When a group of fellow authors in the online literature industry speculated, Liu Xiahui was already registering a vest account in Sichuan Province.

The purpose of his reward competition is very simple, that is, to ensure that Sichuan Province wins, and then set the day of the event for the three days from May 11 to May 13, so that readers and fans who participated in the event in Sichuan Province brought their relatives and friends to Guizhou Province to participate in the event.

Especially the readers and fans of Wenchuan County, find a suitable reason to give them unlimited places, as long as they are people in the same county, they can come to participate in the event, and all the expenses are all-inclusive.

Moreover, in order to achieve the best effect, Liu Xiahui also plans to let many chain companies under the Liu Group hold a grand job fair in Wenchuan County, Sichuan Province, in April, to recruit 18,000 people.

Such a two-pronged approach is believed to have a good effect.

Even if this only saves a hundred or dozens of lives in the end, it is a matter of immeasurable merit.

Soon, March arrived.

Then, the editors and authors of the entire online literature industry saw a scene that shocked them.

I saw the fan dynamics of the three books "Full-time Master", "Devouring the Starry Sky", and "Martial God", and new reward dynamics continued to appear.

Because there are too many people rewarding, there is no repeated buying and swiping in the fan dynamics, but new fan vests are constantly emerging.

Most of the fan vests are 100 starting coins for rewards, and it is enough to have a qualification to participate in the event.

After all, not all fans are so financially well-off, and it would be nice for them to be able to subscribe to support authors, and they can't afford the extra expense of tipping.

Of course, of course, the reward of 100 starting coins is not counted, and fans who can insist on genuine reading, no matter how poor they are, they will not lack the 100 or dozens of yuan, not to mention that it is only a dollar, which is naturally not a problem.

In addition to these fans who rewarded 100 starting coins to qualify for the event, there are also fans who have more money in hand, and they have all started to reward with popularity.

According to the tipping rules of the starting point website, starting from 50,000 starting coins for a single tip, the official will pop up a red reward thank you post in the book review area, which is the reason for the red tip.

Nowadays, in the book review area of the three books of "Full-time Master", "Devouring the Starry Sky" and "Martial God", there are constantly emerging red reward thank you posts, and the names of the prefixed provinces are varied, and almost all provinces and municipalities directly under the central government in the country are on the list.

Because the number of people who reward is too much, several pages of the name and amount of the reward appear in the background of the three books every time they are refreshed, and then the management team responsible for real-time reward statistics is simply busy, and it is too late to count the rankings in a short period of time.

It was busy until about three o'clock in the morning on March 1, and the book review area of the three books "Full-time Master", "Devouring the Starry Sky", and "Martial God" appeared for the first time.

Because it's a joint activity of three books, this statistical post not only counts the reward ranking of a single book, but also the comprehensive reward ranking of three books.

Among them, Guangdong Province temporarily ranked first, Jiangsu Province second, and Zhejiang Province third.

Other provinces and cities, such as Lu Province, Sichuan Province, Zhonghai Province, etc., are in the forefront.

Seeing the ranking of this list, the authors and readers who have been staying in front of the computer can't help but secretly sigh that this Guangdong Province is indeed awesome enough, and it is worthy of being a strong province that has ranked first in the country for more than ten consecutive years, and the current reward amount is far ahead of other provinces.

Of course, the current lead does not mean that it will always be able to lead, after all, this event is going to be held for a month, and no one knows which province will have the last laugh.

......

March 5th, stunned.

At the head office of Liu's Group, Liu Xiahui presided over a high-level meeting, and the theme of the meeting was only one, that is, the group company was preparing to enter the fast food industry in a big way.

Speaking of the fast food industry, the Chinese people are angry and helpless, our country, as the world's number one food power, has been beaten by Western-style fast food in the fast food industry, and none of them have the power to fight.

Not to mention the present, even in the future, in China's fast food industry, the front are Western-style fast food, such as Lao Ken, Lao Mai, Lao De, Lao Hua and so on.

