Chapter 33 Marketing Methods?
People who don't pay much attention to movies are also starting to pay attention to this topic, and many of them are fans of William White's books.
Forrest Gump's picture sense is so strong, William White's script shouldn't be too bad, there's no reason why you can't enter the theater? There must be a shady scene in it.
Now that there is a shady curtain and conspiracy theories are established, William White is obviously deliberately targeted, and everyone unanimously determines that Hollywood is a concentration camp for a group of bastards and hooligans.
Damn, this director is still a best-selling author, which is really a bit powerful, okay, who can tell me what kind of evil this is.
Because of the good reputation of this book, more and more people have come out to fight grievances, and the sales of books have also risen.
Naturally, the publishing house should not be disciplined, and began all kinds of tragic hype, and resolutely wanted to make things bigger.
This year's movie box office is very bad, the Hollywood giants have been struggling to do it, and now the situation is even worse, the movie box office has almost all dived.
Cinema operators are also very troubled, and in the movie theater where there are three or two birds, there is really no money to be made, and the movie tickets are not enough to pay the electricity bill.
It's a disaster for them, but it's good news for William White, who can now get more than a little more support from the theater chain, and in less than a week, he has gathered 500 theaters.
William White's intrusion has disrupted Hollywood's existing distribution system, which has also given some small companies an opportunity, and the companies that have been exploited by Hollywood are not one or two.
At the same time, the police academy began to build hype, and when the first trailer for NBC aired, the industry was in an uproar.
The propaganda of this era is nothing more than asking some media to write advertorials, getting some posters near the theater, and at most publishing the premiere time in the newspaper, which is basically alive.
Who has ever seen a TV commercial, this thing is expensive, a bad one is a loss, this really can't afford to hurt.
Spending millions of dollars on advertising, this is a bit heartbroken, and there are many movies with a box office of no more than 10 million dollars, so it is a desperate bet.
After watching the trailer, the reaction of the people is not bad, this is a movie that is easy and entertaining. As long as the time is right, it's okay to take a look, it still looks funny.
The advertisement says that if you can't laugh, we will refund your movie ticket.
This set of combination punches directly stunned Hollywood insiders, who felt like an idiot and were not at the same level as others.
Since the market is performing well, of course USC has to support its students, in this crew, USC students account for 30% of the proportion, if you don't support it, you will probably be an idiot.
What? This was taken by a group of kids.
For this movie, they have gone through countless hardships, and they hope that the society will support our children. More tolerance, more understanding, the old professor of the film school claimed that this is the most interesting comedy in recent years, if you are not satisfied with it, you can find him to complain.
Hollywood can be regarded as reacting, they are dealing with a group of children, no matter how smooth William White is, it is always a fact that he is under the age of 19, and if you mess with a group of children, you can imagine what the result will be.
The most important thing is that these children are not bad for money, and their social relationships are extremely complicated, so it is best not to provoke them if possible.
"Boss, do you have any problems with the funds here, do you want our brotherhood to make up a little. ”
"No, I received the first payment, and they also paid a part of it in advance, which was not more than my budget. ”
"I know, if you have any difficulties, speak up, brothers will help. ”
"Increase the publicity within the campus, spread to other schools, use acquaintances and classmates, and quickly expand the influence, California and Texas are no problem, the influence of other states is not enough, our classmates have people everywhere, right?"
"I know the boss, and I'm going to implement it right away. ”
After many exchanges and compromises, no one talked about racial and religious issues anymore, and everyone still decided to play in the rules, and if they played further, it is estimated that many people will die.
William White is just asking for money, you guys are making people anxious this time, this is not a good-tempered person, it would be good if you didn't bring a cowboy to the door.
A very savage and intelligent bastard is indeed a nightmare for many people, it's not bad if he doesn't provoke you, you still threaten him, do you think you don't die fast enough?
Investment banks on Wall Street are also blocked from investing, have you seen people coerced?
What does a billionaire not know?
It's people who can solve all problems with money, and people are thinking about buying theaters directly, and you still want to think about those who don't, which is really funny.
Soon, the second commercial appeared, which once again attracted a lot of attention. It's only been three days, could there be a third commercial?
You've played all the wonderful shots, but is there anyone watching the movie?
They soon knew the answer, the movie released on July 1 is now on hot pre-sale, the reason is to respond to the audience's request.
Hollywood has never played like this, and there are pre-sale movie tickets, if your reputation is too bad, I still need to go to refund the tickets.
The cinema doesn't want to bother, and if they retreat, they don't want to do anything else.
It's different this time, almost all of the 500 movie theaters are chartered, and people have given a guaranteed fee, and you really can't refuse if you make some requests.
A jaw-dropping scene occurred, and tickets for the first three days of the opening weekend were quickly sold out. In terms of cinemas, more shows must be added to meet the demand.
Regardless of the quality of the film, these marketing tactics are scary enough, and everyone knows that these are just people's emergency measures, which are urgently formulated after a serious setback.
Hollywood has been stunned by this routine, and in comparison, they are like a group of children, who are much more professional than them.
The film will be a commercial success, which is almost the consensus in the industry, although it is not very scientific to infer from the commercial, but the level of the people is obviously not low, and there is a big difference from the gossip that came out at the time.
For the boiling of the outside world, the Hollywood giants chose to shut up, they don't dare to have inappropriate descriptions, in case they provoke others again, their own boss will be unlucky.
Most of the time, the public always sympathizes with the weak, and it is better not to challenge the bottom line of the public, which will cause big trouble.
With the debut of the last commercial, the publicity momentum has also reached a peak.
In an NBC talk show, not only did the main creators and actors appear, but also played a few on-set footage, and all kinds of treasure swipes were sold.
The current Hollywood giants just hope that the box office will not be too outrageous, otherwise they will be too embarrassed.