"Mighty Automobile?" Lu Yang pretended to be surprised.

Weiwu Automobile is a hot-selling model vehicle of the neon car company in China.

In the early years, it focused on off-road concepts, but at the same time, it was also one of the fans of the SUV concept. The quality is good, and the price is considered a mid-to-high-end model.

This car, which is currently focusing on the mainland market, is aimed at state-owned enterprise procurement and construction site vehicles.

Its excellent ability, ability to adapt to complex terrain, solid and durable, has many advantages.

At this year's Imperial Capital Auto Show, they have great business goals and are ready to make a gorgeous appearance.

"Advertising Design...... One of them?" Lu Yang mentioned another sensitive word.

Mr. Wang smiled awkwardly.

This Lu Yang is not too easy to fool, so he picks out words.

"After all, Weiwu Automobile is a big brand, and their advertisements are announced to friendly cooperation units like us, and then the advertising companies compete for the plan. In the end, the winning bidder, the proposal is adopted, and a cooperation is completed. Mr. Wang explained, "This place of friendly cooperation is already very precious. ”

"There are so many advertising companies, but there are more than 10 friendly cooperative advertising units of Weiwu Automobile. And we have won the bid before, although many companies have quotas, but there are no successful cases. ”

"Oh. Lu Yang nodded, "Weiwu Automobile is indeed a good pen, very atmospheric." ”

"Well, I ordered one myself. Mr. Wang chatted with Lu Yang.

The two of them talked about the advertising design of Weiwu Automobile from the logo.

"The Imperial Capital Auto Show, that courage must be big. Lu Yang said, "If I were to design, I would definitely dig in this direction, but at the same time, it is best to combine some of the characteristics of our flowers, so as to reflect the skill." ”

"Stone lions, this thing is very traditional. ”

"Think about it, if a mighty car drove by, and there were countless stone lions next to it saluting and bowing to it, what a majestic scene it would be!"

"This is called real might!"

Lu Yang was excited when he said it, his face was red, and he seemed to have great ambitions in his chest. After he finished speaking, he took a sip of tea and said, "Of course, this is just some of my personal thoughts, I can't count, I can't count." ”

"No, no, it was wonderful. There was a gleam in Mr. Wang's eyes.

What Lu Yang said seems to be something.

The key is that the person in charge of Weiwu Automobile seems to want this kind of atmosphere very much and combines the conceptual design of the characteristics of flowers.

Or ...... yourself

"Besides, you guys who are engaged in advertising pay so much attention to creativity and copyright. I've heard that many companies spend a lot of money just to buy such an idea, which is really worth learning from in the entertainment industry. Lu Yang said, "Of course, it's easier said than done. ”

"This creative thing, if it is not valuable, it is not valuable, and it is too valuable to say that it is valuable. Take the idea I just had as an example, that is, talk to Mr. Wang, if someone tells me that they want to use my idea, then I can't quote a sky-high price, and I can pit one by one. ”

Lu Yang seemed to be joking, and complained to Mr. Wang.

It is too difficult to mark the price of immaterial things, which is also an important reason why copyright work is not easy to do.

Originally, Wang always had something to say, but when he heard Lu Yang's statement, he stopped again.

But his eyes flickered faster.

In the end, Lu Yang chatted here for an hour or two, finalized the logo design, and gave a deposit of 3,000 yuan. With satisfactory results, another 17,000 will be added, a design plan, plus various standard design drawings, realistic stickers and metal logo packaging, a total of 20,000.

After Lu Yang left, the secretary came in and asked, "Mr. Wang, is it worth your time to receive a list of 20,000 yuan?" I thought it was a list of hundreds of thousands. ”

"This person is a person in the entertainment industry, and he is also connected with Director Jiang's people. Whether you make money or not is secondary, but it will be of great use in the future if you can form a relationship in this area. Once we come into contact with the real entertainment industry, crews, and big stars, our company's price is not at the current level. Mr. Wang said, "To be a man, you must have foresight." Let alone...... The two hours of chatting alone were quite rewarding. ”

"Who would have thought that making a logo for others would actually solve our plan for Weiwu Automobile! Hahaha! It's really luck, and I can't stop it. ”

"You mean, the stone lion?" the secretary spoke, just now she came in to pour tea, and she also heard something, "But we didn't pay for the creativity, after this copywriting comes out, will there be any disputes? ”

Mr. Wang nodded: "That's why I didn't talk to him about the cost of creativity." This kind of person, this kind of thing, if you don't mention it, forget it, if you mention it, they will pay attention to it. ”

"Don't worry, no one will pay attention to this. Besides, we have been doing advertising for so many years, and we can still be scared by him as a layman? Creativity is priceless, not that the price of creativity is very high, in our country, creativity is priceless means that creativity is not valuable, anyone can use it!"

"There is a kind, he sues me! Empty words, who will believe it!"

......

After coming out of the Parker advertisement, Lu Yang took a look at Mr. Wang's office several times.

It's a pity, it's a good advertising company, but the boss is not doing it right.

If the other party really talks to him about the cost of creativity, he may be able to give Parker advertising a way to live.

Now, the Pike Mansion is not an unwarranted disaster.

In fact, they could have had a chance to get out of this vortex.

Many people may not know that when neon companies entered the planting of flowers in the early days, there was a mutual assistance contract.

They formed an alliance to support and help each other in the territory of flower planting.

Such a strategy turned out to be correct.

This has greatly improved the voice of neon enterprises in the mainland, and has also formed a mutual promotion between brands.

This alliance is known as the Neon Enterprise Alliance.

In essence, it is very similar to the chambers of commerce in various places where flowers are grown, which is understandable.

But one of the fatal problems with such a group is that although everyone can rely on the power of the collective. However, when there is a big problem in one individual, it may also affect the collective, so that other individuals will also suffer.

The consequences are even more serious when the big problem involves a big question of principle.

Lu Yang is aiming at this.

While digging a pit for Lin Menglan, Yu Mubei also paid great attention to self-management.

But no matter what, they could not have imagined that this fire would burn next door to them and spread to them.

And all of this is a hidden danger from the beginning when they began to build the strongest actress endorsement lineup of Yumubei Jewelry.

Those who are yin are yin, and people balance yin.