The publicity effect of Xunteng's video quickly took effect.

When "Love Apartment" was launched on Xunteng Video at ten o'clock on March 4th, countless fans of "Love Apartment" and loyal viewers flocked to it.

In just a few minutes, it brought at least tens of millions of traffic to Xunteng Video, and all the CEOs and employees of Xunteng Video laughed.

It seems that the price spent is still worth it.

However, it is still too early to be happy, after all, there is no income generated, and the recharge of VIP members in the back is a big killer!

Netizens quickly entered the interface of "Love Apartment" and then clicked to watch.

Soon, they were attracted to it and watched three episodes in a row, but by the time of the fourth episode, a dialog box popped up on the playback interface:

VIP exclusive episodes, VIP members can watch them for free, do you want to recharge as VIP?

Is this the rhythm of collecting money?

Netizens blinked, do you have to pay for this thing to see it?

Many netizens who want to continue to watch the plot below did not hesitate to click on the recharge, and then jumped to the VIP member recharge interface.

15 yuan per month, there is also an option to open continuous payment, 12 yuan per month!

Do netizens care about those three or two people?

In addition, netizens are rushing to "Love Apartment", and there is no need to open an annual membership or pay continuously, so they simply ordered to pay.

"The first episode premiered, and the app of Shanghai TV was so pitted, I have been looking forward to it, and now I finally see the first episode, thank me Xia, thank Xunteng Video, thank you Little Penguin!"

"I'm so miserable, I didn't watch the first four episodes, but the fourth episode actually requires members to watch it, who has Xunteng members, find out. ”

"I only watched the first 6 episodes, and every day I was floated by the people who went back to work overtime by the company......"

For the launch of "Love Apartment" on Xunteng Video, all netizens felt very excited, and the enthusiasm was like a tide.

The people of Xunteng Video are still more concerned about this matter, always pay attention to the traffic of the website, and carefully note it down even if it adds a click.

But each of them is looking forward to the week.

Because if a TV series is launched on a video website, it will take at least a week to calculate the data, in fact, it is mainly the number of VIP members that will increase in the later stage.

Therefore, not only Xunteng Video and netizens, but also major websites and media are also paying attention to this matter.

After all, the dramas broadcast on TV stations are very limited by time, and even if you go to the apps of various TV stations to watch them, there are too many advertisements waiting for them.

Compared to TV, people pay for ads on the app, and these ads can be much more than those on TV.

Netizens are very resistant to watching it on the App, but these ads are too disgusting.

But the video site is different.,Although there are ads in it.,But it's not long.,And if you become a VIP member.,You can also go to advertising.,It's much more comfortable.。

Compared with TV station apps, netizens are more willing to choose video websites to watch TV series.

......

Today is the twentieth day of the first lunar month, and it has been exactly a week from the launch of "Love Apartment" to Xunteng Video, and Li Kun is waiting in the building of Xunteng Video.

"Mr. Li, come out, come out!"

Just after 12 o'clock in the evening, Chen Xi, the director of the network operation department of Xunteng Video, rushed into the CEO's office with a look of ecstasy, still holding a few reports in his hand, "All the data has come out, exploded, exploded! Uh, Mr. Wang and Mr. Zhang ......"

In Li Kun's office, in addition to Li Kun, there are also several other senior executives of Xunteng Video.

At the moment, they are all a little drowsy, and these high-level people, except for being able to stay up until the early hours of the morning when they first started their business, there are few such times after that.

didn't expect them to be so unstable for the sake of a newly launched TV series, which can be regarded as a record.

Hearing Chen Xi's words, everyone was in good spirits.

Chen Xi didn't expect that several senior executives of the company were waiting in the CEO's office, so he was stuck after saying a few words!

"How much?" Li Kun suddenly raised his head and looked at Chen Xi deadly.

Several other people in the office also stood up, their faces full of anticipation.

This time, Chen Xi didn't speak, but handed the data sheet in his hand to Li Kun.

Li Kun snatched the data tables from Chen Xi's hand almost as if he were grabbing.

When he looked down, his eyes suddenly widened, and he didn't even dare to believe it, he rubbed his eyes with his left hand, and thought that he had seen it wrong.

"Is this data correct?" Li Kun looked up.

"No!" Chen Xi shook his head, "I've checked it several times in a row, and there will be no mistake!"

"Hahaha...... Chen Kun laughed out loud, "There are 673.52 million clicks on the weekly network, and the number of new VIPs is 79.63 million...... Okay, good!"

79.63 million new VIP members!

Including monthly VIP members, annual VIP members, and monthly VIP members......

Not to mention those advertisements, the income of these members alone has earned 1.039 billion yuan!

When Li Kun roared out the news almost like a roar, everyone was shocked!