Especially the first two, the position in the domestic fast food industry is almost unshakable.

No way, although I don't want to admit it, but our Chinese fast food has obvious disadvantages compared with Western fast food, mainly reflected in the cost.

For example, the cost of rent.

Many people know that Lao Ken and Lao Mai are in good locations, in the downtown area, at the intersection, and in the CBD.

So why do Lao Ken and Lao Mai enjoy the cheapest rent while enjoying the best location in the same location?

The reason is simple, the power of branding.

In the same newly opened commercial area, the developer will give priority to taking the best location to recruit Lao Ken, Lao Mai or Lao Xing, and will generally sign a long-term lease, and the price will be very low compared to the surrounding area.

Because of these three stores, the overall investment will be easier, the surrounding shops can be rented at a higher price, the grade of the entire commercial area will also be improved, and the price of the entire land will also increase in the long run.

In contrast, there are not so many options for Chinese fast food.

Chinese fast food has high requirements for the kitchen, "exhaust fumes, water and water" these are the rigid requirements for shops, most commercial areas not only will not give priority to Chinese fast food, but also will raise the price on the grounds that Chinese fast food is dirty.

As a result, it is difficult for many Chinese fast food to grab a good position, and the land rent is high or the location is poor, and it is completely lost at the starting line.

Then there is the high cost of manpower.

The standardization and training of Western-style fast food have minimized their manpower requirements, and as long as they are individuals, they can master the entire process of cooking and matching semi-finished products after simple training.

Hiring a chef is not only expensive, but also the training of chefs is simply impossible to be completely standardized.

In addition, due to the existence of a large amount of liquid oil and soup, Chinese fast food requires more people to do cleaning, including washing dishes, wiping tables, and mopping floors, which is also a great labor cost.

There is also the high cost of the product.

Western-style fast food products are all frozen semi-finished product processing, the processing means are nothing more than frying, brewing and heating, the time is very short, the products are basically in the back state, whether dine-in or take-out, the packaging is used disposable cartons, paper bags, paper cups or plastic cups.

In traditional Chinese fast food, the product processing needs to clean, decompose, and match the purchased fresh products, and then further use several different methods such as steaming, cooking, frying and stir-frying.

And the processing process will be very long, the product form is dry and thin, there is oil and soup, packaging hall edible bowls, chopsticks and plates, takeaway can only use disposable foam lunch boxes with plastic bags and chopsticks.

The cost of the product is significantly higher than that of Western-style fast food.

In addition to the cost is not as good as other people's Western-style fast food, even the taste is not as good as others.

The comparison here does not refer to a single comparison, but to the comparison of the whole, as long as people want to do Western-style fast food, the taste of any corner of the world can be exactly the same.

Traditional Chinese fast food relies too much on the chef, and the quality of the chef will be directly related to the taste and reputation of the restaurant.

For the same Chinese dish, the taste may vary from region to region. Even within the same region, there may be differences in tastes from store to store. Even if it is the same restaurant, the flavors made by different chefs may be different.

Even if it's the same chef, the flavors may be different at different times.

Therefore, it is too difficult to make a stable standard for the taste of Chinese food.

It is the superposition of these reasons that makes Chinese fast food temporarily at a disadvantage in the face of Western fast food, not only losing abroad but also being overwhelmed by others in China.

Now, Liu's Group is ready to enter the fast food industry and meet international giants like Lao Ken Lao Mai.

Today's high-level meeting is mainly discussed whether the group company will directly enter the Western-style fast food to compete with others, or enter the Chinese-style fast food to compete with others.

"I personally think that our group company should enter Western-style fast food, we all know the advantages of Western-style fast food, and with the strength of our group company, once we enter Western-style fast food, we will definitely become one of the famous fast food giants in China in a short period of time.

