Chapter 4 The popularity and promotion of the game

"Hurry up and release the cherry bomb",

"No, no, don't just put hot peppers here, you can save 25 sunshine."

Richard hadn't been playing for an hour before there were no less than 20 people behind him, and half of the entire game room was watching the game on the computer screen.

Everyone was enthusiastically discussing how to put the plants, and Richard was a little scrambling after playing level 19, and finally hung up at level 25.

"Hey, what a pity"

"Richard, you idiot, I told you to put a nut wall"

"Richard, you come down to play with us, you can't keep occupying the computer"

"Idiot, why are we taking this game, William has a disc and we can all play it"

"yes, William, put the game on me"

A group of people immediately surrounded William, and his ears were about to be deafened by a few loud guys.

Hurriedly handed the game disc to his nearest classmate, and a group of people immediately abandoned him and gathered around the person holding the disc.

Seeing that this group of game veterans are rushing to play, William secretly breathed a sigh of relief in his heart, it seems that classics are classics, and this kind of strategy game is very loyal to some game fans in Europe and the United States.

William had been in the playroom for three hours, and now the whole playroom was playing Plants vs. Zombies, and some of the later classmates were shocked by the hot scene in the playroom, and it didn't take long for them to discuss it behind their familiar classmates.

Everyone is not stupid, there are no fools who can be admitted to the University of London, these people are now shocked by William, and many people's eyes have changed when they look at William.

William looked at his watch, it was almost noon, and none of the gang had cleared the level after playing all morning.

William walked over to the blackboard wall in the game room, clapped his hands vigorously, and said loudly, "Hey, hey, guys, stop, everybody look here."

After saying a few words, a group of people stopped the game and looked at William, they are all game fans, they can probably know if any game is good or not, William is going to make a fortune.

William saw that everyone looked at him and said: "You all know that the game is designed for people to play, but the final purpose is very realistic is to sell money, I want to ask you now, if this game sells for 5 pounds, will you buy it? Of course, in return for delaying your time, I will give each of you a free game CD."

After listening to William's question, everyone didn't let William wait long before they started yelling.

"£5, of course I'll buy it, and now popular games can sell at least £8 or more"

"William, I'd like to buy 4 boxes of CDs right now for £5"

"No problem, it's not expensive at all"

William heard that they could all accept the price of £5, and many people thought that £5 was cheaper, and William was more confident in his next plan.

William then clapped his hands and asked everyone to be quiet and said: "Guys, we are friends, many people know about my family situation, I don't have much money and I can't find a big game dealer to help me promote the game, so I thought of a way, but I don't know which of you can accept it."

William hesitated, wondering how to speak.

"Hey, William, if you have any ideas, I think your game will be popular, but William I think you'd better sign up for this game now, or you'll be in big trouble in the future," Robert Carter of the law school reminded William.

He has a good relationship with William, because he is black and doesn't care about William's skin color, and the two have gone out together a few times after meeting in the interest club, and they have become friends since they came and went.

"Thank you, Robert, don't worry, I went to register the rights to the story and design of the game a few days ago, including all the rights that can be registered for the plant and character games," William thanked.

He knew that Robert was kind, and at this time, he could immediately remind him that he was a friend, didn't he see so many people in the game room and remind him alone?

Even if some students didn't think of it for a while, there are many students in the interest club who are part-time developers and eyes and ears paid by game companies.

William continued: "I got the copyright certificate yesterday, and now I think if you can all accept the price of 5 pounds, and many students still think that this game can be sold for more than 5 pounds, then I can sell the game to you for 4 pounds, and then you sell it for 6 pounds to your classmates or friends, can you accept it?"

