Chapter 808: Fierce Competition
Generally speaking, the advertising share of variety shows is up to five or five, but so far, no variety show has ever been able to get this share.
After all, judging from the current situation in Huaxia, TV stations still occupy a dominant position, and major entertainment companies and media groups still have a heavier subordinate status.
This is the same as the person who controls the movie theater line, even if your movie is good, if the person who controls the movie theater line just doesn't show it to you, then isn't the movie also a white shot?
In the same way, if it is not a big name, it is generally a production company of film and television dramas or variety shows, begging for TV stations.
Now this situation is not only reversed, but Wu Bing also took the initiative to increase the advertising share.
As far as the advertisements implanted in variety shows are concerned, they are far from being comparable to film and television dramas.
If the advertising placement in film and television dramas is a teacup teddy that only grows big, then the product placement in variety shows is a large teddy that says everything in the world!
And this is not only the advertisements implanted in variety shows, but also the advertisements inserted during the broadcast of variety shows, which are also a big source of funds.
Therefore, the price given by Lao Wu is actually very high, and throughout the history of the development of Chinese variety shows, there has never been such a high price!
"Hey, Wu Tai, you're a big deal!"
Hearing Wu Bing's words, Liu Zixia and Li Rui hadn't spoken yet, and Harvin spoke first:
"You guys are on Shanghai TV with such a high price, how can we CCTV lag behind? Zixia, in this way, we offer a guaranteed price of 3 million per episode, and the sharing is 6.5 to 3.5, how about it?"
If I don't add more, it's 0.5 higher than you, see if you're in a hurry?
Hearing Ha Wen's words, Wu Bing's face was bitter, and just as he was about to speak, Chu Pengfei of Jiangsu and Zhejiang Satellite TV hurriedly said: "Mr. Liu, our Jiangsu and Zhejiang TV stations are willing to pay a guaranteed price of 3 million, and then divide it into aspects, let's three or seven points, you seven and I three, how about it?"
Hey, this move is really more ruthless than the other, Chu Pengfei actually got 7% of the advertising share.
Liu Zixia did not rush to make a decision, but turned his head to look at Huang Zhongshi of Gusu TV.
Gusu TV was able to stick to the bidding, Liu Zixia was already impressed, he was looking forward to Huang Zhongshi's next performance, maybe he would really come up with a sky-high price!
"Mr. Liu, our Gusu TV station is willing to offer a guaranteed price of 3.2 million!" Huang Zhongshi gritted his teeth and said, "I'll give you ...... share"
"Okay, let's still follow the old rules!"
As soon as Huang Zhongshi said this, Liu Zixia suddenly interrupted him and said, "This time it's the same as last time, how about you write down the price you gave on paper and hand it to me?"
Okay, Liu Zixia used the set that sold the online copyright of "Love Apartment" again, and secretly filmed!
It seems that he still thinks that by doing so, he can cheat them out of all their reserve prices!
"Zixia, I don't have any opinion, just follow what you say. Harwin was the first to say.
"I don't have a problem with that. Wu Bing said: "This is still confidential and fair!"
"Mr. Liu, we have no problem!" Huang Zhongshi glanced at Chu Pengfei and nodded in unison.
"That's good!" Liu Zixia took out his mobile phone and called Su Nuo, asking him to bring some pen and paper in.
Within a few minutes, the fat brother walked in with a few pens and a few pieces of A4 paper, and according to Liu Zixia's request, he distributed the paper and pens to several directors present.
Liu Zixia and Li Rui glanced at each other, and then sat down at the small table opposite them, looking at them with interest on their faces, looking forward to their performance.
After staring at the pen and paper in their hands for a while, several people looked at each other and began to write.
However, a few people are not only bowing their heads and writing the price in their hearts, but also peeking at the people next to them.
At the same time, everyone guards against each other like a thief, for fear that the other party will see the price they wrote, and then change the reserve price just written.
"Lao Wu, you are a gay man, don't make up to my lesbians?"
Harwin covered his paper and said with a look of disgust: "Write your own, what do you care about other people?"
"Hey, Pengfei, we can't do this, can we?"
Wu Bing was sticking out his head to see the reserve price written by Harwin, but turned his head to find that Chu Pengfei was already reading what he wrote.
It's a shame that Wu Bing didn't write anything, otherwise he would have been seen.
As for Huang Zhongshi, he is smarter...... Look at where he is now, at least ten meters away from Wu Bing and them.
Even if you run over, you'll have to have two or three seconds, right?
With two or three seconds, it was enough for him to cover what he had written.
I saw Huang Zhongshi sitting ten meters away, winking and smiling at them.
Harwin, they're a little speechless, as for it?
......
After less than ten minutes, Huang Zhongshi was the first to hand the written price to Liu Zixia.
