Chapter 993: Ratings
Wu Lina regards this TV series as her turnaround, so she has put a lot of effort into marketing popularity.
Since New Year's Day, tidbits and inside information about "The Records of the Ancient Gods" have been hotly searched every three or five times, according to the analysis of industry insiders, Wu Lina and the crew have spent at least 15 million on the hot search alone.
In terms of online media, Wu Lina has repeatedly used the methods of gaining popularity, stirring up scandals, and creating topics, so that the news that this TV series will be broadcast continues to enter the public's field of vision.
Kyoto TV and Rubik's Cube TV also have high hopes for the show's ratings, and both stations began to broadcast the show's trailers in hit theaters on January 15 to build momentum for the show's ratings.
At the end of January, college, middle school, and primary school students all had winter vacation, and more and more people had time to catch up with the TV series, and this drama was long overdue.
According to Wu Lina's expectations, with such a big publicity effort and the ratings of the premiere, at least one TV station will break one, right?
The reality made her a little disappointed, the premiere ratings of both TV stations were around 0.9, which can't be said to be very bad, but I'm really sorry for the amount of money she invested in the early stage.
Her boyfriend Dong Kaiwen comforted her: "This number is okay, now the plot has not unfolded, and there has been no hot topic, it is normal not to break one, and after more than a dozen episodes are broadcast, it will definitely be possible to break one on two stations, the script of this show is great, and it will get higher and higher in the later stage!"
"What do you know?!" Wu Lina was irritable and impatient when she spoke to him: "At the beginning, Jiang Chenxing's "Sound Dust", the premiere ratings were double stations breaking one, and the ratings of her drama were two stations breaking two for a long time, my drama, even if it is not as good as her drama, it can't be too bad, otherwise, I will never be able to rush to the front line!"
Fortunately, Dong Kaiwen is a soft character, and when he saw that she was in a bad mood and spoke badly, he no longer discussed this topic with her, but went to make her a cup of rose licorice tea to let her dispel her anger.
Wu Lina attaches great importance to the ratings of this TV series, and there is another important reason, her company invested 80 million before and after this TV series, and after the TV series was sold, the money she got was only 83 million, which was more than 20 million less than her expected income.
This income must be a loss for her company, the main departments in her company have almost been revolving around her for nearly a year, these people need to pay salaries, and the company's fixed daily expenses are also a lot, if she can't return to the front line through this drama, get a lot of endorsements and activity income, and make up for these expenses, how can she explain to the other shareholders of the company?
And the funds she can use in her hands are very limited, and if she invests more in herself, she has no money to invest in the newly signed actors in the company.
But if she can't become popular, Qiao Yu will definitely have more say in the future project investment, and if the two sides can't reach a consensus, Qiao Yu is very likely to part ways with her immediately.
Without such an outstanding brokerage talent as Qiao Yu, she alone has no confidence in making the company bigger and stronger, no matter from which point of view, Wu Lina feels that the ratings of this TV series cannot be bad!
In addition to continuing to do a good job in advertorial publicity, I am afraid that extraordinary measures will be taken to take extraordinary measures to achieve results!
Fortunately, during the time she stayed in Xiangjiang, she learned a lot of crooked ways, and she secretly made up her mind that she would dig out of her own pocket, and she would also get the ratings of this TV series!
This year's Spring Festival is February 10th, and Zhang Mubai has already sent a schedule to Wang Mao, confirming that "Dian Jiang Lip" will be filmed on February 7 before the year, and will start filming on February 18 after the year, and the drama will definitely be completed by the end of February.
After this TV series, Morningstar still has a movie "Ten Mile Xiang" to shoot, and when the director of this movie, Deng Shijie, signed a contract with the studio at that time, he didn't want to rush too quickly after the New Year, so he set the start time at the end of March.
The filming time of this movie is 80 days, but Morningstar's current situation, if it is filmed in June, Morningstar's pregnancy month will be too big, and I am afraid it will not support the shooting.
Wang Mao knows Morningstar and knows that she definitely doesn't want to miss the opportunity to cooperate with a big director like Director Deng, and Director Deng is also very optimistic about Morningstar, and I am afraid that he is not willing to terminate the contract and choose a new person, but after signing the contract, Morningstar is pregnant, which is a situation that neither party envisioned.
As Morning Star's side, this situation must not be hidden from Director Deng, Wang Mao considered it comprehensively, and decided to meet with Director Deng before the Spring Festival to ask for his opinion, if he is willing to continue to cooperate, Director Deng had better advance the preparation work, strive to start shooting in early March, and then take care of Morning Star, and concentrate her drama to finish filming within 60 days.
Wang Mao arrived in Xiangjiang on February 5, made an appointment with Director Deng Shijie, and told Morning Star about the situation, Director Deng was also very surprised when he heard about it, he asked a few words about Morning Star's physical condition, and Wang Mao made the video of Morning Star's recent filming for him to watch.
Director Deng saw that Morning Star was very good and energetic, without the haggard and tired state of a pregnant woman, not to mention that his movie was a love ethics film, and there were no dangerous scenes, so he dispelled his worries and agreed with Wang Mao's opinion, advanced the start date to early March, and focused on filming Morning Star's scenes in the early stage.
After meeting Director Deng, Wang Mao made a special appointment with He Qilong, the boss of Meiya, and went to his company to visit him the next day.
The two sides talked very happily, He Qilong behaved lightly, only said that he had done his part, and did not have the slightest intention of repaying the favor, people were so atmospheric, Wang Mao also stopped mentioning that matter, thinking that the future would be long, he would go to the mainland to develop, and there would always be a time when they would be useful.
At noon, the two had dinner together and took the car to the hotel, Wang Mao swiped the entertainment news and found that the new entertainment network and Toutiao were both advocating that Wu Lina's new drama ratings broke one and hit the high point of 1.6 in one fell swoop, and will surely become the ratings champion of the Spring Festival file.
Wang Mao is a little strange, because Wu Lina's new drama has a lot to compare with Morningstar's "The Legend of the Snail", Wang Mao has been paying attention to it since it was launched, in his opinion, the overall quality of this drama is not a good work, and the ratings should not rise sharply at this time!
After Wu Lina's new drama was launched, because it was a big IP drama, there were many fans of the original work, and the attention on the Internet was very high, but most netizens were not satisfied with the heroine portrayed by Wu Lina, and complained that she was old and had a poor temperament, and played a fairy character in the original book as mediocre and obscene, which simply ruined the drama.
In this situation, since the start of the broadcast for seven days, the ratings of this show have been unsatisfactory, and last night's plot was not necessarily exciting, but last night's ratings soared by 0.7 percentage points on both stations, what is the reason?