Chapter 22: Gimmicks are sufficient

It was a boring Friday night, and for many Huaihai office workers, Friday night was a rare relief. What that means for them is that they don't have to wake up at six o'clock tomorrow morning, squeeze into the subway by half-past six, and then get to their company by eight. Buy a pancake fruit or KFC six-yuan breakfast from the subway entrance, and finally borrow the KFC bathroom to tidy up your appearance before entering the company, take care of the embarrassed appearance of the subway that you have been squeezed for more than an hour, and then spray some perfume to cover up some peculiar smells on the subway.

When all this is done, a glamorous white-collar worker with an annual income of more than 100,000 steps into a high-end office building and begins their glamorous work. Until 6 p.m., then get on the subway in a crowded manner, and if it goes well, maybe at 8 o'clock you can go back to your house in Songjiang or Qingpu where you still need to repay a 30-year loan, and the mortgage can drain your income every month. Pull out a packet of soup noodles from the refrigerator and boil a pot of boiling water to brew. Extravagantly, add an extra sausage and a marinated egg.

This is the rhythm and way of life of modern big city people. Money is always not enough, and houses are always expensive. But life always has to go on, and the strength of human beings is that they can always enjoy themselves, but no matter how stressful life is, they will always find ways to find some happiness for themselves.

For example, brush b station or something. Although the positioning of Bilibili is an online community of young people. But in fact, many users of station b are now over 30 years old. It's generally difficult to see a user group of this age posting barrages or leaving messages when brushing station b, because users of this age are used to watching videos quietly, and then don't evaluate the quality of the video.

However, a video of station b today was quickly pushed to the front page of the barrage recommendation after it was released. A lot of older users started to leave messages because what was shown in the video was really interesting.

This video is "The Birth of China's No. 1 Internet Celebrity Hot Pot Restaurant" released by Zhang Tong. That's right, it's super easy to take this title, and many people don't watch the video at all after opening the video, but go straight to the comment area and start pointing at the country and scolding the up master (Zhang Tong).

However, Zhang Tong has a large number of people, and he did not follow the network cable to hit these netizens. Because he knows that his title is indeed very controversial. But if there is controversy, there will be topics and heat, and it is better to have heat than obscurity.

After all, what Zhang Tong wants to do is to show the returnees to the masses as a productive force. Anyway, everyone scolds themselves, and at most scolds the photographer for his incompetence, etc., all of which are private in nature. Zhang Tong has nothing else, but the thickness of his face is still there.

And as long as you have watched the video, you will be amazed by the abilities shown by the immortal cultivators and magicians in the video.

It's been ten years since the Returnees and Visionalists appeared. But in the past ten years, whether it is a returnee or an awakener, they have not actually played a glorious role in the public eye.

The reason is simple, because ordinary people rely on the Internet and the media to understand some things that are not happening around them.

And in order to make more money, the media will always choose those news reports that have strong points. For example, the title of "XX Community Life Case" and the title of "XX Community Life Case, the Murderer is Suspected of Being an Awakener", it is obvious that the latter can attract more clicks, and the number of clicks is more than seven or eight times that of the former. It may even directly become a hot news in society.

And the news is always a scandal, and it's more attractive than good people and good deeds. The number of clicks on news that a returnee is trying to help other returnees return to society is far less than the number of clicks on news that another returnee robbed passers-by. Even if that good guy has helped hundreds or thousands of people and has a better impact on society, even if the robber is caught by the Special Investigation Bureau for the first time. But people will always be selective in remembering the ugly side.

Under the selective coverage of the media, the abilities of returnees and supernatural awakeners are seen by ordinary people as if they were beasts of a flood. Even if some people are not afraid of these returnees and Awakeners, they don't want to approach them. Because I always feel that these people will jump up and hurt people in the next moment. After all, many people have read the online articles in which the traversers are the masters who will riot and kill people if they don't agree with each other. The stereotype is too deep.

