Hearing what their father and son said, Liu Yan said the idea in his heart.

"Mr. Cai, what is the style of clothing in your company?" asked Liu Yan.

Cai Xin replied: "Mainly casual men's clothing, in addition to women's clothing and children's clothing, by the way, Liu can always use his mobile phone to see our official website, there are new clothing this year." ”

Liu Yan was very interested, and immediately took out his mobile phone to check, and Wang Yida also took his mobile phone and began to check.

Looking at these clothing styles, Liu Yan nodded frequently, the style is very in line with the aesthetics of young people now, but it is not very alternative, but it reflects the atmosphere, simple but not simple, and the colors and patterns are not so exaggerated and fancy.

"Mr. Cai, you love sports so much, why don't you position your products as sports?" Liu Yan finally said what he thought.

Hearing Liu Yan ask, Cai Xin's eyes began to shine, and said: "I have long wanted to position the clothing in the sports category, but my partners disagree, they say that the competition of sports brands is too fierce now, and we don't have a suitable spokesperson, I don't know which product to focus on, so it is more prudent to maintain the previous style." ”

Liu Yan understands the idea of Cai Xin's partner very well, after all, the transformation of the enterprise is very risky, and the current casual style has a fixed audience, and the sales volume is also good.

"Mr. Cai, I have an idea, I hope you can consider it. ”

You say. Cai Xin put down his glass and listened carefully.

"I'll be the spokesperson of your Shengda clothing, let's see the effect first, if I can, I will slowly transform and move the clothing brand closer to the sports category, what do you think?"

As soon as these words came out, Cai Xin was surprised and delighted, and couldn't believe his ears.

In fact, Shengda clothing belongs to a mid-range brand, and it has been taking the casual route, and has also invited a few celebrity spokespersons, but they are all second- and third-tier small stars, and the price of big stars is too high, so they can't afford to invite at all, and even if they grit their teeth and invite them, the effect is not necessarily good.

If Liu Yan can endorse Shengda, it will be a pie in the sky, Liu Yan is now a popular fried chicken, spanning the martial arts world and the film and television world, popular all over the country, and also well-known in the world.

"Mr. Liu, are you telling the truth?" Cai Xin's lips trembled, and he was too excited.

"Hehe, of course it's true, I won't hide it from you, I've been thinking about making a sports brand recently, but I have no experience in the clothing industry, it's difficult to start from scratch, and I don't like to do that kind of money-making business. I met Mr. Cai this time, I think it is a great fate, the important thing is that you still love sports, we are a match made in heaven!"

Liu Yan's words expressed sincerity, indicating that he was not joking at the wine table, which made Cai Xin even more excited, and after a few seconds, he calmed down again, and an embarrassed expression appeared on his face, as if he was phrasing, what he wanted to express.

Liu Yan smiled slightly and said, "Mr. Cai doesn't have to worry about the cost, as long as you give me some symbolic appearance fees, it's fine." ”

Cai Xin is worried about this matter, Liu Yan is now popular, if you want to be an endorsement, the price must be the highest, and a mid-range brand like Shengda can't afford that money.

Now Liu Yan has spoken, dispelling Cai Xin's concerns, but he is a little reluctant and said: "This, this is not good, Mr. Liu's current worth is so high, I ......"

Liu Yan interrupted him with a smile: "Mr. Cai, listen to me, I don't simply want to borrow chickens to lay eggs, I give you free endorsement is conditional, you can consider it." ”

Cai Xin was afraid that Liu Yan would help him unconditionally, which would make him unhappy, since Liu Yan put forward the conditions, he could consider it, he hurriedly said: "Okay, you say, what conditions do you need?"

"I want to participate in the product style design of Shengda clothing, as well as the direction planning of enterprise transformation, in addition, I will inject capital into Shengda clothing, that is to say, shares, of course, I only shares, will not hold!"

Liu Yan's meaning is obvious, that is, he wants to participate in the decision-making level of Shengda clothing, but it does not mean that Liu Yan wants to occupy the magpie's nest and control Shengda Company, but to participate in the operation of the enterprise, and at the same time inject capital, tie himself and the enterprise together, and advance and retreat together!

Liu Yan's sincerity touched Cai Xin, he stood up, poured Liu Yan full of wine, and said excitedly: "Mr. Liu, this is the best news I have heard, I really didn't expect that Mr. Liu can afford our small business, thank you, thank you!"

Cai Xin was very excited, but his son Cai Xiaojia had a gloomy face, this rich second generation has not officially taken over now, and he has not participated in the company's management, Cai Xin only arranged an idle position in an office for him, because he is too young and still needs time to experience experience.

Although he apologized to Liu Yan under the coercion of his father Cai Xin today, he was still haunted in his heart, he was very helpless, no matter in all aspects, he and Liu Yan were too far behind.

In terms of age, the two are almost the same, and it is estimated that Liu Yan is a few months younger than him, which makes Cai Xiaojia feel extremely unbalanced.

is also a young man, he is a rich second generation, Liu Yan is still from the countryside, why is the gap so big now?

