When many restaurant chains of Liushi Group are fully promoting WeChat payment, due to the preferential range, not only the registered users of WeChat and the card-bound users of WeChat payment have skyrocketed, but also greatly increased the market share of many restaurant chains.

Among them, the biggest benefit is undoubtedly the most affordable Lao Liu fast food.

Since last year, the share of Lao Liu fast food in the fast food market surpassed Lao Ken and Lao Mai for the first time, Lao Liu fast food is a well-deserved king of fast food in China.

Now, driven by WeChat payment, Lao Liu's fast food is even more unbeatable, leaving Lao Ken and Lao Mai far behind.

Seeing that the effect was so good, Liu Shitahui, who originally only planned to make the preferential activity time until the end of the month, immediately ordered it to go down and extend the activity time for another week.

On the one hand, it is to increase the market share of Laoliu Catering in the catering market, and on the other hand, it is to continue to promote WeChat payment and cultivate users' WeChat payment habits.

Laoliu Catering has long been the overlord of domestic catering, and its every move has attracted much attention, and the additional income generated by the promotion of WeChat payment during this period has made many domestic chain restaurant owners excited.

Even, even Lao Ken and Lao Mai began to face up to WeChat Pay and began to hold meetings to study whether to cooperate with WeChat Pay.

And people like Lao De, Lao Hua, Zhen Gongfu, etc., have also moved the idea of cooperating with WeChat Pay.

In addition to the catering industry, there are also many industries that want to cooperate with WeChat Pay.

After all, the vision of those big merchants will not be bad, and it can be seen that WeChat Pay may change the payment habits of customers in the near future, and it will definitely be beneficial and harmless to end early.

It just so happens that WeChat Pay also wants to cooperate with more merchants before the development of Alipay's QR code for collection and payment, so as to seize as many users as possible and cultivate users' payment habits.

The two sides can be said to hit it off!

As a result, where the promotion team of WeChat Pay passed, one after another small flags belonging to WeChat Pay were planted.

When WeChat Pay was busy attacking cities and grabbing land, Tencent Mr. Ma and Mr. Alima were both indescribably anxious, constantly urging the R&D department to quickly develop what they needed.

......

The rapid development of WeChat payment did not let Liu Xiahui let down his vigilance.

On the one hand, it is natural to be wary of Alipay, after all, Mr. Ma is a pioneer of domestic third-party payment. Although Liu Xia Hui was hidden in the shadows, he suddenly launched the already quite mature QR code for collection and payment, which caught Mr. Ma off guard, and gave WeChat Pay a blank golden time for uncontested development.

But Alipay after several years of development and accumulation, the number of registered users has exceeded 550 million, which is an extremely large number, even if 99% are on the PC side, there is no way to migrate to the mobile side, it is also a terrifying opponent that must not be underestimated.

On the other hand, we must be wary of Tencent, Tencent in the previous life was able to make WeChat payment, and through a series of amazing promotion methods, WeChat payment, which was born for more than a year, has developed into a hegemon-level existence that can compete with Alipay.

Such a terrible opponent, even if Liu Xiahui has poached the "father of WeChat" Zhang Xiaolong from Tencent, it does not mean that he is qualified to underestimate Tencent.

Therefore, when WeChat Pay is expanding aggressively and constantly attacking the city and grabbing land, Liu Xiahui is already preparing the next killer feature.

This killer feature is nothing else, it is the WeChat red envelope that made WeChat famous in the previous life.

It was only launched on the eve of the Spring Festival in the previous life, and there was originally a habit of sending red envelopes during the Spring Festival in China.

At that time, the background was that Alipay was dominant, and Mr. Ma had already used the trick of charging mobile transfers on the PC side, forcing Alipay users on the PC side to the mobile side.

At that time, Mr. Ma was really high-spirited, so much so that he issued a bold statement of "I can't find an opponent even if I hold a telescope".

As a result, as soon as the killer feature of WeChat red envelopes came out, WeChat Pay turned the tide of the war all of a sudden.

Especially in the Spring Festival of the following year, WeChat red envelopes directly cooperated with CCTV Spring Festival Gala, bringing a different Spring Festival to the people of the whole country, shaking red envelopes became the hottest activity with the largest number of participants on Chinese New Year's Eve, and the harvest of this cooperation WeChat is unimaginable.

In one night, hundreds of millions of people bound WeChat bank cards, and the harvest was comparable to Alipay's efforts for so many years, which made Mr. Ma exclaim in heartache: "This is a sneak attack on Pearl Harbor."

