Chapter 201: Crisis Public Relations
Tao Ye looked at the many scoldings and approvals on the Internet, and he didn't know whether the early announcement was a good thing or a bad thing for the entire crew, if the follow-up publicity of the entire crew was delayed because of this. Then, he is really a sinner of the entire crew.
However, now some crazy fans have directly given the starring P a posthumous photo, and Zhao Leige saw this opportunity and immediately released a press release.
"A few days ago, our artist Tao Ye was on him. When he went to the hospital with an injury, it was caused by the early crew training of the Legend of the Bright Moon Witch. In order not to affect the progress of the crew and ensure the effect of rehearsals, Tao Ye was injured, but he has recovered and has communicated with the crew, and this kind of thing will not happen again in the future. ”
Originally, fans would have become angry because of these crazy fans, and now Zhao Leige is taking this opportunity. Set up Tao Ye's dedicated people, and abuse fans by the way, so that they know how much Tao Ye has paid for this drama, and how can fans calmly face these malicious slanderers.
Sure enough, there are many people who have Ps photos directly reported by fans, and some of them are directly under the Weibo of Yaoxing Entertainment, frantically publishing the Weibo IDs of these people, hoping that the company can take care of it.
So the dozen lawyer's letters that Zhao Leige always had in his hand finally came in handy, and at this time, his employees filled in one Weibo ID after another, and only half an hour after the announcement was published, all the lawyer's letters were reposted on the Internet.
"Those who maliciously slander our company's artist Tao Ye due to the Legend of the Witch of the Bright Moon project will receive a lawyer's letter from Yaoxing Entertainment. ”
After Tao Ye saw this Weibo of Yaoxing Entertainment, he didn't even wait for the rehearsal crew, and immediately took the elevator to his office, and found that everyone in the office was already busy, but when he was resting there, he immediately put Zhao Lei aside.
"Brother Lei, are you crazy, what do you think about sending a lawyer's letter so quickly, is it possible that Yaoxing Entertainment is a place to send lawyer's letters casually. ”
"Otherwise, your good-looking photos were criticized as black and white, and even the couplets were written for you. If I sit back and ignore it, do you think I'm a qualified agent?"
Tao Ye could only bow his head helplessly when he heard this, indeed, what Zhao Leige said was right, if he sat idly by, he would definitely not be a qualified agent, and it would be Zhao Leige who would be attacked by fans at that time.
And in the final analysis, this matter has always been done wrong by those fans, and the only thing Zhao Leige did wrong was to take advantage of the anger of fans.
But Tao Ye always felt that sending a lawyer's letter directly, this situation was too much, what if there were some children who were just in school and didn't have the ability to think independently?
What if they receive a lawyer's letter at this time, what will happen to the children's future?
When thinking about this, Tao Ye always frowned, and Zhao Leige was also very upset after reading it, he knew that Tao Ye would definitely rush to him directly because of the lawyer's letter.
But now Zhao Leige has no other way, the only decision he can make is this, only let everyone know that even if Tao Ye is a public figure, he can't let them slander and abuse, or even cause personal attacks.
When Zhao Leige was about to say something, he saw Lu Ziming walking in slowly from outside the door, he finally didn't say anything, and chose to hand over the matter of Xuan Shuo and Tao Ye to Lu Ziming.
When Tao Ye looked out the window, a group of people suddenly looked down on his shoulders and found that Lu Ziming's hand was on his shoulder.
Tao Ye immediately turned to look at Lu Ziming, looking at his appearance, he was deflated in an instant.
"If you have anything to say, just say it, and I'll listen. ”
Lu Ziming was surprised that Tao Ye was so obedient today, it seemed that he also knew that there was a lot of trouble in this matter, and if it couldn't be properly resolved, it would be a trouble for anyone.
So Lu Ziming took Tao Ye out of the office and went to the café set up inside Bright Star Entertainment. He ordered an unsweetened latte, and the two of them chatted about the day over coffee.
"First of all, from Zhao Leige's point of view, there is nothing wrong with what he did in this matter, if. If the company doesn't do anything about the fact that you are posthumously photographed, then in the future, whether in the industry or in the minds of fans, Bright Star Entertainment will become one. A company that ignores the human rights of artists. ”
Of course, Tao Ye understood this, so after hearing Lu Ziming say this, he was just silent.
Lu Ziming looked at Tao Ye and did not refute, so he continued.
