As the saying goes, "If a person has no foresight, he must have near-term worries".

2012 is coming soon, and it will only be seven or eight years before the outbreak of the epidemic that swept the world.

After all, Liu's Group's main business is catering, and the catering industry was hit hard in the early days of this once-in-a-century epidemic, and the entire catering industry was in a depression before Liu Xiahui's rebirth, and it is not known how long it will take to return to normal.

In view of this, Liu Xiahui had to make some preparations in advance, so as not to break out when the epidemic broke out and hundreds of thousands of stores were closed, and the loss would be really too great.

I don't know how long it will be closed, when it will be able to reopen, or how long it will take to return to its previous turnover after it has resumed.

Therefore, in order to avoid being killed by this wave of the epidemic, Liu Xiahui plans to lay out a few years in advance and build a mask industry chain, which is an indispensable and important weapon for hard currency during the epidemic.

If the epidemic does not last long and the catering industry can resume business quickly, it will naturally be a good thing.

If the epidemic lasts for a long time and the catering industry cannot quickly resume business, then the mask industry chain is one of the pillar industries of Liushi Group during the epidemic.

The mask industry chain is divided into three parts: upstream, midstream and downstream.

The upstream is mainly to provide raw materials and production equipment, the midstream is mainly mask manufacturing enterprises, and the downstream is the sales channel.

Among them, the raw materials are PP non-woven fabrics, meltblown fabrics, polypropylene, and nose bridge plastic strips.

The production equipment mainly includes mask filming machine, mask welding machine, mask packaging equipment, and mask disinfection equipment.

The reason why Liu Xiahui intervened so many years in advance was mainly for meltblown cloth, and to be honest, if it wasn't for the epidemic, few Chinese people really knew about it.

But almost all those who have experienced the epidemic know that the initial mask production is restricted, entirely because of the serious shortage of the supply of meltblown cloth, a raw material, otherwise those mask companies will increase their production at full capacity, and there will be no embarrassment that it is difficult to find a mask.

The huge investment in the melt-blown cloth production line, the high technical content, the complex equipment installation, and the high requirements for the plant are all important factors restricting the expansion of the melt-blown cloth production capacity.

When the epidemic broke out in the previous life, Liu Xiahui paid attention to the production of melt-blown cloth and knew that it would cost about 8 million yuan to build a melt-blown cloth production line, and the delivery time of domestic equipment should be at least 3 to 4 months, and imported equipment would be as long as 6 to 8 months.

It takes so much money and time to build a meltblown cloth production line, not to mention PP non-woven fabrics, polypropylene, nose bridge plastic strips, mask tablet machines, mask welding machines, mask packaging equipment, mask disinfection equipment, etc., these things do not come out of thin air.

In short, if you want to have an independent production line of the whole industry chain, it is definitely not something that can be solved overnight, and it is necessary to spend a few years to lay it out.

Moreover, after the outbreak of the epidemic, not only the shortage of masks, but also ventilators, protective clothing, surgical gowns, isolation gowns, goggles, disinfectants, gloves, etc., are very scarce.

There are so many types, in addition to the fact that masks are going to be fully involved and become an industrial chain, the ventilator makes Liu Xiahui take a fancy to it, and other materials can be stockpiled in the year or two before the epidemic.

This is a super big layout, if you can reserve these medical supplies in advance, and after the outbreak of the epidemic, not to mention whether you can make money, at least you can save an unknown number of lives.

Anyway, Liu Xiahui has already thought about it, the domestic demand is not going to make any money, and he will sell masks and various protective materials at whatever price he usually sells.

However, if he exports and sells abroad, then he will have to make a lot of money.

Especially ventilators, when this thing is in short supply, each one is sky-high, even if it sells two or three hundred thousand units, some foreign countries are rushing to buy it, and one purchase is 10,000 units, and the high profit can simply scare people to death!

Of course, it is completely feasible for masks to engage in an industrial chain, but if a ventilator wants to engage in an industrial chain, it is a fool's dream.

Because the core components of the ventilator involve turbine fans, sensors, chips, etc., although these components are also produced by domestic enterprises, the noise, speed, accuracy and sensitivity of the fan are different from those in Europe and the United States, and it is too difficult to independently produce the best quality ventilator!

Therefore, in the next few years, Yanagi Hui will buy these components from Europe and the United States in large quantities, anyway, the wool is out of the sheep, and he will make a lot of money for Europe and the United States first, and then turn around to produce ventilators, and he will naturally double the income from Europe and the United States.

