Chapter 333: It's not that the old man looks down on you (three watches, ask for a monthly pass!)
After staying with Jing'an Real Estate for a while, it was time for lunch.
Li Shixin was dragged by Jiang Wenhai to a nearby hotel, talked with the leader of the planning department who accompanied him for more than an hour, and then watched some previous advertising cases of Jing'an Real Estate, and had a rough idea in his heart.
In fact, after reading those advertising cases, Li Shixin doesn't think that the company's plans are all simple.
It can be seen from the current company's marketing methods: Baidu search keyword promotion, information flow promotion based on geographical location, that is, a street of funeral supplies, geopolitical advertising such as hospital funeral parlors, plus cooperation with Internet funeral platforms.
In fact, they are all very effective ways to boost sales.
Only this brand can't be established.
In fact, every time the company's brand marketing is analyzed, and the advertising channels are also the most effective channels.
But why isn't it working well?
The main thing is that you can't get around the nature of the industry.
Chinese people, whether they are seven-year-old children, middle-aged strong men, or elderly people, are taboo about the word death.
And the cemetery can't be associated with anything other than death.
Therefore, no matter how this cemetery brand marketing is done, in the end, it can't get around three words - unlucky.
After several setbacks and wasted millions of dollars in advertising, the company has already despaired of brand marketing.
After chatting with Jiang Wenhai and others for a while, Li Shixin learned that cooperating with Huaqi to find an image spokesperson and using the celebrity effect was the last resort for the company to establish a brand.
According to Jiang Wenhai's words, "If it's useless, Lao Tzu will be willing to be a nobody."
On the wine table.
Looking at the helplessness on the face of this local tyrant, Li Shixin smiled faintly.
"Jiang Dong, I took this endorsement. ”
Seeing that Li Shixin agreed, Jiang Wenhai nodded.
He also understood Li Shixin's fame, but the coffee position actually failed to meet his psychological expectations. But at present, no one is willing to accept this kind of bad luck advertisement, plus Li Shixin has just finished participating in "Idol Trainee", and he has done something, and the popularity is not bad for the time being, and he can make do with it.
Seeing Jiang Wenhai's performance, Li Shixin smiled: "But I have a few requirements. ”
"What are the requirements? Don't you have enough money?" Jiang Wenhai frowned.
"Not a lot. Li Shixin shook his head gently.
"And what else do you want?"
"To put this part, you have to use our Huaqi advertising company. ”
Hearing Li Shixin's request, Jiang Wenhai thought about it for a moment and blinked: "Yes." ”
In line with the principle that fertilizer and water do not flow into the fields of outsiders, Li Shixin immediately pushed the phone number of Liang Kuan, the third godson, to Jiang Wenhai.
Then, sitting up straight, he said, "There is a second request." ”
"Do you say it's done in one go?"
"Hehehe, that's the problem with this advertisement. Your company must ensure that the delivery is strong. Advertising campaigns and follow-up commercials should be placed on a large scale in all the cities covered by your cemetery. ”
"You don't need to say this, we are now branding, and we don't feel sorry for the publicity costs. But ......"
Jiang Wenhai looked at Li Shixin, "This depends on the copywriting effect and quality given by your studio." It's not that we haven't suffered losses before, I, Jiang Wenhai, don't feel distressed when I eat, drink and have fun, I invite you to dinner when we meet in Pingshui, I don't care about twenty or thirty thousand yuan per table. You have the ability and ability, I don't care if I make you a friend, but there is one thing. ”
Staring at Li Shixin's eyes, Jiang Wenhai raised a finger, "I, Jiang Wenhai, feel uncomfortable for spending a dollar of unjust money." ”
After looking at Li Shixin for a long time, Jiang Wenhai beckoned to the secretary on the side, "Go, find Huaqi's side and settle the contract." ”
Seeing that the secretary nodded and withdrew from the room, Jiang Wenhai raised his glass to Li Shixin, "Teacher Li, then I wish us a happy cooperation?"
"It was a pleasure to work with. ”
Li Shixin sent the wine cup over, knocked it lightly, and dried.
"By the way, Mr. Li, what is the scale of your personal studio now?"
Seeing that the endorsement was decided, Fu Wenchao, the manager of the planning department on the side, asked.
"My apprentice and I are two. ”
What a big scale!
“......”