After a few years of development, you can even wrestle with international fast food giants like Lao Ken Lao Mai, which will definitely bring huge profits to the group company. ”

"I personally think that our group company should enter the Chinese fast food, our group company is to start with Chinese food, the various chain subsidiaries are thriving, the business is better than the other, we have no reason to give up our advantages to get involved in Western fast food.

Although the advantages of Western-style fast food are indeed obvious, let me say something ugly, once our group company enters Western-style fast food, if we want to defeat the international fast food giant that has been operating for decades in Western-style fast food, it is not ordinary, after all, the background of the family is too deep.

Isn't there a saying circulating on the Internet, 'has always been imitated, never been surpassed'? Imitating other people's Western-style fast food, trying to beat others, the probability is too low, the great thing is to compete with others in the domestic market, and in the foreign market anyway, I am not very optimistic.

And Chinese fast food is different, although the current Chinese fast food can not be beaten, but this is also a virgin land that has not been reclaimed, as long as our group company can open up the situation in Chinese fast food, become a well-known Chinese fast food giant in China, and even trample the old Ken Lao Mai under his feet, think about what kind of situation is that?"

"If Chinese fast food can step on Western-style fast food, it is indeed of great significance, but this is too difficult, I think it is safer to enter Western-style fast food!"

"I support the group company's entry into Chinese fast food, but the most important point is to find a way to ensure the unity of taste, just like those chain subsidiaries under the group company now, the taste can not be too different, otherwise it is really better to enter Chinese fast food than to enter Western fast food!"

"I think ......"

"I think ......"

"I support ......"

In the whole conference room, each group senior management expressed their own opinions, everyone's position is for the good of the group company, and the statements have their own truths. Home

Liu Xiahui listened to it for a while, and finally set a tone and said: "In addition to making money, our group company also shoulders the important task of carrying forward Chinese food, so I plan to enter Chinese fast food and establish Laoliu fast food from now on." ”

Speaking of this, Liu Xiahui looked around at the senior management of the group and continued: "As the world's leading food power, how can our country allow Western-style fast food to be so arrogant in our country? ”

As soon as the words ended, the entire conference room burst into thunderous applause, and all the high-level executives said yes, even those who had advocated entering Western-style fast food.

From here, it can be seen how high the status of the boss of Liu Xia Hui is in the hearts of the group's top management, although Yiyantang is not conducive to the future development of the group company, but Liu Xia Hui does not plan to change this situation for the time being.

Because he is a reborn person with a golden finger, no one in this world can compare to him in terms of vision. So even if he wants to change this situation, he will have to wait until after 2020, when he can step back into the background and hire the world's top professional managers to help manage the business of the group company.

After setting the tone, the next thing to discuss is what kind of Chinese fast food to run.

After all, there are so many dishes to choose from in Chinese food, and it is not easy to choose the one that is suitable for fast food among the countless dishes.

The first is to be convenient and fast, which is the essence of fast food.

Second, it tastes good, and the taste must remain uniform, which must be done, otherwise sooner or later the reputation will plummet.

Third, it is of high quality and low price, and has a price advantage in similar fast food.

Fourth, the store must be clean and hygienic.

Fifth, the service attitude must be good.

These five requirements are easy to say, but it is difficult to do them, and as long as you can do these five points of fast food chain, unless you are your own death, it is difficult for you to think about the business of this fast food chain.

Although the senior management of the group is not a chef, after all, they work in the catering industry, even if their understanding of Chinese dishes is not as good as that of professional chefs, it is no problem to participate in the discussion of Chinese fast food dish selection.

After some discussion, Lao Liu Fast Food tentatively set the following dishes:

Roast series, white cut series, cold salad series, pasta series, soup series, porridge series and so on.

In order to maintain the consistency of taste, dishes that rely heavily on the chef's level are all excluded.

The dishes selected are distinctive, convenient and fast, and the taste is relatively easy to maintain.

For example, the roast duck and roast goose in the roast series can be said to be the signature dishes of the chain company under the command of Liu's Group, and the taste is not exactly the same, but the difference is almost negligible.

