Chapter 441: Two million want to prostitute the old man?
After waiting for more than ten days, he finally received a call to contact the online broadcast rights of "The Undertaker", and Li Shixin was very happy.
When filming "The Undertaker", Jing'an Real Estate and Li Shixin did not plan to put the movie in theaters.
What are the profit points of a movie?
In fact, it is nothing more than a few things.
Take domestic conventional commercial films as an example, when filming, advertising placement makes a wave, the theater box office earns a wave, and after the theater screening period arrives, contact the key, and then sell the broadcast rights to major online video platforms to make a wave.
At this point, basically a film can make about the same amount of money - but this is talking about regular commercial films.
Obviously, "The Undertaker" is not among them.
This kind of niche literary film is destined to not have a very good box office when it is released in theaters, and it makes great effort to find a distribution company to get on the screen, but it doesn't make much sense to sell a few tickets and go offline in a week or two.
Therefore, Li Shixin's positioning of "The Undertaker" was very clear at the beginning - first the award, then the profit.
In the absence of well-known stars to bring traffic to the film, and without a mature publicity operation, "The Undertaker" can only take this path.
won the prize, the reputation rose, and then it was realized and sold for money. This sale money is also divided into two parts, one is the broadcast rights of domestic theaters and online platforms, and the other is that foreign film festivals continue to participate in the exhibition to brush up their prestige and then sell overseas broadcast rights.
For non-commercial literary films, this is the conventional routine.
Many movies have little influence in China, but they make a lot of money abroad, which is the reason.
Compared with "Suzhou River" in Li Shixin's previous film circle, literary films such as "Alive" and "Changing Face" all follow this path.
But just like that, with this model, the quality of the film must be hard to beat. The premise of being able to make a profit is to get a prize.
The moment "The Undertaker" won the best feature film at the College Student Film Festival, Li Shixin knew that the broadcast rights of the film would definitely not be in his hands.
But he didn't expect that it would take ten days for someone to find him.
After getting the news that Li Shixin's movie network broadcast rights were still in his hands, the other end of the phone became polite.
"Mr. Li, that's right, I'm Zhou He, the content operation officer of the Beepstation Film and Television District. Now that our platform is enriching the content thickness of the film and television area, I would like to talk to you about the online broadcast rights of "The Undertaker", is it convenient for you now?"
Beep station?
Hearing that the other party reported to his home, Li Shixin was happy.
As a video website aimed at young people, Beep has been operating very well over the years.
But the focus of the development of this website for so many years has been in the second dimension, ghost animal several plates.
As for the operation of the film and television area, Beep Station has its own model - small but fine.
The so-called "small" is the model that the sector does not engage in self-made online dramas and big IPs on other platforms. Instead, buy some niche imported films or classic old films at a relatively low price.
The reason why I bought these types of films is not to expect these films to increase the viscosity of member users. It's about creating a community culture. While improving user activity, it also provides new content materials for UP owners in some film and television areas. Further enhance the value of content from old and niche films.
In a word, to put it bluntly, the film and television area of the beep station is a place for users to play barrage and provide materials for the UP master.
Knowing that it was a beep station that called, Li Shixin was already mentally prepared - he might not give too much money.
After all, this is a platform where prostitution is a community culture.
Li Shixin didn't reply for a long time, and a question came from the other end of the phone: "Mr. Li, are you listening to the phone?" I contacted Jing'an Real Estate, the producer of "The Undertaker", and the person on the other side gave me your phone number and said that you are in charge of this matter. You see......"
"How much are you going to pay?"
didn't have the heart to chat with the other side, Li Shixin went straight to the point.
On the other side, Xu didn't expect Li Shixin to be so direct, so he didn't react at once, and hesitated for a moment before saying, "This, Mr. Li." I watched the movie and the content is good. But this film, firstly, it has not been released in theaters, and secondly, you have already released it on the side of the fighter.
I took a look, and the current number of hits on the collection has reached more than 2.7 million. This data is basically equivalent to the number of hot film views on a video platform.
So theoretically, your film can't be considered a premiere, and if you ask me to pay the buyout price, I can give you a price of 2 million at most. ”
For this price, Li Shixin pouted.
Putting aside the question of whether you are short of money, if you sell the broadcast rights of the film at this price, it will be too cheap!
What Zhou He said is true, "The Undertaker" has indeed not been in theaters, and it is true that the main content has been released through the fighter platform.
But here's the thing.
The film has also won the film festival award!
For the offer of two million, he could not accept.
"What if you don't buy out?"
Hearing Li Shixin's question after a period of silence, Zhou He on the other end of the phone hesitated for a moment and said, "That's the case, Mr. Li." If you don't want to talk about a buyout, you can also go through the paid model. Pay for this piece, our member price is 6 yuan for watching the full version, and 10 yuan for non-members. You can pay for a third, but based on the community culture of the beep station...... And in the case that other platforms already have film sources, I don't recommend that you consider this model. ”
Understand, prostitution!
"Nothing else?"
"Well, there's no Teacher Li. Other platforms will have a click-sharing model, as far as I know, the sharing of theatrical movie broadcast rights under this model in the industry is about 2 yuan / time, and each user watching more than 6 minutes is counted once. Unlike other video platforms, we don't have advertising revenue, so we don't have this option in the broadcast rights contract. ”
Hearing all the conditions, Li Shixin pondered for a moment, and after saying "need to be considered" to the other side, he hung up the phone.
Is Li Shixin short of money now?
Of course it's missing!
Previously, the filming of UnionPay advertisements, the sale of drama copyrights and the film contract of "Fried Cold Rice" were all invested in the foundation, and now there are more than 20,000 yuan left in the card.
The poor Li Shixin wanted to go back to Rongdian to eat Zhang Shuo's soft rice in the past two days!
But the price code offered by Beep Station for the movie copyright is really a bit low.
Even if he is short of money, Li Shixin can't pass this hurdle.
The gentleman is poor, poor and strong!
Two million want to prostitute an old man?
Bah!
Dream!
......
The phone on the other end of the beep seemed to be a starting gun.
No one contacted the broadcast rights before, but it was a start, and all of a sudden came up.
In the next two days, Li Shixin received contacts from seven or eight video websites.
But unfortunately, the price offered is not high. The price is similar to that given by station b, and several of these websites even give a price that is more prostitute than that of station beep. Li Shixin's request for click sharing was not considered at all.
Obviously, for this kind of niche literary film, more websites just want to take advantage of the popularity of film festival awards to improve the content of the competition, and they are not optimistic about the profitability of the film.
Yeongju City Bus Station.
Sitting on the bus leading to Rongdian and putting down the phone of the Xigua Video APP, Li Shixin frowned.
"Teacher, Grandma Wu just sent a video, let us go to Rongdian to her house, she has already cooked!
On the side, An Xiaoxiao put down the mobile phone with the Pikachu shell, looked at Li Shixin's brows, and blinked.
Li Shixin waved his hand, picked up the phone and flipped out the phone number book.
directly called Yang Kuan, the third godson.
He vaguely remembered that Huaqi has shares in Chadou Video, the video website with the second largest number of users in China.
The old man has been solo for so long, and it's time for his godson to contribute!