Chapter 863: Chat Software Profit Model
When Yang Dongxu was thinking about how to build his game industry chain more benign, other game companies were not idle.
Half a month after the legend's accident, the game's internal equipment and gold coin market finally bottomed out, and Chang Hao began to recycle a large number of excess gold and equipment in the game, directly stabilizing the game's internal economy that was about to collapse.
In the face of Rising Sun Technology's own sale of repurchased equipment and game currency, other game companies have no way. After all, the game is not theirs, and they can't hack into the legendary backend system to farm gold and equipment.
Coupled with the fact that the legend originally formulated a relatively healthy explosion rate, these equipment and gold coins will be recovered a little less, and the equipment and gold coins flooded by the market will be greatly reduced. In addition, after some of them were cool in the private server, the result was that some private servers couldn't find the server after two or three days of playing more.
Many players who have had a good time have returned to the original legendary game, so the demand for equipment and gold has begun to increase, while the market is shrinking.
The ratio of legendary equipment to gold coins began to gradually pick up and rise, and the key points exposed by the Rising Sun Technology were put on armor, which made many games unwilling.
However, when they took advantage of the loss of legendary players, their own games launched a lot of activities and newbie packs, so that many new players who entered their games quickly adapted to the game, and it was good to retain some players.
So after seeing that there was no chance on the legend's side, in addition to secretly participating in getting some private clothes, not only cutting meat from Rising Sun Technology, but also adding blockage to Rising Sun Technology. Lin Wei on the other side of Jiucheng took the lead in making a new move.
Today's gaming market is dominated by Legends, Kings and Nine Cities' Stone Age. The previous legend took the lead and the absolute boss, because of this incident, he fell hard, so the latter two pulled in the distance between him and saw the hope of transcendence.
In order to add strength to herself, Lin Wei took out the three-component red power of "Stone Age" and handed it over to Parkson Technology, and the two sides reached a cooperation, and Parkson chat software MM began to divert players to "Stone Age".
Seriously, don't look at Feixun's CC and Parkson's MM monopolizing the chat software market now, basically each of them has more than 5 million player registrations, and tomorrow users are likely to exceed 1000W.
Behind the seemingly strong market compared to occupying a huge market is weak profitability, whether it is CC and MM, which now have a huge user base but cannot be converted into money, so they are now operating at a loss.
Now Parkson and Jiucheng cooperate to divert players to "Stone Age", which is actually an attempt, and it is estimated that there is also an ambition to peek into the game market, as long as this cooperation is successful.
It is very likely that Parkson will join the game market war and use the huge user base to divert traffic to the games it represents to make huge profits.
"Did you start huddling so soon?" After getting the news, Yang Dongxu rubbed his chin and his face became solemn.
Whether it's Lianzhong or Parkson, don't look at the current game that is very popular, but he didn't pay attention to it before. Because both game companies have their own limitations, let's not talk about the game's own ability. Affiliate games alone are not 100% profitable.
Seeing that the game market is booming in the past two years, the capital that has entered this industry has increased day by day, but how many have really risen?
Game agency and gambling are a bit similar, if it is a hot game, the game company will earn huge profits, and if it is wrong, it will be lost, because the agency fee will not be refunded.
These game companies can't do independent research and development, and even if they have independent research and development capabilities, they can't be sure that the developed games will be popular. So it's not that Yang Dongxu doesn't know that game can be popular, and that game can hit the street.
In addition, there are far more street games than popular games, so such a competitor can't put pressure on him at all, but MM is not the same when it comes in.
MM chat software with a large number of users has various opportunities to try, for example, develop a game by yourself and directly divert players into it, and successfully earn huge profits, and if the game is cut off unsuccessfully, these users are still MM users and will not run away, and then he can make another game out and continue to try.
It's really not possible for these chat software with a huge user base, it is very likely to follow the old path of Tencent, and see that the game abroad is popular and the agent is that game, and if you don't give it to the agent, you will copy.
In short, in this era when traffic is king, they have a huge network in their hands that users can squander, and as long as they catch one out of ten, they will earn it.
"Authorized login, it seems that the general manager of Nine Cities is very powerful. "When I open the Stone Age client, it's easy to see two login modes.
One is the registration and login mode that existed before "Stone Age", and the other is the MM account authorization login mode. That is to say, MM does not need to register and click to log in directly, and then tick under the player terms to agree, and then you can directly enter the game.