After that, it was Ha Wen, Wu Bing, and finally Chu Pengfei.
Liu Zixia and Li Rui, in front of the four directors, looked at the A4 paper.
"The guaranteed price, 3.3 million per issue, whether it is an implanted advertisement or an advertisement broadcast during the period, it will be divided according to the ratio of 7.5 to 2.5, and the cost of each channel will be the same as the share ratio of advertising. ”
"The guaranteed price, 3.3 million per issue, the advertising share is 8 to 2, in addition to the distribution of each channel according to the proportion of advertising sharing, if the prime-time ratings break 3, 5 million rewards will be paid for each issue. ”
"Guaranteed price, 3.3 million per issue, advertising is divided into 8 to 2, and each channel is divided into 9 to 1!"
From top to bottom, they are the prices given by Jiangsu and Zhejiang TV stations, Shanghai TV stations and CCTV.
The prices of the three of them are actually very similar, and the focus is on other channels, and Shanghai TV even found another way to make a reward.
This reminded Liu Zixia of the price given by Penguin Video when secretly filming the online copyright of "Love Apartment".
Although one is based on ratings and the other is based on clicks, it is still the same in essence.
Continue to look down, and the bottom is the price given by Huang Zhongshi from Gusu TV:
"Guaranteed price, 3.5 million per issue, 8 to 2 advertising, 9 to 1 for each channel, if the final rating breaks 4, all channels will be owned by Xia Yue Studio, and director Li Rui will be hired as the honorary deputy director of Gusu TV Station to host the creation of a new variety channel!"
If the first three are particularly high prices, then the price given by Gusu TV is indescribably tempting.
Everyone knows that after Li Rui left Jiangsu and Zhejiang TV stations, he wanted to do what he loved.
But Jiangsu and Zhejiang TV stations ...... How to say it, although it did not explain what caused Li Rui to leave, there were still some rumors that were unfavorable to Li Rui.
Even if Li Rui is the king of variety shows, it is inevitable that he will hit a wall everywhere.
Although Jiangsu and Zhejiang TV stations later made a separate statement for this matter, it was also stained with Liu Zixia's light, if there was no Liu Zixia, Li Rui might still maintain the status quo.
Now, Gusu TV is willing to hire Li Rui as the deputy director and let him host the creation of a new variety channel, which is simply an opportunity for Li Rui to fall from the sky.
Liu Zixia glanced at Li Rui, who was standing next to him, and saw that Li Rui was looking at the A4 paper in his hand with bright eyes, and immediately understood his thoughts.
"Brother Rui, what do you think?" asked Liu Zixia in a low voice.
With such good conditions, Li Rui was of course moved, after all, this can be regarded as Bole in disguise.
Being able to see his talent shows that his efforts over the years have not been in vain.
Don't you Jiangsu and Zhejiang Satellite TV look down on me, naturally others look at the ground.
There is no place to stay here, there is a place to stay!
It's just that what makes Li Rui feel embarrassed is that the employment written on this piece of paper only involves him, and there is nothing about Liu Zixia.
If you agree at this time, isn't you sorry for Liu Zixia?
Therefore, after hearing Liu Zixia's question, Li Rui showed a kind of entanglement.
He didn't speak, just looked at this piece of paper, and then at another, as if it was hard to choose.
Liu Zixia laughed, how could he not see Li Rui's thoughts?
Seeing Li Rui worrying over there, Liu Zixia simply laughed and said:
"Brother Rui, tell me what you think in your heart! After all, the idea of this variety show is what you came up with, I just made a post-refinement, which one you want to choose, which one you think is most in line with your heart, you can choose which!"
Hearing Liu Zixia's words, Li Rui said that he was very moved.
Since he ran away from Jiangsu and Zhejiang Satellite TV, no one has ever been able to talk to him so heartfelt like Liu Zixia.
After thinking for a while, he said, "Zixia, let's choose this!"
While speaking, Li Rui also shook the A4 paper belonging to Huang Zhongshi that he was holding in his hand:
"Whether it is in terms of treatment or personnel placement, it is the best among these families, as for my ...... We'll talk about that later!"
The conversation between the two did not shy away from anyone, so Harwin and the directors of the TV stations all listened to it clearly.
A few of them also wondered, how could there be personnel arrangements? What personnel to do?
Presenter, channel director, or director?
By the way, whether it is Liu Zixia or Li Rui, they are both deadly directors in the industry, and their professional skills must not be said, if they are really hired to be directors, it may not be true!
However, both of them have their own studios, so they can arrange their own time and be their own bosses...... Why do you have to find a leader to press yourself and control yourself?
Just when everyone was still speculating in their hearts, Liu Zixia said: "Okay, then let's decide this, so that you can also fulfill your dreams." ”
"Thank you, Zixia!" Li Rui thanked Liu Zixia very sincerely.