Xia Hongtao has been a celebrity chef manufacturer for a while, and during this time, he has been studying this domestic fast food chain that has risen like a comet.

And after researching for so long, he finally figured out the core business model of this fast food chain!

The success of the Celebrity Chef Group is naturally due to their ability to generate profits!

And they can harvest profits more easily than other fast food restaurants of the same type, naturally because of their strong market competitiveness!

And where does this company's strong market competitiveness come from? This is the key to Xia Hongtao's research!

After a few months, he finally figured out that the source of the company's core competitiveness is mainly divided into several levels.

The highest level is definitely the exclusive agency of the 'Secret Ingredient Pack', which gives celebrity chefs the unique taste of fast food.

And this unique taste ensures the customer viscosity of this store, which is one of the sources of such strong competitiveness of celebrity chefs in the market.

The second important source of profit for celebrity chefs is the supply channel of 'Belarusian beef', which ensures that Pearl Manufacturing can always get much lower beef than the market price.

Let the fast food products made by celebrity chefs not only ensure the taste, but also ensure low cost, and the boss is also a ruthless person, does not pursue high profits, and still guarantees the characteristics of self-produced fast food, which is the same price as other similar fast food in the market.

This seems to reduce the profits of fast food restaurants, but it is what Xia Hongtao, a financial expert, admires the most.

Why is the Costco supermarket so popular in the United States? Because people are willing to give profits to consumers and ensure that the goods in their supermarkets are of high quality and low prices, they have made it clear that each product only earns a minimum profit, and the gross profit margin is only 11 percent a year, far lower than Wal-Mart's 25 percent.

The net profit margin on sales is only 1 to 7 percent!

With such a low profit margin, how did Costco survive? With so many employees to support, and the shareholders are all philanthropists, don't they make money?

If you calculate it this way, then you are wrong, the bulk of people's profits, in the membership fee, service fee, it is by virtue of the business behavior that this gives benefits to consumers, so that they can ensure super customer loyalty and viscosity, and continue to harvest membership fees.

Even earning other service fees, this is where people are smart, and it is precisely by relying on this business model that people can crush other competitors.

And Xiao Feng's business strategy is the same, on the one hand, he can get low-cost beef overseas, but at the same time, he sets the same set price as other peers.

However, it ensures that in the main beef series set set launched by the celebrity chef, there will always be more beef than other peers, such as one or two beef in the main beef rice of a wild family, but the celebrity chef dares to put two taels.

He did not pursue high profits, and it is this model of giving profits to consumers that makes celebrity chef manufacturing super attractive to ordinary people.

And their unique meal tastes can ensure their new attraction to middle and high-end consumers, so that the two-pronged approach makes this fast food restaurant have super customer viscosity.

This is how the reputation of good quality and low price is formed, and the super customer viscosity ensures that this fast food chain is super competitive in the market.

At the same time, it also ensures the attractiveness of potential franchisees who wish to join.

In the eyes of outsiders, the development of celebrity chef manufacturing is so prosperous, then the brand of this fast food chain must be the core asset of the celebrity chef group.

In fact, after understanding their internal company structure, they can understand that this ingredient package factory is the key.

Celebrity chefs make fast food restaurants are guns, and ingredient package factories are bullets, and these two independent enterprises complement each other.

Celebrity chefs can't make fast food restaurants without ingredient factories, but ingredient package factories can't do without fast food restaurants, even if celebrity chefs make fast food restaurants in the future and are acquired by other companies.

But as long as the boss has these ingredient package factories in his hands, he will soon be able to make a comeback and quickly make another fast food brand.

Of course, the premise is that the boss still has a firm grasp of the supply channels of 'Belarusian beef' and the exclusive agent of the 'secret ingredient package'.

Now that the celebrity chef manufacturing business is so hot, not to mention the future development prospects, anyone with a little business acumen can see that this company definitely has the potential to become an internationally renowned chain.

The template for future growth, that is, the Golden Arches and Kaifeng dishes!

Huaguo's future Golden Arches, and Kaifeng Cai, as long as such slogans are shouted, they can cause boiling in the capital market.

Now I don't know how much capital is staring at this company, he Xia Hongtao has received a lot of calls from friends in the original capital market recently, and the purpose is to inquire about the manufacturing situation of this famous chef without exception.

