There are many theaters in Jin Province.

In Taiyuan alone, there were 72 cinemas in the 80s. At the beginning of the 90s, it became 64, and then it decreased year by year.

The film industry in Jin Province is underdeveloped, the theater facilities are poor, none of them are in the first round of the market, and the provincial companies are not strong, so the whole is very embarrassing.

Cui Zhiguo is the manager of a medium-sized theater, what is medium-sized?

In his opinion, there are two halls with an annual box office of 3 million, which should be considered medium.

He doesn't have any big ambitions now, he will either mix until retirement, or go out of business, in short, he will live a passive life, and his heart is like water. Unexpectedly, a government decree changed the environment, and he actually became a sweetheart.

"Hey, Lao Huang, I've said it several times, I personally can't decide, just wait!"

"Hey, I also look at the direction of the wind, who knows which way it's blowing?"

"No, they're all big shots, whoever gives meat will follow whom!"

In the afternoon, in the still depressed theater, Cui Zhiguo answered a few more phone calls. A colleague quipped: "Do you feel like you've become a celebrity?"

"No, I feel like a bun that everyone wants to eat. ”

He snapped his fingers and said, "The Beijing New Film Federation, the provincial company, the municipal company, the Hebei provincial company, the Lu provincial company, and even Guangdong Province have called!"

"And what do you think?"

"You can't go it alone, you can't go alone, you can find an organization, and if you want to go, you can go in a group. ”

As he spoke, the phone rang again, and the provincial distribution company called itself to a meeting.

Cui Zhiguo sensed something and immediately left. When I arrived at the place, the big conference room, the city's theater managers came, and there were two people.

These two are representatives of the New Film Association, and they made a special trip to discuss joining the theater chain. The boss of the provincial company said.

“......”

Everyone was surprised, feeling that they were too eager, called twice, and came directly.

"Hello everyone, when we meet for the first time, I won't say polite words. The New Film Association is one of the largest cinema chains in the country, with 42 theaters in Beijing, unified brand, unified operation and unified management, and has repeatedly achieved good results in the market, with an annual box office of nearly 100 million.

The new policy has been lowered, and the cinema system has been opened.

Our strategy is to steadily expand into the surrounding areas based on the capital.

After all, Beijing is a film center, with a unique market and film resources. We promise that as long as we join the cinema chain, everything will be treated fairly.

To tell you the truth, the first stop is here, and we very much welcome the brothers of Jin Province to join this big collective......"

Balabala blew it, and everyone banged their hearts.

The new film association can indeed fight, and the resources of the capital are also very attractive, but the boss of the provincial company was stiff and said calmly: "Let us study and study, and the two of you will rest first." ”

"Good. ”

The two got up and went out and directly bumped into Xu Fei and Han Sanping.

"Mr. Xu! Mr. Han!"

"What a coincidence, oops, see you later!"

Xu Fei also entered the conference room, Cui Zhiguo's heart was pounding again, and the feeling of sweetness was instantaneous!

Good guys! The bigwigs of the two sides personally went out to compete for this second-round market.

The conditions here are simpler, Han Sanping said: "First, we will invest in the renovation of the theater and strive to let more brothers enter the market."

Second, imported films and domestic blockbusters, our cinemas can enjoy the same publicity treatment. For example, star roadshows and meet-and-greets will take care of the franchised theaters first. ”

Gone? Gone!

The signboard of China Film and the world is the biggest resource advantage.

With that, the two left.

I didn't go to the lounge, but went downstairs. Han Sanping lit a cigarette and said: "I didn't expect the new film association to be in time today, it's okay, the brave wins when they meet on a narrow road, the conditions are open, and they are upright." ”

"That's not interesting. ”

Xu Fei yawned and said, "You have shares, and you have a fight, what kind of narrow road is it?"

I'm not here with you to watch you play double reeds. In this cooperation, I will have a large investment, and I must ensure the return of the interests of Times Media. ”

"Hey......"

Han Sanping was stunned for a moment, and there were some subtle changes in his products, he used to be a comrade-in-arms, but now he is really a brother.

Wu Mengchen said before that China Film and the New Film Federation have become opponents, fart!

China Film has 30% of the shares of the New Film Association, and it is impossible to really fight, and it must be divided into territories and staking land. For example, when I came to Jin Province this time, the other party was Tuo, and in the end, it was either China Film or New Film Association.

But in Xu Fei's position, the theater chain that he cooperated with China Film wanted to give up to the New Film Federation for Mao?

