Chapter 342 - Ten Thousand Enemies in the Industry (5/5, Seek Complete)
Even if it was put in last month, this sales volume was the seventh in the industry, second only to the four big and two small in front.
But that was last month, and it was the month of the big two groups that broke out.
And this month, because of the departure of the fashion three beauties, the new issues of the four major and two small ones this month have ushered in a small low tide.
The main reason is that some consumers would rather buy the previous issue of the magazine than buy the new one.
After all, those stars on your new cover, where are they qualified to compete with Lin Menglan?
The coffee positions are all different, and the meaning in the fashion circle is also completely different.
Lin Menglan is the current fashion leader.
Have you ever heard of the fashion three beauties?
Therefore, it is clear that the four big and two small schools have expanded the market through Lin Menglan, but when Lin Menglan left, they found that their sales were not as good as before Lin Menglan came.
This business is still a loss in the end.
Among the four major and two small magazines, except for the top "Fashion Sabah" and "Vogua", which sold 400,000 copies, the sales of the other four magazines were below 400,000.
This means that the sales of the first issue of "Character" have reached an industry-leading level.
Even with the strong appeal of Lin Menglan and others, you must know that a brand-new magazine is difficult to compete with mature magazines in terms of sales channels, popularity, and hardware quality.
And there is also the impact of the Golden Cloud Award this month.
400,000 copies, this achievement is really against the sky.
It was only at this point that the fashion industry woke up like a dream.
It seems like...... Cry wolf?
Because "Character", an outsider, has broken the fixed hierarchical division, which also means that the division of interests also needs to be replanned.
This is not good news for all industry vested interests.
Everyone began to spontaneously boycott "Character".
The editors-in-chief and editors-in-chief of major fashion magazines have spoken on the Internet, criticizing the professionalism of "Character".
However, how can the magazine supported by the fashion three beauties be bad?
What's more, the things in it are really good-looking.
At the very least, it's easier for people to accept than those so-called fashions that they can't understand.
If everyone says that what I can't understand is good, then it's obviously better to pretend to understand if I don't understand. But if there are authority figures who approve of what I can understand, why should I vote for what I can't?
And the three beauties of fashion, are they authoritative enough?
In addition, Ye Feiyan's gold content certification, her awards, are much more powerful than the editor-in-chief and editor-in-chief of many domestic fashion magazines.
What do you say about this?
Whether it is from the general trend or from the professionalism, "Character" has no flaws.
The reproaches of those editors-in-chief can't set off the storm at all, but they have made the magazine brand "Character" swipe the screen again and again.
The greater the controversy caused, the better it would be for Character.
Holding the "Character" of the three beauties of fashion, he is already invincible.
And this undefeated platform was built by major fashion magazines before.
......
Tiance Office Building.
"It's miserable, it's really miserable. The secretary flipped through this month's report and called it miserable.
Tiance's investment in marketing this month can be said to have suffered a heavy loss.
In this month's four major and two elementary schools, Tiance tried his best to ask for three covers, and there were many second-tier magazines, and Tiance prepared nearly ten covers.
With so many resources, used to support six or seven newcomers, it is definitely a state of casual ascension.
However, under the influence of the Golden Cloud Award, the topic is not high.
Then I met the "Character" slaughter circle, and in the entire fashion circle, except for the first issue of "Character, Women", everyone couldn't find other topics to talk about.
What the?
Which cover do you say is good, and which newcomer has what cover?
I'm sorry, I only care about Lin Menglan's new cover, I only care about the origin of "Character", and I only care about Ye Feiyan, a super designer who was born out of nowhere.
The public didn't buy it.
Taking a cover is equivalent to not shooting.
This is definitely the thing that promotion is most afraid of.
Every time there is a major social hot spot, the promotion of the day is a waste, and there is absolutely no effect.
Originally, people in the industry would still care more or less about other covers.
