Chapter 55: Shanghai New Area (8)

After the success on the first day of opening, the cinema conducted a three-day trial operation, with a total of six screenings per day, two in the morning, three in the afternoon, and one in the evening, and each show screened two episodes of [Journey to the West], and it was broadcast on a rolling basis, starting from the first episode every day, so as to take care of those who missed the beginning, or missed it in the middle.

The ticket price is temporarily a flat price, one tael of silver. Although in this era, this price is definitely not the bottom, which can be enough for the living expenses of the average family for a month, but it is still full, and each one is sold out immediately at the beginning of the sale, and finally it is difficult to find a ticket, which can be said to be a complete fire, after all, in this era, there are still a lot of rich people in Shanghai, and entertainment activities are extremely poor, so as soon as the movie appears, no one can resist this impact.

And after watching the movie, all the people unanimously praised the movie for being good-looking, better than any form of entertainment in this era, and the ticket price is definitely worth it, and the press in Shanghai will certainly not let go of this big news, so the major newspapers have also reported it, all of which are praised, and it has also played a propaganda role for the movie invisibly, and a new trend led by the time-traveler is also being formed.

However, after the three-day trial screening period ended, Yang Yuxin announced that the cinema would be closed for two days, claiming that the reason was that the projection equipment needed to be adjusted and maintained. In fact, this is Yang Yuxin's intentional hunger marketing model, although the momentum of the movie is good now, but when it is time to press, it is still necessary to press it, anyway, now the brand is out, and it is in the absolute monopoly position of a lone crosser, without a branch, and is not afraid of losing the market. On the other hand, it is also to summarize the test screening of the previous stage, and formulate a detailed plan for the next step of formal operation.

In fact, Yang Yuxin has already formulated the official business plan of the cinema, and Yang Yuxin is indeed full of confidence in the movie in advance, but the popularity of the reality is still a little beyond his expectations, so it is necessary to make certain adjustments to the previous plan.

First of all, of course, the ticket price should be formalized, the one-size-fits-all price of one or two silver is obviously not suitable, and it is too cheap, now there are a total of 328 seats in the cinema, 284 seats downstairs, and 44 seats in the corridor on the second floor, so that there are only more than 320 taels of silver, which is obviously not enough. Therefore, according to the different seats, the graded fare should be used to widen the gap. One tael of silver is the price of intermediate seats, with a total of 160 seats, while a total of 40 seats in the front row, left and right sides are set as lower class seats, and the ticket price is 5 yuan silver, and the 84 seats in the middle of the cinema are premium seats, and the ticket price is set at 2 taels of silver, and the 44 seats in the corridor on the second floor are not only the most spacious and comfortable, but also equipped with a small coffee table, which can be used to place items, snacks, Drinks, etc., so they are set as special seats, and the ticket price is set at 5 taels of silver, so that in the case of full quota, the income of a movie is 578 taels, if calculated according to the occupancy rate, it is about 460 taels of silver, and if you add the sale of snacks and drinks, it can reach about 500 taels.

The second is the number of screenings per day, during the trial operation, 6 shows a day, and if the schedule is made up, you can squeeze in 2 more shows, from 7 am to 9 pm, reaching 8 shows per day. According to the income of 500 taels of silver, then the daily turnover is about 4,000 taels of silver, and the turnover of one month will be about 120,000 taels of silver; the monthly cost is calculated according to 4-50,000 taels of silver, so the net income of each month can reach 7-80,000 taels of silver, and the net income of a year is between 85-950,000 taels of silver, which does not include the income of VIP halls and small screening halls, and if all of them are combined, the annual income of 1.2 million taels of silver is completely expected.

It should be said that this income is quite considerable, since it is in the case of the Shanghai New Area has not yet been completed and opened, there is a net income of 1.2 million silver per year, which can not only offset the construction expenses of the Shanghai New Area, but also a considerable part can be handed over to the state treasury. And in this way, Yang Yuxin naturally wrote a strong stroke for his political achievements.

And the cost of each month is only an estimate, and Yang Yuxin can't be sure how much it is, and it can only be high or low when estimating, and only after a month of operation can it be basically a more accurate figure, so it is estimated that there should be a certain amount of profit space.

In addition to the 13 people who are responsible for the installation, the management of the cinema requires about 15-20 general management personnel. However, these people can only maintain the normal order of the cinema, although the current Shanghai has not yet reached the Shanghai Tang era in the old time and space, but it is also an area where all kinds of cows, ghosts, snakes and gods live, and it is impossible to start a business in Shanghai without the support of the general trend. But after all, this is not the territory of the traversers, and it is impossible to send the People's Army here. Therefore, the real security of the cinema can only be defended by relying on the Shanghai office.

