Zheng Xiaolong filmed "Beijingers in New York" that year, and asked CCTV to advertise instead.

said that the 5-minute advertisement was good, but the 5 minutes were for the filmmaker, and CCTV itself had to add 5 minutes. In this way, the TV series must be shortened, otherwise the time will be exceeded.

Zheng Xiaolong had no choice, so he re-edited the 20 episodes, shortened each episode by a few minutes, and finally added one more episode to become 21 episodes.

The TV station is playing with empty gloves and white wolves, just put it on, and you have to bully people when it's over. It's much better now, the competition is fierce, and all the good shows have to be grabbed.

Na Xu Fei also emphasized: ""The Gate of the Mansion" has been edited, no more and no less!"

CCTV: I can't hear it, I can't hear it.

Or according to the previous method, each family writes on the card. Before I came, I had a draft, and after brushing for a while, Tan Xisong glanced at it, and the CCTV representative wrote:

"3-minute ad replacement, premiere right + free broadcast right within 5 years. ”

CCTV has always bought out copyrights, but Xu Fei never sells copyrights, and the conditions are naturally lower. Tan Xisong shook his head secretly, I'm afraid it won't work, I didn't look at the companies sitting behind me, the world is obviously going to make a big one.

Write it, hand it over to the stage, and Xu Fei will read it on the spot.

There is a clear distinction between the strong and the weak, the weak economic strength is paddling, the strong provinces and Taiwan are competing, and there are six more advantageous ones.

Let's see, invite the representatives of each station to dinner.

He looked at the representatives of various enterprises and said with a smile: "CCTV, Qilutai, Beijing, Liaotai, Sutai, Zhejiang, these six have better conditions."

I'll talk to them first, let's go to dinner. ”

“......”

There was a commotion at the bottom, whether it was broadcast on CCTV or on satellite TV, and the effect was different. Whether an ad in 15 seconds or an ad in 30 seconds has a different effect.

The 40 episodes of "Mansion Gate" are equivalent to 40 advertisements in front of the national audience.

It's not as good as the king of bids, but it's not to be underestimated. The representative of the enterprise calculated the best cost performance, and contacted the leader, which was not lively for a while.

And taking advantage of the rest, Xu Fei talked to the six families separately.

CCTV, the last one to look for, said: "I don't see any sincerity, but I still hope to communicate, if it is not satisfactory, I naturally choose satellite TV." ”

He worked in the Ivy League theater for two years, spitting and nailing.

"You also understand that we have always bought out the copyright, this time only talking about the right to play, the price is ......"

When the CCTV representative saw the other party waving his hand, he hurriedly said: "4 minutes, how about 4 minutes?"

"Xiao Xu, if you suggest it, let's discuss it. Tan Xisong said.

"4 minutes, excluding the second round of broadcasting, when the second round of satellite TV is broadcast, I will give away the cabbage price. Let me ask your leaders again, are you interested in cooperating on a big drama?"

"What kind of drama?"

"Martial arts drama, Jin Yong's martial arts drama. ”

Sizzle!

On behalf of a spirit, immediately contact.

Xiao Xu pouted, it's not the "martial arts drama" Balabala that I reminded you. She didn't care about it, took Tan Xisong's arm, and said with a smile: "Sister Tan, let's go over there and talk." ”

Twisted and clicked away.

As soon as the representative communicated, the leaders of CCTV were very interested, because martial arts dramas were blank in CCTV. The conditions will be relaxed immediately, and we will talk in detail at a fixed time.

Wait for the start again.

Everyone didn't leave, I wanted to witness it with my own eyes, and I had a hunch that there would be a miracle today.

I saw Boss Xu sitting in front and said: "The broadcast platform has been finalized, CCTV will replace the premiere right of "Mansion Gate" with a 4-minute advertisement, and it will not be rebroadcast before the second round of satellite TV's broadcast." ”

Airplanes!

The representative of satellite TV is frustrated, and he can't grab CCTV, but listening to this, satellite TV can still compete for the second round?

immediately pondered, the price of the second round must be low, the heat will also be there, and the business can be done.

They watched for the time being, and Xu Fei said: "These 4 minutes are 3 minutes before the film, and there is 1 minute between the end of the film and the preview of the next episode."