"Secondly, from your personal point of view, I can also understand your anger, on the one hand, you feel that the anger of your fans is being exploited, and on the other hand, you also think that what if the future of so many people is ruined because of this lawyer's letter?"
"But have you ever thought about how much this matter will affect you, according to this matter, those marketing accounts will definitely make some speculation that is not at all true. When the time comes, you will still be the one who needs PR. ”
In fact, Tao Ye understands these things, but in the past, he may have been famous enough, and his popularity was also very good, in fact, those marketing accounts scribbled something on him all day long, and no one would ever think that Tao Ye had really done it.
So now when he is faced with this kind of thing, he subconsciously only wants to protect his fans, and those who may do irrational things just because of a moment of anger.
"Of course I know, and I'm not a virgin either, the matter of the PS posthumous photos is certainly hateful, but it seems to me that they are not even as terrible as the bastard powder last time. ”
Although both things have a great impact on artists, everything has a degree, this is the first time he has taken over such a big IP, and Tao Ye was already fully prepared before he took over.
He was even ready to be sent a threatening letter and a scary toy by a book fan.
So when she thinks this degree is bearable, in fact, she doesn't want the company to make any decisions.
But obviously, there are some degrees that he can bear, but Lu Ziming can't bear it.
It's like now that Lu Ziming heard his words, he looked sad and angry, and he couldn't wait to pry Tao Ye's head open to see what was in it.
In the end, no one was convinced of this matter, but Tao Ye was not resisting Zhao Leige's next public relations move.
Although there was a lot of movement, fortunately, this matter was successfully resolved in the end, and Tao Ye's crisis public relations also worked successfully.
There is a matter of Tao Ye's domestic violence going to the hospital, which is now completely missing on the hot search, and it can't even be searched by clicking on the search box.
And in addition to the fact that the people in the crew felt that the early announcement might catch the entire crew off guard, the rest were still sympathetic to Tao Ye.
After all, this kind of big IP is adapted. TV series are originally particularly easy to be scolded, and at this time, the leading actor will bear the brunt.
For example, Su Ze had acted in the IP of a pure love drama before, and she had been scolded enough as early as that time, and it was precisely because of this that his fans had already cultivated a set of ways to deal with this situation at that time.
But Tao Ye is different, everyone thinks that Tao Ye has come all the way, it can be said that he has been steady and smooth, starting from a small role, acting seriously and well, and playing the protagonist step by step.
So this kind of star who has never acted in an IP drama is cursed by book fans at this time but has no way to fight back, which is also a very normal thing in their opinion.
After Tao Ye returned there, he sat quietly on the side, and in the end, Su Ze couldn't stand it anymore, so he took the initiative to walk to Tao Ye's side and began to comfort him carefully.
"You don't really have to worry too much, I was scolded like this at the beginning, as long as you can make them feel that you are the protagonist in their minds. Then they will like you more than your fans. ”
Speaking of which, Su Ze didn't know how he survived at that time, he only remembered that as soon as he opened Weibo at that time, it was all overwhelming abuse.
He doesn't have much fame, and the company is also free-range for him, if it weren't for the fact that he made that drama popular, I'm afraid he wouldn't have been exposed to such resources at all now.
But fortunately, now that he has survived everything, the rest will be left to Providence.
But seeing Tao Ye being scolded like this, he was still a little distressed, no matter how he said it, he was also the junior sister of his own school, although he had never met. But he still has a little bit of protection for Tao Ye.
While he was still organizing his words, thinking about how to continue to comfort Tao Ye, Tao Ye shook his head rather unconcernedly.
"Very good, being scolded is actually quite indifferent to me, there is a discussion where there is controversy, and it is regarded as a warm-up for the show in advance. ”
It seemed that he didn't want to delay the crew's time too much, Tao Ye immediately got up and said to Director Wang, who was sitting there smoking and resting, and the crew started training again.
Director Wang even invited a drama teacher to give them guidance, as if this drama was required to be recorded on the spot.
A few other actors, you are the one who has passed the test, even Tao Ye and Su Ze are not bad, after all, they are also people who have won scholarships in their majors.
The only problem is this Shen Wanwan.
When Shen Wanwan didn't know how many times she said this line, Director Wang finally couldn't help but explode.
"Shen Wanwan, do you really think that you can walk sideways in the crew? Just a little money, if it weren't for the previous friendship, I wouldn't need to put you in at all. are also students of the acting department of Jiangcheng University, you look at your senior brother, no matter how bad it is, look at your classmates. ”