"You speak slowly, you don't get so excited. ”

"That's it, let's have a volume, and we know it. ”

The two CEOs were so calm, and the accounting sister also calmed down, and said embarrassedly: "Let, our turnover on the first day is more than 330,000 points." ”

"330,000 ......"

The two glanced at each other, and Li Chengru calculated: "That month is more than 9 million, more than 100 million a year, no more." ”

"Well, when the freshness passes, it may slip down a bit. Alright, you can go back too, hard work. ”

"Overtime pay at the end of the month. ”

"Eh!"

The eldest sister came out with a sigh, you look at others, no wonder you can be the boss!

When the office door was closed, no one could look at it, and the two of them waved their fists at the same time and toasted with tea instead of wine.

In 1979, the annual sales of Xidan shopping mall were more than 140 million, and by 1993, it had risen to more than 1.17 billion.

In the era of seller's market + physical shopping, don't underestimate the ability of shopping malls to attract money. The special volume is small, and in comparison, it is only the level of 12 years ago.

The key distinction is that the vast majority of them are state-owned enterprises, and especially private enterprises.

"Hey, my head is buzzing now, I'm going to make money, I'm going to be gold!"

"Don't be careless, the over-section is the normal value. ”

"Understood, won't it be over if we don't let them rest?"

Li Chengru counted with his fingers, "May Day, May Fourth Youth Day, Children's Day, Teacher's Day, Mid-Autumn Festival and National Day are more yang, and the Lantern Festival is brought in the New Year...... Year-round activities, year-round discounts, 6% off for children, 5% off for teachers, do you say they buy it? ”

He scratched his head and sighed, "You said before, I was looking forward to making some money." Now that the money is here, I'm still confused!"

Xu Fei is also excited, from a clothing store to a clothing city, from thousands to hundreds of thousands of daily flows, this feeling of industrial upgrading...... Breathe through pores.

"We're just getting started, and there's a lot to do. ”

He slowed down his mood and crossed his fingers, "First, tax, don't take advantage of loopholes." Second, insist on quality and service, not much to say. Thirdly, have you thought about inventory?"

"Inventory?"

Li Chengru smashed his mouth, "In the past, I used to deal with leftovers, either selling them at a low price or scattering them. There are quite a few people in the village who carry big bags and sell clothes from house to house. ”

"Not now, the inventory will definitely increase dramatically every month, and we have to have a long-term plan. How about a wholesale market?"

"Batch, wholesale?"

"That's retail, I'm talking about clothing wholesale distribution centers. Wait until we save some more money and find a place to build a building, which is full of wholesale clothes......"

Teacher Xu paused and said with a smile: "I look at the zoo very well." ”

..................

Mr. Xu and Mr. Li stared at it for several days, and after the opening of the big reward, the sales really declined, but there were also more than 200,000.

In a month, the special name moved the capital, and the four slogans rang out.

The price is not so expensive, except for windbreakers and sportswear, shoes, shirts, pants and so on, which are still within the range of people's acceptance.

At the same time, the discussion has gradually escalated.

Because of private trading, the boss is still a star. Xu Fei rarely appears in public, and everyone thinks he is just a boss.

"Mom, I want those shoes!"

"Which one? yo, fifty yuan a pair, let's change it to see." ”

"No, I just want those shoes! The boys in our class have them, but I don't have them, I just want that!"

"You say that...... Okay, okay, get a pair. ”

At noon on this day, Xu Fei entered the building and was looking at a bear child shouting to buy shoes.

Special special shoes are not produced at present, all from the south, this style is good, young people like it, can ship more than 200 pairs a day.

He went up to the office on the second floor, and the female secretary stood up, "Mr. Xu!"

"Hmm. ”

He answered and pushed open the door of the inner room, "Lao Li is not here?"

"Mr. Li went out to eat. ”

"Oh. ”

Xu Fei sat down by himself, the little secretary poured tea, and then stood next to him without moving.

"Is there anything wrong with you?"

"No, I see what else you have to say?"

"I'll wait by myself, you can get out. ”

“......”

The little secretary flashed with a tea tray, looked back again, and pursed his lips.