"Old Han, we don't have to go around the bend, can you call the shots? ”

"You...... I'll talk to him first. ”

Han Sanping wiped his body and called, and came back after a while: "Half of the family." ”

"More than 10, half of a family. Less than 10 companies, we want them all. ”

"Yes. ”

......

Three days later.

It's also happy here, provincial companies and municipal companies can indeed pull out a theater line, but you are not the first round of the market, and you can't guarantee the follow-up development.

They are also thieves, so they let some theaters take refuge in the bigwigs and mix up some resources. Leave a part of yourself to wait and see the situation in order to develop.

"After research, we decided that 14 medium-sized theaters are willing to join, 7 will join the new film association, and 7 will join the ......"

"The China Film Times Cinema has not yet been officially established. Xu Fei said with a smile.

"It's okay, it's okay, trust each other, and never turn back. ”

Historically, the New Film Association did poach 14 theaters in Jin Province, but China Film avoided it. Now there is none, each is divided into half, one side has the advantage of the theater base, and the other side has the advantage of providing film publicity.

After the matter was settled, Xu Fei and Han Sanping rushed to Jiangxi Province, Guangdong Province and other places non-stop to continue digging corners.

............

At the turn of this spring and summer, the film industry is boiling, and news keeps coming:

Guangdong Province, an important box office town, suddenly popped up with three cinema plans, Huaying Southern, Guangdong Zhujiang, and Shenzhen Shenying. And China Film and Times were mixed in, and it became divided by the four.

Liaoning Province has made a bold move, led by the provincial company, and has joined forces with Shencheng Company and Ancheng Company to prepare for the establishment of "Liaoning North Cinema Line." ”

Wenzhou, a gathering place for local tyrants, was proposed by the city company, Bailu Cinema, New China Film Capital, etc., calling for the establishment of "Wenzhou Yandang Cinema Line", and there are currently 22 theaters with intentions.

At the same time, "Zhejiang Times Cinema" and "Zhejiang Starlight Cinema" are also actively preparing, and they are three-legged.

The Sichuan Provincial Company, together with the city, the state company, the Gansu Provincial Company, and China Film, plans to set up the "Sichuan Pacific Cinema Line" to dominate the southwest region......

And so on.

There are those who stick to their turf and engage in intra-provincial cinemas, and there are those who have far-sightedness and engage in inter-provincial cinemas.

Theaters with better conditions have been scrambled by all parties. But some are not picky, they are inter-provincial, they are outside the province, and they will be done first.

Zhongying even let go of Sa Huan, and wanted to participate in it whenever he had the opportunity.

For a while, I really responded to those four words: horse racing!

......

It's too expensive to run a theater.

Although Xu Fei has a lot of trumpets, he only wants to mix two.

One is being done, the "China Film Era" inter-provincial cinema line. And take the old theater and transform it into a seven-hall leading theater, and the theater must also be a joint venture.

The other one is in the magic capital.

In Yongle Company, the CEO is receiving guests from Longda, a real estate developer that has risen rapidly in recent years.

"Now there is no theater with more than 20 million in China, and there are less than 10 theaters with more than 10 million. Times have changed, and the old should be eliminated.

We want to invest in a real leading cinema in the local area. ”

"How many screening rooms?"

"Nine. ”

One question is enough.

The other party said: "I heard that your company is preparing to build a joint cinema line, and we are also very optimistic about the potential of the Yangtze River Delta, but you know the central policy, are you interested in cooperation?"

"This ......"

The boss hesitated.

The strategy of the magic capital is to engage in two first: the theaters that originally belonged to Yongle Company, plus Jiangsu and Zhejiang, to form the "Shanghai United Cinema Line".

Cinemas in Huangpu District joined the "Shanghai Daguang Cinema Line".

Yongle wants to be a sole proprietorship, and Ronda means joint venture.

The boss thought for a moment and said: "We are willing to cooperate in the construction of theaters, and we are also welcome to join our theater chain, but the joint venture is better to wait, and stability is the first priority for the time being." ”

"Well, that's fine. ”

......

Historically, an ultimatum was issued in China in 2001, and the establishment was completed in June 02, opening the era of cinemas.

Now it has been more than a year in advance, and Xu Fei has successfully mixed into one south and one north:

North is the original Chinese film star beauty, and now it is preempted by the Chinese film era.

The south is Shanghai Union, and Longda will join with the theater first, and it will be short of funds in the future, and then it will become a shareholder.

These two cinema chains have always ranked among the top five in the country, not to mention that Daduhui is gearing up.

(And ...... ）