Yang Dongxu obviously won't interfere in the internal affairs of the Russians, and his small body is now mixed in, and it is easy to be crushed.

However, the cooperation with Andre can be considered, without the backing of the state, it is indeed a bit troublesome for Andri to realize some minerals and oil fields.

And trading with the Yankees is also a way, but it is estimated that Andre has been in contact with this aspect, and he must have been slaughtered too ruthlessly. So I remembered Yang Dongxu, who has not been a middleman for a long time, and there is a certain amount of room for maneuver. After all, compared to some mineral resources that have been delineated and marked with political significance.

Private mineral resources are not so sensitive, of course, provided that the quantity is not too exaggerated, otherwise disputes are inevitable with the attitude of Europe and the United States towards the blockade of Chinese resources.

After staying in the United States for nearly half a month, Yang Dongxu flew to Modena, Italy, an important industrial town and engine capital in northern Italy.

In fact, if you count according to history, China is an ancient civilization. If you want to see some historical sites and ancient architecture, Huaxia should be the first choice.

But the development of today's world is indeed diametrically opposite, with many historical relics of Chinese cities are becoming more and more modern day by day, on the other hand, Europe and the United States, these are incomparably developed cities in the eyes of Chinese people, and the buildings of developed countries in the world are getting more and more ancient and good.

Some people say that foreign countries maintain a classical architectural style, which is the characteristic of other people, and it has a history and culture. It is said as if the Chinese history and culture are worse than others.

To put it bluntly, I still have low self-esteem, I am obviously very good things, and I still feel a head shorter when I take out things that are worse than others, and there are not a few people who have sweet air in foreign countries.

Modena came to Italy naturally because of Maserati Automobile Company, BMW wants to raise funds and go public, so naturally it cannot avoid Maserati, the parent company.

Although Modena has been focusing on the design and production of sports cars for many years, the brand value of the Masarti sports car has always felt a little less than that of Ferrari, the king.

Whether it is the promotion channel or the brand value, it is also slightly insufficient compared to other supercars, so this financing is not only the financing of BMW's subsidiary, but also Yang Dongxu wants to promote Maserati's sports car to the world.

Compared with Ford, General Motors, Toyota, Volkswagen, and Maserati, the world's corporate giants, can only be regarded as a little brother. However, with the addition of BMW AG, Maserati has the prototype to become a world car giant.

For example, although Maserati focuses on sports cars, the Mercedes-Benz and Audi series launched by BMW are very popular in China, thus affecting the small countries that have a good relationship with China also have a certain market.

Although there are not many Mercedes-Benz and Audi series cars in the European and American markets, one of the most important markets in the world, Maserati sports cars still have a certain market share.

Therefore, although the brand value of Maserati is a little worse than that of the giants, it is indeed outstanding compared to other ordinary brands. With such a rich range of models to tap into the market customer base with different requirements, it is not too difficult to operate the rise of Maserati.

Since coming to Modena, we have been in a meeting, and the matter of financing and relisting has been discussed with the company's senior management before, so we are very clear about the topics of information to be prepared before the meeting and the key points of discussion.

But even so, the meeting lasted for three consecutive days before the framework was roughly settled, and the next content still needs a long time.

There is no way to singular Maserati sports car series, this is very simple, after all, the information is very complete, everyone knows the valuation, you can directly find a venture capital company, everyone sits down and starts talking.

However, it is different with BMW, especially the mainland market is more complex and is an emerging huge market. It is not an exaggeration to add those network resources in Yang Dongxu's hands when valuing.

What's more, the purpose of this financing is to second, after all, whether it is the Mashati headquarters or the BMW branch is not the master of the lack of money, the main purpose of financing is to borrow network resources to build European and American sales channels after listing, some of these advantages can not be measured clearly intangible value, so it is more troublesome to sort out.

"Do you have any suggestions for choosing a financing partner?" Yang Dongxu left Carlo Rossi, the current president of Maserati, in his office after the meeting.

Since the acquisition of Maserati, the president of the headquarters and the CEO of the domestic BMW branch have changed no less than five. Carlo is one of the best at the moment, so he gets a Maserati option, and once he goes public, he will instantly become a working emperor and join the billionaires' club.

"If you look at the auto industry from a purely industrial perspective, those venture capital in the United States are not the first choice. First of all, many of their own sources of funds are from the local wealthy in the United States, and there is no shortage of people in the automotive industry.

They won't do the stupid thing they want to do to create an opponent for themselves. After all, Maserati is not an ordinary car company, as long as we untie the shackles on our bodies, we can compete with any car giant. Carlo began.

Yang Dongxu nodded, automobile production is one of the main driving forces in the rise of the United States, so the current rich people in the United States, or international venture capital companies, will be more or less involved in this industry. Even if they have never invested in an auto company, many venture capital shareholders have auto giants behind them.

"So in this way, the UK is the first choice. Carlo continued.

