Chapter 811

In the living room.

Hearing Li Shixin say that he wanted Jingdezhen to make some movies, a group of leaders showed blank expressions.

As workers in the system, they obviously don't understand this way of operating in the entertainment industry.

Especially Lu Pengfei.

"Mr. Li, as a person who usually doesn't have time to watch movies, I forgive you for taking the liberty of asking, is it better to make movies for local publicity, or is it better to ask celebrities to endorse the city?"

This extremely layman's inquiry made Li Shixin laugh.

Is there any effect on celebrity endorsement of the city?

There may or may not be.

This thing depends on the celebrity itself, and whether the celebrity takes this endorsement seriously. At the level of the celebrity itself, in fact, the best endorsement is to ask a local star to endorse his hometown, which is the best endorsement for the local publicity effect. Don't say anything else, let's say the little Tibetan brother Ding Zhen. The original ecological Internet celebrity directly single-handedly brought the tourism industry in his hometown by dozens of percentage points, and directly turned himself into a business card of his hometown by relying on the role of network traffic.

Another example is Brother Coat, although he became popular in the draft, he has always maintained the original ecology of farmers. And after becoming famous, he didn't leave the hometown where he lived before. In a sense, it has played a certain role in raising the visibility of the local area.

But this kind of star is just a special case, even if this kind of original person is popular, he will stick to the original ecological personality.

And like ordinary stars, they must focus on their main business, and any star wants their fans to like themselves. Not anything attached to him, any label, even if it was what made them.

Therefore, even if some popular stars mention their hometowns from time to time, they play a very limited role in local publicity.

But what about movies?

It's completely different.

Just when Li Shixin wanted to explain in detail to Lu Pengfei, what kind of benefits a successful movie can bring to the filming location. I suddenly noticed that Sun Jianfei, director of the Tourism Bureau, who was having dinner with him at noon, was also there.

Noticing that Sun Jianfei looked like he wanted to speak and stopped, Li Shixin smiled slightly and looked over.

Feeling his gaze, Sun Jianfei nodded and stepped forward;

"Mayor Lu, this is for sure. The communication effect played by film and television media is definitely better than that played by a certain star, especially if film and television can interact with the tourism industry and major local industries. ”

"Oh?"

Hearing Sun Jianfei say this, Lu Pengfei became interested.

"Director Sun, what do you say about this? I haven't learned about film and television, but it seems that your tourism bureau has placed advertisements on CCTV and our provincial TV station the year before last, and the money has not been spent, and it seems that the effect is average?"

was poked in the heart by Lu Pengfei, and the smile on Sun Jianfei's face was a little embarrassed.

"Ahem, Mayor Lu, that's it. Film and television works are different from advertising, and the tourism attraction caused by film and television works is far from being achieved by other marketing methods.

Let me put it this way: movies have a longer representation of tourist destinations than commercials. For example, the storyline can make the audience have an immersive feeling, thereby stimulating the audience's desire to travel, and the application of special effects, star effects, and the display of shooting angles can strengthen the local image to the greatest extent.

As an art form, film locations appear in film and television, and their influence is subtle. And the life cycle of a movie is much longer than an advertisement!

A successful film and television work is long-lasting, and even if it is a fast food movie, it often has a continuous popularity for three to five years. To tell you, a movie is an hour and a half, and it can be placed in cinemas, online and various film and television platforms. ”

Hearing Sun Jianfei's explanation, Lu Pengfei nodded deeply.

"Then I get it. But how much impact can making a film have on the local economy?"

This question really stopped Sun Jianfei for a while.

Seeing that Sun Jianfei was stuck, Li Shixin smiled.

"Mayor Lu, there is no way to quantify this matter. There are too many variables in this, but I'll give you an example. You've heard of The Lord of the Rings, right?"

"Well, I haven't seen it, but I know it. It's very famous, a Hollywood blockbuster!"

If you know, you can do it, otherwise you won't be able to vote for a while.cough cough, I can't tell you about the benefits of making movies and doing soft plants!