Another example is the white cut series, the most important thing about this white cut is the quality of the ingredients and the dipping sauce, the quality of the ingredients needless to say, it must be a unified supply across the country, and the most important part of the dipping sauce is the oil, which is also supplied by the headquarters, so the taste can also be similar.

There is also a cold salad series, which is also the most important thing is the quality of ingredients and seasonings, which are supplied by the headquarters, and the role of the chef will be greatly reduced.

Take cold pork ears as an example, what can play a role in the finishing touch is definitely red oil. With first-class red oil, any cold salad master can mix pork ears with excellent taste.

The noodle series, which is not easy to achieve consistent taste, are eliminated, such as dumplings, buns, steamed buns, wontons, etc., which can be uniformly prepared by the headquarters and then delivered.

The same is true for the soup series and the porridge series, if the taste cannot be roughly the same, they are excluded, and only those dishes that can achieve the same taste are left.

After choosing the dishes, Liu Xiahui looked at Zhao Wenxue, the boss of the real estate investment company, and asked, "Mr. Zhao, how is the current purchase progress of the store?"

Zhao Wenxue replied respectfully: "Boss, I have purchased 1,055 shops, and a total of about 2.8 billion yuan has been spent. ”

Since the strategic deployment began in November of the previous year, it has only been one year and four months, and Liu Xiahui has been very satisfied with such a record, so he nodded and praised: "Good job, continue to work hard, and strive to reach 1,800 before the end of this year!"

Zhao Wenxue responded: "Good boss, promise to complete the task!"

Liu Xiahui looked at Yu Zhongwei, the boss of the decoration company, and said: "Mr. Yu, the decoration of more than 1,000 shops will be handed over to you, unified decoration style, is there a problem in decorating 1,000 shops within half a year?"

Yu Zhongwei, who is now well-manned, patted his chest and said, "No problem, boss, I promise to complete the task!"

This meeting lasted for several hours, and all the senior management of the group saw that the boss's attention to this Laoliu fast food chain had reached an unprecedented level.

In fact, the senior management of the group also understands that the chain subsidiaries under the group company before operated projects that competed with the local miscellaneous army, and there was almost no large-scale opponent, so it was naturally difficult to attract the attention of the boss.

This time it is different, if Liu's Group wants to enter the fast food industry, it will face an opponent who is a multinational company that is well-known in the world, and its strength is extremely strong.

For example, Lao Ken, the most powerful in China, has been stationed in China for more than 20 years, and brand management has been deeply rooted in the hearts of the people.

But then again, the boss of their Liu's Group can start from scratch at a young age and create a super group with an annual profit of more than 10 billion, which is not a fuel-efficient lamp, and it seems that it is not impossible to beat the almost invincible Lao Ken Lao Mai in the fast food industry.

......

As the saying goes, 'know oneself and know one's opponent, and never be defeated in a hundred battles', since Liu's Group wants to enter the fast food industry, it must have an understanding of the current situation of the domestic fast food industry.

After some investigation, it was found that the leader of the domestic fast food industry is Lao Ken, followed by Lao Mai, which are far ahead of the two leaders.

In third place, is Laode, although the strength of Laode is weaker than the previous two, but now the number of stores in China has exceeded 800, and it is also a rival that cannot be underestimated.

As for Lao Ken, who ranks first, the number of stores in China has exceeded 2,000 as early as last year, and the number of stores is still growing at a very fast rate, which is really an extremely strong opponent.

In the face of such a strong opponent, the boss of other group companies, even if he wants to enter the fast food industry, he will definitely avoid the edge of these giants, choose the cities that these fast food giants cannot take care of for the time being, and slowly develop, and will not choose to fight with the giants, so the probability of winning is too low, and the probability of losing is as high as more than 99%.

But Liu Xiahui, who has a golden finger, his confidence is naturally different, as can be seen from the fact that he asked the real estate investment company to buy the shop as close to Lao Ken Lao Mai as possible.

