At the beginning of March, the cold spring ended, and the weather finally began to warm up steadily. The people who were exposed to the sun all looked lazy.

The negotiations between Glorious Sun Technology and BMW AG have basically been completed, and a signing ceremony is about to be held. However, Yang Dongxu didn't want to attract too many people's attention, so he didn't publicize it much.

Just prepare the contract and let Chen Xin from the magic capital sign it on his behalf, so he doesn't need to go to the magic capital. So before he left for the UK, the focus of his busy work was still on YY's side.

However, because there are too many cards to play in his hand, YY Yang Dongxu is not worried. Now the main focus is on music platforms and video sites.

At present, the pre-entry company has basically been completed, and YY music and YY video have entered the stage of trial operation. As a complementary part of this aircraft carrier YY.

Although the launch of these two software is not intended to target CC and MM. But there is only one restriction that only YY accounts can log in.

Let these two companies start to collectively scold their mothers, there is no way to fight between the three parties in the chat software market. As a result, YY was very unruly and called two more helpers, isn't this an obvious bully?

Bullying people or not bullying people Yang Dongxu doesn't know, anyway, he attaches no less importance to these two platforms than the game department of the company's core industry.

"Do you make online operations and not do them offline?" Qiu Bosong looked at Yang Dongxu with some puzzlement.

Let's not talk about the video website, all the old movies and TV series that have been copyrighted are entered. Although the click-through rate is rising, the specific profit is not yet visible.

But because of the experience of foreign easy-to-listen technology on the music website, not to mention the role of the music list alone in promoting new songs, it is definitely the existence that makes all record companies blush.

Especially now that YY users have broken through the staggering 10 million mark, and there are music sites that have more than half of the conversion rates. With such a large user base, it is a big expense to charge a little bit for the promotion of new songs.

Even if Sunrise Technology finds a few good songs, it is easy to come up with several good online singers, and then start harvesting and making money. Therefore, Yang Dongxu did not do offline, which made Qiu Bosong very puzzled.

"YY, 361, and 361 Guardians, the game departments under their hands are all developing rapidly. We can't spare the manpower right now to get another entertainment company to supplement the Rising Sun Technology.

Or rather, there's no need to get this thing at all. Now that the YY platform has risen, let's cooperate with other companies. If they want to use this platform to promote their newcomers, then give advertising money a fair deal. Yang Dongxu said.

Get a separate entertainment department to come out and insert a foot in the entertainment industry, not to mention whether it will cause overlapping and waste of resources with Haina Entertainment. The entertainment industry alone is not something you can get into if you want to.

Don't look at the people in the entertainment industry who seem to be very kind to Haina, and even lose their smiles most of the time. But in the face of a newcomer, the company will teach you how to be a person in minutes.

But if you let Haina come out of the platform, then it is better to cooperate directly with Haina and hand over the offline to Haina. After all, people are professionals, so why do you have to get another entertainment department in Rising Sun Technology?

"You mean that we only build this platform, as for who pays for the promotion on our platform, it depends on how much money he gives to come to power, whether it is Haina or other companies?"

Compared with getting an entertainment department to go it alone, this platform seems to have a better future. After all, as long as the platform is big enough, there are no partners, and there is no fear that it will not be able to sell at a price. If this platform is operated as an iron-clad platform and an entertainment company, it will also be extremely bullish.

"Including Haina, but now the music copyright basically belongs to Haina. So if you go too far, Brother Li Zongsheng comes to trouble you, I won't help you speak. Yang Dongxu said with a smile.

"How can I be? Qiu Bosong's face suddenly became embarrassed, and then he thought that the music platform had made great efforts today. In addition to the copyright of the song, even the predecessor of the website was packaged and taken from Haina.

"My own company must take care of it, but while taking care of Haina, as long as other companies pay for it. Let's help publicize the non-signing of an exclusivity agreement.

But it's not everyone who gives money to advertise, and the quality of this is also checked. The platform is big enough to create singers, and at the same time, singers are good enough to add glory to the platform.

As long as there is a slight sign of profitability on the music website, Parkson and Feixun will definitely follow quickly. Don't wait for the songs to be better than the other, our side is all stinky shit, then it's fun. Yang Dongxu reminded.

Yang Dongxu has no opinion on charging advertising fees, but there must be a degree of grasp in this. If you want to bid like Baidu, whoever has more money is the father, and it doesn't matter if what people promote is true or not, the reputation will soon stink, not to mention that it will be a matter of time before the game is over.

"I understand that. Qiu Bosong nodded, "But can other companies cooperate with their downstream?"

"That's a nice note. Yang Dongxu pondered for a moment and said: "In this way, when collecting advertising fees, you can sign a contract for offline cooperation."

For example, the platform charges less for the promotion of some online singers' new songs, but after the other party becomes popular. When participating in offline commercial performances and concerts, our platform needs to take a part of the share. ”

If you only charge advertising fees, online singers belong to a relatively new thing. Everyone has no bottom in their hearts about how much they will make, but Yang Dongxu has a bottom in his heart, so he wants the platform to raise the advertising cost.

