Chapter 89: Out of Gas
Because there was a complete plan before filming, and even the specific trade-offs of each shot, the editing of "Dream Chaser" was very fast.
But after editing, it took two whole days to adjust the color of the short film.
Various discussions during the period.
During the filming, the weather in Yanjing City was cloudy and sunny, which was not a problem in itself, but the big sun on a sunny day would make the picture look too saturated, which did not match the gloomy tone required by the overall short film, and it would also make the costumes of the people in the play look a little discordant.
So you have to adjust the colors frame by frame.
In the end, the tone and style of the whole film became gloomy with a slight hint of crow-blue.
But it looks very textured.
The finished film is beautiful.
Together with the editor of "The Fourth Tenant", Xu Jingwei, who helped Peng Xiangming cut and adjust, and tossed for three or four days, emphasized again: "When I am busy with the release of this one, I will start writing the story, and in the next film, you must come to play the leading role for me! I especially want to shoot you now!"
However, this did not delay Wu Yun after watching the finished film, and said very seriously: "We can't buy your song!
She said: "Your story is very hard, and it is really suitable to interpret your song. But in this comparison, I think the stories of these crazy men and women in our movie are not very suitable to use your song again. ”
Peng Xiangming understood it at once.
Well, that's right.
A song that is used to praise the anti-narcotics police, you can use it as a footnote to a story of infatuated men and women in the city, not to mention whether this story will not hold up at all, at least when the audience sounds it, it will feel very awkward.
For this movie, this song is not only not colorful, but faded!
So...... If the contract is signed, it must be revoked amicably, otherwise it will be clear that it is a cheat!
What's more, from beginning to end, the two of them helped so much, but each of them only charged 10,000 yuan for their hard work, and now everyone's friendship is so good!
............
As soon as "Dream Chaser" was cut, He Qunyu and Chen Guo couldn't wait to come over to watch the finished film together.
Because during the time when Peng Xiangming was busy filming the MV, the daily sales of "Dream Chaser" had already dropped below 50,000 copies - if there was no explosive publicity and promotion, not to mention a month, even if it was another year, it would be difficult to say whether the sales could reach 10 million copies.
In Chen Guo's words, "This song is very strange! As a ballad, it is very good, and when it is pushed slightly, it immediately explodes, as if everyone can hear their own story from the song, but the song itself is too bland and has no explosion point, so it hinders the further spread of word of mouth." ”
As a result, the sales curve it presents is exaggerated and steep.
As soon as it was listed, it was recommended to give, and it immediately jumped from tens of thousands of pieces per day to more than 300,000 pieces per day, and then the tap water propaganda of the public account and Weibo account, it suddenly exploded to nearly two million pieces per day, but then it fell down quickly, even until now, its trial on-demand is also a lot, but the purchasing power has been completely lost, and it has not been able to withstand the breath in the middle.
According to Chen Guo, if it weren't for the fact that until now, there would always be people who would buy dozens or hundreds of copies, and the sales would be even lower - but Peng Xiangming didn't agree to package and push him out as a traffic singer, and he wouldn't be on variety shows, purely relying on everyone's spontaneous feeling that Peng Xiangming was handsome and paying for it, how many people could there be?
Even Peng Xiangming's Weibo account has been deliberately drained by the company's account and Zhou Yujie's account, and has been listened to by more than 300,000 people so far, but he himself has not actively interacted with people, and the sales diversion of Tiantian Music is almost nothing.
It can be said that they are waiting for this MV now.
After reading it, He Qunyu was excited at the time and said: "Cut out the pure music version as soon as possible, first release the pure music version, and then release the story version in a few days!"
Then he patted Peng Xiangming on the shoulder and said, "Xiangming, you are stable!"
............
"Dream Chaser", as a single, was exclusively released by Daqi Records, and was officially launched on Tiantian Music on July 17, and enjoyed exclusive sales rights within three months.
On July 18, this song began to have recommendations and drainage, and on July 22, it suddenly became popular, and on July 26, it was officially announced that its sales exceeded 5 million copies, and on July 29, it broke 6 million copies.
At the suggestion of Daqi Records, Peng Xiangming began to prepare for the filming of the MV on August 1, and finally started filming on August 3, and after five days of shooting, it was completed on August 7, and on August 10, the final film was edited.
By this time, the total sales of "Dream Chaser" could reach a little more than 7.14 million copies.
In other words, in the past twelve or three days, the single has only sold 1.14 million copies.
And it's only 30,000 or 40,000 copies a day sold — it feels like there's only a little heat left in the ashes.
In the Internet era, information transmission is extremely fast, and a topic can even detonate the whole network in one afternoon, so the popularity is extremely fast. But by the same token, the heat fades very quickly.
