Zhang Guoshi's Olympic road has always been accompanied by controversy.

The most serious is the Athens Black 8 Minutes, which was criticized by the mouth, which led to distrust from the higher-ups, and there was a process of open selection for the director of the opening ceremony.

It turned out to be him.

And in those 8 minutes, there were also a lot of insiders, which were the result of coordination and compromise between all parties, so that Lao Zhang was the only one to take the blame.

As the saying goes, it depends on the owner to beat the dog, and it depends on the boss to scold the director......

Of course, Xu Fei had to refute and said: "I remind you that the propaganda film is not for us to see, but for foreigners who have never been to China, or even have no understanding of China.

We feel that what is flat and shallow is the best window for a stranger.

This issue of thinking shift is still emphasized by me to this day!

And I propose again that we immediately hire an experienced public relations agency to do the overall packaging for the Olympic bid......"

I was tired when I said it.

He put forward this opinion at the beginning of the year, and the leader said that he would study it, and the results were still being studied. The enthusiasm of these people is not to be said, but they are too limited by tradition, they have no experience, and they don't understand, and they don't ask for foreign help.

What do you want to do?

Some people were dissatisfied and asked: "Xiao Xu, why do you always want to find international public relations? Can't we do it ourselves? Don't be too arrogant and self-indulgent!"

"What we make is for others to see, and we can't do it with our own thinking. To put it bluntly, it's like an exam, you have to answer the question according to the person's train of thought. ”

Xu Fei didn't bother to choke anymore, and said: "In short, I think the promotional film is okay, don't play with the concept, don't show off, it's real and kind, this style is very good." ”

Leader Liu communicated with several core personnel for a while, and said: "Sometimes it is too personalized, but it ignores what it wants to convey.

We don't go to the film festival to show it to the foreign media and the masses. There are traditional culture, modern culture, venue construction, and mass expectations in the film, and I think these are enough. ”

So it passed.

Leader Liu said: "The list will be announced in two days, we must be full of confidence, we will definitely be shortlisted!"

......

Blink 28th.

Today is the day when the shortlist is finalized and the results will be announced at the meeting in Lausanne.

The atmosphere of Xinqiao Hotel is tense, and a 24-hour duty telephone has been opened to answer first-hand news from the front.

The office of the External Relations Department has become the focus of attention, and from time to time someone probes: "How is it, is there a letter?"

"Evening, evening!"

"Is there a letter?"

"Wait!"

"Oh, we'll wait too!"

Stay up until the evening, around 8:10.

"Jingle bell!"

"Jingle bell!"

The telephone bell seemed to alarm the whole building, and everyone gathered in the house as fast as they could, and the one who answered the phone was stared at by dozens of eyes, and his hands were shaking.

"Hey, yes. ”

"Really, well! No surprises, no surprises!"

"yes, I see. ”

He hung up the phone and said, "We successfully passed the selection and became one of the five shortlisted cities for the Olympic bid." ”

"Wow!"

"I'll just say it's going to work!"

"Definitely, you can't die if you are shortlisted!"

Immediately after, the man added: "Our rating is the second from the bottom, only higher than Istanbul." ”

“......”

“......”

The audience was silent, the shadow of the last defeat seemed to return, and a powerful sense of frustration washed over everyone.

"The leadership has instructions to downplay the rankings and only emphasize the shortlisted results. ”

"Understood!"

The comrade in charge of writing the propaganda draft nodded vigorously.

The man didn't know what to say, so he waved his hand: "When you're tired all day, let's go back first." ”

"......"

"I'm going to have a meeting to study it, so let's go back. ”

............

Time was running out suddenly.

The next day, Leader Liu came to the Xinqiao Hotel again, and sat down with a menacing attitude, and others did not dare to come out.

"Read!"

He commanded.

One person held the manuscript and said: "After the results came out, the other four cities invariably launched a public opinion offensive.

Osaka said that we mainly fight with the capital.

Toronto said, Paris can't do it, we only have the capital in our eyes.

Paris said that no one else can do it, and the capital is the opponent.

Istanbul says the capital is our biggest obstacle.

And a Western commentator said: The capital will be ruined by their own mistakes, and as long as they miss a trick in a complicated situation, they will immediately fall into passivity and become the focus of world public opinion, and they will definitely lose!"

“......”

Everyone's sweat is down.

The man continued: "We monitored 157 international media outlets, and just after the list came out, two-thirds of the articles mentioned the capital, and two-thirds of them were negative, negative reports. ”

"What does this mean, what does it mean?"

Leader Liu was really anxious, slapped the table and said: "They have reached a united front, and they will use us as a target! Manipulate public opinion, provoke the people's disgust, and first join hands to kick the capital out!"

Western public opinion and the political environment are too unfavorable for us, and this is the first major difficulty!"

“......”

Teacher Xu rubbed his nose, I said at the meeting last year, no one cares.

"I've already failed once, do you want to fail again? Work attitude needs to be changed, efficiency! efficiency!"

Leader Liu said three times in a row: "Change your strategy immediately, invite those world-renowned public relations companies to come to Beijing, as well as all helpful organizations and individuals!"

We must use international thinking, international speed, and international first-class team to deal with international competition!

Xiao Xu!"

"Here!"

"Don't mumble in your heart, now that you have any suggestions, say anything. ”

Of course, Leader Liu can guess his psychological state, and Xu Fei can't be hypocritical, and said seriously:

"In addition to PR firms, you can also invite Sydney, Atlanta, Barcelona and other cities that have been successful to form a team of experts to see what the problem is.

Only by finding the problem can we know the shortcomings and improve them. ”

"Anything else?"

"Well, the communications programme in Sydney needs to be improved. ”

"You're in charge ......"

Leader Liu paused and directly assigned: "You also go to Sydney." ”

Tut!

Teacher Xu, who is a little free and has a little bit of leisure, scratches his head, and I still want to accompany my daughters-in-law to watch the Olympics.

............

According to the regulations, international publicity can be launched after being shortlisted.

The Sydney Olympics in September is the first stop, and the plan has been made before, Xu Fei felt almost meaningful, but he didn't say it. Now the crisis is coming, and the situation has changed.

All problems are prioritized by ability.

After the meeting, Xu Fei immediately rushed to the company and convened all the backbones.

"On September 11th, we are going to have an exhibition in Sydney. ”

"I took over this task to supplement and modify the original plan, and Times Media was responsible for it. ”

"Whoa!"

"Mr. Xu!"

"Don't rush the cow, we only have a week's time, let's do it now!"

Everything was thought out in Mr. Xu's mind, and he gave orders one by one:

"You go to the university to find some sisters who are good at foreign languages, who are straight, generous and decent, and know the best in several Chinese languages." It's better for those who are mixed, and it's even better for foreign students!"

"You go and make some recipes, with English translations. One copy of the atlas and one copy of the VCD. ”

"You go get in touch with Extraordinary Sports!"

"You go to Elaine!"

"You go to the craft factory!"

"You go to Zhongguancun!"

"Hurry up, get moving!"

(Eight hundred chapters!)