"Uh...... This is my first film, and I certainly hope that it will be as good as possible at the box office...... Haha, I guess I hope it's over 300 million, right? It should be possible, right? Otherwise, 100 million will do! Yes, I'm ...... Ah, is 100 million low? It's not a lot......"

This is what Dai Xiaofei said in an interactive interview at the premiere of the film.

When she said this, Peng Xiangming even sat in the seat in the seventh or eighth row, and heard it with her own ears at the scene.

As a result, two days later, she cried on WeChat.

At that time, she should still be running publicity in other places, but the avalanche of the box office is already visible to the naked eye.

On the first day of painting, it directly got more than 40 million box office, you know, like "The Fourth Tenant", "Love Angel" also chose to open on weekdays, to put it bluntly, they are actually aiming at New Year's Day.

The first day of the film's official opening was December 24, the so-called Christmas Eve, but there was no holiday.

On the first day of the weekday, the box office got more than 40 million, which is not a beautiful start.

But on the same day, word of mouth collapsed.

Although many viewers may be rushing to buy tickets for Dai Xiaofei's appearance, in fact, her appearance in this movie is indeed in a fairly high position, but many people gave it a star after watching it.

This directly led to the fact that as soon as Xiaohongshu's score came out, it was directly 5.3 points.

The next day, Christmas, which was also a working day, collapsed directly at the box office to 13 million.

With this trend, it is basically certain that this movie will miss the box office of 300 million she expected.

Compared with her "Angel of Love", "The Fourth Tenant", which started mediocre, has always been a steady and rising posture, with a small-scale screening on the first day, only a little more than 530,000 box office, and a slight expansion on the second day, it passed one million, and on the third day, although it was affected by "Angel of Love", this movie, which suddenly expanded the scale of the screening sharply on this day, won more than 18 million box office in one fell swoop.

The key is that the reputation has not collapsed, but it has risen slightly, falling to 8.2 points.

When the box office of "Angel of Love" began to collapse, "Tenant No. 4" achieved a counterattack and stabilized the box office at more than 17 million, surpassing "Angel of Love".

So Dai Xiaofei sent a WeChat message directly and cried a lot.

Belch...... Peng Xiangming felt that in fact, the relationship between the two people was far from the extent that she could cry at herself so relaxed, but when a girl cried like that, he had to seriously comfort and persuade her.

In fact, however, he felt ...... This film should be pounced!

Romance movies have always been a major category in the concept of modern film classification, especially youth romance movies, there will be a few almost every year, it may not even require any big cost, the most important thing is to be able to grasp the touching characteristics of love.

To put it bluntly, romance movies are one of the genres with the lowest technical requirements for movies in the modern film category, most of them do not need any sound and light special effects, as long as you can tell ordinary love thoroughly, shoot it well, and impress your viewers, you will win, with a small cost and small actors, it also has the potential to be a big hit.

But the problem is that ...... "Love Angel" doesn't have these!

In Peng Xiangming's view, this movie is typical and technically nothing to faulty, and the rhythm is not a big problem, but it just doesn't move people - it's not real.

The feelings are portrayed, like plastic products.

If it's not real and there is no spark, it can't move people and make people believe in this love.

Yes, Dai Xiaofei is very fairy and beautiful, but she is not like Guan Qian, who is willing to show a little meat in commercial movies, but blindly sells her appearance and princess style...... But if you want to watch these things, you can also watch those TV series in the past!

Why should I spend dozens of dollars to buy a ticket and go to the cinema to watch it?

This is not the end, on Saturday, December 26, make-up shifts, all day round, "The Fourth Tenant" won more than 14 million steadily, and the cumulative box office successfully exceeded 50 million.

"Angel of Love" unsurprisingly dived again, plummeting straight down to the 10 million yuan mark, leaving only 7 million.

Finally survived on Sunday, December 27, and both films ushered in a rebound.

Dai Xiaofei's fairy face since her debut is still quite popular and capable of playing, so "Angel of Love" actually overtook the Jedi and won more than 23 million box office in one fell swoop.

"Tenant No. 4" only got more than 22 million.

On Monday, the 28th, a squeeze wave formed by the release of a new wave of movies came.

The box office of both films dived at the same time.

"The Fourth Tenant" is 10.36 million, and "Love Angel" is 4.69 million.

On Tuesday, the 29th, "Tenant No. 4" was 8.36 million, and "Angel of Love" stabilized, 5.22 million.

On Wednesday on the 30th, in the afternoon of the same day, it was already a holiday, so the box office of almost all movies rose steadily, and on the same day, "Tenant No. 4" won 8.44 million, and "Angel in Love" was 7.25 million.