It is no exaggeration to say that the reason why WeChat Pay was able to snatch a large piece of cake when Alipay couldn't find an opponent was that this WeChat red envelope was really indispensable.

It even played a crucial role.

Liu Xiahui had already discussed with Zhang Xiaolong, and he was surprised by the version during the Spring Festival this year, and then launched the letter and Alipay.

The only thing I am worried about is that I am afraid that Q letter will also launch Q letter red envelopes next year, and then cooperate with CCTV Spring Festival Gala in advance, then WeChat will capsize in the gutter.

Therefore, Liu Xiahui is now considering whether to cooperate directly with the CCTV Spring Festival Gala as soon as the WeChat red envelope is launched this year?

As soon as the WeChat red envelope was launched, it cooperated with the CCTV Spring Festival Gala, which can be said to have both advantages and disadvantages.

Needless to say, WeChat registered users and WeChat Pay card-bound users must soar, and they can become a well-deserved overlord in the field of mobile social networking and mobile payment in one fell swoop.

The disadvantages are also very simple, in the previous life, when WeChat cooperated with the Spring Festival Gala to launch a shake to grab a red envelope, it was the Spring Festival in 2015, at that time, smartphones had been popularized by the whole people, covering a wide range of people, and the influence was also very huge.

And if this activity is launched in the Spring Festival in 2012, the number of participants will definitely be far from being compared with three years later, and it is impossible to create a miracle of binding bank cards to hundreds of millions of people overnight like WeChat in the previous life.

After analyzing the pros and cons, in the end, Liu Xiahui decided to cooperate with CCTV Spring Festival Gala during the Spring Festival this year.

After all, time is running out, and it is necessary to become famous as soon as possible, if WeChat red envelopes are launched this year, once Tencent catches up, it is likely that people's promotion departments will be able to think of cooperating with the CCTV Spring Festival Gala.

If this really happens, it will be too fucked up, even if Liu Xiahui can win the other party in this battle and take the lead in reaching cooperation with the CCTV Spring Festival Gala, he will definitely have to pay a huge price.

Once the cooperation is not reached, but Tencent is allowed to take the lead, the consequences will be too serious.

Therefore, after thinking about it for a while, Yanagi decided not to take such a risk.

Early cooperation and early peace of mind, even if the effect is not as good as WeChat in the previous life, but as long as this cooperation has made a reputation, the next development will naturally come naturally.

Thinking of this, Liu Xiahui used his connections to start contact with the person in charge of the CCTV Spring Festival Gala.

......

Saturday, June 25.

The R&D staff of Tencent's Q Xin R&D department are conducting intensive tests for the Q Xin 3.0 version.

It's been a month since the version was updated, and now Q letter has also made the version of the circle of friends and payment function.

At the same time, the functions of real-time intercom and multi-person real-time voice chat are also added.

If it is replaced by the R&D team of other companies, it is definitely impossible to get these functions in just one month, and it is impossible to do it in more than three months just with a payment system and QR code for receiving and paying.

However, Tencent is still very strong in this regard, Mr. Ma was originally a R&D personnel, and there is a ready-made WeChat as a reference, with the full efforts of the R&D department, the R&D progress is naturally not slow.

Of course, although these functions are plagiarized WeChat, Tencent will not be so stupid as to copy the name, as long as a similar function is developed, after a makeover, Q letter still looks different from WeChat.

The kernel is definitely the same, but it looks different on the surface and it's OK.

Although Mr. Ma was not at the test site, the R&D progress here has been under his control, and after knowing that the 3.0 version of Q letter has entered the testing stage, he focused on promotion.

The previous joint promotion of WeChat and the catering industry was really good, so that Mr. Ma also wanted to copy this successful route.

Therefore, in the past month, Mr. Ma has sent elite soldiers to discuss cooperation with KFC, McDonald's, Tex, Ajisen, Zhen Kung Fu, Qingfeng Buns, Anhui Laoxiang Chicken, Ningbo Haoweidang, Ningbo New Sifang, Urumqi Soviet-style Enterprise, Dalian Yahui Food, Yantai Blue and White Catering, Ajisen Ramen, Village Base, Yoshinoya and other fast food chains.

As for the fast food chain under Liu's Group, Mr. Ma did not send someone to talk, and he also knew that even if he sent someone to talk, it would definitely be a rejected fate.