But other record companies don't have a bottom in their hearts, and they definitely don't want to give so much money. The tentative extension of online publicity to offline cooperation and distribution of benefits is a very good cooperation model. This relieves the concerns of record companies and increases the revenue of music platforms. 88

One news he remembers very well is the song "Mice Love Rice", which is said to have earned 100 million yuan from the surrounding parts of this song. But the part that the 100 million singers take is definitely very small, and most of it is the money earned by the operating company. This shows how terrifying the ability of online singers to attract money is if they manage it well.

In addition, many online singers are actually short-lived, and there are very few who can insist on being active in the music world. So on the surface, it seems that the platform will give other record companies a popular artist.

In fact, as long as you reap the profits of one or two popular songs of online singers, YY can make a lot of money. After all, not everyone is as prolific as Zheng Yuan, Daolang and others. After most online singers have one or two masterpieces, Jiang Lang is basically slowly dimmed.

"Okay, I'll contact Haina first to get a sample. At the same time, I also talked to Haina, asking them to find some trouble for Parkson and Feixun in the copyright of the song, so that they would not be so picky. There is no music on the music website to see how they play?" Qiu Bosong snorted coldly, obviously still disgusted by the other party's imitation of the space show.

"Forget about the copyright of Hainaka music, there are too many loopholes in our domestic copyright environment. The awareness of copyright on the Internet is even more vague, and it may not necessarily lead to good results in the end.

So I've already said hello to Haina, and I'll test the pressure on the two companies first. Then, whether the other party is engaged in a video website to ask for film and television copyrights, or a music website to ask for song copyrights, they are packaged and sold to them. Of course, the price must be higher than that of Rising Sun Technology. ”

"You ...... do this," Qiu Bosong frowned, he always felt that his boss's decision was a bit like his elbow was turned out.

In other words, he patronized the interests of Haina Company and regarded Rising Sun Technology as a little girl.

"You still haven't seen the essence of the matter. Yang Dongxu looked at Qiu Bosong and said, "Whether it's a music website, a video website or a background show." The key to victory or defeat here is not at all whether Haina gives the copyright to whom.

The real core is the user base, so don't get the center wrong by looking at music sites that seem to be making a lot of money right away. YY is still at the heart of the final competition.

As long as we have enough YY users, we can even grab all the users of Parkson and Feixun. At that time, we were the most powerful existence with a huge user base. No matter how much film and television copyright and song copyright they have, it is a dead end. Without users, what are the record companies still promoting on their platforms?

Qiu Bosong, who was originally a little frowned, showed a look of sudden realization, and YY had a good score during this time. Coupled with the fact that music websites can suddenly reap huge profits, he is indeed a little dizzy. I almost lost my watermelon and picked up sesame seeds.

But my big boss is a bit bad, don't think about whether Parkson or Feixun wants film and television and song copyrights, how can the contract period of copyright start at three years, or even start at five years.

But YY doesn't need to say that it will take five years to kill these two companies, or even three years, or that he can kill each other in a year by playing all the cards in his hand.

So Yang Dongxu asked Haina to sell the copyright to Parkson and Feixun, obviously taking advantage of the fact that these two companies seemed to be still very fat, and cut a piece of meat with a knife.

I don't know if the heads of these two companies will vomit blood when CC and MM are defeated by YY.

"What kind of eyes are you?" Yang Dongxu glared at Qiu Bosong.

"No, no. I just feel that the big boss's foresight is really admirable. I almost lost a big one before. Qiu Bosong snorted.

"It's strange to believe you. Yang Dongxu rolled his eyes, he had experienced the baptism of the Internet in later generations. How could he not see Qiu Bosong's eyes looking at him just now, like looking at an old yin ratio.

Of course, Yang Dongxu obviously won't admit this title. Using various methods to weaken the opponent is a normal business competition, how can it be said to be an old silver coin?

"Alright, it's useless to talk to you here. The video site is almost there, taking advantage of the cooperation between the music platform and other record companies. Let's see if we can get some of the latest movies and TV shows on the website.

Start with movies, anyway, after those movies are removed from the movie theaters, it will be very chicken for film and television companies. Sell the copyright to us and they can still earn a little more.

But don't be stupid and buy out at a fixed price, as time goes by, the number of views of the movie will get lower and lower. Until the last month, no one watched it.

After all, there are too few classics that people keep reviewing, so when signing the copyright, see if you can get a cooperation model that is beneficial to us according to the number of broadcasts or something. ”

"Then I'll have a meeting with the people below to discuss it. It's really not cost-effective for us to buy out outright, even if there are film and television companies that have record divisions. Cooperate with the record department, and use the removed movies as an add-on, and it is estimated that everyone is willing. "It is true that domestic film and television copyright protection is not as perfect as abroad.

After the movie is taken off the shelves, it can still sell videotapes and other peripherals to make a second wave of profits. There are even times when the second wave of profits is higher than the box office. But if you don't make a big profit in the theater anymore in domestic movies, it will basically be equivalent to hitting the street, and you won't be able to develop much value in the future.

"You look at it, if there is anything you can't decide, tell Sun Yang and let him communicate with me. I'm going to stay in China for a week at most, and I'm going to the UK. If you stay there for a while, I'll leave it to you on the company's side. Yang Dongxu said.

"I understand. Qiu Bosong nodded.

Regarding Yang Dongxu's use of this method to improve Sun Yang's status and influence in the company, he did not feel anything wrong.

After all, the assistant to the chairman is the eyes of the big boss in the company, and what do you want to do if you show your dissatisfaction with the eyes of the chairman?