Ye Feiyan, it's really sassy.

But doing things is also really doing things, and the action is very strong.

This is also related to the crooked fruit education she received.

Typically, you don't recognize people when you put them on.

The two of them ran dozens of shops in one afternoon, and they basically looked at all the shops in Hanglincheng.

Along the way, Lu Yang did not hide his opinions and expressed his heart directly.

How rampant Ye Feiyan was when she was flirting before, and now Lu Yang's opinion is so sharp and ruthless.

"This shop doesn't work, it's too small. ”

"It's not good here, the surrounding environment is not very good, which affects the brand image. ”

"This can't be used, it's surrounded by top big names, and if you can't win, you'll be completely reduced to cannon fodder. ”

"This one doesn't work, it's too close to the previous one, and it affects the overall layout. ”

"Here, the customer resources don't look very good, and they don't work. ”

Lu Yang kept talking, and Ye Feiyan finally couldn't move, her face turned purple.

According to Lu Yang's standards, less than one-third of the more than 200 shops she has on hand can be used.

Not to mention that "Tom Lion" currently has no brand at all, even if other big domestic brands choose the location of their stores, they are not so harsh, right?

But don't say it, what Lu Yang said sounds reasonable.

"What exactly are your selection criteria?" Ye Feiyan couldn't help but ask.

"I like to be subtle and shy. Lu Yang smiled, and in mocking Ye Feiyan's previous debauchery, it was a revenge.

Ye Feiyan almost spurted out a mouthful of old blood, didn't I ask you about mate selection.

Seeing Ye Feiyan deflated, Lu Yang said: "It's very simple, brand positioning has a very important impact on the choice of location and street entrance. Our Tom Lion focuses on mid-to-high-end youth menswear. ”

"This mid-to-high-end is aimed at the consumption standards of young people, especially school students, in fact, our pricing can only be said to be low-end in the eyes of all ages. It's a clear self-orientation. ”

"After finding the right positioning, let's look at the choice of stores. Location refers to a location that is regionally scoped. First-class location, the city's commercial center, are we going to squeeze?"

"Yes, but it's not necessary. Prime locations, where rents are too expensive and stores tend to be smaller. You need at least four to six floors to look stylish, which is relatively expensive. ”

"And it's very competitive, and it's surrounded by the top big brands. We have seven or eight hundred pants and one coat one thousand five or six, which is definitely a high cost for the current student group. But for mature men, it's relatively inexpensive. Which adult man who is a little smoother should not prepare a set of three-five-seven-nine thousand?"

"In contrast, the style is naturally lowered, and a lot of money is spent, but it can't achieve the effect we want. ”

"The street corner is a subdivision of the lot. A first-class street intersection is the one closest to the row of stores outside the street. Second-rate street intersections refer to the pavements in the branch lines of some main roads. ”

"Some shops with their own style, mystery, time-honored brands, etc., can go to second-rate street corners. But an emerging brand like ours has no customer base, and considering the face of young people, there is no way to ask for a second-rate street. Even if it's a second-rate street in a first-class location. ”

"So it's clear that we want a first-class street in a second-rate location. The shop is big enough and conspicuous, and there are some matching mid-range brand stores around, but our consumption is among the highest in the surrounding area. Standing out from the crowd, the brand style stood up all at once. ”

"The most important thing is that in a first-class location, people who don't have the most money on hand don't even have the desire to buy. In a group of 35,000 stores, buying one or two thousand things is completely different from buying one or two thousand things in a group of 3,500 stores. ”

After Lu Yang finished speaking, he pointed to the several stores marked on the map and said, "These stores are very eligible, and there are several high schools and universities around." I recommend that you focus on these stores, as it is not surprising that their sales will be several times higher than others. ”

In addition, the decoration is also to be attentive, no need for ceilings, directly unified black paint, industrial style. The walls are painted with grey, the display cabinets and sofas are dark brown, and the changing rooms should be plentiful and large. It can be minimalist, but it needs to create a sense of luxury...... The lighting should not be too bright, and the outline of the shadow will make the customer feel better, which is the second reason why there are so many beautiful women in the bar, the first is the makeup ......"

This set of rhetoric, not to mention Ye Feiyan, even the female secretary of the driver, who resembles a man, nodded frequently.

"You have a good grasp of vanity. Ye Feiyan said with emotion, "Otherwise, how about you come to our company as a marketing director? I will give you a basic salary of 25k, and the commission will ensure that you are satisfied, and if the performance is good, the annual salary of one million will not be a problem." ”

"It's the packaging. This is called consumer psychology, and it is a serious course, what is vain or not, is it good to respect management!" Lu Yang rejected Ye Feiyan's olive branch and said, "I like the entertainment industry, and I have to rely on the entertainment industry to do things, there is no reason to go further and further." ”

Ye Feiyan was not angry, but joked: "I know that you are focused on the entertainment industry, so tonight, my sister found you a sister related to the entertainment industry to accompany you, and you can't let go of it when the time comes." ”

Not again!

Lu Yang was speechless.

Sister related to the entertainment industry?

Isn't that a peripheral girl, so high-end!

In his previous life, what periphery had he not seen?

Ahem.

Not to mention the periphery, most of the female artists under Sister Amy are clearly priced.

The entertainment circle he yearns for is not this entertainment industry.

It's the kind of entertainment industry where works are popular, songs are tear-jerking, variety shows can bring people happiness, interviews can make people think, can help people relax, and can give people strength.

Of course, it would be better if it could easily get the recognition of some authoritative awards and the support of the public.

That's the entertainment industry.

And Sister Amy's mix, that's called a chicken pen! Pay attention to the pronunciation, it's not quan, it's juan!

......

In the evening, Ye Feiyan arranged a special stone pot fish, and indeed invited the sister who is related to the entertainment industry.

Just at the first glance, Lu Yang knew that he had thought about it before.

This is a serious person.

The black and white striped crewneck shirt and matching black wide-leg pants show the other party's good dressing and aesthetic ability.

The other party looks more like a working woman and has considerable fashion literacy.

"What's the matter, my sister didn't lie to you, tonight, our two big beauties will have dinner with you, and we can be regarded as worthy of you, the future gold agent. Ye Feiyan introduced with a smile, "Yourong, this is the handsome little guy I told you about with a great body." ”

The body is great?

What kind of adjective is this?

How do you know?

"Haha, being teased by Yanyan like this shows that your relationship is really good. The beautiful woman named Yourong introduced herself, "Let's get to know, my name is Qin Yourong, and I am an editor of a fashion magazine." ”

"Hello Sister Qin, my name is Lu Yang and I am an agent. Lu Yang smiled slightly.

No wonder the aesthetic is so avant-garde, there are not many women who can wear wide-legged pants these days.

It turned out to be someone from the fashion circle.

That's right, Ye Feiyan is still a big designer, and it is reasonable to have a few friends in this regard.

It seems that her idea of entering the fashion industry has not been dispelled.

However, a fashion magazine editor cannot change the atmosphere and barriers of the mainland fashion circle.

But a top fashion magazine can!