Of course, this does not mean that the Shanghai office has dominated one side in Shanghai now, and can cover the cinema, but after all, the Shanghai office has been in Shanghai for nearly a year, and people from all walks of life have made a lot of friends, and the three religions and nine streams also have some contacts, plus there is the support of the big tree of the East China government behind it, no matter who has to give a little face, and the Shanghai office is not blindly compromised, and it will never be soft when it is time to make a move。

In addition, although there are various forces intertwined in Shanghai now, it still maintains a balanced situation on the whole, which is also the need of all forces, after all, everyone in Shanghai is to do business and make a fortune, not to fight and kill, so the level of local security in Shanghai is relatively good in China in this era. In such a situation, the safety of the cinema is still guaranteed, of course, absolute security does not exist, there is still a certain risk in opening a cinema in Shanghai, but from the ratio of risk to effect, this risk is still worth taking, which is also one of the important factors for the East China government to approve the plan proposed by Yang Yuxin.

However, leaving those people to work in the cinema is a difficult choice problem, because the conditions for staying in the cinema to work are of course much better than those in the Shanghai New Area, no matter who is chosen to stay, I am afraid it is difficult to make most people feel satisfied, so Yang Yuxin decided to implement a shift system, and divide the travelers in the Shanghai New Area into four groups and take turns to work in the cinema, each time for a period of 10 days, so that the rotation is fair to everyone, so no one can say anything objection.

Finally, there is the issue of arranging films, in addition to [Journey to the West], two costume historical films [Romance of the Three Kingdoms] and [Romance of the Tang Dynasty] will also be released, which not only allows the audience to have a variety of choices, but also means that there is more than one film of the time-traveler, and there are many types.

Yao Qi, the person in charge of the cinema, suggested to Yang Yuxin that it is best to send one or two movies specifically for foreigners every day, which are required to be based on European history or mythology and dubbed in English, because foreigners who come to China can have fewer entertainment activities, and movies have a great attraction to them. Mythological stories are interested, so movies that are set in European history or mythology and dubbed in full English will make the movie more attractive to them, and at the same time, it can also take the opportunity to raise the ticket price, foreigners who come to China are basically rich owners, and it will take this opportunity to earn their money.

Yang Yuxin was very appreciative of Yao Qi's suggestion, because this was indeed a good idea, so after consultation, everyone decided to arrange an English-dubbed foreign film every morning and afternoon, and the first batch of films to be screened were Greek mythology "Troy", "Robin Hood" and "Arthurian Legend" based on British historical legends, "The Three Musketeers" and "Man in the Iron Mask" adapted from the novels of the famous French writer Alexandre Dumas.

Greek mythology has always been an important part of European culture, although Europe in this era is dominated by Catholicism, but Greek mythology has not been destroyed in this religious atmosphere, has been handed down, and greatly affected the European Renaissance, the Battle of Troy is the most classic legend of Greek mythology, almost as long as Europeans do not know the story of Troy; King Arthur is a small English folk legend, and Alexandre Dumas, although a little closer, is also an ancient man 30 years ago, and his novels have a wide readership in Europe, and it can be said that the most popular book in Europe besides the Bible is Alexandre Dumas's novels. Therefore, the first five films to be screened are enough to arouse the strong interest of foreigners.

Of course, there are not only these 5 movies that are proposed, but also [Braveheart], "300 Warriors", "Joan of Arc", "Heavenly Dynasty", etc., but after careful consideration, Yang Yuxin believes that these films are easy to cause controversy, such as the protagonist of "Braveheart", William Wallace is a controversial person in British history, the Scots call him a hero, and the English regard him as a traitor, The executioner is even difficult to determine whether his deeds are true or false, Joan of Arc is also quite controversial, and the "Heavenly Dynasty" reflects the conflict between the European civilization that represents Catholicism and the Arab civilization that represents the * religion, and in the end, European civilization is defeated. And in this place where the power of the current traverser cannot reach, you should try to avoid these controversies and bring unnecessary trouble to yourself. Only after the construction of the Shanghai New Area is completed, when you get to your own territory, you will not have these scruples, and it is better to be cautious now.

As for the ticket price, it was finally decided to cancel the price of the bottom seat, and the bottom seat and intermediate seat were all raised to two taels of silver, but the premium seat was raised to 3 taels of silver, and the premium seat was raised to 6 taels of silver. In this way, the income of a single game will be increased by about 300 taels of silver.