Chapter 204: The opening is good

1988, January 1.

There is a day off on New Year's Day, plus the Spring Festival next month, many people come out to go shopping. At No. 109 Xidan North Street, a store was overcrowded.

A long red carpet spreads out, flanked by fake flower baskets. At the door, a red silk was pulled and tied with a large cluster of flowers, and a signboard covered with a red cloth was directly above.

Although the name of the store has been exposed before the advertisement, there must be a program in place.

These things were commonplace in later generations, and they can be earth-shattering at this time. surrounded the three layers inside and the three layers outside, of course, more to see the gang of twisted Yangge next to them.

Xu Fei, Zhang Guiqin, Zhao Baogang, Feng Pants and others who came to help, plus three waitresses, were all trembling inside.

Frozen.

In these days, there is no heating in the shop, and the stove cannot be burned. He spent a lot of money on decoration, but he was not willing to buy an air conditioner, it was too expensive, and he had to rely on the relationship.

And it's the kind of window type, which is installed on the window, like a thick-backed TV, and the rotary switch is louder than a tractor.

"Damn, I don't know if Rampohi Island is coming out?"

Xu Fei glanced at the time, it was almost over, "Ready, ready, it's open!"

The three waiters stood up with a swish and threw their clothes, Zhang Guiqin guarded the cash register, and several old men carried the machine out.

As soon as the door opened, the camera lit up, and wow, the audience exclaimed.

"It's from the TV station, right?"

"I see that sign is from Jingtai, why do you still care about opening?"

"Advertise. ”

"Hey, I heard that the owners of this house are Daiyu and Baochai. ”

"It's all nonsense, Daiyu can ...... Damn, really!"

After the camera was set up, several large photos appeared on the window, Xiao Xu, Zhang Li, Liu Bei and Cao Ying, a little girl wearing cute and warm ears.

didn't come, Xu Fei could borrow their fame, but he didn't want them to be on this platform like commodities. As for the camera, it was a half-minute advertisement he cast, ready to be broadcast on Beijing TV.

In short, it was bloody.

"Everyone, be quiet!"

Xu Fei took the microphone, connected to the long line, and said: "Today is the opening of our store, welcome all the villagers and elders to come."

Our store specializes in fashionable women's clothing, all styles are self-designed, you will never find a duplicate on the market, unless you buy it from me. On the first day of opening today, there will be a 20% discount on the whole site, as well as a giveaway, and anyone who purchases more than 50 yuan can get a small gift.

The whole audience is 20% off, for three days, everyone seize the opportunity! As for this thing in my hand, it is called ribbon cutting, and it means to ask for auspiciousness. Well, I won't say more!"

As soon as he raised his hand, Zhao Baogang and Feng Pants threw out a few firecrackers, crackling, red dust splashing, and the Yangge team also twisted again. In the midst of the bustle, a click of scissors cut the red silk.

followed by a pull of red cloth, revealing the signboard of Elaine's costume.

β€œ......”

Everyone looked at this atmosphere and unconsciously moved forward. Some wanted to see clothes, some wanted to see and see, and a large team was formed.

At the front was a mother with her four or five-year-old son, who had just stepped into the door, and there were three big girls in front of her, "Welcome!"

Emma!

The woman was startled, "Uh, you, hello." ”

"What do you want to see? The coat is over there, the pants are over there, the scarf and gloves are over there. ”

Wang Bailin stretched out her hand to guide, revealing the standard eight teeth.

"Shall I take a look?"

"Absolutely, please. ”

The woman pulled the child in, and then she looked carefully, and saw that the area was quite large, and the steps up and down, using mirrors and some furnishings to set off, made the sense of space more obvious.

The black and white background color is cold, but the warm color lamp is installed inside, and the light after neutralization is very comfortable. The walls are covered with thin wooden planks, also in warm colors, and clothes are hung on them, generously and decently.

Women don't understand design aesthetics, but they unconsciously produce a sense of high-end quality.

She turned around before she began to look at the clothes, Xidan often came by herself, and found that the style was really different, beautiful and foreign. I didn't want to buy it, but when I saw a red coat, I couldn't walk anymore.

I flipped through the sign, and there was a crossed-out original price on it: 140 yuan. There is a preferential price below: 112 yuan.

Well, everyone who understands understands.

β€œ......”

The woman is very entangled.

In these years, the clothes are cheap, such as the summer night market, a short-sleeved shirt is only a few dollars. Expensive and extremely expensive, those foreign brands in big shopping malls have to be hundreds or thousands.

