The definition of a blockbuster is simple: big production, big scene, big director, big star.

The element of directing is not very certain, and sometimes it happens that a director who is not well-known directs a blockbuster.

In the past ten years, there have been some works in China that have been titled "domestic blockbusters". For example, "Jing Ke Assassinates the King of Qin", which seems to meet the conditions, later found out that this is not a blockbuster, but a stream of consciousness film.

A few years ago, he put forward a five-year plan, and "No Thieves in the World" and "October Siege" excited the market. But in terms of scale, it's not a blockbuster.

Until Heroes.

30 million US dollars investment, several superstars, directed by Zhang Guoshi, the hardware is already in line. However, the biggest impact of "Hero" on the mainland market is the publicity strategy.

Phased type, early, mid, and late, tricks are frequent, and various means are put into battle. It can no longer be described as overwhelming, but cramming this movie into people's minds.

Xu Fei was in a small county town in his last life, and the broken movie theater had no chance to be released in the first round. I was curious, including my parents, as if after a while, I finally got the high-definition pirated disc of "Hero".

At the time, I didn't think it was interesting, but many years later, I thought it was okay.

......

December 14, noon.

The north wind was very cold, the sun was gone, and the capital seemed to be shrouded in a layer of cold fog.

The personnel of Sohu Entertainment came to the Great Hall of the People early, where the live broadcast of the premiere press conference of "Hero" will be conducted.

The Great Hall of the People can't walk the red carpet outside, only inside, so a brand new red carpet was rolled out in front of the rostrum as the Avenue of Stars.

Opposite the rostrum, a huge poster of actors is being hoisted.

This is the 800-seat press conference hall, and the screening room is on the other side. Sohu Entertainment allocated a group of people to take pictures in real time and then upload them to the Internet.

It started at half past one in the afternoon, and at about half past 12 o'clock, Xu Fei arrived.

He went in and immediately called the staff: "There are a lot of people outside, check in ten minutes early." ”

"Okay. ”

So at 1 o'clock, the entrance began.

Chinese and foreign journalists, film critics, cultural celebrities and some viewers went through a security check first and were immediately shocked by the lively scene of bag storage.

More than 20 sturdy guys lined up, each with a large cloth bag, to store photographic equipment, mobile phones and the like.

"Take your number plate and pick it up when you come out. ”

"Please hold your number plate......"

The service attitude is first-class, mostly cooperative, and occasionally there are surprises.

"Mine too?"

"I'm sorry, but I ask for your cooperation. ”

"Okay, here you go. ”

A guest surnamed Zhu Mingjun reluctantly handed over his mobile phone, and the two reporters behind him pouted and lip-synced each other: pretending to be ~ forcing ~ criminal!

In the front row, Xu Fei, who had just finished talking to Zhang Yimou, sat back in his seat, next to Wu Mengchen, Han Sanping, Zhao Leader and others, and said in a low voice: "The main creator will set off in a while, I will let them come early, I would rather wait here than be late." ”

"Well, it should be. ”

Wu Mengchen nodded, looked back at the huge scene, and whispered: "This time is different from before, a little nervous." As soon as this film is released, it must be hugely controversial. ”

"There's no controversy about where the popularity comes from? This is originally a commercial blockbuster, and the scolding power should fuel the popularity. ”

I waited for a long time, half past one.

The lights dimmed, the screen lit up, and "Hero" appeared.

In the first two movies, Xu Fei made major changes, but this one did not. Because the first two are narrative, this one is in the form of play.

Three-stage structure: the nameless tells a story, the King of Qin tells a story, and the nameless tells another story. This structure is relatively common, and has been used in "Rashomon" and "Lola Run".

Including "King Kong River", this film is slightly omitted.

If Xu Fei wants to make a big change, he can only completely overturn it, which is equivalent to making a new movie. He didn't want to bother, so he checked and filled in the details.

For example, the lines mentioned above, what a "one-night stand", sort out these things.

There is also a soundtrack, please Tan Dun. This has been criticized, and the soundtrack of "Hero" is too similar to "Crouching Tiger, Hidden Dragon".