Others couldn't hear the cry in his heart, but Liu Yan could see it from his face, but Liu Yan was silent and ignored him at all, and it could be seen from the conversation at the wine table that Cai Xin did not consider Cai Xiaojia's opinion at all in business, that is, as long as Liu Yan and Cai Xin's ideas were agreed, this cooperation would be successful.

Then the two discussed the specific details of the cooperation, because both parties are very sincere, so the discussion is very harmonious, basically many cooperation projects are a hit, win-win!

In the course of more than two hours of dinner, the general direction of cooperation was basically negotiated, and the rest was the discussion of details.

After the four of them finished eating, Cai Xin still had to rush to settle the bill, Liu Yan smiled: "How can I let Cai settle the account in my branch, then I am too inhuman." ”

Mr. Cai shirked a few more times, so he had to give up, Liu Yan and Wang Yida sent Cai Xin and his son out of the medicinal restaurant, and then the two returned to the box.

The two closed the door of the box and chatted for a while, Wang Yida had been secretly observing Cai Xiaojia's expression just now, and he reminded: "Master, I don't think that Cai Xiaojia is a good thing, I don't hold back any good ideas, you have to be careful." ”

Liu Yan snorted and said, "Don't worry about him, Mr. Cai's company can't talk to him, Yida, you still have to do me a favor." ”

"If you don't help or not, master, you can tell it. ”

"Your travel company is very good at publicity, you can help me find a better advertising company, if I want to be a spokesperson, I need to make advertising films. ”

If you are in the capital, it will be easy for Liu Yan to make commercials, and with a sentence from director Zhang Yimou, you can find a master videographer to help Liu Yan make a film.

But this is Nanhai City, and the fastest way is to ask Wang Yida to help him find it, because Wang Yida has a lot of dealings with the media, and the TV station interview he helped Liu Yan find last time was very successful.

"Master, don't worry, I will definitely find you the best advertising agency!" Wang Yida agreed.

It is not an easy task to be a sports brand, you need to take your time, Liu Yan is not in a hurry, at present, for him, it is better to hold this event smoothly, and other things must be put on hold.

The next day, the preliminaries of the martial arts competition officially began, the thirty-two into sixteen of ordinary players, and the eight into four of the cultivators, at the same time, the Nanhai City Gymnasium was overcrowded, and the martial arts fans who came to watch were booked out early, resulting in many scalpers haunting, and a ticket was fried to several thousand yuan, which was staggering.

Although there are many preliminaries, under the coordination of the staff, they are well organized, and there is no lack of exciting games, and there are bursts of cheers, sighs and cheers in the gymnasium from time to time.

Among them, Liu Yan found a few good seedlings that can be cultivated in the future.

Three days later, all the competitions were over, and the champions of ordinary players and cultivators were all famous, and Liu Yan, on behalf of the National Sports Administration, presented awards to them and congratulated them.

Then, Liu Yan once again gathered those players who had achieved good rankings and put forward his own expectations, hoping that they could contribute to the country, of course, this was all voluntary.

In addition, those who are not willing to practice martial arts full-time and just regard martial arts as a hobby, Liu Yan also expressed his understanding, and also asked for their contact information, hoping that he could find him if he had something to do in the future.

These people all regard Liu Yan as an idol, and they are also very moved to see Liu Yan so approachable, and a few people said that they would discuss it with their families when they went home.

The event was a complete success, Liu Yan was about to be busy with other things, he was about to prepare for the next meeting with Cai Xin, Guan Qingyue found him again, and said that the matter of the hot pot restaurant had an eyebrow.

Liu Yan is overjoyed, hot pot medicinal food is a new thing, after the breakthrough, it can also be promoted in other branches across the country, the current situation, people all over the country like to eat hot pot, there are hot pot cities everywhere, the market prospect is huge, Guan Qingyue's initiative is very meaningful.

When he came to Hot Pot City together in the evening, Liu Yan and Guan Qingyue came to the hot pot city to have a formal talk with the boss here, after all, Liu Yan is the big boss, and some things are not something that Guan Qingyue can decide by herself.

When they arrived in Hot Pot City, the two came directly to the general manager's office, and at the door, someone was waiting for them.

This is an old man in his fifties, his hair is a little gray, his complexion is not very good, he looks very kind, and he is waiting for Liu Yan and Guan Qingyue with a smile.

"Welcome, two distinguished guests, please come in. The old man first took Liu Yan's hand and led the two into his big office.

Guan Qingyue has already given Liu Yan a detailed introduction on the way here, this boss's surname is Zhao, he is fifty-three years old this year, there are three hot pot cities in Nanhai City, the benefits are average, so-so, his health is not very good, so he wants to change hands and cash it out.

"Boss Zhao, I'm Liu Yan, and I'm begging for mercy today. Liu Yan introduced himself politely.