A coat of 112 yuan is cheaper than Wangfujing's and slightly more expensive than Xidan's. Just pinched on the tip of the heart, scratching the heart and lungs.

"Same, comrade, can I try?"

"Yes, what size are you wearing?"

Wang Bailin came to entertain and found a suitable one.

The woman put it on, walked to the mirror and took a look, feeling that she seemed to be less bloated, and her red and lined face was very complex, and she was immediately satisfied.

The mirror is a free-standing frame, two meters long and seventy wide, slightly slanted.

There is a special lamp on the roof of the shed, which has a warm white light.

She was very impressed, but still asked, "Is it pretty?"

Wang Bailin was calm on the surface, and panicked in her heart, "You have a good body proportion, and your skin is white, so it is just right to wear a red mid-length style." ”

"yes, I think it's okay. ”

The woman twisted for a long time, and finally decided to buy this coat, which was equivalent to more than a month's salary, as a New Year gift for herself.

"Load it up, where can I pay the bill?"

"Okay!"

Wang Bailinle even came out with a tone of words, and said busily: "You have spent a total of 120, and you can get three gifts when you reach 150 yuan." We had our own ear warmers, hats and scarves that were perfect for this little one. ”

"Ear warmers, oh, earmuffs, I'll make a ...... for him."

The woman didn't care, but her son ran over, "Mom, I want this!"

Although it is a women's clothing store, there is no difference between children, and this little boy picks up a warm ear and loves it. The material is not as abundant as in later generations, mainly cotton, and is covered with a thick cloth, like headphones.

The woman didn't think it was very practical, but it was novel and good-looking, so she asked for five yuan, so she simply bought two and picked a hat.

The flowers are rising, a little distressed, but the ...... of the New Year

Wang Bailin came over with a cardboard box, "You spend 150 yuan, you can choose three gifts." ”

Xu Fei originally wanted to engage in prize sales, but was later persuaded by others.

Prize sales were particularly popular in previous years, and the famous fool did it once in 85 years, selling 2.3 million kilograms in two weeks. However, at that time, the market was chaotic, and many people thought that it was shoddy, and the fake was true, and a ban suddenly came from above, prohibiting all related activities.

So it was changed to a small gift, which was scarce and cheap.

The woman picked out a Tianzi grid, a set of bookmarks, and a hairpin, and walked away with a face full of pleasure that satisfied the desire to shopβ€”is there still such a thing as a Tianzi grid?

Yes!

If you can, Wang Bailin will definitely wave her fist to celebrate, the boss can say in the formal welfare package, there is a monthly performance appraisal, who sells more, and gets more bonuses.

She looked around, and the two friends were also flickering around, so she couldn't take care of it, and hurriedly greeted another guest.

The clothing store has a good reputation, and from morning to evening, it has never stopped being crowded. Most of them join in the fun, and a few are customers, but as long as they are willing to stay, they can basically buy it.

From the 80s to the mid-90s, it was a completely seller's market, and as long as you had the goods in hand, you didn't have to worry about sales at all.

The profit of this clothing is more than 100%, Xu Fei's production cost is high, but the price is not outrageous, mainly for women who are a little painful but can still afford it.

In the later market, this is called light luxury.

It was dark outside, and Zhang Guiqin was not tired at all after a busy day, looking at a drawer of RMB and was full of energy.

It was easy to catch his breath, the three waiters slumped on the chairs, and Wang Bailin said: "Auntie, don't make a mistake for me, one less thing is a lot of things." ”

"Mm-hmm, it's about our bonuses. ”

"Can't be wrong, or we'll be right again. ”

The four of them checked their respective performances, and they were very satisfied, and then complained:

"The boss is really, he will disappear when he shows his face. ”

"That is, what if business is bad?"

"Maybe people have faith...... Hey, it's back. ”

As soon as the door opened, Xu Fei braved the wind and cold to enter the house, and Zhang Guiqin complained: "Why did you go and don't even look at your own store?"

"People come to help, don't entertain guests? I also talked to the station about advertising and gave me the lowest price. Hey, there's no one, let's go down to the restaurant and celebrate. ”

The three girls clapped their hands, cleaned up the shop briefly, and closed the door.

Eating in a restaurant in Xidan, a few people walked south along the street, and the flow of people was still considerable. There is also a newly opened "Grand Paris Bakery" with colorful lights and the words "Happy New Year".

Looking at the familiarity with a slight imprint of later generations, Xu Fei was in a trance for a while, so he complained year after year:

It's been so fast, it's only been five years in 200 chapters!

(And ...... οΌ‰