In addition to competition, the Berlinale also has a huge derivative value: the trading market.

In 1989, the European Film Market, referred to as EFM, landed in Berlin. After 10 years of development, it has gradually become one of the world's three major film markets on a par with the American Film Market and the Cannes Film Market.

This is also a must-visit place for all high-level executives in the film industry, such as Yasuda of Poli Kanon and Seo Young-so of Finecut......

Japan and South Korea have studios that specialize in foreign distribution, and they are desperate to get local films out of the world, especially in the American market. Because of the political father-son relationship, the cultural "counteroffensive" is seen as an honor.

For a long time in China, only China Film has the qualifications, and to be honest, it basically has no ability to distribute to the outside world. Later, the policy was opened up and private capital was allowed to participate, which was also the same hanging.

Or is that the reason, the domestic market is enough, and it takes a lot of effort to go out for Mao?

......

The second day of the party, EFM live.

Similar to an exhibition, each company has a booth to promote its work. Both buyers and sellers, trading with each other.

The booth of Tianxia Film and Television was unveiled today, and early in the morning, Xu Fei brought people over. As soon as he walked a few steps, he was called by someone, and there was a smell of pickles: "Mr. Xu?"

"Oh, Representative Xu!"

He used to shake hands, but it was Seo Young-so, whom he met last night.

"This is your company's booth?"

"Exactly, I brought the best of the whole year in Korea, are you interested in taking a look?"

Seo Young-so knew that the mainland policy was conservative, but there was no grass to hug a rake, so he immediately enthusiastically introduced: ""The Gas Station Attack Incident", a Korean national comedy movie!

"The Organ in Memory", starring Lee Byung-hun and Jeon Do-yeon, the best actor in Korea!"

""Love Song", a romance film, starring Jang Dongjian, South Korea's most handsome superstar!"

“......”

He didn't spit, but Xu Fei just wanted to wipe his face, because it was too exaggerated!

I have to speak English, otherwise I can still understand the feeling of high-pitched and exaggerated tone and kakaka fish bones in Korean movies.

There was a TV at the booth with a shower. Xu Fei looked at it casually, what Zhang Dongjian, Li Bingxian, and Quan Duyan are quite familiar.

Why don't you do a Korean entertainment 2000?

Jun Ji-hyun, Song Hye Kyo, Han Chae-young, Han Ga-in, and Son Ye-jin are all in their prime, and they are still elementary school students when they are girls......

"It's all good work, I wish you all the best. ”

He paused for a moment, then turned to his booth.

In comparison, it is too Buddha. No one shouted, it was unpretentious, just a movie, and the film was played on a loop, "Fifty Times of First Love".

The propaganda officer complained: "Boss, can this be a business?"

"I don't know, just let it be. ”

"Then you paid the rental fee for nothing?"

"Gain experience. ”

I believe you are a turtle grandson!

The propaganda officer didn't bother to ask again, and sat in the shabby booth, only to feel inferior everywhere.

The so-called global distribution network refers to having a good relationship with local film distributors. Even if the Big Eight Hollywood companies can't open distribution companies all over the world, they must cooperate with local communities.

These local companies have the function of issuing to the outside world and are also the main body of the trading market.

During this period, many people came to ask, Brazil, Argentina, Thailand, and even Egyptian film companies. But after learning the details, I felt that there was no box office, so I shook my head and walked away.

Near noon, Seo Young-so came over.

"Representative Xu is done?"

"It's okay for the time being, so I take the liberty to visit ......"

Seo Young-so looked at the booth and secretly disdainful, but his face was still very polite: "Oh, it looks like a romantic comedy, can I understand it?"

"Of course. ”

Xu Fei asked people to explain, and as he was talking, Lao Song and Yasuda also came.

"Hey, they're all here!"

"Yes, let's take a look at Mr. Xu's work. ”

""Fifty Times of First Love"? This film is good, if it weren't for the release of the disc in Hong Kong, I would have wanted to buy the copyright to remake it. ”

Lao Song looked like a pimp and asked, "Do you want to take a look?"

"Okay. Yasuda said.

Sunshine has cooperated with the world, knowing that they have a good relationship, and pimping is nothing. Yasuda was originally polite, but as a result, as soon as he looked at the content, Si Koiichi!

There's no need to introduce it, but it's okay to remake it!

“......”

Yasuda and Seo Young-so are very discerning, this kind of film is most suitable for local transplantation, and it is a good low-budget comedy film if you change it casually, and the box office is predictable.

They were about to talk more when another voice came to their ears.

"Damn, why should I accompany you to see the shit of the Oriental filmmakers? There is no good work in this trading market, I should be sitting on the plane back to the United States now!"

"You're just participating for the first time, so you have to get used to it, there's not gold everywhere. But I promise, it's definitely a good project. ”

In the midst of the noise, two foreigners walked up.

One of them picked up the booklet casually, flipped through it, looked at the film again, and pouted: "I admit that I am a little clever, but it is not worth pulling me over." ”

"I'm not talking about this, you shut up first!"

The other turned his head and said with a smile: "You guys ran here, and it made it easy for me to find it." Mr. Song, Mr. Xu, meet again!"

"Hello, hello!"

The two were excited, "I hope you will bring good news." ”

"Let me introduce you, this is Hardy of Cactus Corporation. They have made a name for themselves in Hollywood in recent years, focusing on low-budget independent films, and they are very powerful. ”

"Mr. Hardy, first meeting!"

Hum!

Hardy wore a beard, raised his chin slightly, and reluctantly shook his hand, which was called arrogance, arrogance, arrogance.

"I think we'll have to find a quiet place to talk. ”

"Of course!"

Xu Fei apologized to the Japanese and Korean duo, "I'm sorry, I'm out of company." ”

“......”

The duo looked at each other, and then thought of a possibility.

Wouldn't it?

............

Night.

Seo Young-so is listening to his subordinates' reports.

"One is Allen, the American Locomotive Distribution Company, and the other is Hardy, who is indeed a senior executive of the Cactus Company.

Cactus is the hottest independent production company in Hollywood in the past two years, with two signboards of "American Pie" and "Chainsaw", and also cooperated with another independent production company, Lionsgate, in "Human Eradication Project".

Although there are not many works, the box office is surprisingly good. The total box office of the four films is 300 million US dollars, and the cost is said to be only more than 20 million. ”

"20 million, 300 million?"

"Yes, last year's "American Pie 2" exceeded 100 million. This year, the third part will be released, as well as "Saw 2", and "Human Removal Project 2", which continues to cooperate with Lionsgate.

Lokomotiv has a good relationship with cactus and is a medium-sized distribution company, and I heard that it is expanding its network and preparing to expand into the international market. ”

Gan!

Seo Young-so slapped the table, envious and jealous.

What does it mean for Hollywood studios to participate? It means possible distribution in the North American market!

The Republic of Korea will not be left behind!

"They must have a heavyweight script in their hands to make each other value it so much!"

Seo Young-so gave a judgment and said, "You contact ...... Oh no, you go and book a place for me, and I'll make an appointment with Mr. Song right away. ”