At half past three in the afternoon of November 27th, Tiantian Music officially put out the pre-sale of "Youth" and "Dream Chasing Pure Heart", but it was only a pre-sale, and the song was called gray and could not be listened to.

Before four o'clock in the afternoon of the same day, Peng Xiangming's own Weibo account on Weibo, Peng Xiangming's music studio's Weibo account, Daqi Records' Weibo official account, and Tiantian Music's Weibo official account all released the news.

A little later, Peng Xiangming posted a short video on the account of Dingdong Short Video, which was Peng Xiangming's selfie, which was also an announcement of this matter.

In the case of the fire of "Dream Chaser", his frequent appearance on hot searches and topic lists, and his frequent traffic after signing Dingdong, his followers on Weibo have exceeded 20 million, and he has more than 40 million fans on Dingdong.

Therefore, on the same day, he once again liked to mention the hot search - "Peng Xiangming's new song pre-sale".

At nine o'clock in the morning on December 1, the difference between the two songs was less than seven minutes, and they successively crossed the pre-sale line of 10 million copies.

In addition to the above fixed publicity routines, there is no additional traffic promotion, he can be said to have pushed the pre-sale of these two songs over 10 million copies only by relying on the word-of-mouth foundation brought by the previous work and his current popularity.

This is not an exaggerated data in the music industry, but in the real singer circle, there is no doubt that the top traffic and top results - so everyone has been discussing it recently, and one of the key points in the publicity direction of Daqi Records is also "Everyone's expectations for Peng Xiangming are too high!", trying to lower everyone's expectations and avoid an avalanche of word-of-mouth caused by falling short of expectations after the song is launched.

However, in fact, the popularity of him and "Dream Chaser" is almost completely brought by word-of-mouth, his new song is going to be launched, and a new MV will be released at the same time.

In a word, he is now the reddest one.

What's more, there are still people behind the scenes - Dingdong short video!

At half past three o'clock in the afternoon, Tiantian Music certainly released the key on time, and officially sold and played these two songs online, and the Dingdong short video was also at the same time, and the short video "Pure Heart" that was finally fixed in eleven minutes and twenty-four seconds was launched.

For this step, they have been laying the groundwork for a long time.

vigorously drained traffic for Peng Xiangming's personal account in Dingdong, whenever he sent out a fresh or interesting video, it would inevitably be promoted throughout the site, and even the traffic given to him could be pushed to a short video that made Peng Xiangming popular, and it actually became popular with Jiang Xianxian and "Invisible Wings".

And when the date for the launch of the short video "Pure Heart" was set, they began to spend money to promote it on the whole network - "Pure Heart" will be watched exclusively by Dingdong short video on the whole network and is free.

Basically, the three words "Peng Xiangming" are completely bound to Dingdong's short video.

And now, they have finally waited for this moment.

So,At 3:30 p.m.,Every Dingdong user,If you turn on Dingdong at this time,You will directly see the fine cut ad of "Pure Heart",Click in to watch,If you set up a message notification,You will immediately receive a push ad,If you are brushing the video,Then the next video you brush up,It must be "Pure Heart"。

This is an unprecedented level of promotion.

Directly pushed to the point that even if you don't know Peng Xiangming and don't know what "Dream Chaser" is, as long as you go online, you will basically know that there is a guy named Peng Xiangming who is going to release a new song and a new MV, as long as you use Ding Dong, you will definitely be able to see his MV for the first time.

And the painstaking paving of Dingdong's short video has not been in vain.

At more than two o'clock in the afternoon, the traffic of the APP began to rise, and at more than three o'clock, it has exceeded 35% of the traffic in the same period under normal circumstances, and after half past three, the traffic has risen to 1.8 times the normal data in the same period!

At the same time, the growth rate of downloads and installs, which had started a few days ago, has also begun to accelerate again by this time.

In the end, the result of these situations is that within ten minutes after the short video was launched, more than 100 million people were already watching this short video!

But when Jiang Xianxian saw this short video, it was actually more than ten minutes later.

She wore headphones and listened to the two songs on the line one by one, a little surprised.

One is rock, and the other is outright pop.

Peng Xiangming had never done rock before.

Even the so-called "pseudo-rock" that is more popular than the style, he has never set foot in it.

After listening to the two songs again, she felt that "Dream Chasing Pure Heart" was better, and couldn't help but think that in the high-pitch area of this song, it should have reached High-C, but it didn't feel like a late sound repair, and she didn't know if it was a later sound repair - she felt that Peng Xiangming's voice sang so high, although there was an indescribable sense of power that was sung, but if the sound repair was too serious, I was afraid that the singing scene would be miserable in the future, and it would become the scene of the car accident at every turn.

But at this time, she inadvertently looked up, and she saw the little assistant sitting on the sofa opposite her, who was also holding a mobile phone and wearing headphones, and something seemed to be wrong.

Her eyes were visibly red, and her face was sad.

Jiang Xianxian was startled, took off her headphones, and asked, "Xiao Mo, are you okay?"

Assistant Xiao Mo was stunned for a moment, looked up, took off his headphones, and cried, I don't know if I heard what she just said, "Sister, Peng Xiangming is so talent......ed! Why don't you cry? Don't you think it's very touching? I think it's very touching...... I can't help it!"