Xu Fei simply found Zhao Jiping to score the music.

Then there is the problem of the yishi form, and in the end, King Qin spit out "peace if you don't kill", which inevitably makes people laugh.

In the perception of the masses, Qin Shi Huang is an image of a tyrant, burning books and pit Rubalabala...... This point is controversial, not to discuss, just to talk about the movie.

King Qin in the movie has almost become a saint, which is extremely contrary to cognitive habits, so it looks awkward. And because of the thinness of the characters, they can't support their political opinions......

Xu Fei simply sets the characters into different positions, and at the same time has a point of view that represents this position:

Remnant Jian, although he is a native of Zhao State, has been wandering the rivers and lakes since he was a child, traveling around the world, and has no concept of home and country.

He assassinated King Qin, just to help Feixue, and later did not kill King Qin, because he had an idea that the other party could bring great unification and end the troubled times.

It is logically more logical to dilute his identity as Zhao Guoren.

Why did Feixue bent on assassinating Qin? Because she was the daughter of General Zhao and had the concept of family and country.

Nameless also erased the identity of Zhao State, an orphan in troubled times, I don't know who my parents are, I don't know which country my family members are, and I was raised by a Qin country. This person was forcibly conscripted into the army and died.

The nameless assassination of Qin is revenge for personal revenge.

As for the King of Qin, he made no secret that he wanted to create an unprecedented dynasty, and he also wanted to expand and lay down a big territory!

Soy sauce ......

To put it simply, if Qin Shi Huang shouted "peace", the style of painting would definitely be wrong.

But Qin Shi Huang shouted "The widow is to unify the people", and the style of painting is right.

From the time of preparation, Xu Fei ordered to make two versions, one domestic version and one overseas special version. The domestic version shouted the latter sentence.

King Qin ordered the arrest of the three masters of the Remnant Sword, Feixue, and Changkong.

If you kill Changkong, you can take 20 steps forward to drink with the king, and if you kill any person with the remnant sword Feixue, you can take 10 more steps.

"Three years without a word?

"It's all because the flying snow has had an affair with the sky, which makes the remnant sword linger. ”

Tell the first story without a name.

Big red, big red, red all over the screen.

It is the color of the nameless scam, the color of Zhao Guozi, the color of jealousy and impulsiveness.

"In the eyes of the widow, these two people are bright and upright, and they are by no means villains!

King Qin tells the second story.

The color has changed to blue again.

It is the color in King Qin's guess, the wind and bones of the remnant sword flying snow in his eyes, and it is noble and ideal.

"The king has seen people, but he can't help but think of a person simply. ”

"Who?"

"Remnant Sword. ”

The color changed to white.

This is the true color, the only one that is equal to the black of the Qin State.

In the middle, there is interspersed with the narration of the remnant sword, which is green, and it is the life with Feixue that he yearns for.

The story is not complicated.

"Hero" plays with form and vision, when the Qin army attacked Zhao, a dark cloud drifted over.

"Wind!"

"Wind!"

"Wind!"

Thousands of arrows formed a rain of arrows, with special effects shots, like the bomb of "Pearl Harbor", flying towards the city and piercing the rooftops.

Puff puff!

Screams.

"No matter how strong Qin's arrow is, it can break our city and destroy our country, but it can't kill the word of Zhao!"

In the museum, a group of Zhao Guoshi people practiced calligraphy under the rain of arrows.

And King Qin said: "There are nineteen ways to write a word, and they don't recognize each other, which is extremely inconvenient." Wouldn't it be nice to wait until the widows have destroyed the six kingdoms, and then destroy the other nations, and then destroy all these miscellaneous writings, leaving only one?"

"Didn't the king destroy only the six kingdoms?"

"What are the Six Nations?!"

On the screen, King Qin's domineering appearance was exposed, and the nameless face showed uneasiness and shock, and then listened:

"The widow wants to lead the iron cavalry of Daqin to lay down a big territory! The car is on the same track, the book is the same, the line is the same, the Zhuxia is unified, and the Quartet is coming!"

(And ...... ）