Chapter 220: I'd like to call it, Lu Yang Curve
After the box office on the eighth day came out, Xin Caijie called Lu Yang again: "Lu Yang, where do you think the celebration banquet is more appropriate, I am going to ...... it"
"Celebrate the feast? If you can, wait two more days. Lu Yang's answer made Xin Caijie a little puzzled.
200 million in eight days, which is definitely quite a good result so far.
And from the box office growth rate and the growth period of most movies this year, it can actually be seen that the potential of "Jigsaw" has basically been exhausted.
The final box office estimate of this movie on many platforms is 300 million, which is also an attitude.
What's more, November is an off-season schedule after all, not to say 200 million in eight days, but 300 million in fifteen days.
The normal total box office of this schedule is about 300 million.
The major media's estimates of the total box office of "Jigsaw" of 300 million have already counted all this schedule.
It couldn't be higher.
Unless the total box office of the schedule increases.
And people who are truly data-savvy know that this is not possible.
This year's movie box office seems to have increased a lot, and the current total box office has exceeded last year's total box office by nearly 2 billion, but in fact, it is mainly based on the crooked super movie and "Let the Missiles Fly" and the 600 million box office domestic films in the first half of the year.
Excluding these three films, this year's movie box office market is actually similar to last year, standing still.
And those three movies have one thing in common, that is, they all broke their limits in the big schedule, because there are many people in the big schedule.
The small schedule is too deadly.
Many people also sighed, thinking that "Jigsaw" is a pity. If it is in a big schedule, then the slogan of "500 million" shouted by Lu Yang before is really likely to be realized.
But now...... Of course, everyone also understands that in order to earn gimmicks, even "embarrassing" is not new, although Lu Yang's approach is like a clown, but at least it works.
Shouting 500 million, there can be 300 million, which is quite good. In the future, if he shouts one billion, will there be five or six billion?
Others, not so effectively.
Soon, the box office on the ninth day of the release of "Puzzle" came out, and many people frowned.
Jiang Wen, Xin Caijie, Chen Baodao, Uncle Ge, and Chen Kun all communicated.
Because the box office in front of them is a bit beyond their expectations.
The single-day box office, which was supposed to continue to decline, turned out to be bizarrely bucking the trend.
"What's going on? Today is not a weekend, and there are no holidays, why is the box office suddenly rising?"
"Lots of films?"
"There have always been so many films, the schedule of this schedule? Most of it was given to Jigsaw Puzzle from the beginning? There's no reason to just erupt now. ”
"The box office broke out for the second time, normally except for the film schedule? It only means one thing. ”
"What?"
"Word of mouth has exploded! And it's a national word of mouth explosion!"
"That's right? It must be so. Normally, the first batch of fans should enter the theater three days after the release. Through their various communication channels? In the next few days, word of mouth will ferment? And then start on the seventh day after the release? Enter the second wave of the outbreak. ”
And at this time, the word of mouth passed by the first wave will be confirmed by the second wave. Many people won't try it, who will listen to what is good at the beginning, and will not blindly follow it at the first time? Instead, choose to wait and see. Wait until the second wave tries again? And after saying it's good, they can't sit still and start going crazy. ”
"Now, it should be the second wave of word-of-mouth fermentation of "Jigsaw". Notice what I'm talking about, is it a real big hit? has this kind of appeal, which the 600 million box office movies in the first half of the year did not do. ”
"Huh? The second outbreak is only possible if the quality is super excellent. And only movies with a certain depth of content have this opportunity. A normal good film? No matter how good it looks, it is difficult to attract people to walk into the cinema for the second or third time. ”
"What if the single-day box office of "Jigsaw" continues to rise tomorrow? Then it means that this is really the case. It's really too rare!"
Discussion by professionals? It was soon confirmed by reality.
Day 10? "Puzzle" continues to rise at the box office.
On the eleventh day, the total box office of "Puzzle" successfully exceeded 300 million ahead of schedule. Previously, the final box office predicted by the media was only 300 million.
At this point, 300 million seems unlikely to be the box office ceiling of "Puzzle".
At the beginning, at the premiere, the arrogant slogan "500 million" shouted by Lu Yang was finally noticed by everyone.
Billion?
Could it be ...... Is it really possible for this small production to win this result?
Or in a schedule where the ceiling was originally only 300 million?
If no one would have believed this kind of crazy words at first, then at least everyone will not oppose it casually now.
Let's see, lest you be slapped in the face again.
And those bigwigs in the Beijing circle who felt that they couldn't slap Lu Yang in the face before, now their mentality has changed again.
At the beginning, they thought that Lu Yang cooperated with Xin Caijie and played a clever trick, so they killed Lu Yang.
Later, I found out that I didn't make a kill, so that kid really got a little cheap, and I felt a little uncomfortable.
But now, after discovering that kid has made a big bargain, and the future seems to be really unlimited, the discomfort in these big guys' hearts is gone.
On the contrary, he began to really enjoy the title of "Bole", and some people even took the initiative to mention this matter to the people around them, which can be regarded as putting some gold on their faces.
It's not that these bigwigs need this money, but whoever brings out a few young people who can be called by name is happy.
This also fully shows that as long as you are good enough, there will naturally be a relationship that will come to you. Even if it wasn't a relationship before, it can be a relationship afterward.
But if you are not strong enough, then these relationships will turn into hostility in minutes.
Self-improvement is the eternal royal road in this world!
Of course, it also explains the slippery head of those big guys.
Why has it been more classic and brilliant than a stick kill since ancient times? Because even if the killing fails, it is not killed, but at least it is won. Either destroy the other party, or become friends with the other party without destroying the other party, and be invincible, this is killing.
"In fact, at the beginning, I also felt that the box office of 200 million fully met my expectations. But Lu Yang told me that the box office curve will change, he has done a lot of analysis, and he is also very concerned about the recent box office market, and at the same time has absolute confidence in our films. When Xin Caijie was interviewed, she did not hesitate to praise Lu Yang, "Even, we were going to have a celebration banquet before, but Lu Yang asked me to wait." ”
As a result, the numbers will change again and again, and everyone's red envelopes will get bigger and bigger. So, I think many people should be grateful to Lu Yang. ”
"Uh...... If I really want to say it, I think this curve should not be called the Xin Caijie curve, but the Lu Yang curve. He is really very good, in fact, I don't know if everyone has noticed, the box office of "Let the Missiles Fly" has also experienced the same similar curve, and there was a wave of force in the middle of the period. ”
"I believe that Director Jiang will not deny that Lu Yang has the credit for it. ”
As soon as this statement came out, many people in the media industry quoted the term "Luyang curve".
Since then, the word Lu Yang has a place in the film industry.
At least, many small productions have found Lu Yang.
There are also some large-scale production publicity and distribution departments, which also hope to cooperate with Lu Yang. is obviously an agent, but the slash has developed into publicity and public relations.