Jiang Xianxian was stunned for a moment - she felt that the melody of "Youth" was very catchy, and the lyrics were also very hot-blooded, but "Dream Chasing Pure Heart" was obviously more burning, from the lyrics to the song to the singing, it was particularly burning, but no matter which of these two songs, it seems that it has little to do with crying, right?

After thinking about it, she said, "I haven't seen the MV yet!

Before she put on the headphones again, the assistant Xiao Mo hurriedly said, "Then you hurry up and watch, it's touching!"

Jiang Xianxian opened the Dingdong short video, and immediately saw the advertisement recommended by the splash screen, which was "Pure Heart", so she clicked on it, and then quickly subconsciously turned the screen sideways to see-

The first is the three big words "Pure Heart", which appear in the center of the screen.

Then, the word disappeared, and another line appeared—

Director Peng Xiangming's work.

The picture slowly lit up.

A very beautiful girl appears in the center of the picture, he is wearing a professional suit with black suit and trousers, although his face is expressionless, but he looks particularly cold and beautiful.

The camera pans up, and with a bang, the starting pistol in her hand goes off.

As soon as the camera turned, twenty or thirty young men immediately started to run and fight bravely.

Around the camera, where it is half-blurred but can be seen clearly, many young students in school uniforms are huddled around the red track to watch the game.

"So it's a race, high school boy!"

The thought in her heart had just popped up, and the camera suddenly changed, and a chubby man sat up all of a sudden, stunned for a moment, saw that the environment was in the bedroom, and exhaled a breath of "......".

His face is incomparably ordinary, and it looks like a face that everyone encounters every day in life.

At this moment, a beautiful woman walked to the door with an apron tied around her waist, "Wake up? It's just right, you hurry up and take your son to wash your face and brush your teeth, I'm almost too late!"

The fat man raised his hand and rubbed his face, confused, "Oh, good!"

Then, there's a morning story that almost every family should be going to happen every morning.

The fat man shook his son while brushing his teeth, shook his son awake, urged him to get up and brush his teeth, in the kitchen over there, the range hood was whirring on, and the mother skillfully cut half a carrot, put it into the noodle bowl with a knife, stirred and stirred, the oil was already hot, poured it in, and it was sozzy......

Before I knew it, the music was already sounding.

is a very cheerful prelude to the song "Youth".

Soon, the family sat down at the table, and the woman spoke to her son, who was still asleep, "Hurry up and eat, and let your father take you when you're done...... Eat a piece of vegetable tray, your dad's favorite food, nutritionally balanced!"

He muttered to his man again, "Oh, don't look at your phone, eat quickly." ”

The man obediently put down his mobile phone and gulped down the vegetable tray fried by his wife - the camera suddenly turned, and the race that appeared in the previous shot suddenly pulled out the panorama, the playground was almost filled with the color of the school uniform, and on the runway, twenty or thirty young men had already opened the gap and pulled out a long line.

The voice of the singing voice is very shallow, completely background sound, and it is drowned in the movement of the picture scene-

"Change your life, make yourself happy, give up attachment, the weather will become good, every time you walk by, it is a harvest, what are you waiting for, make the right choice......"

The two took the child downstairs and sat in the car, the wife breathed a sigh of relief, the husband skillfully started the car and moved forward, the wife suddenly asked: "Hey, your company said that it will lay off employees, is it decided?"

The husband's reply was somewhat weak and anxious, "Not yet......!" The heads are all big!"

The wife sighed and did not speak.

The singing voice is still very shallow, and the complete background sound -

"In the past, let it pass, don't care if it's a joke or a lie, the road is under your feet, it's not complicated, just remember that you're you......"

At the entrance of the subway station, before getting off the train, his wife turned around and said, "Changchang, don't eat snacks at school! That thing is not healthy, study hard, don't fight?"

The fat man urged, "Hurry up, don't let this piece stop......!

In the next shot, the car stopped, and I saw a boy about ten years old running to school with a schoolbag on his back, the window of the car was lowered, and the father was also shouting, "Study hard, don't fight, let go of school Dad will pick you up......" In fact, the child has already run away, and the horn of the car behind is pressing hard.

In the next shot, Bangbang knocked on the door, and the fat man pushed the door in, "Mr. Zhao, you called me?"

A middle-aged man raised his head, extremely impatient, "You come here, come on, what are you doing? Do you want to do it? See for yourself, what kind of thing is this, what is this ......?"

The actor bowed his head and waisted, "I'm sorry Mr. Zhao, I, I, I...... Look, I'll change ...... right away"

The singing is a little louder, but still shallow—

“Wu... oh... oh...... , I am still the same teenager as before, there is no change in the slightest, time is just a test, and the thoughts planted in the center of my heart have not diminished in the slightest......"

"Come on, come on, come on!"

On the playground, the sound of students shouting and cheering made people's blood boil.

The running posture of the boys flashed in front of the camera.

Inadvertently, the camera suddenly focused on a little fat man, in the middle and long view - he was obviously running very hard, but it was also obvious that he was already close to half a lap behind his classmates in front of him.

"The young man in front of him is still the same face as he was at the beginning, no matter how difficult and dangerous he is, he will not retreat......"

No one paid attention to him, and everyone's eyes fell on the competition between the two or three classmates at the front.

But he ran hard.

Jiang Xianxian suddenly realized something.

A certain string in the depths of my heart seems to have been plucked suddenly.

My heart trembled.