Although she was invited by Mr. Li, Mr. Xu is so good-looking! Young and golden, chic and dignified, with four big words on her head: A good horse!

It's a pity that I'm not enthusiastic about myself and polite.

After waiting for more than one o'clock, Li Chengru came back with a mouth full of wine, carrying a bag in his hand.

"Who did you eat with?"

"A real estate person, damn it, there are always some inexplicable people who invite you to dinner recently, and it's annoying. ”

Li Chengru was actually happy and threw the bag away, "Your big brother." ”

"Thank you. ”

Teacher Xu took out a box with a brick lying inside. He didn't want to buy it, but he found it really hard to contact, so he held it in his hand and tried it, shaking his head.

There's always a nouveau riche rush.

This may be the biggest difference between him and the rich people now, he has a spectrum in his heart and a steady stroke.

Li Chengru made a cup of strong tea, leaned on the sofa and said, "I've been lately, the more I think about it, the more confused I become, how can business be so easy, and it's easy for money to come by."

You said that the daily turnover of more than 200,000 yuan, even if the profit is 50%, it will be more than 3 million per month, and by the end of the year, it will be 30 million.

According to our dividends in advance, 30 percent, 10 million. Hey, it's still a long-term deal!"

"When the word of mouth is completely out and consumption habits are formed, profits will have to rise, and you are bored now. ”

"That's right, so I wondered......"

"Wonder what a fart, the big environmental problem is not something we can think about. ”

"You talk about the environment when you are a special thing, I thought you knew everything......"

Li Chengru snorted, and suddenly heard a commotion downstairs, and the secretary ran in, "Mr. Li, Mr. Xu! There is a reporter who wants to shoot, do you want to go down and have a look?"

"Journalists?"

He was together and was held down by Xu Fei, "You wake up to the bar, I'll take a look." ”

When I went downstairs, I saw that a person was carrying a camera and was arguing with the waiter, and stepped forward to ask, "Hello, is there something wrong?"

"I want to shoot some footage, please make it easier. ”

"What material, what is it for?"

"It's just a matter of taking pictures ...... something"

"Oh, that's not convenient, if you make a film that is not good for us, there is no place to cry. ”

"No, no, no, I'm just taking a picture of the product. Comrade, please cooperate, we ......"

"Okay, which unit are you going to tell me, what are you going to do?"

The other party choked and said stupidly: "Well, I'm from the Education Commission, and I want to make a small documentary about advanced consumption." ”

"Spending ahead?"

"That's it, it's ......"

The other party didn't understand, "Now there is a phenomenon of blind consumption and pursuit of famous brands in society, let's make a film to boycott it." ”

Xu Fei grinned, this buddy is a novice, right?

You come to our store to shoot a film about boycotting consumption, do you think we can agree?

"Dude, we're expensive here, but it's not the most expensive. If you shoot, you have to find the most expensive store, I suggest you a little more, don't say hello if you're sneaky, take two shots and leave.

You are so fanfareful, you are easy to beat. ”

Teacher Xu sent the other party out, stood on the steps and looked at Xidan Street, only to feel that it was hot.

In fact, it is true, more and more people are finding that the market is good this year, and the business is better than the first two years. This business does not refer to buying steamed buns and eating bowls of noodles, but to consume at a higher end.

Just like the foreign goods sold in the mall, regardless of whether they are famous brands or not, they dare to sell a thousand for a French costume or dozens of boxes of Italian chocolates.

What else is foreign popcorn, foreign ice cream, foreign underwear, foreign toys...... It has quickly become a sought after object.

It seems that after the suppression of the previous two years, the urging of the Asian Games, and the stable adjustment of policies have hooked up many people's desire to consume.

The reasons are complex, with a large influence of state regulation and control, and a small personal psychology.

For example, some people used to be poor and afraid, and they began to spend a little money on drinking. There are also comparisons with each other, people wear a pair of leather shoes for 100 yuan, and if you wear a pair of 50 yuan, you will lose face.

Including in the rural areas, some peasants have become wealthy, and they have begun to build houses and graves, and it costs tens of thousands of dollars to hold weddings......

For a country that is still a poor country, this is a new and magical social phenomenon: consumerism.

(And ...... ）