June, early summer.

This year, the media deliberately exaggerated the atmosphere of the summer file, making this concept for the first time on a large scale to the audience.

"The Day After Tomorrow" was the first to debut, followed by "Troy", "Savage Sister" and "Big Event". Fresh graduates who have finished the college entrance examination have become the first audience, after all, the original intention of the summer file is for the youth group.

"The Day After Tomorrow", which has been released for half a month, has exceeded 60 million at the national box office. As more and more schools begin to close for the holidays, cinemas are confident in it.

According to a theater manager, "The Lord of the Rings 3" has successfully exceeded 100 million, and the industry's expectation for "The Day After Tomorrow" is also 80 million to 100 million. ”

"Three days after the release of "Troy", the national box office has reached nearly 15 million. Male viewers said they liked the tragic and magnificent war scenes, while female viewers recognized the heroes in the film.

The controversy focuses on three points:

The adaptation is too much and illogical.

Helen is too ugly.

The passion scene was cut, resulting in a lack of cohesion in the plot. ”

"The box office of "Big Event" in Beijing is only 100,000, and the reporter saw in the Oriental New Century Theater that only 1 of the 7 halls was screened, and the audience was small.

"Savage Senior Sister" is supported by popular star Jun Ji-hyun, and the industry was originally optimistic, but the result is comparable to "Big Event".

Korean entertainment culture has become popular in the mainland in recent years, but Korean movies have never been able to achieve good results in the mainland......"

The reporter interviewed the audience of the four films, and 90% of them chose to watch "Troy" and "The Day After Tomorrow".

Some viewers said: "Big Event" and "Savage Sister" are not bad, but it's okay to watch the disc at home, and the blockbuster has to go to the theater. ”

In response to the hot state of the opening of the summer file, some viewers complained about their dissatisfaction with the film schedule.

A senior high school graduate said: We just have such a holiday, and we hope to see more diversified movies, but the following imported blockbusters are all placed after the summer vacation, which is a bit of a bully.

Of course, there are also students who don't care much about what to see. ”

......

At the same time, there are also professional comments from the media: "Domestic films face four questions!"

Where does the subject matter come from?

This year is the year of Hollywood epic films, in addition to "Troy", followed by "Frontier City Heroes", "King Arthur" and "Alexander the Great".

The United States is only 200 years old, and it pursues the doctrine of take-it-or-leave-it, bringing the stories of other people's families to the world. But China is different, 5,000 years should be an inexhaustible treasure trove, but look at what we have on the screen?

Endless assassinations of Qin and Qing emperors!

Flip through the history of China casually:

Geng Gong of the Han Dynasty led 300 soldiers to fight in Shule City for more than 200 days, resisted 20,000 foreign fans, and only 13 survived.

Li Bai is romantic, thrilling, and war-in-one, witnessing the Tang Dynasty from prosperity to decline, and even death is very legendary, isn't such a person worth filming?

The choice of domestic themes is too narrow!

Where does the money come from?

This summer's American blockbusters have invested more than $100 million, and "Alexander the Great" is as high as $200 million.

At that time, Feng Xiaogang's "Big Names" was favored by Columbia and invested $3 million, which was the envy of his peers. But this is Colombia's smallest investment in Asia in the same year.

Someone jokingly said: Give Chinese directors 200 million US dollars, they don't know how to spend it!

But the premise is, will anyone invest this money in the Chinese film market?

Look at our neighbor South Korea, where the government and film companies have limited financial support, so they do everything possible to pull companies in. With preferential tax policies and guaranteed minimum profits, these companies believe that investing in movies is more profitable than investing in real estate and finance.

Nowadays, only a few directors in China, Zhang, Chen, and Feng can guarantee the box office and persuade the big money to pay for it. And large enterprises such as Haier, Bird, and Xiahua, even if they want to support the cultural industry, they can't find the door.

Where do the special effects come from?

"Troy" only used 500 people to shoot the momentum of the big war, and the rest was all computer-synthesized.

This is another weakness of domestic films.

Concept art, 3D modeling, live-action motion capture, ...... This kind of professional talent abounds in the United States, and most of the domestic talents work for foreign companies, processing foreign works.

The development of film to this day is the cooperation of multiple industries and types of work. For example, "Troy", in addition to the film industry, is a true portrayal of the highly developed animation industry, game industry, and IT industry in the United States.

Where did the idea come from?

Making commercial blockbusters isn't about burning money or looking up to others.

Looking at the development of American cinema, from the 30s of the 20th century, a batch of milestone works appeared every decade or so.

From "The Birth of a Nation", "The Party Fights Differences", to "Caesar", "Ben-Hur", to "Star Wars", "Jurassic Park", and most recently "The Lord of the Rings".

The benefits of a blockbuster film are not only the prosperity of the film industry, but also the development of related industries.

Calling for the emergence of China's local commercial blockbusters is actually looking for an opportunity to revitalize domestic films......

......

"That's a good job!"

Xu Fei watched it twice, and then looked at the publication "New Film and Television". Oh, that's fine, this kind of talent is not under his command, and it is difficult to sleep.

Four points were raised in the article, of which he agreed with one, three, and four, and had reservations on the second point.

It is a fact that domestic film and television themes are narrow, special effects are backward, and concepts cannot keep up, but it is a fact that enterprises are enlarged and they believe that investing in movies is better than investing in real estate and finance......

Emmmm！

How is that possible?

Mr. Zhang is now selling two Daduhui, and can shoot one "Earth Cannon", and after ten years, she can shoot two films if she sells half of them!

Subsequently, Xu Fei flipped through the latest box office.

"The Day After Tomorrow" is full of stamina, and it is already 70 million.

"I hope to break 100 million, break 100 million. ”

He wrote and drew in the notebook, this year is the year of the rise of the mainland market, three over 100 million, two over 80 million, and two over 50 million.

The box office in 03 increased by 100 million compared to 02, and in 04 it increased by 500 million compared to 03.

The total box office reached 1.5 billion!

2 billion next year and 2.62 billion the year after.

And he has advanced "Kung Fu" and "No Thieves in the World", of course, I hope that other movies will make up for it, so as not to weaken the momentum.

"Baba!"

"Baba!"

Xu Yuling suddenly ran over, hugged his thighs, and burst into tears: "I'm going to the movies!"

"Huh?"

"Watch "The Day After Tomorrow"!"

"Huh?"

"The little flower in our class went to see it, and I want to see it too!"

Xiaolong's face was full of seriousness, Xiaohu looked at the confused old father, and rarely explained: "This is homework." ”

"Oh, come here, don't bother your dad. ”

Zhang Li and Xiao Xu came in and drove the child away, also with serious faces. Xiao Xu said: "Teacher Xu, it's going to be summer vacation." ”

"What's wrong with that?" Xu Fei continued to be confused.

"Kindergarten also has a summer vacation, more than two months. ”

"The teacher has already assigned homework, look at it. ”

Zhang Li handed over a notebook, and he took a look:

"Take your children out more often and participate in some beneficial cultural and sports activities, such as traveling, parent-child games, watching movies, reading, ...... At the beginning of the school year, each child should submit at least one essay about their participation in such activities.

It can be ...... in the form of narration, recitation, composition, painting, handicrafts, etc.

"This, this, this!"

Xu Fei began to feel bad.

Xiao Xu added firewood to the fire: "My parents said that I don't want to take my children for the summer vacation this year, and I want to go back to the Northeast." ”

"The beast is out of the cage, more than two months. Zhang Li sighed.

Sizzle!

Teacher Xu finally gasped, oh my God, it was terrible!

(And ...... ）