It's not that the official hasn't thought about whitewashing the names of returnees and those who awaken abilities, because there are still a lot of good people and good deeds in it. However, despite the propaganda department's war against the five scum of the people, the propaganda videos produced by the people announced are dozens of streets stronger than those of the official propaganda department.

Zhang Tong has been back for a few months, and he has mastered the Internet skills proficiently, and he knows too well the situation that the returnees are facing. If it weren't for the situation faced by the returnees, he would not have been selected by Huaihai City as one of the top ten outstanding representatives of the returnees. Because the government needs to promote positive energy to ease the contradictions between returnees in society.

After Zhang Tong released the video, he got some "water army", well, if someone checks it, it's a water army, and if no one checks it, then I don't know what it is.

Anyway, Zhang Tong's video was so grandiose that it appeared on the homepage of station b, and then it was criticized by a group of keyboard warriors.

However, there are still many people who click on the video to watch it, and many people are amazed to see the various spells used by the immortal cultivators and magicians in the video. Because many people have not seen returnees use their abilities to produce.

"Hey, that's interesting. If this video is not edited, then their decoration speed is a bit fast. ”

"Wow, fast and good. Recently, my house has been renovated, tearing down a non-load-bearing wall and building a new decorative wall. It's all troublesome to die like this. Not to mention the slow progress, the craftsmanship is not good. ”

"Are these magicians and immortal cultivators? do they still have such power after returning from the other world?"

"I thought the returnees would only fight and kill. I didn't think I could do these things. ”

"Where can I find such a renovation team? If the price is not expensive, I would consider inviting it to be renovated. My family bought a new villa, and I want to decorate it in an antique style, preferably with a bit of fairy temperament. ”

Many barrages are interested in the productivity of the returnees in Zhang Tong's video. It's good to be interested, but I'm afraid that no one is interested.

What Zhang Tong needs to do is to arouse everyone's curiosity about the returnees' use of normal capacity for production, and make people understand that the use of this kind of productivity is harmless, but better and stronger than traditional productivity. The number of returnees is large, with only more than 300,000 in the country. And half of them have no power, but the rest of them can still make their own contribution to society as long as they are guided.

After attracting everyone's attention, Zhang Tong struck while the iron was hot, and posted videos of immortal cultivators and magicians renovating and renovating the hot pot restaurant for several days.

"This is a magician who has installed a temperature-controlled magic array, and there is no problem with air conditioning sickness......"

"This is the illusion bead of the immortal cultivator, which can make people experience an immersive journey to the other world......"

"This is a fully automatic magic ordering machine developed by magicians, and the use of magic circles can directly deliver dishes to customers' tables......"

"This is the concept of flying skateboard shoes for immortal cultivators, allowing you to experience a different sense of immortal cultivation restaurant......"

"This is a large magic three-dimensional performance hall, what exactly is the performance? ”

Zhang Tong is not just a supervisor of Party A these days. At the same time, he also fulfilled his promise, and he was really helping the two associations to do publicity. It is a little difficult for Zhang Tong to build an Internet celebrity store that is the first on the whole network, but it is not particularly difficult. Her video is not only on station B, but also on Youku Tudou and other video sites. The number of clicks on each video is inexplicably over 10 million on the whole network.

Just five videos brought in 50 million views. This hot pot restaurant in Beehive has not yet opened, and it has already been full of topics on the whole network. There are even many online self-media that have begun to study how this marketing is done. How much money did the author of this video spend on a hot pot restaurant to hire a water army?

But then again, these videos are also very watchable. After all, many people have not actually seen returnees use their abilities with their own eyes. This time the gimmick has been done enough. Many Huaihai citizens expressed their curiosity, and if they could, they would like to go to the hive to see the true face of this Internet celebrity hot pot restaurant with their own eyes.

And Wang Qian, who was far away in Shuangqing, also knew that her prospective son-in-law had made a big move.

"Buy a ticket, hurry. I have to go to Huaihai Hive now. Wang Qian felt that she had to go in person.

PS: Tickets!