How much? Did we hear you right?

How is this possible?

Since the creation of Xunteng Video, the highest data in the past was a TV series called "Spring and Autumn Warring States" many years ago.

This drama is a large-scale historical masterpiece that unites three well-known domestic directors, produced by Huaxia Film and Television Studio, and broadcast on CCTV 8!

At that time, "Spring and Autumn Warring States" was won by Xunteng Video at a large price, and in a week, the number of hits exceeded 300 million, and the new VIP income was a little more than 500 million.

What about now? All the data of "Love Apartment" exceeds the data of "Spring and Autumn Warring States", and the key is more than half of "Spring and Autumn Warring States".

This can be said to have crushed "Spring and Autumn Warring States"!

Who would dare to believe such a data value?

Wang Jun, director of Xunteng's video content department, held the data tables in his hand at the moment, and said with a shocked face: "I'm obedient, I'm not wrong, right?"

"You read that right. Zhang Qiang, vice president of Xunteng Video, said with a smile: "This kind of data is really shocking! If "Love Apartment" is sold for one year, two years, or five years, then we won't make a lot of money!"

"What do you think?"

At this moment, Li Kun has recovered from the shock, and he said with a smile: "The reason why we have such good results this week is just to consume the fans and loyal viewers of "Love Apartment", and when their enthusiasm is gone, there will be fewer people who recharge VIP members." ”

"Mr. Li, it doesn't matter if there are fewer people!"

The director of the finance department is named Ma Ming, and he said enthusiastically: "This week's data alone is enough for us to earn, and it has also created a new high in the online video industry, I believe that in the future online video industry, it will be difficult to have such TV series." ”

"Yes!" Li Kun nodded subconsciously and said: "From the current point of view, among all the online video websites, the biggest benefit from the creation of TV series is "Spring and Autumn Warring States", which has brought us 1.132 billion income so far. ”

When he said this, Li Kun paused and said impassionedly: "But I believe that this history will change soon, "Love Apartment" brought us more than 1 billion income until yesterday, maybe it will surpass "Spring and Autumn Warring States" today!"

Hearing Li Kun's words, everyone in the office became excited.

Witnessing something that can be called a miracle is an exciting thing for anyone, isn't it?

"Mr. Li, do you want to inform Mr. Liu of this matter?" At this time, Guo Haifeng, director of the publicity and marketing department, asked: "He should be very happy to know." ”

Hearing Guo Haifeng's words, Li Kun seemed to remember something and asked, "Chen Xi, how many of these new VIP members have jumped from the playback page of "Love Apartment" to the VIP recharge page?"

Chen Xi said that he thought for a while and said: "27.39 million, many of them are monthly members, including 5.27 million recharged continuous monthly members, and more than 900,000 recharged annual members...... The specific data is in the report later. ”

Li Kun looked for it in the data table, and when he saw the data displayed on it, he couldn't help but smile bitterly.

According to the contract signed by Liu Zixia and Li Kun, the guaranteed price of each episode of "Love Apartment" is 2.7 million, and there is no need to pay this money, because the cost of advertising click sharing has exceeded 54 million.

The click-through rate of the current ad has reached 113 million, what is 9% of 113 million?

That's 101.7 million!

And according to the contract, for every 10 million additional clicks, an additional 1 million rewards will be paid, how many 10 million clicks have been added now?

That's more than ten times more than 10 million, which means that you have to pay 100 million in rewards.

In addition, as long as the VIP members jump to the VIP member recharge interface on the playback interface of "Love Apartment" to recharge, they have to share the account with Liu Zixia.

That means that the income of 1 billion will be divided into 200 million.

1.017 advertising share, plus 100 million rewards, plus 200 million VIP member recharge shares, this time 4 billion went out.

Fortunately, they still left some money, and the net income of more than 600 million yuan is also the financial benefit of Xunteng Video for half a year.

How much investment capital is "Love Apartment"?

Six or seven million!

However, in terms of TV series, it brought 34 million income to "Love Apartment", plus network income, it was 425 million!

It's just a million profits!

In these years, is it really so profitable to make TV series?

"Mr. Li, Mr. Li......" was thinking of this, and suddenly someone pushed him.

It was Guo Haifeng, director of the marketing department who just spoke.

"Ahh ”

"Okay!" Guo Haifeng nodded when he heard this, and then asked, "Then do you want to make this matter public?"

"Of course. Li Kun laughed and said, "I really want to know now, when the other two portal video sites see this data, will their bowels be blue with regret! Haifeng, you will immediately publish these data on the official website now!"

"Good!"

Guo Haifeng responded, and a sinister expression appeared on his round face.

It seems that he is also fantasizing about the other two large video websites, and the expression of remorse when he sees this data!