Through He Qilong's introduction, Wang Mao learned that the matter of ratings fraud has been appearing since 08.

At first, it was just a small fight, and a few people on the fringes of the entertainment industry who were familiar with the importance of ratings for producers and TV stations learned that the ratings survey at that time was mainly based on ratings feedback from a sample of ratings survey companies, and a bold plan was born.

These people think that they can pay a certain fee to buy off these sample households and let them give false feedback, isn't it?

They first set out to buy the information of the sample households, and found that the ratings survey company only had more than 300 sample households in a region, and they could buy 30 households in one area to increase the local ratings of a TV drama to more than a little bit, and as long as they had enough manpower and activities in a large enough area, they could make a TV series with very low ratings into the ratings of a high-quality drama.

But this mode of operation did not spread out at the beginning, for several reasons, first of all, this is a new thing, and the cheating methods are low-level, and many insiders feel that they are unsafe and prone to accidents.

When the survey company finds that some cities are very different from the national data, they will form an evaluation team to determine which set of data is more credible through their own observation and evaluation.

Moreover, once the survey company finds that the data of some cities does not match the national data many times, and the data of those people is always different, the survey company will consider replacing the sample households to block the opening of this area.

Finally, since some producers learned that the ratings data could be falsified, they began to sign contracts with TV stations to determine the purchase fee according to the ratings, and those TV stations broadcast a TV series that was obviously of average quality but had good ratings, and paid a high purchase fee but did not cause a hit effect, and quickly realized that there was a problem with this, and began to refuse to sign such contracts priced by ratings.

These circumstances directly led to the fact that the counterfeit company was established for several years, and it has been operating dismally, and has never formed a scale and obtained the big profits they envisioned, and the founder of the company was a little discouraged and considered selling the company.

They found several large companies in the northern and Beijing circles and wanted to package and sell the company to them, but after research, these companies felt that the role of this company was very weak, so they couldn't make up their minds to buy it.

He Qilong has some friendship with the bigwigs in the northern circle and the Beijing circle, once he brought a senior investment strategy expert to have dinner with several bigwigs in the northern circle and the Beijing circle.

"If this company wants to do it, only by forming a community of interests with ratings research companies and TV stations, giving them a share of their own income, and forcing those producers with mediocre quality but wanting good ratings through them, there will be no problem if everyone has money to earn together. ”

The speaker had no intention of listening to the heart, and as soon as several bigwigs summed it up, they separately went to the TV station and the investigation company to discuss the matter, and when they all found a suitable spokesperson, these people set up a film and television investigation and consulting company in Xiangjiang to start this business.

He Qilong also told Wang Mao: "This film and television investigation and consulting company was established in October 2011, and then Wu Lina signed a contract with me, I heard about it, when her "Jinyi Cold Jade" was broadcast, she wanted me to buy ratings, given that this company has just been established, I want to first observe what kind of backlash or adverse effects those TV series that buy ratings, so I refused her request." ”

After hearing about the company's development trajectory, Wang Mao knew why he didn't know anything about this piece, he was doing Sheng Yitong's agent in those years, Sheng Yitong never acted in TV series, and he didn't pay attention to the ratings of TV dramas.

And the news disclosed by He Qilong made Wang Mao's heart very cold, in this way, the ratings of TV series in the future will not be accurate, and acting skills like Liu Lili can also be used to stir up popularity and become popular by buying ratings!

Just imagine, if Liu Lili's acting skills are like this, the ratings of the starring TV series are similar to the ratings of the TV series starring Morning Star, what a big blow it will be to a good actor like Morning Star? !

The level world and fair competition he had always envisioned were just the dreams of decent people like him and Morningstar!

Seeing that Wang Mao's mood was not high, He Qilong comforted him: "I have secretly observed for two years and found that this company also has many limitations, first of all, the number of shareholders in this company is large, which causes all shareholders to be unable to use their shareholder status to make special things for themselves.

Secondly, there are more people who share the cake, and the cost will go up, as far as I know, it currently takes 30 to 500,000 yuan to buy the ratings of an episode of a TV series, such a large amount of money, if many producers pay this fee, they will definitely lose a mess. So there are not many producers who are willing to pay this money at present.

And according to my estimates, this time to buy ratings may be Wu Lina's personal behavior, she is in a hurry to turn over and return to the front line, so she does things unscrupulously, and loses money to make her own popularity, if she pays for it herself, she will definitely be reluctant to buy it to the end, she has more than 60 episodes of this drama, and it is estimated that she will buy about 30 episodes of ratings at most, so that the average ratings are not high.

Finally, no one dares to be too outrageous about fake things, obviously few people watch TV series, if you get a rating data of more than 2.0 for it, it will definitely be discovered by the discerning people in the circle;

Wang Mao thanked He Qilong, his words really comforted Wang Mao, other Wang Mao is not sure, but these TV series filmed by Morning Star in the past two years, he firmly believes that which one is the best in the industry, and it is an insurmountable existence for others!

Wang Mao returned to the capital at nine o'clock that night, and after coming back, he went directly to the office, called Zhang Bin and Yang Shu to work overtime in the office, and sorted out the emails between the studio and the crew of "Ancient Gods" around November of the previous year.

He remembers very well that at the beginning of the filming of this TV series, the heroines were all scheduled to be Morning Star, and when the crew went to the radio and television department for the record, the name of the leading actor reported was also Morning Star; his work mobile phone kept the text messages sent when he contacted all his work partners, and he remembered that the director of "Records of the Ancient Gods" specially stated when he contacted him that Morning Star did not need to audition, and he could sign a contract directly.

He wants to throw all this on Wu Lina's face, and see how Wu Lina justifies herself!