In the Hangcheng Hurricane Square Cinema, after Yang Dongxu and Chen Xin came out of a small restaurant, the two walked hand in hand towards the computer theater. Wu Sheng and the others walked around, and there were no suits and leather shoes. Instead, it was like an ordinary passerby, and it didn't attract too many people's attention.

The man is tall and handsome, and the woman is rich and mature, and the two of them are like a loving couple, spilling a lot of dog food along the way. It makes many single dogs envious, jealous and hateful.

"I heard that you also have an investment in this movie?" Chen Xin held a drink in his hand, a smile on his face.

is not serious at all in the company, just like a little girl who is in love, and the happy look on her face is about to overflow.

"To be precise, I want to invest but the other party is not happy, I invested in Spider-Man, and this did not work. Yang Dongxu said with a smile.

Haina distribution can be said to have been in action in Hollywood in recent years, but the progress in movies has always lagged behind. What topped up Haina's overseas distribution income was the sales of variety shows and singer records.

But whether it is a variety show or a record, the main body is still dominated by European and American artists. Asian artists are having a lot of difficulties in opening up the European and American markets, and most of the results are still on some advertising models.

As for movies, even if there are no Asian faces, they just want to invest. The Republic of China, which has always advertised itself as its own democracy, has set up various obstacles in the face of this very correct investment fund, and even Hollywood film companies simply have an unspoken rule that they do not accept capital investment from Huaxia.

Of course, if it's some big productions, even the film company doesn't feel sure. When other investors don't have the confidence not to invest, these film companies will tacitly want to hit Huaxia Capital to pull in a pit.

Therefore, if it is the first movie, Yang Dongxu still has the possibility of investment. Like this, he didn't participate in it before, the first part was a big hit, and the second part of the market can be expected to invest, such a good thing is basically not his turn.

"Doesn't it mean that Jet Li and Fang Long are very popular in the United States and have a certain box office appeal?" Chen Xin obviously knows a little about the situation in the United States, after all, she is responsible for many overseas investments now.

"It's just a few people, and haven't you noticed that those who can gain a foothold in Hollywood are basically taking the martial arts star route?

This is actually the foundation left by Bruce Lee before, he let foreigners see what Chinese kung fu is. As a result, foreigners are full of curiosity and yearning for kung fu. Coupled with the movie's cool processing of action, Jet Li and Fang Long will have a market in Hollywood.

As for other aspects, for the time being, domestic stars are basically blank. Even in terms of models, Europeans and Americans' perception of Asian beauty always feels that they are not in the same world as us. ”

"Then the only thing you have done over the years is variety shows and the stars who have come out with Haina's strong record creation?"

"It's not easy to do these two things, why do you still look disgusted?" Yang Dongxu looked at Chen Xin speechlessly.

Chen Xin directly gave him a look that you can experience yourself. made Yang Dongxu want to hug this beautiful face in front of the public and kiss him fiercely.

"Actually, it's not just that, don't you feel that there have been more Chinese elements in American movies or TV series in recent years?" Yang Dongxu said with a smile.

"Is there more?" Chen Xin raised his eyebrows lightly and recalled the American blockbusters he had watched in the past few years, and shook his head after a while: "I don't feel it, but Japanese animation seems to have a market in Europe and the United States." After all, there is Marvel in the United States, and Europeans and Americans are happy to accept this aspect. ”

"Yes, it's just that you didn't notice it. For example, when you pass through Chinatown in some movies, you will see a lion dance celebration in Chinatown, a certain festival.

For example, in the battle scene of "The Lord of the Rings", in addition to the armor that feels very bulky in ancient Europe and the United States. Ancient Chinese armor that looked cool and powerful also appeared occasionally.

There is also the fact that in some Western magic movies, in addition to the magic that Westerners are familiar with, there are also shots of Eastern monks, but they are all smooth and not deliberately rendered, so they are not very eye-catching. ”

"It's really inconspicuous, I haven't noticed much, is there any special significance in doing this?" Chen Xin looked at Yang Dongxu curiously.

"Of course, I've always felt that the fantasy in the East is much more than the magic cow in the West. Western magic is clapping around, just a few gods, a few monsters, and a few legends are monotonous to death.

The fantasy stories of China are endless, and the light gods can't introduce a single book, and they have to be divided into several eras to introduce, and the heavenly court has changed several Jade Emperors. And Western mythology, except for God, is Satan, which is about to be smashed.

But no matter how good your stuff is, others don't recognize it, and you don't even know what the face is, which is embarrassing. Therefore, after these elements are added to European and American blockbusters, they can subtly understand these people's understanding of oriental mythology.

