Chapter 986: Price Butcher
"Financial fraud?"
Zhuang Jianye was a little surprised, with the current operating conditions and financial level of Tengfei Group, not to mention that there is no need for fraud, even if it is really fraudulent, it is also able to make the financial statements full of flowers, quite professional, how can it be seen by the regulatory authorities.
So there's bound to be something strange here.
Sure enough, after the two of them sat down, Cao Jiefang took a sip of tea before continuing: "Speaking of which, it is still caused by the cancellation of large orders in the energy department some time ago......"
It turned out that after Zhuang Jianye actively explored the domestic gas turbine market in the past few years, especially won most of the domestic coal chemical orders, the market share of Tengfei Group's gas turbines increased from 8% to 22%.
The growth of market share means an increase in the shipment of gas turbine products.
With the rapid popularization of D-40 series gas turbines in the field of coal chemical industry, the stability and maturity of Tengfei Group's gas turbines have been greatly improved, and when the more powerful D-50 gas turbine series is launched, whether it is the technical level, fuel efficiency ratio, or operating costs are not worse than GE, Siemens, Mitsubishi and other foreign giant products.
There is even surpassing in some aspects, especially in plateau performance, thanks to the sufficient test environment in China, so that Tengfei Group's products are far superior to foreign brands.
With technology、There are products,There are funds,More importantly, there are other provinces and localities that continue to launch coal chemical projects,Zhuang Jianye looks at it this way,Let's just follow Changhong TV,Launch a price war,Not to mention sweeping all foreign brands out of the house,At least increase the market share by 10 percentage points。
Therefore, from the end of 1994, the price of D series gas turbines under the Ascendas Group was reduced by more than 10%, which is not counting, and the purchase of Tengfei Group's products also launched a series of preferential policies at the same time.
For example, we can undertake 10,000 hours of free maintenance service.
Three thousand hours of free replacement for any problem.
Double compensation for 1,000 hour breakdowns.
20% down payment and installment financial services.
Full payment and price reduction to enjoy another 98% off
......
The introduction of a series of preferential policies instantly ignited the fire of domestic gas turbines, and international giants such as GE, Siemens, and Mitsubishi quickly followed up, and at the same time came up with new models, they also launched their own promotional policies in order to resist this wave of offensive of Tengfei Group.
Seeing that the gas turbine market was about to return to the same balance for 10,000 years, Zhuang Jianye did not want to directly enlarge the move, and in the second quarter of 1995, on the basis of the previous price reduction, the price of D series gas turbines was reduced by 30% again, and the cumulative decline was 40%.
The entire domestic gas turbine market was cut in half in an instant.
Now foreign brands can't afford it.
Their advanced gas turbines are basically produced in China, and both materials and labor are expensive to death, and they are imported products when shipped to China.
Before the rise of the gas turbines of Tengfei Group, the gas turbines of these foreign manufacturers are important equipment urgently needed in China, and they can also enjoy tax exemptions.
However, when the policy department saw that the gas turbines of Tengfei Group had a tendency to replace foreign brands, the tariff preferences for most foreign gas turbine models were cancelled.
Only heavy-duty and super-heavy-duty gas turbines that cannot be produced domestically still retain certain preferential tariff policies.
The cost remains high, and it is heavily taxed, and foreign brands are immediately like a bad old man whose body has been hollowed out in this price war.
On the other hand, although the price of the gas turbine has been cut in half, it seems that it has killed 1,000 enemies and lost 800 itself, but in fact, Tengfei Group not only did not suffer losses, but also made a lot of profits from it.
The reason is very simple, because in the nineties, the domestic heavy chemical industry ushered in a new construction climax, and various localities launched a series of preferential policies for this purpose, one of which is to subsidize key equipment, so as to encourage relevant enterprises to focus on the construction of heavy chemical industry.
Tengfei Group not only stepped on the small tuyere of coal chemical industry, but also stepped into the big tuyere of the country's vigorous development of heavy chemical industry.
As the saying goes, standing on the tuyere, even a pig can fly.
The gas turbine business of the Ascendas Group is so light that it is naturally blown into the sky by strong policy winds.
National subsidies for key technical equipment.
Subsidies for key construction projects in the province.
These are the two most basic subsidies, and the rest depends on the specific local economic situation and the degree of attention paid by the country in the region.
Tengfei Group received five subsidies for a chemical project in Shanghai at most, and the most was in a project in the capital of the snow area.
It is precisely because of the existence of these subsidies that Tengfei Group dares to unscrupulously lower the price of gas turbines, let alone cut it in half, even if it is reduced by another 20%, it is not a problem.
Even if it is sold at cost price, it will not affect the Tengfei Group at all, because all kinds of subsidies can make up for the lost profits.
As a result, in the first half of 1996, Tengfei Group's gas turbine market share increased rapidly from 22% to 58%, accounting for half of the domestic gas turbine market.
When foreign gas turbine giants such as GE, Siemens, and Mitsubishi saw this situation, it was like their wives being slept with by Tengfei Group, and their green hair was about to smoke.
After all, the development of domestic heavy chemical industry and power is also a considerable profit growth point for them, but they are holding back their strength, trying to grab excess profits from domestic development, but they don't want to kill a take-off group halfway, not only robbing their profits, but also smashing their pots.
As the saying goes, many people's money is like killing their parents.
GE, Siemens, Mitsubishi and other foreign gas turbine giants have also begun to take positive action while giving Zhuang Jianye the nickname of a price butcher.
They first attacked the domestic trade policy, describing the huge domestic subsidies to the Tengfei Group as unfair competition and undermining the principles of the market economy.
Where can Zhuang Jianye endure it, and reply directly, Tengfei Group can not subsidize, but can you let China join the World Trade Organization, and we will wrestle our wrists fairly in the global market?
Foreign giants see that we can't get you in China, and we have to compete globally, so we did this after being kicked in the head by a donkey, so let's strangle your Tengfei Group to death first.
Since public opinion can't influence policy, let's fight for strength.
Isn't China leviing heavy taxes on imported gas turbines? Then we will set up factories in China, and except for a few core components, all of them will be produced in China, depending on how you teach.
The construction of heavy chemical industry in China is not paved for the equipment produced in China, and we have also produced in China, and we also have to enjoy subsidies according to the rules.
Of course, this is not the most ruthless foreign giants, what makes Tengfei Group's good situation precarious is the comprehensive strength of the giants.
If the gas turbine can't beat the Tengfei Group, it will be bundled with other important equipment and processing machinery for combined sales.
Tengfei Group's gas turbine is good, but other supporting equipment and machinery are weak, so a few axes down, foreign giants quickly saved the situation.
Some time ago, Tengfei Group lost a large order in the energy sector, which was taken away by GE by selling a complete set of oil extraction equipment portfolios.
After listening to Cao Jiefang's narration, Zhuang Jianye frowned, and when he was knocking on the table to think of countermeasures, the phone on the table suddenly rang, and he picked up the microphone and only listened to one sentence, Zhuang Jianye's brows were immediately squeezed into Sichuan characters: "The list of Bohai oil drilling platforms has also been canceled?"