Although it is a pity that we have not been able to cooperate with the largest Laoliu restaurant in China, as long as the above fast food chains can be negotiated, the people who can be covered are definitely not worse than Laoliu restaurants.

In order for Q Credit Pay to be promoted as quickly as WeChat Pay, Mr. Ma is also willing to spend his blood to let the cooperative merchants completely copy Lao Liu Catering and WeChat Pay when promoting Q Credit Pay.

5% off the first payment, followed by 80% off Q credit payment during the event.

This money, Q letter payment will bear half of it, and expect to achieve a win-win situation!

Q Xin's approach has aroused the interest of many fast food chains, and they all expressed their willingness to give it a try.

Now, it can be said that everything is ready, and only the east wind of the Q letter 3.0 version update is owed.

......

At the beginning of the test of Q Letter, Alipay also updated the barcode that had just been developed before to the same QR code for receipt and payment as WeChat Pay, and released a new version of Alipay before Q Letter.

Alipay's QR code for collection and payment was released, and then offline promotion was launched.

It did not take the route of cooperating with restaurants like letter payment, but took the lead in cooperating with logistics companies.

Of course, even if the current logistics company is very dependent on Taobao, but the cooperation with Alipay, it is impossible for the logistics company to pay for the promotion, and can only paste the Alipay collection code in the logistics company's business outlets, so that it is convenient for customers to scan the code to pay.

And Boss Ma doesn't have much heart to develop offline payment now, and what he is thinking about all day long is how to transfer Alipay's PC users to the mobile terminal.

As long as this can be done, Alipay's position in the field of mobile payment is also unshakable.

......

Wednesday, June 29.

Liu's Building [The World's No. 1 Chinese Restaurant], Zhou Xiaomin looked at the handsome young man sitting across the table, even if he had seen a lot of the world, he couldn't help but be excited.

This is the real boss of the domestic catering industry, a legendary man who has been privately assessed as the richest man in the mainland by some institutions, Zhou Xiaomin never expected that his new boss would be him.

Zhou Xiaomin, who is 38 years old this year, has been in the fund industry since 2001, and has served as the deputy director of the marketing department of Harvest Fund, the first director of the channel department, the director of product and marketing, and has also been responsible for e-commerce for a while, and has been involved in almost all sales lines.

The year before last, Zhou Xiaomin left his old club Harvest Fund and became the proposed general manager of Shengshi Fund, preparing to build a new fund company from scratch.

Unfortunately, due to the different cultures of Chinese and foreign shareholders, disagreements, and lack of funds, the preparatory work came to a standstill, and the foreign shareholders eventually withdrew.

In this case, Zhou Xiaomin had no choice but to leave.

However, he is also a face-loving person, although he not only did not receive his salary in the ten months of the Shengshi Fund, but also paid more than 100,000 office expenses, but after all, he has been put in the position of general manager, and he is embarrassed to go back to another fund company to find a vice president or lower position.

So, last year, he simply started his own business, joined the private equity and founded a quantitative investment company, aiming to become a leading institution in the field of quantitative investment.

And the obvious result is that starting a business is not so easy.

After tossing around like this for a while, it was not until all the money earned in previous years was tossed that Zhou Xiaomin had to accept the realistic arrangement and regain the courage to find a headhunting company, hoping to return to the fund industry and see if he could find a management position.

Then, by chance, he was recruited by the new boss in front of him with extremely strong financial resources, which made Zhou Xiaomin feel that God was good to him for the first time.

Because after he passed the interview with the new boss, the boss had already told him that he was going to set up a public fund, and then he would take the position of general manager.

Just when Zhou Xiaomin was excited and emotional, Liu Xiahui asked with a smile: "Mr. Zhou, the food here is still to your taste, right?"

Zhou Xiaomin hurriedly responded: "Yes, of course it is, I haven't eaten such a delicious meal since I was so old!"

Liu Xia Hui smiled: "If it's delicious, you can eat more, our fund is all starting from scratch, in addition to providing you with enough funds and manpower, everything else has to rely on you to organize!"

Zhou Xiaomin said: "Boss, rest assured, I have experience in building a new fund company from scratch, as long as there is capital and manpower, the rest is not a problem for me!"

Liu Xia Hui nodded and said: "Well, try to do everything well this year, and next year will be the time for the fund to show its strength!"

"Okay, I promise to complete the task!" Zhou Xiaomin almost patted his chest!