A movie understands a little, one step TV series to know that there is a powerful immortal in Chinese mythology, or what kind of magic the monk knows, and slowly when they have a cognitive foundation, Chinese culture will have a market in Europe and the United States. ”

"This is the reason why over the years, you have continued to translate domestic gods and monsters into many Chinese, and then sell them almost at a loss?" Chen Xin showed a look of sudden realization.

"However, when the domestic gods and monsters were translated, some Western magic elements were changed in some places. It's like a Chinese restaurant abroad that changes to American-style Chinese food if it can't cater to the appetite of the locals.

So the most authentic Chinese food locals will only try it once in a while, and will not treat the restaurant as a place to solve their own three meals a day.

Maintaining the characteristics of Chinese food, this is something that can be done in a big hotel, after all, this aspect can be used as a signboard to operate. Yang Jiayan is now taking this route.

However, while insisting on Chinese food, Yang Jiayan has actually launched Western food with Chinese characteristics, which is also a change in localization.

But such things can remain distinctive at the top of the restaurant, but small restaurants need to cater to the people who want to survive.

In fact, the high-level social leaders in Europe and the United States have a higher perception of China than the ordinary people at the bottom of the society who are influenced by newspapers and media.

So they don't need to do this foreshadowing, our main target is the huge number of ordinary people. Therefore, the route of Yang's family banquet will not work, and you can only take the route of a localized small restaurant. ”

The two of them said this and walked into the cinema, and the movie they came to see today was "Shrek 2", and the filming of the first part of this movie was actually not very smooth.

During the filming process, several additional investments were made, which was undoubtedly a precursor to losses for investors. Therefore, there are all kinds of rip-offs during the filming process.

Yang Dongxu, who learned the news, originally wanted to get a piece of the pie. After all, other investors are not confident in him, but he knows that this movie will be a big hit, and the feeling of picking up leaks is addictive, even if he often picks up leaks.

It's a pity that the other party didn't give him this opportunity, especially after learning that he turned out to be the active promoter behind the scenes of Japanese anime. He is even more regarded as the main opponent who wants to destroy Marvel in the United States.

In this way, Yang Dongxu can only pass by such an excellent cartoon. However, although there is no investment, there is a participation. There's no way to animate, even if you find someone to shoot something as a model, most of the production still needs a computer to co-name.

In terms of various special effects and pictures, Weta Digital, which has the foundation of "The Lord of the Rings Trilogy", has the reputation and ability in the industry, that is the absolute first brother.

DreamWorks can be said to have given everything to this cartoon, and if it doesn't work out, DreamWorks is likely to suffer a financial crisis, and the result is likely to be packaged and sold or liquidated.

So even if you know that Yang Dongxu, a Chinese person, has a lot to do with Weta Digital, after all, he is one of the main investors in the Lord of the Rings trilogy. And all the special effects of the trilogy are redone by Weta Digital.

But DreamWorks can refuse Yang Dongxu's investment, but it can't refuse Weta Digital to join in, make the cartoon better, and they can sell it for a lot of money to reduce the risk of Waterloo in this investment.

Therefore, DreamWorks seemed to have forgotten that Weta Digital had a relationship with Yang Dongxu, a Chinese man, and spent a lot of money to invite Weta Digital to join the production process of this cartoon.

So for the monster Shrek, although Yang Dongxu did not succeed in investing, he also got a piece of the pie from it. Because at his insistence, Weta Digital didn't ask for much of the production cost, but added a box office sharing clause.

And it's not the first one, but as long as there is a sequel after the success of this one, then Weta Digital has the right of first refusal. It can be said that he bit a piece of meat from DreamWorks fiercely.

The staff in the theater turned off the lights, and the darkness made people feel momentarily uneasy, but there was also a brief moment of excitement, especially for couples sitting together holding hands.

The big screen in front lit up, startling some of the little excited, and then the movie began.

Seriously, "Shrek" is indeed a very good movie cartoon, and it also opens up new areas for the animation market. After all, in people's concept of inheritance, isn't animation just something that children watched when they were young, how can it be possible to make movies?

The success of "Shrek" is to show these questioners that anything is possible.

However, although "Shrek" is a successful animated movie, it still hasn't gotten out of a strange circle of movies, that is, the sequel is often far from being as good as the first one.

This can't be said that the sequel is not good enough, but after experiencing the surprises of the first part, people have high expectations for the follow-up. Even if the second part is as good as the first, there is no sudden surprise, and the senses always feel a little worse.

Not to mention the big follow-up to the third and fourth parts with a small disappointment in the second part, and then more looking forward to it. In short, it is not easy to make a blockbuster movie, and it is even more difficult to keep exploding after making a blockbuster.

For example, "Shrek 2", which I am watching now, feels really good for people who watch animated movies for the first time, and for people like Yang Dongxu, who has watched the first part, it just feels okay if there are no surprises.