Instead of the current mainstream, similar to the pop-up promotion when MM users log in, but there are also pop-up promotions. And then with this authorized login user conversion rate is a bit scary.
At the same time, Qian Jincai, the person in charge of Parkson Technology, also fell into contemplation when he saw the data fed back on the first day. The current MM is empty, and there is a mountain of gold that I don't know where to start digging, so I can only collect the mountain of gold and ask for food.
In addition to discovering a way to make money in the game, this cooperation with Jiucheng also stared at the news from the pop-up window of the software icon in front of him, and his eyes flashed, which is undoubtedly also a way - advertising push.
This used to be the main source of revenue for the portal now, but now it can undoubtedly be converted into a source of revenue for MM. After all, compared with logging in to the portal to watch news, MM pushes ads more directly, and users who have logged in MM can be accurate to every user by pushing them in the past.
At present, MM has 8 million registered users, of course, this is only a false report to the outside world, plus a user may register two or more accounts, MM has nearly 5 million users is still a relatively reliable number.
An advertisement is accurate to five million people can see it, and this rating is estimated to be no worse than some provincial satellite TVs, so this is undoubtedly a big way to make money, especially now that Chinese netizen users are skyrocketing.
MM users are expected to exceed 10 million next year, it is definitely not a false number, when the time comes, 10 million users, accurate advertising volume, money and money, eyes are getting brighter and brighter, and even hear the sound of their hearts pounding.
"Notify the company's management of a meeting. Qian Jincai pressed the phone in front of him and said to the secretary outside.
He feels that the opportunity for MM's outbreak has come, and he feels that MM's market value will at least double next year and begin to enter a period of rapid development.
But after the excitement, he frowned again, because MM can do this, and Feixun CC can do it too. As the two giants in the domestic chat software market, CC is also facing the dilemma that the huge user base of MM cannot be converted into profits. So if he has already made a move on his side, the other side will definitely follow.
And according to the news found now, Lianzhong intends to cooperate with Feixun to take out a part of the profits of "King of Kings", so that CC can import players into the "King of Kings" game.
When Qian Jincai, the general manager of Parkson, finally saw the opportunity for his company to make a profit, Lin Wei from Jiucheng was also looking at the background data of "Stone Age" in front of the computer.
In an hour, just an hour of pushing, the number of players of Stone Age increased by nearly 100,000, which is definitely a very staggering statistic.
For this cooperation, Lin Wei can be said to try her best to do the details, for example, don't underestimate this authorized login. When many ads are converted into users, many users who originally clicked on them are stuck on registration.
For example, a MM user clicks on an ad in an Internet café, and the Internet café downloads the game Stone Age, and then the login window of "Stone Age" pops up directly, if you need to register to play, there must be many MM users who turn it off casually, and then go to chat with their friends in MM.
But at the same time as the "Stone Age" login window popped up, the MM user found that it was marked with the option that MM users could log in directly, so he directly clicked on the login and then ticked under the agreement, and instantly he entered the "Stone Age".
And since you come in, maybe you will take a look at the content of the game and play it a little, as long as you play, you are likely to become a real player in the Stone Age, so for the success of MM user diversion, Lin Wei's details this time can be said to be full.
"If the chat software market is run properly, it could become a giant. Looking at the background data, Lin Wei also fell into deep thought.
Before, everyone didn't look down on the chat software market, one is that MM and CC are rising too fast, and they are standing on their laps behind them, which undoubtedly increases the threshold for entry.
The second is naturally to see that although these two technology companies dominate the chat software market and harvest almost all Internet users, they have no profit points, and no one will invest in the profits that cannot be seen with high investment.
But now it's different, this collaboration has undoubtedly opened up a profit model for chat software with a huge user base, and this channel can be replicated.
For example, today they can license it to Stone Age, tomorrow they can license it to King of Kings, and the day after tomorrow they can license it to Legend of the World. In short, the three major game companies stand in front of the competition, and Parkson and Feixun can stand in the back and count the money.
But fortunately, she signed the uniqueness of the game license more intelligently before the game license, that is, in the next year, MM licensed games can only be "Stone Age", and cannot be licensed to other game companies, similar to the login model, of course, she also offered the other party a high-priced price.
But the high price that needed to be insisted on by too much effort before now seems to be worth it. If this number of new players continues, even if the conversion rate is only one-fifth, then MM can bring a million players to the Stone Age.
And even if only half of these million players stay in the end, the number of players in the Stone Age will surge by 500,000, so how to look at the share given is cost-effective compared to the number of players who surged.