Chapter 204: Explosive Sale
The box office was two hundred and seven million.
The box office has exceeded 400 million.
The box office has exceeded 700 million.
It's over 900 million.
It's over 1.1 billion.
Pass......
Taiyuan City, Chang'an City, Lanzhou City, Zhongzhou City, Wuchang City, Modu City......
Fengtian City, Changchun City, Harbin City, Zhongzhou City, Huijing City, Modu City......
One city a day, two at least, three more.
Teams run for two or three days, two teams run together for one day, and then run separately.
Every day is either on the plane or in the car, every day is a meeting, a meeting, a meeting, every day to laugh, laugh, laugh, and then sign, sign, sign......
It's much more tiring than filming!
Especially in the first few days, seeing the box office rising rapidly, seeing the fans I met in every show, they were extremely enthusiastic, and in the back, on the way in and out of the cinema, they would even be blocked by enthusiastic fans......
Everyone's emotions are high.
Rao is an old bird in the crew, and Cheng Yu and Guo Baojin are also indescribably excited.
People who have never had insomnia will subconsciously wake up in the middle of the night, turn on their mobile phones to see the box office of their play, and then be so happy that they can't sleep.
I am getting tired of not resting enough and getting tired.
But tired and excited.
The agent suddenly became unprecedentedly busy, leaving a lot of messages on WeChat almost every day, and after all the publicity was over, he had to talk on the phone for a while, caring for his own artists.
A lot of crews came to look for it, many companies came to look for it, and the salary was 3 million, the movie was 5 million, and the movie was 6 million...... There are a few TV series, I helped you push them, let's not take dramas now......
Several main actors in the crew, Qin Yuan, Cheng Yu, Sun Liheng, Guo Baojin, Chen Xuan, have all enjoyed this treatment, Zeng Rou took advantage of the wind of the short film last year to become popular, and now it seems to be popular again, and it is even said that even Sun Xiaoyan, Liu Mi, Qi Yuan, who only made a cameo in the movie for a few scenes, now have companies looking for movies, even those supporting roles who did not even participate in publicity......
A group of actors, even if they were not down-and-out, but at least they were not very popular, suddenly felt as if they were flying into the clouds on a rocket......
It is almost visible to the naked eye that everyone in the crew has more and more respect for Peng Xiangming.
No, it turned out to be more respectful, because he is not only a director, but also an investor and a boss.
So now, it would be more appropriate to say respect.
The crew's promotional journey continues, but in fact, with the end of the Mid-Autumn Festival holiday, the large-scale movie-watching boom is already ebbing - the data of the market is the most convincing.
Before the holiday, the highest single-day hit 400 million, on the day of the Mid-Autumn Festival and the next day, the market soared to 576 million and 562 million in one fell swoop, and the third day also remained at a high level of 506 million.
Considering that many people will drive home during this traditional reunion festival, although this data is still not as good as the summer file, compared with previous years, it has reached a peak again.
During the three-day Mid-Autumn Festival holiday, the market collected nearly 1.644 billion, and the film "Infernal Affairs" won 716 million, 290 million on the 4th, 224 million on the 5th, and 202 million on the 6th, accounting for 43.55% of the three-day market during the festival!
Of course, with the end of the holiday, the movie-watching boom subsided, and on October 7, the make-up shift, the entire market fell overnight to the extent that only 298 million was left - 300 million did not pass.
However, the popularity of "Infernal Affairs", which had won 1.164 billion before, did not decay much, and on this day, it still won 132 million at the box office.
The box office on this weekday is not low in itself, not to mention that it is the first day after the holiday.
On October 8, the make-up shift, the overall market rebounded slightly, returning to more than 300 million, and "Infernal Affairs" fell slightly, winning 123 million, and pushing the total box office to 1.419 billion in one fell swoop.
On October 9, it fell slightly again, winning 118 million, and the total box office rose to 1.537 billion.
It was on this day that Xiaohongshu took the lead in adjusting the estimated data of the final box office of "Infernal Affairs", from the original 1.92 billion to 2.38 billion - it is estimated that it will steadily break through the 2 billion yuan mark!
The next day, Meow Eye Movies also adjusted the box office estimate of "Infernal Affairs", from an estimated box office of 1.98 billion to 2.28 billion - this time, in turn, it gave a lower estimate than Xiaohongshu.
However, none of this matters anymore.
In the past, there were only six or seven domestic movies that grossed more than one billion dollars a year, of which Hollywood movies generally took about four, and occasionally three or five. There are generally about three movies with a box office of more than two billion per year, two Hollywood and one domestic.
And this year, the New Year's Day file has not yet arrived, and there are still more than two months before the end of the year, but you must know that there have been four movies with a box office of more than 2 billion yuan in China - one domestic and three Hollywood.
Jiang Hao's movie was released during the Spring Festival, and it took a total of 76 days to break through the 2 billion mark, and when it reached 2.02 billion, it went offline, which is really impulsive.