Yingyue International was an example before, although they were repulsed, but in the future, there will definitely be more capital popping out, and their strength will definitely be stronger than Yingyue International.

No one knows what will happen in the future, so the boss cut the assets at this time, which is definitely a precaution.

This is obviously throwing the celebrity chef's fast-food chain out as a target to attract the attention of external capital.

And the real cores, such as the ingredient package factory, such as the supply channel of 'Belarusian beef', and the exclusive agency of the 'secret ingredient package', these cores are firmly in his hands.

In this way, in the future, even if Celebrity Chef Manufacturing is thrown out of the market, even if the boss only holds the lowest equity, he has the right to ask for different rights of the same shares.

The boss is obviously preparing for the company's future listing!

Moreover, the company's future listing will definitely be allocated to AB shares, even if the boss does not have too many shares, he can also absolutely control the company.

Hehe, who will dare to oppose when the time comes? If you dare to object, the boss will be able to start a new business in minutes.

Such a configuration is the most reasonable, which can not only allow the boss to firmly control the company, but also meet the demand of those foreign capital for chasing profits.

This avoids the waste of resources in fearless disputes between the two parties vying for control of the company.

After all, when a company develops to a certain scale in the future, it is impossible to eat alone all the time, although you don't need external funds, but in such a complex business environment as China.

An ally is a necessary partner for a successful businessman and business, otherwise all kinds of guns and arrows from the business world will be enough for you to drink.

And with allies, you can not only expand business channels, but also provide you with your continued resources in all aspects, and always resist that unknown risk.

This is the main reason why many companies are running very well and do not need external capital at all, but in the end they choose to go public.

is less than thirty years old, creating such a big family business, and can still think so far, Xia Hongtao admires Xiao Feng even more.

Now he has jumped out of the thinking category of a business operator, but has risen to the level of a capital player.

And this is just a celebrity chef group, and the boss has another gold-absorbing weapon in his hand, the ninth laboratory!

That company is a company with a more wonderful future than celebrity chef manufacturing, and when he thinks that he is also concurrently serving as the company's vice president of finance and director of operations, Xia Hongtao feels a little floating.

"Well, there's another important thing, which is the salary adjustment. Everyone has arrived in a new position, and this salary must be adjusted... ”

The company is no longer the original grass platform team, and now it earns millions of profits every day, and it would be a bit too much to give these directors a salary of 10,000 yuan a month.

What's more, Xiao Feng is often in a state of being a big shopkeeper, and if he wants these senior executives to be able to work with peace of mind when he is not there, it is necessary to increase his salary.

Katya and Zhu Ziqi may not care about this money, but others like Xiaolin, Zhou Jing, Tian Qing, Shang Zhenye, and Xia Hongtao definitely care.

Everyone's wages were all doubled, and not doubled, but tripled.

It seems that it can't be compared with the directors of those large companies in first-tier cities, but with the bonus at the end of the year, it must be more than one million.

And the most important thing is that Xiao Feng also announced the equity incentive mechanism.

He will take out five percent of the equity and distribute it to several high-level executives in the form of dry shares, although it seems stingy, and each person has less than one percent, but this is already incredible.

They all know that anyone in this company can be missing, but only Xiao Feng can't be missing, because almost all the core competitiveness of the company comes from him.

Therefore, everyone is already very grateful for the five percent, not to mention that the five percent is already a lot, and it is possible to divide tens of millions every year if you do a good job.

Of course, this is a dry share, which means that if you leave your job in the future, or change jobs, you must hand it over.

And even if the company goes public in the future, this part of the shares cannot be resold at will, and even if it is sold, it must be approved by Xiao Feng first.

In addition, another 5 percent will be allocated as an incentive for other contributing senior and middle levels in the future.

Taking out ten percent in one breath seems to be very little, but in fact, they all understand that Xiao Feng is already very generous.

And Xiao Feng understands that if you want the horse to run fast, you can't let the horse not eat grass.

He himself is often not in the company, the company's main operations rely on these people, you earn billions a year, and give a million to others, after a long time, do you say they can balance their hearts?

At that time, even if you are not satisfied with their work, you can replace them, but are the new people reliable? Don't you need to run in? If you are not satisfied with their work and leave, don't you have to recruit people often?

Therefore, it is better to tie this group of people to the chariot, and the premise is that he eats meat and has to let others drink soup! A boss must know how to make trade-offs, and only when there is a give-and-go can there be gain!

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