As soon as William finished speaking, the classmates in the playroom began to make noise

"That's a good idea, if you really want to do this, I'll place an order with you right away, the EPS game I bought last time cost me £12, it's not as fun as the game you made, I think I can sell 100 discs"

"Cut, it's only 100 copies, I think I can sell more than 200 copies, I can sell 200 pics in my community, there are so many primary and secondary school students in the community, these kids will go crazy when they encounter their favorite games. ”

"Hey, Ryan, you guys are worthy of studying marketing, why didn't I think to sell it in the community, I just thought about informing my classmates and friends like this, great, I think this game will definitely be popular in my community." ”

"Maybe we can put a few notebooks in the application area of the school and let the alumni try it out, and if our school can become popular, then everyone can go to other universities to sell it, what do you think of this idea? ”

"That's a good idea, try it in our school first, let's form a sales team together, if you try it in school, it won't take much effort and money, do any of you want to join? You can come to me and apply." ”

"Add me and I'm going to join"

"And me, I think we can apply to the school in the name of the school game club, so that if we apply today, we will probably be able to reply tomorrow. ”

William listened to everyone's heated discussion about selling the game like this, and his heart blossomed, and finally more than 50 people discussed it together, everyone got the goods at Chen Mo for 4 pounds, and shipped 6 pounds.

William knew that the price was actually a bit low, but now the game was penniless, he could only use low prices to promote the game, 4 pounds he could earn more than 3 pounds, and he could get these more than 50 people to promote him for free, so he spent money to hire 50 salesmen, so that the money was not much, and it could also arouse everyone's enthusiasm for work.

After all, if you sell one, you will earn one, and these students on the scene are all veterans, and many of them have worked on developing games before, so they know what games are good or not.

William asked Robert and several other top law school students to serve as legal counsel at a friendly price of 25 game CDs each.

After everyone had negotiated the terms and details, and all the legal issues were settled, William took out a pen and paper and asked everyone for their names and the number of CDs they wanted.

Most of them are first-time salesmen, but the least of them ask William for ten, and a few guys from the marketing department even ask for more than 200 for one person.

After counting everyone, William was taken aback, there were 1050 pieces of data written on the paper, an average of 20 per person.

Wait for Robert and the others to sort out the legal documents and read them to everyone.

William used the game copyright as collateral to charge everyone a deposit of 4 pounds per game purchase, and the disc was ready for everyone within a week.

William had previously learned about the market for finding stereotypes to engrave CDs in London, which cost 0.8 pounds for less than 10,000 sheets, 0.6 pounds for more than 10,000 sheets and less than 50,000 sheets, and 0.5 pounds for more than 50,000 sheets.

William remembers that in 2000, a CD in Greater China only sold for 5 yuan, but it didn't seem to be genuine, the genuine one seemed to sell for more than 100 yuan, and his brother-in-law in his previous life bought a genuine Warcraft and spent more than 100 yuan on him.

After everyone paid the money and signed the contract, William took the 4,200 pounds in his hand, feeling excited, this was his first capital since his rebirth, and he didn't expect to take the first step so easily.

William took the money back to the dormitory, took the game master tape, and rushed to the stereotype dealer he had contacted before.

In fact, according to what the stereotype learned from the stereotype, they can make less than 10,000 tickets in 3 days, and they signed a week with alumni in order to have a few more days of emergency in case of an unexpected situation.

He is using the game copyright as collateral, if there is a real problem, he believes that some of the more than 50 classmates will take the opportunity to jump out and make trouble, maybe just wait for William to have a problem, and many of these guys are making eyeliner for the game company.

He didn't dare to take this risk and find a stereotyper, and William planned to engrave 5,000 copies directly.

5,000 CDs will cost £4,000 in 3 days, and there are still 200 pounds left plus some money in his hand, and William plans to register the company in these 3 days.

The personal tax in England can reach up to 50%, as long as the annual income is more than 150,000 pounds, you have to pay 50% of the personal tax.

and only 26% of the annual corporate tax profit of more than £300,000. After 2012, it dropped to 24%.

So after hearing Robert's reminder, William felt that he had to register the company immediately.