"Well, why the UK, and not other countries? As far as I know, there are quite a few car brands in the UK, and this country used to be on wheels like the United States, and those who used to make a fortune with cars seem to have a greater impact on the country than on the American side. Yang Dongxu asked with some curiosity.

"There's no doubt that the UK is a powerhouse in the world, and many car brands still have R&D centres in the UK. However, compared with the development of the automobile industry in large automobile countries such as the United States and Germany.

The development of British cars is a bit deformed, they basically take the high-end car route, this choice cannot be said to be wrong, but the ability to resist risks is very low, so when the British economy was in decline before, they almost did not sell all car brands.

For example, in 97, Bentley was sold to Volkswagen in Germany, Rollslas was sold to BMW in Germany, and Aston Martin became a toy for Ford. There are also Jaguar Land Rover and so on, except for McLaren, they sell almost all the luxury car brands that are well-known in the world. Carlo said.

Yang Dongxu nodded: "Go on." ”

"The fact that these acquired brands are selling well internationally is of course directly related to the strong wages behind the acquisition of these brands, but the resources of the British side that these brands have packaged and acquired cannot be ignored.

For example, BOSS's acquisition of Maserati before seemed to be just an acquisition of a brand and a car company, but the technology, team and channels acquired behind it are also the key to Maserati's regain glory. ”

"I agree with this, but it seems that there is no suitable car brand in the UK for us to buy again, right?" Yang Dongxu rubbed his chin.

"The brands are gone, but the people who built them are still there, and these people still have the resources we need in terms of cars. ”

"But you have to be clear that these people have a lot of resources in the auto industry, but they may have become shareholders of BMW, Volkswagen or Ford when the brand was acquired. As a shareholder, do you think they are setting up an enemy for themselves?" Yang Dongxu said, and the problem undoubtedly returned to the original point.

"They will be willing. Carlo said with certainty.

"Oh? Yang Dongxu felt that he would continue.

"Nobody wants to give their cake to others, and the acquisition is to stabilize the value of the brand, the sales channel, and the resources in all aspects. Perhaps these acquired car companies will give a large sum of money to the British, and even some shares.

But this was a few years ago, and after several years of digestion, not only the value of these brands has been greatly improved, but those resources and channels have also been digested into their own things. So now that all the hidden dangers have been eliminated, it is impossible for the car company to be willing to pay this money anymore, let alone after the brand upgrade, which is still a lot of money.

So the resources in their hands are already very cheap for these car giants. The British do not think that what they have in their hands is already cheap, but there is a contradiction in accepting the price reduction. ”

"It's a big possibility, but since some of them have become shareholders of car companies, they do have dividends. ”

"It depends on the nature of this shareholder, for example, Land Rover, which was acquired by India, because of the influence of the United Kingdom, this shareholder is very stable and can continue to enjoy the benefits brought by Land Rover. But after the United States and Germany digested their own purchases, it was not India, and the British could not give face in the face of huge interests. Carlo said with a smile.

Yang Dongxu couldn't help but nodded, the interests and strength of the mall are eternal. Britain can continue to draw profits from the Indians, but in the Americans and the Germans, they do not have a good set of teeth.

"Tell me what you think. ”

"First of all, I contacted the British Automobile Association, since the purpose of our financing is not capital but channel, and the resources that have become cheap and depreciated can be sold for a high price again, I think there are many British people who are willing to cooperate with us.

And what they are in conflict with us is, at most, an Indian market that can control the huge profits that continue to bring them huge profits. But we have no plans to enter India, what we need is the European and American market, and this aspect is where they have contradictions. Carlo had a shrewd look in his eyes.

"OK, you can do this thing, and I will give you the greatest autonomy. The proportion of this financing is between 20% and 25%, and the valuation is up, and they can pay it back without giving money to the resources in their hands.

After the success of the company's financing and listing, they are allowed to cash out, even if they don't cash out, I am still the largest shareholder, and you continue to be the CEO of Maserati after the listing, whether it is a big salary package or an increase in option shares, you will not be less. Yang Dongxu made a very decisive decision.

Carlo's eyes lit up instantly, and even his breathing became a little heavy even though he tried to control it as much as possible. If Maserati goes public, it is a sure thing that he will become a billionaire.

And Yang Dongxu's promise that his assets may continue to double after the listing, if Mashati becomes a world-class automobile giant, and then he is the CEO of this corporate giant, whether it is fame or altruism, he will have it instantly, and it is a huge amount of ownership.

"I've got some investment in the UK, huh...... It just so happens that I have a Russian friend who is going to buy a big club in the Premier League, and I will give you the contact information, and you can use some of these external forces to negotiate when the time comes. Yang Dongxu continued.

It seemed to be words to help him negotiate, but it instantly calmed Carlo down a little, because it was also a warning for him not to play tricky.

The rich man who can afford to play a big team is definitely not something that he, a rich man who works, can offend, and he knows a little bit about the energy of his big boss in front of him.