"Tenant No. 4" rushed to the day before the holiday and successfully announced that the box office exceeded 100 million, but it was the first to get stuck in a position. The investment is obviously much larger, and "Love Angel", which has Dai Xiaofei's fairy face, is lagging behind the other party.

31st, the last day of 2016.

On the holiday day of the whole people, both movies ate the part they wanted to eat the most.

On this day, the two movies rose sharply with the sharp rise of the entire market, and "The Fourth Tenant" successfully won more than 21 million, basically achieving the strategic goal.

The capital is guaranteed to be earned.

When we met for the first time at the dinner organized by Zhou Yujie, Xu Jingwei said that the total investment of this "No. 4 Tenant" is 30 million, that is, about 90 million to keep the capital.

But "Angel of Love" has already exhausted the audience that Dai Xiaofei's fairy face can attract in the collapse of word-of-mouth, even if it rebounded with the market, it was once again left behind by "The Fourth Tenant".

However, on the same day, with a box office of more than 13 million, the film still successfully passed the 100 million yuan mark, which can be regarded as achieving the minimum box office expectation of 100 million put forward by Dai Xiaofei at the premiere.

However, anyone with a discerning eye can see that the potential of this film has been squeezed clean.

No matter who is responsible, the biggest person in the crew is Dai Xiaofei, she is undoubtedly the center of gravity and landing point of the entire crew and the whole play, so the play pounced, and the blow to her is undoubtedly the biggest.

At least this film proves that even if it is a love movie, her ability and appeal can only provoke a box office plate of about 100 million.

And it is said that the whole drama invested 65 million and flew to all over the world to shoot luxuriously, so the theoretical return line should be around 200 million box office - from the producer to the distributor, they all lost.

Of course, when it is put on the Internet for a fee in the later stage, there is still hope that the movie will eventually achieve a return on its cost.

Compared with this movie, on the contrary, "The Fourth Tenant", which can eat a group of retail investors for a little longer, it is estimated that it will be released until the Lunar New Year and then go down, it will not be a problem, and it will take another 20 days, and the final box office will fall above 150 million, and there is not much pressure - the same is what Xu Jingwei said at the beginning, the producer hopes that the final box office of this movie can exceed 150 million, and now it seems that it will be achieved safely.

Movies are such a magical thing.

Big investment in big stars does not necessarily mean big returns.

Small investment is done seriously, and even uses one work after another to make a style, but it can be successful.

In the final analysis, although it has the attributes of a commodity, it is still a work of art at its root.

Of course, these things have little to do with Peng Xiangming for the time being, he just smelled the smell of gunpowder in the box office market from a distance.

What deserves his attention more are two other things.

One is his Mariana Film and Television Culture Communication Company, which successfully completed the registration process and was officially registered before the arrival of New Year's Day, and after the company was officially registered, he injected all the money in his hands into the company.

The second is that on Christmas Day, on December 25, Zhou Shunqing's first solo album "Listening to the Sea" was officially launched - it is said that Zhou Yuhua's original album title was not this, it was the name of another song, but in the end, she couldn't withstand the pressure from the record company and changed her name.

This isn't the best time to release a new song in theory.

The New Year's Day file of the movie is in full swing, and new movies are added to the release almost every day.

But for Zhou Shunqing, this choice is not bad.

One is that the first season of "Three Kingdoms" has been broadcast to the eighth episode, and the popularity is very high, as the singer of the ending song "The Sky of History", her atmospheric singing has almost won unanimous praise, and there are even various reports that she has been selected for the Spring Festival Gala, and even gave a solo.

The second is ...... They finally decided to focus on "Listening to the Sea".

"Youth" and "Dream Chaser" are obviously not as popular as "Dream Chaser", but "Youth" has sold more than 23 million copies, and the reputation of "Dream Chaser Heart" has surpassed "Youth", so it has been sold and sold, and even sold 25 million copies.

Therefore, the name "Peng Xiangming" is still a golden signboard - hanging the signboard of "Peng Xiangming's production and creating a super affectionate new song for Zhou Shunqing" is still an excellent publicity point.

Even the distributor's Huaguang Records specially invited Peng Xiangming to the studio and took a group photo of Peng Xiangming and Zhou Shunqing.

But fortunately, as the first main hit, "Listening to the Sea" was still popular as soon as it was launched.

Even after being distracted by the box office war in the film market, this song still relied on its super hard strength and was frequently successful as soon as it was launched.

It can be regarded as once again proving Peng Xiangming's character as a "musical genius", and it is not in vain.

Book Reading House