After sorting out the language, Li Shixin said lightly;

"Before this film, New Zealand was not very well-known. Its industrial economy is also dominated by animal husbandry and forest land industry. However, after the release of the "Lord of the Rings" trilogy, as the main location of the film, New Zealand's landscape was widely known around the world. In particular, "The Return of the King" won a record 11 Hollywood awards at the 76th Academy Awards and became popular all over the world as a cultural communication film.

I saw a film report that said that according to Tourism New Zealand, before 2000, New Zealand received just over 70,000 tourists a year. But after "The Lord of the Rings" became popular around the world, New Zealand received a record number of tourists that year, soaring by 400 percent, and received 300,000 tourists from all over the world throughout the year.

The Lord of the Rings, of course, is a special case. After all, it represents the pinnacle of cinematic production around the world. And the investment in this movie is there, we will definitely not be able to reach this height.

However, it is undeniable that the "Lord of the Rings" series of films can be called the most successful location promotional films, and the fairyland-like footage and painting-like scenery in them have left a deep impression on audiences around the world.

The film was filmed in more than 150 locations across New Zealand. Now, most of these filming locations have become popular tourist attractions and have begun to receive tourists. In addition to these, local photography, catering, and commerce, all of which are linked to "The Lord of the Rings", have greatly increased their income.

According to the article I read, one out of every ten foreign tourists claims that "The Lord of the Rings" drew them to New Zealand.

Mayor Lu, this is the stimulating effect of movies on local industries. ”

Listening to Li Shixin's boasting and Amway, Lu Pengfei's eyes gradually became eager.

"Mr. Li, if you want to make a movie with us, what do you need?"

Yo hoo!

Take the bait!

Seeing Lu Pengfei's expression, Li Shixin cheered.

But on his face, he stretched out two fingers without being surprised.

"First, investment. Second, the support of local governments. ”

"We will definitely fully support it! But Mr. Li's investment, as you know, our Jingdezhen's economic aggregate is there, and as a government, we have a lot of difficulties. It also costs money, and that costs money."

Hear the benefits and hit hard, and hear that you are only willing to invest?

Looking at Lu Pengfei, who became bitter in an instant, Li Shixin frowned.

He didn't like to listen to government officials, so he waved his hand gently.

"In fact, I decided to make this movie, that is, I think that the people here are good, and at the moment, this historical city is indeed in difficulty, and I came with the mentality of helping. If Mayor Lu finds it difficult, we can also change the way. By the way, you're here tonight to talk to the old man about endorsements, right? That, the old man will make a statement first. To endorse our local government, the old man must not be able to offer a price like endorsement for a brand. With the old man's current position, forty million in five years is about the same. Give us Jingdezhen, just make a discount. Twenty million is good. ”

“.”

Drip!

Received a negative cheer with [Jealousy and Hate] [Shock] [No FK Says], 6128 points!

What a robbery you have!

Looking at the two fingers stretched out by Li Shixin, Lu Pengfei thought about it and asked tentatively;

"What about filmmaking?"

In the face of the inquiry, Li Shixin picked his chin and withdrew a finger.

"Ten million minimum. A movie, plus a fashion blockbuster. ”

Faced with Li Shixin's two demands, Lu Pengfei smacked his lips.

"Mr. Li, this matter is not a trivial matter. 10 million investment, we have to go back and discuss. ”

"Well, I'm here and I won't be leaving in the next two days. ”

Li Shixin nodded and got up neatly.

Early the next morning.

Li Shixin, who got up early and was about to go to the park with a group of old fans to practice in the morning, received a call from the Propaganda Department.

"Mr. Li, we had an overnight meeting last night to study the feasibility of your film project. ”

"Oh?

"We invested in Jingdezhen for this project!"

Hearing Sun Xiaocheng's heroic tone on the other side of the phone, Li Shixin smiled.

Have an eye!

(End of chapter)