Chapter 104: The Qiao Family's Counterattack!
Qiao Feng looked at his father, anxious in his heart.
This wave of targeted operations of the Lin Group is too fierce, and the cosmetics product is directly pulled down from the noble platform, and it was all sold out in just one morning, and the sales volume reached about 500 million, and this is still in the case of shortage of goods.
Qiao Zhenhai gritted his teeth and said, "Since the Lin Group wants to fight a price war, then we can't back down, we must fight back, cosmetics are the core products of the family, we can't let the Lin Group plunder our market so unscrupulously, notify the group to immediately reduce the price of all products, at least three points lower than the Lin Group, and then bring customers over." ”
"Father, this is too ruthless, directly reduce the price by three points, what if the Lin family also lowers it?"
Qiao Feng was slightly surprised.
Directly down three points, this is equivalent to a set of cosmetics that used to be 400 yuan, but now you can buy it for only 100 yuan, which is great value for money.
"What do you know, fighting a price war is also a psychological war, playing is mentality, see who can't hold up the defeat first, although the Lin Group is now in the limelight, but their cosmetics are not brands, and they need to be self-produced and sold, so it will waste a lot of time, just so we can take the opportunity to win over those waiting customers. ”
After listening to his father's explanation, Qiao Feng suddenly realized.
"This time, the Lin Group took the lead in investing 100 million yuan, and appointed the son-in-law Ye Ning as the executive president, responsible for the sales strategy of the cosmetics, plus Lin Wu fled to Donghai Province with his nephew and niece-in-law and took away a lot of money, and now the Lin Group can't take out so much money to burn. ”
Qiao Zhenhai said coldly.
"Father, how much do we pay, the price war is too expensive, and the family's reserve funds are insufficient, so we can only apply for a loan from the bank. ”
Qiao Zhenhai looked at his son and smiled confidently, "Don't worry, I have already communicated with the presidents of several banks in Jiangling City in advance, and I will lend 10 billion yuan in three days, and when the funds are in place, I will see how the Lin Group will die." ”
"My father was really wise, I went to contact a few young talents, and said that I couldn't let other families lend a hand. ”
"Hmm. ”
On the other hand, the group's backlog of cosmetics was emptied, the production line was in an emergency, and many customers placed orders in advance.
"Ye Ning, it's not a way to go on like this, the Qiao family's products have dropped by three points directly, three hundred yuan cheaper than our products, many customers have been co-opted, my father has just returned to the group, and the group's reserve funds are not sufficient, and there is no response to this 100 million investment, it seems that the Qiao family has already been prepared, or let's apply for a loan from the bank, right?"
In the president's office, Lin Qianxue frowned.
Ye Ning handed her a cup of tea and said with a smile, "Don't worry about this, don't I have money in my card, just invest it directly when the time comes." ”
Hearing this, Lin Qianxue shook her head and resolutely objected, "No, that's your money, no matter how much money the group has, you can't let you pay out of your own pocket, there are so many big banks in Jiangling City, wouldn't it be better to apply for a loan?"
"It's okay, you can go to the bank and apply for a loan. ”
Ye Ning smiled slightly, without too much force, he understood what Lin Qianxue meant.
In the afternoon of the same day, the staff of the group's credit department submitted the loan information to the major banks in Gangneung City.
"Mr. Lin, the loans we applied for were all rejected, and only one bank agreed to lend, and said that it fully supported the Lin Group and did not want interest. ”
Xiao Zhao hurriedly rushed into the office.
Lin Qianxue's face changed slightly, and she looked at Xiao Zhao, "They were all rejected, which bank agreed to lend money?"
"It is a bank of the Gangneung Global Alliance, and the president of the bank also said that it can lend to the Lin Group up to 10 billion, and it will be received on the same day. ”
"Ten billion is not enough, it can't support three days of consumption, the Qiao family reacted calmly, without the slightest panic, it seems that it has already been dealt with, and the bank that rejected us did not explain the reason?"
"No, it's just that the banks have been overwhelmed by the recent lending of too much. ”
"I see, you go get busy first. ”
Lin Qianxue waved her hand, and then frowned and looked at Ye Ning who was lying on the sofa, "Did you guess that the bank would refuse to support the Lin family, so you offered to pay out of your own pocket?"
Ye Ning got up and put down the phone, took a sip of tea, and said, "Isn't this obvious, the Lin Group is now alone, it is no longer the Lin family of the past, and we are facing the middle-class family Qiao family, don't forget that behind the Qiao family is the Donghai royal family, and other families in Jiangling City are also on the side of the Qiao family, and there are people from these major families in the major banks in Jiangling City, and it is too simple to refuse the loan applied by the Lin family." ”
"Then why would Global Alliance Bank agree?"
"Hehe, the Global Alliance Bank is different, although they are also banks, but their nature is different from other banks, the Global Alliance Bank has strict hierarchies and stricter rules and regulations, this is a bank established by the most powerful family in the world, it is too difficult for outsiders to put their own people in it, once they are discovered, they will be traced, and even the entire family will be implicated. ”
"I see......"
"Since President Zhang agreed to support Lin's, he must have seen the potential for Lin's Group's future development. ”
"But 10 billion is really not enough, this price war burns money, and it is basically difficult to win when the funds are insufficient. ”
Lin Qianxue hit the nail on the head and pointed out the core of the problem.
"The Qiao family has the support of Tianhai International behind it, and behind Tianhai International is the Donghai royal family, plus other families in Jiangling City, it is too difficult to suppress the Qiao family's sharpness this time, there is nothing behind the Lin Group, only a group of people with dreams, we are enemies with the entire family in Jiangling City. ”
"That's not necessarily, how do you know if you don't try a few times?"
"What do you mean?"
Lin Qianxue looked at Ye Ning with a hint of curiosity.
Ye Ning rubbed her little head, "Let the people from the credit department go to the bank a few more times, so many banks reject us at the same time, there must be someone behind the scenes." ”
"Do you mean that the Qiao family is behind the ghost again, or is it another family?"
"Yes, these families are in the same spirit, and it is impossible to say if they join forces against the Lin Group. ”
"I'll go talk to my dad first and listen to his opinion. ”
Lin Qianxue looked very cute, puffed out her cheeks, got up and walked out of the office.
Ye Ning sat back on the sofa, took out the phone and dialed Chen Hainian's number.