Xu Fei had an in-depth chat with Yu Jiajia and was also very interested in publishing a book.

After studying the main idea first, he thought that he had not reached the level of making a statement, and it was still okay to entertain him.

First of all, it is not a serious academic work, the number of words will not be too much, about 200,000, it tends to be in the style of a booklet, easy to understand, and you can carry it with you.

The second is what to write.

Xu Fei thinks that the other party's ideas are very interesting, how to evaluate a work, what are the criteria for a good drama, and what are the characteristics of a bad drama?

Thinking about it, he has a direction, "Teach everyone how to watch the play." ”

dramas, including movies, TV series. The publisher is not responsible for that.

It is divided into several articles, and each article is structured into two parts, "what to see" and "how to see". Including subject matter, plot, characters, performances, costumes, photography skills, and so on.

It's too deep and I don't understand it.

Film and television aesthetics are essentially subjective cognition. Nine out of ten people think it's rotten, and the rest is not biased, people like "Little Times", they like "Fuchun Mountain Residence", sincerely.

That's fine. You can't say he's wrong, you can only say that the aesthetics are different.

However, there are also very hard objective criteria for this thing.

For example, you can't make 16 years into 86 years, you can't ignore the state's policies on poor children based on the imagination of intellectuals, and you can't let the police catch the thief and not take him back to the police station to make a record, but tie a rope to a stool.

Can't let a one-kilometer cordon, logistics and medical care are on standby at any time, and reporters have to screen the scene of the return capsule layer by layer, and get two fart people close, not only close, but also go up to help!

What's more outrageous is that there are a lot of nonsense in this blind Jiebao, and some people completely ignore it, so you have to say that you don't understand the artistic conception and have a low level of appreciation!

Of course, the picture is still quite beautiful.

What Xu Fei wants to write is these objective standards.

............

At the same time that "Hutong 2" became popular on the screen, an extremely important meeting was held in Beijing.

The headline on the front page of "China Film News" published the minutes of the "National Feature Film Creation Conference" with the title of "Main Theme?!Entertainment Film?!".

It's a long story.

In 1987, a nationwide campaign to criticize bourgeois liberalization was launched.

A guy surnamed Zhao was transferred from Changying Studio to Beijing to help the newly appointed director of the film bureau and design slogans at the National Film Conference.

The slogan is: Highlight the main theme, insist on diversity - this is the first time that the concept of the main theme is clearly proposed. At the same time, there is another slogan, called the unity of the three sexes, that is, artistic, ideological, and ornamental.

Doesn't that sound familiar? Because it's still in use.

At that time, the background was that due to the rise of the fifth generation, a lot of experimental art films were made, but no one watched them, and slowly China Film was not released.

Like Tian Zhuangzhuang's "Drum Book Artist", there are no more than 10 copies. Li Xiaolong's "Love Tales of the Drum Tower", zero copies.

Art films could not be sold, so studios created entertainment films on a large scale. What "Wisdom Fighting Beauty Snake", "Invincible Mandarin Duck Legs", "Tanglin Thief", shoddy, low-level, but some people watch.

People in the film industry call it the "entertainment film boom".

It was in this context that this meeting was held. The leading department was divided into two camps, and there was a war of words, which later evolved from "art film or entertainment film" to "main theme or entertainment film".

The main theme wins.

As a result, in the next ten years, the country has been vigorously supporting the main theme movies, so that the number of moviegoers has plummeted.

From a peak of 29.3 billion in 1979, it fell to 14.4 billion in 1991 and then to 10.5 billion in 1992. State-run cinemas are also rapidly declining.

It's all an afterthought, so I won't go into detail for the time being.

............

"It's a little bit less fun than storyboarding, but TV commercials are different from print, and it's good to be able to do that for the first time on your own. ”

"If you have the energy, you can improve it, you need it urgently, and I want to shoot after the Spring Festival. ”

"Don't force it, that's fine. ”

In the evening, Chen Xiaoxu came out of the professor's house and stuffed a thick stack of sketches into his schoolbag.

The school has winter break, and she still has a lot to do. The professor really contacted a laundry detergent factory and a township enterprise, saying that he spent two dollars to advertise, and he was reluctant to find a big company to do it, so he ran to the school for help, and felt that it was cheap.

As has always been, some people don't pay attention to the value of the mind, "Hey, you learn design, help me with the whole LOGO." ”

It's all like that.

Other students learn theory from scratch, Xiao Xu, on the other hand, has a lot of experience in similar advertising before, and even completed a Beihai fashion show, which is equivalent to learning theory from practice.

Very fast, often eat small stoves.

She rode home in the cold wind, and the road was bustling. Today's New Year, the Spring Festival atmosphere is strong, and stalls are set up at the entrance of the shopping mall, with some loose sugar, dried fruits, persimmons and the like.

She bought a pound of persimmons, and as soon as she entered Baihua Hutong, she was stopped.

"Daiyu!"

The aunt of the neighborhood committee ran over from the oblique side and asked, "Have you gone out to play?"

"Well, I bought some persimmons, can you try them?"

"On this cold day, my teeth can't stand it, give me an oil cake and I can still bite two bites......"

The aunt talked a few nonsense and said, "Shen Lin and his family still live like this, they haven't seen each other for a while." ”

"They moved away. ”

"Moved away, then you still live with Baochai, right?"

"What's wrong?"

Xiao Xu didn't hear this right.

"It's nothing, don't blame me for being too talkative. You two big girls, living in the house of a young man, although they are tenants, it is not convenient. I used to have a colleague with me, and that's okay, but now it's just the two of you...... I know you're all good boys, but outsiders don't know, you're big stars, I'm afraid of people's irresponsible opinions. ”

Seeing her look, the aunt hurriedly said, "I'll just wake up, okay, you can be busy." ”

“......”

Xiao Xu was stunned for a while before entering the hospital with his head down.

There was no one in the courtyard, she paused, and pushed open the door of the east room. Shen Lin and his family moved at the beginning of the month, and the furniture was still there, but it was empty and deserted.

She was thin-skinned and thoughtful, and sat motionless on the wooden bed, her mind full of what she had just said.

When I agreed to move in, I had Shen Lin as a foundation, and I could have a reason to convince myself, but now it is gone.

"Boom!"

"Boom!"

was stunned, Zhang Li pushed the car into the door, "Come on, come on!"

"Ah, why are there so many things?"

"The New Year's goods sent a while ago have always existed in the unit, and today I mustered up the courage to move back. ”

I saw that the basket was piled high, with three cardboard boxes tied to the back seat, and two bags hanging on the handlebars. Xiao Xu is amazing, "It's a shame that you can ride, I'll see what is sent." ”

The two of them moved the New Year's goods into the kitchen and turned them all over.

"Hairtail, hairtail. ”

"Apple, apple. ”

"Persimmons, I just bought persimmons. ”

Xiao Xu turned over for a long time and was greatly disappointed, CCTV is just that little thing, not better than Beijing and Taiwan.

(I am not in good physical condition and need to rest.) ）