However, after the identity of the founder of "Character" magazine was exposed, there was another discussion in the circle, and there was no wave of Tiance stars at all.
"This Qin Yourong is so powerful, he used to work as the editor-in-chief of a second-tier magazine, but he didn't expect to become the founder of "Character" now, it's so cool...... No wonder we didn't reply to our past offers. The secretary muttered to himself.
Qin Yourong's handling of "Character" has brought an impact to insiders, even more emotional than Lin Menglan and the other three people taking the cover of "Character".
After all, a few days ago, this person was just like you, a part-time worker.
But in a blink of an eye, he got angel investment and became the president of a top magazine.
This is simply a living dream of planting flowers!
Comparable to the four big and two small magazines, in the current fashion circle that is not large, it is the ceiling!
"What a new one!Qin Yourong, Ye Feiyan, Lu Yang!" Huo Xueer was flipping through "Character, Woman", "The content is really good, and it is rare to integrate the bosom friend body into the fashion magazine, so that the originally more functional fashion magazine has an emotional context, which greatly enhances the stickiness of subscribers...... Yo, it's a small stove, I said how this content is so familiar, I love to read what she wrote. ”
Co-authored, all acquaintances.
Huo Xueer knows that feelings are the hidden thread of many things.
A career without emotion is soulless.
Just like her previous career, she brought so many artists out, but how many were willing to go with her in the end?
pushed Tiance from a small company to the position of the fifth entertainment company in the mainland, but in the end, didn't she want to eat and drink with her?
These careers are not worth her life.
And this time, the reason why Lu Yang's tail was able to succeed was because he grasped the point of emotion and made a big fuss.
Of course, his ruthless side also impressed Huo Xue'er.
This does not mean that the release of "Character" has had a huge impact on Tiance artists, this is just a small part of Lu Yang's creation of the magazine this time.
I easily educated Tiance culture, so that the last draw was divided into winners and losers.
"Now that the whole fashion industry is boycotting "Character", can they really do it?" the secretary still has doubts.
Huo Xue'er said with empty eyes: "In the early years, during the short period of tension between China and Milan, there was a wig factory owner who spread the fake news that wigs were very profitable, and tried to make many rich people enter the wig industry. ”
Later, his channels for making money were really snatched away by those rich people, who opened up the rice market, purchased a large number of equipment and hoarded raw materials. However...... However, because there was a large number of mainlanders' hair in the raw materials, it violated the regulations of the embargo on mainland trade in the United States at that time, and all wig bosses suffered heavy losses. ”
"Only the wig boss at the beginning colluded with the people of the Eagle Country in advance and ate the entire Xiangjiang and even the wig industry in Southeast Asia in one go. ”
"Among those wig factory owners, they were tricked and had to package and sell the factory and finished products at a low price to the boss at the beginning. If you have money, forget it, and lose a piece of meat. In a desperate gamble, he lost his life's savings, and let the boss at the beginning complete the original accumulation of capital. ”
The secretary seemed to understand: "So, there is fraud in the matter of "Character"? Yes, Lin Menglan frantically took the cover before, and the four big and two elementary schools were not very happy, thinking that they could take the traffic of the entertainment industry for themselves. Even those second-tier magazines are expecting Lin Menglan and the three of them to be 'lucky' to make a lot of money on their own covers. ”
"As everyone knows, Lin Menglan and others are accumulating their own influence, and now, the backlash is coming!"
Huo Xue'er nodded: "The truth is so, but what I want to say is...... Any industry, before it has the ability to complete the monopoly harvesting leeks, eating your opponents is the fastest way to rise. ”
"It's much faster to make money from various bosses than to make money from consumers. ”
"Now there are six major magazines in the fashion circle, one is counted as one, and all of them have been bitten by Lu Yang. The rest were not bitten, not by luck, but simply because of ...... They're just not qualified!"
"What a domineering, sharp man!"
"I ...... I love it!"