Of course, it's still early, and it's still seven or eight years before that day comes!

At present, what we need to do is to choose a site first, considering that masks and ventilators are to face the world, it is not suitable to choose in my hometown or even in Gui Province, mainly because the transportation in Gui Province is not developed enough, which will increase transportation costs.

After thinking about it, Liu Xiahui finally put the mask industry chain and ventilator production in the provincial capital of Guangdong Province, which is one of the four super first-tier cities in China, and there are few cities in the country that can compete with it.

Once the city has been chosen, the next step is to recruit the person in charge of the project and then form a new company.

If you want to build a mask industry chain from scratch, this investment must be small, and the production of ventilators is also a huge investment, so it is very necessary to contact the leaders in charge of investment promotion and strive for some policy support.

If nothing else, let's just say that this ventilator belongs to the management of Class III medical devices, and it is naturally different to have government support in the application of relevant certificates.

Soon, Liu Xiahui recruited a capable person named Luo Zhengdao through a headhunting company, who has worked in the medical device industry for more than 15 years, and has served as the general manager of a medical device company, and his work ability is still very good.

In the midst of the hustle and bustle, 2011 passed in the blink of an eye, and 2012 officially appeared on the stage!

......

Since the advent of WeChat red envelopes, Alipay and Q letter have seen the power of red envelopes, and their respective R&D teams have worked overtime to start developing red envelope functions, and they must launch Alipay red envelopes and Q letter red envelopes before the Spring Festival.

I have to say that the R&D team of Alipay and Q letter is still very powerful, before the arrival of New Year's Day in 2012, the test of the red envelope function has been completed, and then it was officially launched on New Year's Day.

Although New Year's Day is not a traditional festival in my country, it is also the beginning of the year in the Gregorian calendar.

However, compared with the red envelope function launched by Qixin, the red envelope function launched by Alipay is destined to suffer.

After all, Alipay's positioning has always been third-party payment, which is different from the social positioning of Xin, and the red envelope function is only suitable for social.

Therefore, when Alipay and Q letter launched the red envelope function at the same time on New Year's Day in 2012, it was Q letter that benefited the most, but Alipay couldn't splash at all, which made Mr. Ma feel sad.

Of course, Q letter red envelopes can only find a sense of superiority in Alipay red envelopes, compared with WeChat red envelopes, it is also a war scum, and the data of WeChat red envelopes is far compared.

In this regard, Mr. Ma can be regarded as mentally prepared, it has been two months since the WeChat red envelope was launched, and everyone has already used it, and the Q letter red envelope has just been launched, and he wants to directly overturn others, which is simply a pipe dream!

Mr. Ma values the traditional Spring Festival in our country, and now the launch of Q letter red envelopes can just revolve around the Spring Festival to do publicity, as long as the publicity work is done well, Q letter red envelopes slowly replace the status of WeChat red envelopes, it is not impossible!

It's a pity that the ideal is very plump, but the reality is very skinny!

Just when Mr. Ma asked Tencent's propaganda department to cooperate with Qxin's propaganda department to plan the publicity plan for the Spring Festival, CCTV's various channels also began to warm up for the Spring Festival Gala, and then the news that WeChat Pay smashed 500 million yuan and joined hands with CCTV Spring Festival Gala to distribute red envelopes to people across the country spread.

Seeing the propaganda of CCTV's various channels, whether it is Mr. Ma or Mr. Ma, their hearts are like being punched hard, and tears are about to flow out!

Mr. Ma exclaimed on the spot: "This is a sneak attack on Pearl Harbor!"

And Mr. Ma inexplicably remembered the crazy blood-spurting picture in "Tang Bohu Dots Autumn Fragrance", felt that his throat was itchy, and a mouthful of old blood almost spurted out.

It's really annoying, it's like riding a bicycle and competing with other people's motorcycles, every time I pedal desperately, and finally there is hope of catching up, only to find that people just stop and drink saliva.

When he appeared, the water was also drunk, and then the accelerator twisted, and disappeared in front of his eyes in a moment......

This kind of situation is depressing enough to make people depressed once, but it turns out again and again, it's really infuriating!

WeChat Pay cooperates with CCTV Spring Festival Gala, which is simply a genius idea.

