After returning to the capital, Mr. Shi took the two vice presidents to Shi Fang's ward together to discuss with Shi Fang and Zhong Wan the specific marketing matters after the TV series was broadcast.

Shi Fang's proposed marketing plan is still conventional:

The propaganda department arranged two copywriters, one staring at the drama "Easy Rivers and Lakes" to discover the highlights of Zhong Wan's acting skills in time and write leading drama review articles, and the other staring at other TV dramas in the same period to find out the flaws and gaps in these dramas, and write comparative and analytical articles.

The marketing department has signed regular promotion agreements with the two major websites with large traffic, and these two websites must regularly post articles to increase the popularity of Zhong Wan during the broadcast of the TV series.

After the start of the broadcast, the public relations department designated two staff members to pay attention to the public opinion ecology of major websites about this TV series, find out the opponent's smears and bad comments in a timely manner, and respond quickly.

It's just that these are routine marketing, and the effect must be there, but don't want to use this to break out of the encirclement, because a TV series is on the file, the protagonist in the play will generally do this kind of marketing, everyone is maintaining their own image, and you have done it, you can only keep it up, if you want to emerge, you still need unconventional marketing.

Zhong Wan already has a famous work, what he needs is to further establish his status in the rivers and lakes, and become an actor with undisputed strength and idols, in terms of acting skills, the directors who have worked with him are all sure of him, but in terms of popularity, he is not even as good as Wu Lina, who has come up all the way up by hype.

If the heat is not enough, the top resources in the circle will not consider him, and without the top resources, it is rare for him to make a greater breakthrough, which is a dead knot.

For the first time, Mr. Shi questioned Zhong Wan's low-key and pragmatic style: "Zhong Wan, the company respects your decision, along the way, we don't hype, we don't engage in crooked ways, step by step rely on strength accumulation, and now you do make some achievements, but there is still some distance from what we expected." ”

"Your acting skills have long been no worse than those big names who have been famous for a long time, but in terms of resources, you have always been unsatisfactory, filming TV series, those good roles, we need to invest ourselves to fight for it, and in terms of movies, even if we participate in investment, it is difficult for me to win the role of the male protagonist for you, the root of all this is that your popularity is not enough, and the national degree is not high enough. ”

"And your endorsements, although there are a lot, but top luxury goods and relatively high-end products, people will not consider us. ”

"Everyone knows that the public is extremely curious about the private lives of celebrities, and reporters are doing everything possible to dig up celebrity scandals in order to satisfy the public's strong curiosity, why don't we take advantage of the trend? For example, if you have a scandal with Zixia for a period of time, the popularity of both of you will definitely go up!"

Zhong Wan was stunned, he didn't expect that the events of this press conference would have such a big impact on the boss, did he think that Morning Star and Gao Bin were relying on the Gossip blog page?

Shi Fang didn't expect that this trip to Hangzhou would make the boss think of scandal hype again, no wonder, as the boss, you must consider the interests of the entire company, you are an actor for your own reputation, but ignore the interests of the whole company, of course the boss has opinions!

Zhong Wan and Shi Fang glanced at each other, Shi Fang nodded, let him say first, Zhong Wan lowered his head and pondered for a while, raised his head and said to the boss: "Mr. Shi, I have been in the same crew with Jiang Chenxing and Gao Bin for more than three months, and I have seen some situations with my own eyes, let me talk to you about my opinion." ”

"Jiang Chenxing is very dedicated, I have watched many of her plays, her emotions, performance tension and lines are very in place, she is a very good actor, she and Gao Bin play a couple in the play, but at the scene, we can all notice that Gao Bin likes her very much. ”

And she and Su Yue are really in love, Su Yue went to the crew to visit her class, and more than once, the relationship between the two is very good, I listened to me on the TV station a while ago, Su Yue's mother didn't like her, and forced her to make a statement on the relationship between the two, but Su Yue's mind has been decided and she is ready to marry her, so her relationship with Su Yue is by no means a scandal. ”

"In addition, let me talk about my perception of Jiang Chenxing and his person: she is very simple and simple, in the crew, except for thinking about acting and eating, she doesn't care about anything else, she is an authentic drama idiot, and during filming, she is full of spirituality and very charming, and it is normal for the actors who play opposite her to like her. ”

Mr. Shi thoughtfully: "You mean, the reports about her feelings are not scandals, they are all true?"

"Yes," Zhong Wan nodded: "That's true, she never meant to deliberately hype, she just had a love affair with the top rich and handsome by chance, her path can't be copied by others, if I also stir up scandals, it will be difficult to have her popularity, and it will also affect Zixia." ”

"Boss, I don't know if you've seen Jiang Chenxing up close?" Shi Fang also talked about what he had seen:

"When Zhong Wan was filming, I stayed there with him for a few days, and I overheard a senior makeup artist in the crew say: 'Jiang Chenxing's makeup is more beautiful than that of many celebrities, her skin is white and red, fine white and shiny, and she looks like a woman in love. So her relationship with Su Yue is definitely not hype. ”

"And from a man's point of view, her appearance, even in the circle, is rare and beautiful, although her face is round, her facial features are also round, her eyes are dark and bright, and there is a kind of beauty that catches people's hearts. ”

Mr. Shi knew in his heart that Shi Fang was also trying to prove that Jiang Chenxing was not hype, even if she didn't hype, but her relationship did attract huge attention and gave her a sufficient topic; an actor has acting skills and works, and she also needs to have a topic, Zhong Wan has not found a topic, how can she increase her popularity? This time she can't give in anymore!

She questioned Shi Fang: "You have taken him for so long, you tell me, apart from the scandal, what topic can you help him find? Popularity needs a topic, Jiang Chenxing has a topic, can you think of a way to help him find a topic? If you can't find it, I can only stir up a scandal for him next!"

"This ...... I want to think about it," Shi Fang racked his brains, and suddenly thought of a topic, he winked at Zhong Wan and said, "You made a lot of brothers when you were filming, how about I give you a comradeship?"

Mr. Shi's eyes lit up and said: "This idea is good, if the other party is also popular and does not have a girlfriend, this kind of hype can be a win-win situation, it is not a new way!"

Seeing that the boss confessed to it, Zhong Wan had a headache, does it have to be like this?

Knowing that the boss was unhappy, Zhong Wan still decided to say what was in his heart: "Mr. Shi, can you believe me again? You give me another two years, I don't need to fire anything, and I can still reach the peak of an actor." ”

"It's not that I don't believe you, it's that time is precious," Mr. Shi concluded: "Hyping up your brotherhood will not cause you any loss, what are you worried about? Shi Fang immediately circled the candidate, and I asked the public relations department to discuss with the other party's agent, and it was decided!"

Zhong Wan: "......"

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