Therefore, in less than a month, "Dream Chaser" is "outdated".
Of course, it's actually already red.
Although it is not so popular that everyone knows it, it is not so popular that it is completely out of the circle, and even to the extent that it is sung all over the world, but the sales of more than 7 million copies, the relatively solid sales data, and the daily audition of more than 3 million times, as many as 100,000+ netizens have included in the public song list, which is already an achievement that countless singers can only look up to.
Simply speaking, as a singer, Peng Xiangming already has his own masterpieces.
Even after many years, he still only has such a song, but he is by no means unknown.
When familiar music and familiar singing sound, many people will be able to think of the song called "Dream Chaser", which once touched a soft place in their hearts.
Albeit...... There may be many people who only know "Dream Chaser" and don't know Peng Xiangming.
The popular one is "Dream Chaser", not Peng Xiangming.
After all, there are still too few people who look at their faces and smash orders, and among the sales of more than 7 million, there can be one million. And if you take into account that they are all repeat orders, and some people will even buy 666 or 999 directly, then their total number is obviously smaller, and they have no influence at all.
In fact, of the more than 7 million sales and purchases of this song, it is likely that at least more than half, or even more, people do not pay attention to who sings the song at all.
That's why Daqi Records once wanted Peng Xiangming to take the traffic route and sell his appearance.
The song became popular first, and the people became popular, and finally the people and the song were added together, and each other achieved success, and the sales volume would naturally climb to a new high - however, Peng Xiangming did not agree to overconsume his face, and once again politely rejected the plan proposed by Daqi Records to go on a few variety shows to do some publicity.
Fortunately, he still agreed to shoot the MV.
And he wrote the screenplay, starred in it, and directed it himself.
This made the direction of Daqi Records extremely exciting, especially when He Qunyu and Chen Guo went back after watching the finished film, they quickly convened a meeting of people and formulated a full set of publicity and promotion plans.
Obviously, Daqi Records, as the distributor, does not believe that the song has been hollowed out of its potential.
So, on August 12th, that is, the subtitles, lyrics, etc. were added, which was the day after the MV was actually produced, Daqi Records couldn't wait to launch the MV.
Watch it for free on the whole network.
And Daqi Records immediately smashed a big recommendation to attract traffic for this MV.
Peng Xiangming also cooperated, and later on, released a pure music version of this MV on his Weibo.
After the recommendation was dropped, the on-demand data of the song's audition almost immediately landed, and it was originally more than three million auditions per day, which was very stable, but with the MV, you can watch and listen at the same time, the key is that after it is free, the daily audition immediately fell to less than 100,000 times.
Of course, purchases rebounded, rebounding to more than 70,000 on the next day and 110,000 on the third day.
And at the same time, Weibo began to have a lot of related heated discussions.
Everyone is talking about the difference between this MV.
First of all, this obviously has a story, although the pure music version, no dialogue, only singing, but it can still be seen that what the MV is shooting should be a story.
Therefore, for many fans, the more they can only unlock the storyline through fragmented images, the more interesting they find it.
Secondly, this is Peng Xiangming's first public appearance on the whole network in the true sense.
The actor, or the singer, is very handsome, masculine and tough, which is everyone's first impression, but in the MV story, he seems to show another side of himself.
Gloomy and sad.
All this gives this MV a hazy and incomprehensible charm.
All of this has won the third highest online hot search for the entry "Dream Chaser" MV.
Moreover, whether it is the publicity of Daqi Records or Peng Xiangming himself, he did not deliberately guide him in terms of "handsome" and "appearance", but in the sales situation of Tiantian Music, the number of fans who bought 10, 99, and 666 copies at a time began to increase again.
It's just that...... Still limited.
On the fourth day of the MV's launch, the on-demand broadcasts of all stations on the whole network finally exceeded 30 million.
Honestly, it wasn't too hot.
There have always been all kinds of discussions, praises, or disdain, etc., on the Internet, but all kinds of topics are particularly fragmented and scattered, and have never formed a hot topic that has been put together.
Zhou Yujie's face is obviously not as good-looking as Peng Xiangming, he didn't shoot the MV very hard, he purely relied on the song to bring it, but a few days after it was launched, he could still easily reach 30 or 40 million playbacks.
So this data obviously does not satisfy Daqi Records.
Because "Dream Chaser" has more than 10 million fans, and Peng Xiangming himself is very selling, it is natural for them to expect higher.
So, on the fifth day after the pure music version of the MV was launched, Daqi Records released the story version of "Dream Chaser" with a duration of seven minutes and twelve seconds after the final cut.
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