His Laoliu fast food chain not only has to be tough with Lao Ken and Lao Mai in first- and second-tier cities, but also open stores near these two giants, and fight with each other face to face.

Let's see who is the leader in the fast food industry.

......

March 2008 is destined to be the craziest month in the online literature industry.

Due to the fact that the three books "Full-time Master", "Devouring the Starry Sky", and "Martial God" have a reward competition together, this month's readers' tips have exceeded the usual year's readers' rewards.

With the end of the bigwigs in the provinces, the total ranking of the provinces has been changing, and even the first position is changed three times a day, the first in Guangdong Province in the morning, the first in Jiangsu Province in the afternoon, and the first in Zhejiang Province in the evening.

As of mid-March, the total amount of tips exceeded 2 million yuan, and the fierce competition can be imagined.

As March draws to a close, the competition among the provinces is heating up.

Many rich bigwigs, they don't care about participating in such an event, but they care a lot about the ranking of their own provinces, especially when readers in other provinces provoke in the book review area, many bigwigs go out to perform in person to brush up a wave of prestige in their hometown.

On March 31, the competition was fierce.

After all, as of 24 o'clock tonight, this month-long reward competition is coming to an end, and which province will win depends on this last day.

At about ten o'clock in the evening, Liu Xiahui looked at the total reward list and found that Guangdong Province stubbornly occupied the first place, showing that this economically strong province is not in vain.

In second place is the Soviet Province, which is also a well-known economic powerhouse in the country, and it is well deserved.

The third place is Sichuan Province, which is beyond the expectations of many people.

At this time, the Sichuan Provincial vest registered by Liu Xiahui only rewarded 100,000 starting coins, which is considered to be a registration, and has not really started to help Sichuan Province!

In order to prevent anyone from fishing in troubled waters, register a new vest at the end of the day, reward the winning province, and then qualify for the event, Yanagi issued a supplementary statement on March 1 that all readers who participate in the reward competition must tip 100 starting coins before the fifth day.

The new vest that will be rewarded after the fifth is not eligible to participate in this event.

Seeing that Sichuan Province ranked third, and there was a gap of more than 200,000 yuan between the total amount of rewards and the first place, Liu Xiahui decisively recharged the Sichuan Provincial vest, and then began to swipe the screen wildly.

In just ten minutes, a full 1 million yuan was swiped, directly pushing Sichuan Province to the first place.

Seeing that there were bigwigs in Sichuan Province to make a move, Guangdong Province and Jiangsu Province, two economically strong provinces, were naturally not to be outdone, and one by one the bigwigs also started a large-scale red swipe again.

It's a pity that when there was still a gap of two or three hundred thousand yuan left, Liu Xiahui made another move, and once again swiped one million yuan strongly, finally pressing Su Province and Guangdong Province to the point that they couldn't move.

After 0:00 in the morning, Sichuan Province won the reward competition with an absolute advantage, and let the readers of Sichuan Province post crazy posts in the book review area of the three books one by one to celebrate.

In this month-long reward competition, the readers gave a total of 6.68 million yuan, even if Liu Xiahui's 2 million is not counted, there are still 4.68 million, which made countless people who eat melons stunned.

According to the agreement, the three authors, Liu Xiahui, Wangu Changqing, and Lanling Xiaoxiaosheng, will take out 13.36 million yuan to engage in a lofty event.

As soon as this number came out, the corners of the mouths of countless authors twitched, and an average author had to take out more than 4 million yuan, which was really hemorrhaging, and all the authors wanted to know what the expressions of Liu Xiahui and the three of them were at this time?

Anyway, if it were them, they would have to die of heartache.

Liu Xia Hui naturally didn't know what the author's colleagues thought, after the event, he posted a single chapter in the three books at the same time, which roughly means that the money is ready, and the event time is temporarily scheduled for May 11 to May 13, and the specific location will be notified separately.