Although the propaganda only mentions keywords such as 'WeChat Pay smashes 500 million hand in hand with the Spring Festival Gala, and shakes WeChat red envelopes together on Chinese New Year's Eve', the specific regulations are not yet visible, and only when the Spring Festival Gala is broadcast.

But with the vision of Mr. Ma and Mr. Ma, it is natural to see the awesomeness of this move.

The influence of CCTV's Spring Festival Gala is well known to the world, and some distinctive entertainers can instantly become popular all over the country in the last Spring Festival Gala and become hot stars in the current year or in the next few years.

And WeChat Pay smashed 500 million yuan to cooperate with CCTV Spring Festival Gala, think about it to know how much the popularity of WeChat and WeChat Pay will skyrocket, and the letter is dangerous!

Of course, Alipay is also under great pressure, and finally transferred nearly 100 million users on the PC side to the mobile side, but the boss position has only been sitting for a long time, and someone has started to set fire to the butt!

It's not a human thing!

Unlike Mr. Ma and Mr. Ma, who are full of resentment, many WeChat users are happy.

"Sleeping, Lao Tzu has practiced amazing hand speed in grabbing red envelopes in the past two months, and he is worried that there is no place for it, I didn't expect that someone would send pillows to sleepy, and I can actually grab red envelopes when I watch the Spring Festival Gala on Chinese New Year's Eve, which is really cool!"

"This WeChat is really enough to hang, and I actually took out 500 million to send red envelopes to everyone to grab, it's really rich!"

"Of course, you don't look at who the boss of WeChat is, that's my country's hidden rich man, who dropped out of school at the age of 16 and made hundreds of billions of dollars from scratch, what is 500 million?"

"I'm looking forward to it, 500 million lucky red envelopes, I don't know how much I can grab?"

"It feels so amazing, you only need to click the shake function to grab the red envelope when you watch the Spring Festival Gala?"

"I decided, I won't play cards at this year's Spring Festival Gala, so I'll stay in front of the TV and grab red envelopes!"

"Yes, I haven't watched the Spring Festival Gala for two or three years, this year's Spring Festival Gala, I have to take a serious look, if nothing else, just to grab a few WeChat red envelopes!"

“......”

The Internet is full of posts discussing WeChat red envelopes, which further expands WeChat's popularity.

And many young people offline have also begun to teach their parents and elders to use WeChat, and the 500 million smashed out by WeChat is still very attractive, after all, the propaganda has already said that the official WeChat is a red envelope for luck, and how much you can grab at that time depends on luck.

What if you're lucky enough to grab a thousand?

And let your parents and elders participate together, on the one hand, to increase the probability of 'winning', on the other hand, the family to watch the Spring Festival Gala and shake red envelopes together, this Chinese New Year's Eve is also more interesting!

In this context, WeChat's registered users began a new round of growth, taking the lead in breaking through 100 million registered users before the arrival of the Spring Festival Gala, becoming a well-deserved overlord in the field of mobile social networking.

At this time, the registered users of Q letter can only exceed 55 million, and the gap between the two sides is getting bigger and bigger!

It is foreseeable that after the start of the CCTV Spring Festival Gala, the registered users of WeChat will definitely usher in a big outbreak, and Q Xin wants to achieve corner overtaking, and the hope is getting slimmer and slimmer!

Despite this, Mr. Ma still has no intention of giving up Q Xin, no matter how strong the opponent is, he must fight, because Tencent is the overlord in the social field, and social networking is the lifeblood of Tencent, and it is absolutely impossible to give up!

Therefore, Mr. Ma can only launch a relationship and contact several other satellite TV stations with ratings to see if there are any advertising positions in the Spring Festival Gala of these satellite TV stations.

At this time, the Spring Festival is very close, and the advertisements of the larger satellite TV stations have already been put in place, and the kind of dispensable small advertisements have no effect on Q Xin, so they can only give up in the end.

It seems that TV station advertisements can't be counted on, so we can only take another way to see if there is a way to rub off on WeChat's popularity.

Just like those second- and third-rate stars who find ways to rub the popularity of first-class stars, as long as they are properly planned and hyped appropriately, maybe Zaixin can also increase some exposure.

So, Mr. Ma handed over this task to Tencent's propaganda department, so that no matter what method they used, it didn't matter if it was a direct declaration of war, anyway, they must hype up topics such as Q Xinnai being WeChat's only opponent.

The letter is settled!