Morningstar went back to rest, Wang Mao still has a lot of things to do, at this critical moment of marketing, he has to wait for these reporters to go back to write the press release, and he himself has read and proposed revisions before he can consider resting.

Tonight is the first day of national release, and the national box office statistics did not come out until more than two o'clock in the morning, to everyone's surprise, the box office of the small production film "Love Formula" turned out to be more than 60 million on the same day, ranking second among the six new films.

Wang Mao was overjoyed and hurriedly reported this data to several reporters who wrote the manuscript, and asked them to rub the news ideas into the news to be sent.

It's just that some people are happy and some are worried, the box office performance of the night, "The Road Ahead" is expected, its film scheduling rate is the first, and the box office is naturally the first, and the box office that night is as high as 72 million.

What is surprising is "Journey to the West Story" directed by Jia Xinwei, the scheduling rate of his film is higher than that of "Love Formula", and the ticket price of the movie is also 20% higher than that of "Love Formula", but the box office performance is millions less than "Love Formula".

He was unwilling, so he asked his assistant to check the data reported by major theaters across the country, and found that in many theaters, the box office of "Journey to the West" and "Love Formula" were basically the same, and only a few places had a slightly higher box office of "Love Story", the reason for this was that his assistant reported to him after checking it: The attendance rate of "Love Formula" is more than 90% in all parts of the country, but our average attendance rate is only 73%!

This data made Jia Dao almost vomit blood, he didn't understand, what is so good about such a childish love light comedy? It is even more popular than his magic movies, is there any heavenly reason?

He has 20% of his own investment in "Journey to the West", and if he loses money, his quality of life will drop by at least one level!

The two Hollywood blockbusters, because of the small number of pre-sold tickets, led to the film's low scheduling rate, but last night's box office performance was very strong, and the subsequent scheduling rate will definitely rise, Li Mozi's "Your Heartbeat" was only scheduled last night, and it had a box office of more than 26 million, and the stamina is also full.

Jia Xinwei had a headache, and he talked to the publisher on the phone for 40 minutes to discuss the next marketing plan.

Early the next morning, Morning Star took Mao Zhizhi and drove Su Yue's Rolls-Royce to the studio in the Ji'an Building to listen to the class.

When she got there, she was surprised to find that it was her sister Li Sizhi who opened the door for her.

Li Sizhi pulled her in and said, "Uncle asked me to come over and clean up the studio, and I will accompany you to listen to my uncle's views in the past few days." ”

Morning Star nodded, she vaguely felt that this might be her father in order to avoid criticism from the outside world, so she asked Si Zhi to come over.

At six o'clock, Li Muyu arrived on time, and as soon as he saw the morning star, he keenly noticed that her eyes were bloodshot, and hurriedly asked, "What's the matter?"

Morning Star told his father that he went to the cinema to watch a movie last night, but was blocked by fans there, and didn't go home until he was about to go home, Li Muyu felt that there was a problem when he heard it: "Your agent didn't expect this situation?

Morning Star knew that he couldn't hide anything from him, so he told his father what Wang Mao had done, and he didn't hide his displeasure.

Li Muyu pondered for a moment and asked Li Sizhi: "Do you think there is something wrong with her agent's approach?"

"No, it's hard work," Li Sizhi was born in Columbia Business School, and after graduation, she was a sales director in her own company, and she was proficient in all kinds of marketing.

Li Muyu nodded, and said to Morning Star: "That's it, I originally wanted to talk to you today about the golden mean of the ancients, what is the guiding significance for our way of behaving in the world, since you don't agree with your agent's way of doing things, let's start talking about this matter, you tell your father about what you think is the correct marketing method." ”

Morningstar thought for a moment: "I think it's normal to have a development conference, do a roadshow, advertise on a street sign, promote in a theater, or advertise in the media. ”

"Have you done all of this?"

"I only did five roadshows and put a little bit of hard advertising in a few big movie theaters. ”

"Why don't you do other marketing methods?"

"The film is a small production, and the distributor may not have that much money or may not be willing to invest that much. ”

"Okay, here's the question, if it's because you don't have money, but you still want better marketing results, what should you do?"

Morning Star was stunned, she had never thought about this problem in the past, she was a person and did things, she just instinctively adhered to the principle of taking the right path and doing her best, but she didn't think about how to achieve her goal when she was short of resources?

Seeing that she was silent, Li Muyu knew why, so he continued to inspire her: "You don't approve of Wang Mao doing that, what does it actually mean? It shows that you have always been very passive in dealing with the world, and in an environment that is obviously unfavorable to you, you have never thought of taking the initiative to improve the status quo, but passively accepting this result." ”

Morning Star thought about it carefully, isn't it, he is such a person!

But she couldn't figure it out a little: "Dad, if the resources are insufficient, aren't we unscrupulous means to get out of the position through deliberate calculations?"

This is the core of the problem, Li Muyu patiently explained: "What does it mean to be unscrupulous? It refers to engaging in unfair competition, and refers to a person who does not hesitate to do things that violate morality or even violate the law in order to achieve his goals.

But what your agent did was neither immoral nor illegal, he just took advantage of your popularity and created a hot spot worthy of media coverage, so what's wrong?

The reason why you don't like it, or because of your concept problem, you regard all the efforts with skills as crooked ways, which is not right, in real life, we often need to face, that is, limited resources and do things well The dilemma, at this time, can use their own advantages to compete, through the method of not violating morality or breaking the law to obtain resources, is a person's positive and enterprising performance, is the true meaning of "do your best, obey the destiny of heaven". ”

......

Time passed quickly, Li Muyu broke this question clearly, and said a few words about the essence of the golden mean, an hour passed, Li Muyu looked at his watch, and said to Chenxing: "You and Sizhi go down first, and I'll leave in a few minutes." ”

Morningstar walked to the underground parking lot with Li Sizhi, and before parting, Morningstar asked Li Sizhi about her progress with Alvin, and Li Sizhi told her:

"Some time ago I went to England to meet his parents, his parents were very open-minded, and when they learned that I was classmates with Alvin, they didn't say anything, I told his father about my family, and his father went to ask MI5, and the reply of MI5 was also very clear, not to interfere with civil marriage, so our marriage was settled. ”

"Great! Have you set a wedding date?"

"It's going to be the beginning of May next year!" Alvin also said that when the time comes, I will ask you to be a bridesmaid, and you must find time, and we are going to have a wedding in both places, May 2nd here, and May 6th on their side. ”

"Well, got it, I asked my agent to schedule a date, and I will definitely attend your wedding when the time comes. ”

The sisters chatted a few words, seeing that there were more and more people in the parking lot, Li Sizhi was afraid that Morning Star would be recognized and cause trouble again, so she made an appointment with her, and she had time to go to Morning Star at night in the past two days to talk to her about her marriage.