But in the hottest summer season of the box office market, three Hollywood blockbusters were raging in turn, and several heavy cannons of domestic films were almost unanimously dumbfounded, which made many Chinese filmmakers lament.
Lamenting that Hollywood blockbusters are still unstoppable!
But now, this year's fifth 2 billion-level movie is about to appear!
There is no doubt that the appearance of a "Infernal Affairs" has helped Chinese films regain their dignity to a certain extent.
Therefore, the Film Bureau so generously and directly gave the permission to extend the screening, and it was not all because they watched the official media speak, they also needed "Infernal Affairs" to pass 2 billion steadily!
It's just that now, in the eyes of discerning people, it is possible that this movie will break through 2 billion in about the time when the screening period is extended-because it only took eight days to break through 1.5 billion!
On October 10, after breaking through the 1.5 billion mark in one go, the box office of "Infernal Affairs" finally began to show fatigue, falling below 100 million in a single day for the first time, and only got more than 97 million.
This is the first real plunge since the release of "Infernal Affairs" - although this decline is already an extremely healthy and gratifying decline for most movies!
And in fact, it sold 1.5 billion in 8 days and 1.6 billion in 9 days, which means that there are at least more than 30 million fans who have already seen this movie.
Now, after so long, the decline is perfectly acceptable.
Although the box office is inevitably going to decline, in fact, the popularity of "Infernal Affairs" among the people and fans is at its peak in fact!
usually has the habit of watching movies, and the audience brought by the short film "Dream Chaser" has almost been exhausted in this hot flow of moviegoers.
But their comments and praise are still influencing the film.
In the following days, part of it was the residual heat of the remaining audience, and part of it was the rebound brought by the staff after returning from the holiday on the next weekend.
And more importantly, the most important thing to support the future trend of the entire box office is that the continuous popularity of this movie since its release, the heated discussions and praise among the people and the Internet, will encourage many people who originally had no habit of watching movies, were not interested in this movie, and were not willing to spend money to watch this movie to enter the cinema!
............
October 15th, night, half past ten.
Yangcheng, in a luxury suite of a five-star hotel.
After finishing the promotion in a movie theater at night, Peng Xiangming greeted all the actors, directors and others, and after returning to the hotel, they did not go back to their respective rooms, but took everyone directly to their own rooms.
Tang Fengxiang booked an ultra-luxurious presidential suite.
The door opened, Tang Fengxiang was already waiting in the living room of the suite, and Xu Jingwei was also there.
Seeing Peng Xiangming and the actors coming in, Tang Fengxiang, who had just flown over from the magic capital in the afternoon, immediately stood up, "Haha, welcome everyone! Everyone has worked hard! Come on, come on, come in!"
Everyone followed behind Peng Xiangming and rushed in.
Tang Fengxiang had already received it near the door, first held Peng Xiangming's hand, shook it vigorously a few times, and then went to follow the hands of each actor and director in the team one by one.
Today is two weeks after the movie was released, and after the crew completed the promotion in Yangcheng, according to the plan, all the publicity work belonging to the crew of this movie will be over.
Early tomorrow morning, those who should return to Yanjing will return to Yanjing, and those who should return to the magic capital will be disbanded.
Tang Fengxiang called Peng Xiangming yesterday, hoping that after everyone finished the publicity, they could fly to the magic capital together, he wanted to celebrate everyone, but Peng Xiangming said that he was too tired and wanted to go home directly, Tang Fengxiang didn't persuade him, and he didn't say anything more immediately, but the next day, he flew directly to the terminal of the crew.
Say you want to celebrate here.
It was difficult to resist the enthusiasm, and Peng Xiangming had no choice but to agree.
However, when he entered the room, he still said: "I will definitely not be able to pass 2 billion today, and now I am celebrating, is there something missing?"
Tang Fengxiang shook hands with everyone and replied with a smile: "What kind of name do you want? Let's celebrate if we want! We can't pass 2 billion today, but we will definitely be able to pass tomorrow! Break 2 billion in 15 days, the third place in domestic films! Celebrate 10 hours in advance, what's not okay?"
Peng Xiangming had no choice but to smile and follow him.
The distribution of this film is fully responsible for Fengxiang Film and Television, and the crew members go out to promote and run roadshows, of course, Fengxiang Film and Television will also take care of the whole process.
At the beginning, no matter where everyone went, they were all five-star hotels with business double rooms, but from the third day, the treatment of Peng Xiangming and the two male protagonists was suddenly changed to a suite.
On the fifth day, after the box office broke 200 million for four consecutive days, even the treatment of Sun Liheng and Guo Baojin was upgraded to a suite, and Peng Xiangming was directly upgraded to the No. 1 presidential suite.
Suites of this level can range from tens of thousands to even six figures a day.
At first, it was all a business car to pick up, but later, it was suddenly replaced by a team of Daben, of course, it was rented locally, Peng Xiangming only sat once, and quickly called and politely refused the next arrangement.
It's not necessary, it's too showy.
But Tang Fengxiang's desire to spend money seems to be out of control at all.
Before the crew completely ended the roadshow and disbanded, he had to celebrate once.
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