Hearing Li Shixin's answer, Fu Wenchao went crazy in his heart: "Then when can you make this advertising plan!"
"The flat ones can be given to you right now. ”
Li Shixin smiled, casually pulled the hand-cleaning silk scarf in front of him, asked Fu Wenchao for a signature pen, and wrote a few lines of big characters on the silk scarf, and handed it over.
When Fu Wenchao saw the contents of the silk scarf, he was stunned.
Forthwith......
With a thud, he slipped from his chair to the floor.
"I'm special, four years of media, I learned it in vain!!!"
Drip!
Receive an additional Cheer of 169 points!
Looking at Fu Wenchao, who was holding the silk scarf in his arms on the ground and crying, Li Shixin easily inserted the Parker signature pen into the chest pocket of his suit.
got up and patted Fu Wenchao, who had been completely subverted by his three views, "Guy, you're still young." The future is still for you young people. ”
After speaking, he got up and shook hands with the stunned Jiang Wenhai, then said goodbye and left.
Not far from the private room, he heard another wail behind him.
"I knew I could do this, let's find a spokesperson for fart!"
Drip!
Receive an additional Strongly [Shock] cheer value, 170 points!
"Oh my god, that's it, I didn't think of it, I didn't think of it!"
Drip!
Receive a strong [Shock] cheer value, 175 points!!
Hearing the sound of kneeling behind him, Li Shixin raised his eyebrows.
alas
A group of silly.
Patterns.
......
Coming out of the hotel, Li Shixin was in a good mood.
When I took the bus to the vicinity of Huyun Villa, I went to the supermarket.
In the past, the agency had to take forty percent of the water for the advertisements that I received. Now it's okay, according to the studio's share, I can leave eighty percent.
After the endorsement contract of 3 million, 2.4 million went into the pocket!
Rich, magnanimous!
After shopping in the supermarket for half an hour, I bought two crucian carp and a cabbage heart, and Li Shixin returned to the villa.
Zhao Jinzhi and An Xiaoxiao's shoes on the shoe cabinet are not there, and it seems that they are out.
After soaking the cleaned crucian carp in clean water, Li Shixin plunged into the sofa.
I turned on my phone.
Weibo has not been updated for a few days, and the fighters have not been updated for more than a month, and a group of sand sculpture netizens have already made a fuss.
"Xin Ye, "Trainee" is also over, I heard that your "Fried Cold Rice" has also been completed. You are so old that you probably don't have a kidney. If you don't hurry up and shoot your work, what are you doing at home!"
I can't do it with your kidneys, the old man's kidneys are good!
No, it's the other parts.
"That's right, Xinye, the meaning of life is tossing. What about the spirit you had before? You have to get up!"
The old man has been working hard!
"Hurry up and open the pit, hurry up and open the pit! It's so boring during this time, I'm idle and I'm going to Wangyiyun to top your song to more than a thousand hits, and I can act in the previous micro-movies!"
Then watch it a few more times until you can be a screenwriter, and then you can shoot it for yourself!
After taking a general look at a group of small leeks that had grown taller, Li Shixin shook his head helplessly.
After thinking about it, I sent a message.
"I've been busy with endorsements in the past two days, and the new work is being planned, and it is estimated that it will take two days to finalize. ”
Although I haven't interacted with netizens much for a while, the activity is still very high in Weibo, which has no moisture.
As soon as the news was updated, the comment area boiled;
"Damn! Xinye is ruthless! We are waiting hard for you to come out with a new work, and you actually carried us to Chafan!"
"Okay, you old man, you actually secretly ate behind our backs!"
"Awesome, Xinye! Those little tender meats who went to "Trainee" with you, now that the men's group has been established, they haven't even had a public event, and my Xinye has started to eat!"
"Poof! What? Xinye is also just right? What is the endorsement, when will it be released? Reveal and reveal, go back and support your endorsement products!"
Looking at the leeks, they look fierce and strong. Li Shixin raised his eyebrows and hooked the corners of his mouth.
It seems that the old man has been busy filming for a while, and he has not been fortunate to be on Weibo, and you leeks are very lonely!
What a bunch of little sluts.
After thinking about it, Xinye hooked the corners of his mouth and sent a message again;
"Want to support the old man's endorsement products? Hehehe, it's not that the old man looks down on you. With your strength, let's wait another hundred and eighty years. ”
As soon as his news full of contempt was updated, the comment area exploded!
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