"What about this schedule?" Lu Yang stretched out his hand and pointed to the calendar in Xin Caijie's hand.

Early November.

"This ......" Xin Caijie was stunned, shook her head and said, "That's not it, the Lunar New Year stall is currently from mid-December to the end of January of the following year." That is, ten days before Christmas, and three or five days before the Spring Festival. ”

"Although we can't compete for the Christmas release, New Year's Day release and other days, the first day of the Lunar New Year file and the end of the mid-January release to chase the end of the New Year file can still be arranged. At these two times, I prefer the first day of the Chinese New Year. ”

"If our content is really good enough, and the Chinese New Year works collectively hit the streets, we can win the entire schedule with a small and big one. ”

Xin Caijie's voice behind her became smaller and smaller, because even she didn't believe what she said.

Chinese New Year works collectively hit the streets?

Just a few blockbusters with crooked fruits, it's unlikely.

Even if the big production hits the street with word of mouth, the box office will not be too ugly. It is still the era of propaganda as king, and it has not officially entered the era of content as king.

Director Jiang's "Let the Missiles Fly" If there were no waves of Lu Yang's operations, the box office would be 500 million, where could it be possible to win 800 million?

From this, it is not difficult to see the tremendous role of propaganda.

In addition, even if the Chinese New Year works hit the streets, they will still occupy most of the schedule in the first few days. This makes other works even if the reputation is better, but the box office growth space is occupied, and the prime-time box office will be lost for three to five days.

Don't underestimate three or five days.

Many movies can account for a quarter, a third or even half of the total box office in the first three days of the weekend. This is vividly reflected in the more mature North Mi market.

If you lose these few days, you won't be able to make up for the loss of the box office for an extra month in the later release.

Suspenseful criminal investigation movies rely on suspense to attract most of the audience, and once they are spoiled, they will die. The box office life is far less strong than that of commercial blockbusters, and it will last for a month.

The most profitable ones are the first two weeks, and some of them are even mainly the second week.

And from the first day of the Chinese New Year, the second week will encounter the strongest Christmas blockbuster, isn't it just cut off?

At the end of the Chinese New Year, you don't have to think about it when it's close to the Spring Festival.

During that time, the happy joy and the worried worry were all related to money, who had time to watch brain-burning suspense movies?

The property is completely inappropriate.

"I mean, we're taking this schedule. At the beginning of November, this ......" Lu Yang said what he meant.

Xin Caijie was really stunned this time.

"I know that this schedule is called the death schedule in China. There are summer files, National Day files, and super New Year files in the back. Blockbusters gathered before and after, and the audience's desire to consume and watch movies was attracted and satisfied, so that the overall box office of the schedule has been sluggish. In order to show that he is not talking nonsense, Lu Yang displayed the data of previous years, "Last year, the total box office in the mainland was only 4 billion, and this year, it is estimated that there will be at least 6 billion." ”

"But that doesn't mean the market is expanding. Excluding the black swan-like Hollywood blockbuster, the 600 million blockbuster in the first half of the year, and Director Jiang's 800 million blockbuster, the overall market is not much different from previous years. ”

"It's a flash of genius, not an overall advancement in the industry. The outbreak period that really belongs to the industry is lagging behind, and it should be next year. ”

"So, I'm not optimistic about this year's Chinese New Year. In November, although the total box office is less than 400 million. But even if it's only about 300 million...... I want to ask Director Xin, are you sure that you will eat all these 300 million!"

Lu Yangtu is poor.

Xin Caijie was stunned.

Because Lu Yang is ...... It's crazy!

She finally knew how Director Jiang felt when Lu Yang shouted "600 million".

This is a complete madman, a gambler.

Wins, he takes it all.

Lost, he has nothing!

That's how he is.

Eating up the November schedule, although the upper limit is not high, 300 million is an explosive box office for any suspense-themed movie.

And there is a possibility, because most of the films in the death schedule are not very good, and they have the potential to be dark horses.

There have long been comments from the outside world, considering the investment comparison, cast, etc., thinking that Director Xin's movie with 200 million is not a failure, and 300 million is a big victory!

And now, there's a chance for a big win.

If you go to fight for the first and last spicy chicken schedule of the Chinese New Year file, under the pressure of big productions, you will be lucky with 200 million. Bad luck, if you encounter a popular film, there will be no scum left.

"You know best what you make in your own movies, you ask your own heart, are you sure!" Lu Yang was extremely infectious, and when it came to sensationalism, he even stretched out his hand and pointed at Director Xin's heart.

As we all know, the location of the heart is very close to the chest.

Originally, everyone was not far away.

This refers to the ...... Xin Caijie looked down at her tower, and suddenly blushed.

This location...... Ten rings!

Lu Yang also sensed that something was wrong and was slightly embarrassed.

You really can't point your finger at others when you speak!

Good habits should be developed from an early age.

"Be sure. Xin Caijie lowered her head and refocused on the movie, "I stayed in the editing room every day this week, and I slept less than ten hours a week. is to cut out the film as soon as possible while he is still in the best condition. ”

"The more I cut it, the more excited I became, because the result was even more than I had expected at the beginning. ”

"I can gamble on my artistic career, and if such a film can satisfy the audience, it will only show that my film aesthetic is seriously inconsistent with the public. Then I will directly announce my complete withdrawal from the film and television industry, go to play my SLR or focus on public welfare. ”

The pride in Xin Caijie's heart was hooked out by Lu Yang.

I don't know why, in front of Jiang Wei, Xin Caijie was unwilling to coax, she dared to bet.

"Good. If you want to take this schedule, Sister Caijie, you have to hurry up, there are only a few days left between now and the beginning of November. Fortunately, the publicity has not been interrupted since it was completed, and only a few more important programs are needed to complete most of the publicity. Lu Yang concluded, "The roadshow depends on the situation." Sister Menglan has not arranged other work recently, so she can cooperate. Xiao Wei's time has always been set aside. ”

It wasn't until this time that Xin Caijie realized that nothing seemed to be Lu Yang's surprise?

Including the publicity, looking back, she even felt that Lu Yang was ready for the November release early on.

Otherwise, how could so many rumors related to the movie come out in one breath after the finale?

Normal movies are all in the publicity period before the release, so the information will explode.

And "Jigsaw Puzzle", when the release date was not set, was already very popular, and it was a little strange to think about it.

Of course, this is purely Xin Caijie's own conjecture.

In fact, this wave of heat is natural heat, and Lu Yang just doesn't want to waste this wave of heat, so he proposes to advance the schedule, rather than postpone or fight for the New Year.

"By the way, in the circle, you still fight for the New Year. But the attitude does not have to be so resolute. Lu Yang added.

Xin Caijie frowned, and quickly understood what Lu Yang meant, revealing a knowing smile.

This little slippery head is really too cunning, and it actually ...... Uh, why do you feel weird about the adjective "little slippery head"?