The first 3 minutes, the first 2 minutes are 15 seconds each, the last 1 minute is 30 seconds each, and the end of the film is 15 seconds each...... A total of 14 ads, let's start quoting below!"

As soon as the enterprise listens to CCTV, it is more appropriate.

After writing the cards and handing them over, Xu Fei took a look at them and said with a smile: "Congratulations to Moutai, winning the opening patch advertisement, bidding nine million!"

"Congratulations to the red bean costume for winning the opening patch, bidding seven million!"

"Konka and Little Swan bid the same, please requote. ”

"Congratulations to Changyu Wine, bid 3 million. ”

After several rounds of quotations, all 14 advertisements were sold, and Moutai won the "bid king"!

You know, the first CI design of the era is to cooperate with Moutai, and we have been in contact for three or four years. With the help of this, Moutai got out of the downturn ahead of schedule and is gradually improving.

In the end, Boss Xu couldn't hold back a little, and said loudly: "Thank you for your kindness, we did witness a record today."

50.2 million!"

Wow!

Although the company is the owner of the money, it is inexplicably proud and applauded. Satellite TV smash their mouths, look at what other people earn!

That's 50 million, and a drama earned more than 30 million!

What is the concept, Wang Zhongjun's "Psychological Clinic" was bought out by a TV station and earned more than 3 million.

It's over, and it's over.

Xiao Xu also came out and shook hands with the representative of Moutai: "Thank you today, I'm really afraid that I won't be able to open the price." ”

"You're welcome, we're old friends, helping each other. ”

"One yard to one yard, thank you for your trust in the quality of TV dramas. ”

Xu Fei also shook hands, hey, I heard that your stock price will rise to 1700 in 2020......

When the guests were gone, Xiao Xu began to jump: "Rich, rich! We are rich!"

"You're missing that money?"

"Well, that's enough for me to earn in half a year. ”

Xiao Xu threw himself into his arms again, looking left and right: "I'm so powerful, if it weren't for me, you wouldn't be so beautiful." ”

"Yes, yes, it's all you, I eat soft rice and hard food. ”

Xu Fei pulled down like a gummy candy and asked, "How about you talk to Director Tan?"

"Okay, she'll come over when she retires. ”

"What position?"

“COO！”

............

The producer greatly benefited from the replacement of advertising.

Historically, Deng Jianguo set a record of 110 million advertisements with films such as "Anti-Corruption Storm" and "Kangxi Weifu Private Interview", which caused a sensation in the circle.

Now Boss Xu's "Mansion Gate" has been exchanged for 50 million, which is even more earth-shattering.

CCTV's propaganda channels are not comparable to satellite TV, and a new version of the film is cut and broadcast every day. Focus on Zhang Yimou, Chen Kaige, and Jiang Wen......

Guo Baochang was also dragged to interviews and talked about his journey.

Looking at this lineup again, Chen Baoguo, Siqin Gaowa, Zhang Fengyi, Liu Peiqi...... Before you know it, the audience's sense of anticipation arises.

And CCTV was more interested in the martial arts drama that someone said, and soon a deputy director came over to talk in detail.

It was also a whim, when I had a meeting at the beginning of this year, I found that the company was full of realistic themes, so I asked if there were any costume dramas. Talking and talking about martial arts, I think the filming department has our own characteristics. ”

"What makes you special?"

"Look at those Hong Kong and Taiwan martial arts, the audience likes it. The first is a handsome man and a beautiful woman, with idol elements, the second is fast-paced, no ink, the third is that the fights are wonderful and enjoyable to watch, and the fourth is the addition of Jin Yong's drama, which has a wide audience.

But there are also many shortcomings, limited by financial resources and resources, their service is very poor. Not to mention the set, Hong Kong's "Condor Heroes" is hot, right?

But if you look closely, who ...... that"

Someone brought a photo over, and the deputy director took a look, it was the famous TVB plastic waterfall.

All shocked!

"Therefore, our ready-made natural resources are not bad for financial resources......

Teacher Xu was bewitching the crowd again, and said with a smile: "Why can't you make a majestic martial arts drama?"