, he went to the field and separated from the girl.

Then a few years later, in order to reunite with the boy, the girl applied for a university where the boy was located, and when the boy was sweating and competing, the girl suddenly appeared, surprised him, and let him win the game!

Liu Yan felt that this was okay, it was very in line with the tastes of young people now, and after listening to it, he gave a thumbs up and praised: "This is not bad, but you still have to find an actress." ”

Manager Zhang smiled: "This is easy to do, there are many actors who have cooperated with our company for a long time, and their acting skills are okay." ”

Liu Yan nodded: "That's good, let's talk about the third one." ”

The plot of the third plan is relatively bizarre.,It's about the protagonist who was seriously injured in a game.,And then disheartened.,Thinking that he won't compete in the ring again.,But his grandfather has been encouraging him.,Support him.,Help him do physical recovery training.,Finally,He is in the ring again.。

After Liu Yan heard this plan, his eyes moistened, and he remembered his grandfather, if his grandfather was here, last time he was knocked off the cliff, his grandfather would be by his side to take care of him.

After Manager Zhang finished speaking, he was waiting for Liu Yan to give an opinion, and suddenly saw Liu Yan crying, which made him confused.

Not only him, but also the employees next to him

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was stunned, this third plan is relatively speaking, it is not very touching, it expresses more strength, and there is family affection, which is similar to the first plan.

Liu Yan knew that he was a little out of shape, so he quickly pulled a few tissues from the table, wiped away his tears, and said with a reluctant smile: "I'm sorry, I thought of something, so let's go back and think about it, I will give you an answer tomorrow at the latest, and after it is settled, you can prepare." ”

Manager Zhang was relieved at this time, he guessed that this story should have touched the deepest and softest place in Liu Yan's heart.

Then Liu Yan didn't say much, he left the advertising company with Wang Yida, and on the way back, Wang Yida asked cautiously: "Master, what happened to you just now, did you remember your grandfather?"

Liu Yan sighed and replied: "Yes, the story just now is very good, if I am really injured and my grandfather is here, he will definitely be very worried about me and will take good care of me! I was very naughty when I was a child, and I often suffered a little injury, but my grandfather boiled medicine for me and took care of me." ”

As he spoke, Liu Yan's eyes moistened again, Wang Yida drove the car and didn't look at Liu Yan, but it could be heard from his voice that he was choking.

Wang Yida didn't dare to speak anymore, the car suddenly became quiet, and after a while, Wang Yida couldn't help but ask again: "Master, since this is the case, let's settle down on the third plan, it is indeed very touching." ”

He also thought that he had moved Liu Yan, Liu Yan must have chosen the third plan, who knew that Liu Yan shook his head and said: "No, what we are doing now is an advertising film, the most important thing is to cater to the market, the positioning of sports brands still has to take the bloody route, or the youth route, especially Shengda Sports has just transformed and has no heritage." ”

Wang Yida understood Liu Yan's meaning, the story is touching and touching, but as an advertisement for a sports brand, it is still almost meaningful, if it is an advertisement for health care products, it is fine.

That night, after repeated pondering, Liu Yan finally finalized the use of the second plan, that is, the story of a couple, this plan can arouse the resonance of young people now, there is youth, innocence, commitment, and blood, which is indeed more in line with the positioning of sports brands!

Liu Yan immediately told Wang Yida about his decision, and then Wang Yida told Manager Xiao that Liu Yan did not leave a phone number for the advertising company, he has no assistant now, and he has no agent, and his phone number will not be easily told to strangers.

The efficiency of the advertising company is still very high, and after Liu Yan decided on the second plan, after only a day of busy preparation, he notified Liu Yan that filming could officially start.

Liu Yan came to the advertising company, and Manager Zhang accompanied Liu Yan diligently and came to the indoor set first.

This story is divided into several scenes, and Manager Zhang's plan is to shoot the indoor ones first, and then go to the outdoor ones to make up the shots.

The director of the commercial film is a small director, in his thirties, not very famous, he was also very excited to see Liu Yan, and said a lot of polite words, Liu Yan shook hands with him and said: "Don't be so polite, let's improve efficiency and start shooting quickly." ”

The director hurriedly replied: "Okay, this is the beginning, let me introduce you to you, this is Miss Lisa, she is a very experienced actor in the advertising industry." ”

Only then did Liu Yan notice that there was a thin and sweet-looking actress standing behind him, she was indeed famous, Liu Yan looked familiar, she should have filmed several commercials.

"Hello, Miss Lisa, I'm Liu Yan. ”

"Mr. Liu

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You're my idol, and it's a great honor to work with you. Lisa said compliments, slightly excited.

In fact, Liu Yan knows that his audience as a star is mostly male fans, and there are not many female fans, because Liu Yan's appearance is not the kind of popular delicate face, but the appearance is rough, tough, and particularly masculine.

Coupled with his status as a martial arts champion and action star, he has won the admiration of a large number of martial arts enthusiasts, and there are many male fans.

Of course, this is only relative, in terms of quantity, there are also a lot of female fans, but it is obvious that this Miss Lisa is definitely not her fan, judging from her expression, she just regards Liu Yan as a bigger star, not an idol.

Although Liu Yan saw it, he didn't care about it in his heart, anyway, he was just filming, it didn't matter if he was a fan or not, as long as the acting skills were in place and the shooting was successful.

The director knew that Liu Yan was in a hurry, so he stopped being verbose, and immediately handed over the script to the two leading actors, so that they could familiarize themselves with the lines, and then start filming.

There are usually very few lines in commercials, most of which are narrations and voiceovers, so the two quickly memorized those lines and told the director that they could test shoot.

The director nodded and asked the two to go through it first, and Liu Yan and Lisa had their lines together.

Lisa is indeed very experienced, has deep line skills, performs very well, and her expressions and movements are in place.

But Liu Yan always felt almost meaningful, in current terms, it just has no taste, although her acting skills are very strong, she is slightly contrived, and she does not have that natural temperament.

It's no wonder that if she is really good, she doesn't have to mix in the advertising industry, she will definitely be poached and taken to the film and television industry.

Liu Yan put forward his opinion euphemistically, Lisa listened carefully, humbly accepted Liu Yan's opinion, and then the two walked again.

What disappointed Liu Yan was that Lisa still couldn't change that temperament, as if she was acting in a drama, which couldn't arouse Liu Yan's emotions.

The director saw that Liu Yan had a difficult face, so he quietly pulled Liu Yan aside and asked in a low voice, "Mr. Liu, are you not very satisfied with Lisa?"

Liu Yan nodded slightly: "Lisa is indeed a good actor, but I don't think it's suitable for her to shoot this plot." ”

The director also said: "Indeed, she used to shoot cosmetics or food, but never sports, for the first time." ”

Liu Yan thought for a while, and then said resolutely: "That's not good, I can only change people, this is the first advertising film after the transformation of Shengda Sports, I can't make do with it, I will do it." ”

"Understand, understand. The director said, took out a pack of cigarettes, took out one and handed it to Liu Yan.

"I don't smoke, thank you. Liu Yan pushed his hand away, thought for a while, and suddenly said, "Director, can I recommend someone to act?"

The director was stunned for a moment, and nodded again and again: "Of course you can, Mr. Liu's recommendation must be suitable!"

Liu Yan shook his head with a smile: "It's not necessarily, I just recommend it, if it works, I still have to watch it when I get it, I'm not going through the back door, it's all for the plot of the commercial." ”

"Understood!" the director nodded, "Who are you recommending?

"If you can come, I'll call her now, you wait. Liu Yan said and took out his mobile phone.

(End of chapter)